"The second daughter of the Daming Group?"
Two days ago, in order to attend his mother's memorial ceremony, Park Jin Hyuk and Zhang Ma came to his family's home in Pyeongchang-dong.
After the memorial service, he and Zhang Ma were about to go back when they met Wu Ruiying.
Every year on the anniversary of Park Jin Hyuk's mother's death, she would intentionally leave home to avoid it, but on that day, she deliberately came back when the memorial ceremony was over.
There was a young woman standing next to her, and Wu Ruiying introduced her to Park Zhenhe with a smile on her face.
The woman's name is Zheng Caiyun, the second daughter of the Daming Group family, and she is about to be engaged to Park Sang-hyuk.
Park Jin Hyuk looked at Zheng Caiyun. The number above her head was 100 million. As the daughter of Daming Group, this number was not special.
However, the fact that she is about to marry her own younger brother is somewhat intriguing.
"The second daughter of the Daming Group is getting engaged to Sang Hyuk. Why is she moving so quickly? What's her purpose?"
Tap, tap, tap, Park Jin Hyuk tapped the table lightly with his pen.
Among the large domestic groups, Daming Group ranks around 20th and mainly operates fashion products such as clothing and accessories.
In terms of corporate rankings, it has a gap with DS Group, but its family is very similar to Dongjing Industry and it also has no sons, so there are huge variables in the future.
Although DS Group also has fashion-related businesses, they are not large in scale, so it can generate synergy with Daming Group.
However, Park Jin Hyuk felt that with Wu Ruiying's ambition, things could not be so simple.
After the meeting, Park Jin Hyuk called Hyun Yi Soo and the three team leaders.
He told them about the recent events in Pyeongchang-dong and then instructed:
"Let's investigate what's going on between Daming Group and DS Group lately. Their engagement seems more like an exchange of interests... I wonder what impact this will have on me?"
Xuan Yizhu nodded and said:
"Although it's said that engagements and marriages between children of large business families are a form of continuity in business operations, Section Chief Park Sang-hyuk's engagement was indeed too quick. Your older brother hasn't even gotten engaged yet, but your younger brother has already gotten ahead. We'll begin our investigation immediately."
So, Xuan Yizhu and the three team leaders got busy.
A few days later, Hyun Yi-soo and the three team leaders came to Park Jin-hyuk's office again.
"Minister Ben, we have investigated and indeed found some problems."
"What's the problem?"
Xuan Yizhu took the information from Jin Zhen and placed it in front of Park Jin Hyuk.
"Not long ago, Daming Group suddenly announced that it would enter the civil aviation field."
"Civil aviation? Aviation business requires a license. You can't just do it if you want, right?"
People's vision and thinking will be different depending on their position.
After becoming the eldest son of the chairman of a large business group, Park Jin Hyuk began to care about and absorb various knowledge related to business management, and his knowledge continued to expand.
Park Jin Hyuk took the aviation industry investment plan of Daming Group handed to him by Hyun Yi Soo and began to read it.
Xuan Yizhu pointed at the content and said:
"You're right. If it were a conventional civil aviation business, it would be difficult to obtain approval. However, Daming Group plans to operate a low-cost airline business, also known as an LCC (Low Cost Carrier), so the situation is different."
"How is it different?"
"Budget airlines primarily operate short-distance routes. As long as they have a viable business plan and sufficient funding, they can obtain government approval. There are already six budget airlines in China, and Daming Group is working towards obtaining a seventh license."
"Didn't Daming Group start out as a fashion company? Why did they enter the civil aviation sector?"
"Because the low-cost airline industry is currently in its growth phase, it has great development potential."
“Has it got development potential?”
Currently, many airlines are in a state of loss, which is the trend of the entire industry. Park Jin Hyuk was puzzled by Hyun Yi Soo's words.
Seeing this, Guo Xiji presented the information he had prepared to Park Zhenhe.
"This is the performance of existing budget airlines. While most large airlines are operating at a loss, budget airlines are performing quite well. Jin Air (Note: a South Korean budget airline) in particular has seen its performance continue to rise. The aviation industry is trending towards shorter distances, lower prices, and higher frequencies. By focusing on shorter routes, costs can be saved and profitability can be increased. This was first demonstrated by Southwest Airlines, and subsequently followed by other airlines."
Park Jin Hyuk looked up at Xuan Yizhu and the three team leaders and said:
"I understand, but what does this have to do with Sang Hyuk's engagement?"
Xuan Yizhu replied:
"It's difficult for Daming Group to run a budget airline business on its own. Although it's a group ranked around 20th, it lacks sufficient cash to purchase or lease large commercial airliners."
"So, the two companies are going to cooperate and set up an airline company at the same time as they get engaged?"
"This possibility is very high. The specific form of cooperation is still unclear, but DS will cooperate with Daming to develop civil aviation business. It can be said that the direction has been determined."
The Daming Group family has only two daughters. If a new airline is established, the management rights will most likely fall into Park Sang-hyuk's hands.
Daming Group also had this consideration, so they found him as their son-in-law.
Park Jin Hyuk fell into deep thought, and Xuan Yizhu said to him softly:
"I heard that Section Chief Park Sang-hyuk will be promoted to senior management in this New Year's personnel arrangement."
Park Jin Hyuk immediately raised his head.
"Executive? Xianghe has only been in the company for a few months, and he's about to be promoted to executive?"
"When cooperating with Daming Group, he will probably be sent to represent DS."
I didn't expect Park Sang-hyuk to change roles so quickly.
There is still a gap between him and Park Jin Hyuk, but with the support of Wu Ruiying and his wife's family, this gap may narrow quickly.
Not only Park Jin Hyuk thought so, Hyun Yi Soo also felt the same way.
It seems that the battle for DS's succession rights is about to enter a white-hot stage.
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