Chapter 112 80% of the counterfeit phones, overseas transit warehouse concept (asking for monthly tickets!)
March 7, 10 a.m.
FoxTao and China Telecom Online Mall have launched a mobile phone special sale day event. Although the price of the mobile phones is inflated, it is still consistent with the issue price last year or the year before, but the commission is very generous and the actual price is far lower than the market price.
Sales reached 1.09 million within one hour of going online!
Four hours after going online, five high-inventory flash sale products were sold out!
On the first day of the launch, the cumulative sales reached 4.76 million! The second day was the Spring Women's Fashion Festival, and the exposure of the mobile phone sale day dropped sharply, but after three days of the event, the final sales exceeded 6 million.
Chen Yansen originally thought that with the successful performance in the digital category, he should be able to attract the attention of Huawei, ZTE, Coolpad, and at least HTC, Sony and LG.
Who would have thought that all the cooperation calls received by the investment promotion agency were from brands such as Newman, Big Coke, and Big Pineapple.
These mobile phones have outdated operating systems and backward configurations, and are becoming increasingly difficult to sell due to the impact of brands such as Apple and Huawei.
Take Shenzhen’s Gao Xinqi mobile phone for example. Even if they invited the God of Songs to endorse it, it couldn’t stop the decline of copycat phones in the domestic market.
The warehouse is filled with ticker-shaped mobile phones produced in 2010, 2008, and even 2007. In today's era of smart phones, they are simply unsaleable.
Perhaps expanding sales channels to small cities in the 18th tier may help clear inventory, but the cost is much higher than the benefits, so the cost is not worth it.
"Brother Sen, should we accept this brand?" Zhang Yifeng asked while sitting next to Chen Yansen, holding a computer.
"Gaoxinqi H66, launched in November 2007, priced at 1,080 yuan, with a commission rate of 60%, 128MB of RAM, and support for 2GB expansion..."
Chen Yansen randomly looked at a product and found that the commission ratio was indeed high, but the price users received was around 500 yuan, and the configuration was not as good as the mobile phone given away for free when recharging 300 yuan at China Telecom.
"I can't accept it. If I had come to you three years ago, there would still be a possibility of cooperation."
Chen Yansen just shook his head.
"What if the commission rises to 80%?" Zhang Yifeng asked.
"That's worth a try. After all, some users need products with the best value for money. The price is over 200 yuan, and it can be used as an MP4 or a radio."
Chen Yansen joked with a smile.
In 2011, the domestic mobile phone market was in the transition period from feature phones to smart phones. Copycat phones gradually declined and eventually disappeared. When Xiaomi phones were launched on the market, the good days of copycat phones were completely over.
Those who can see the situation clearly and transform into OEM in time can still survive; those who cannot see the situation clearly and struggle blindly will mostly end up badly.
"Then I'll give it a try. These broken machines will just gather dust in the warehouse. I don't believe they are not in a hurry." Zhang Yifeng chuckled.
Electronic products are updated quickly and depreciate quickly.
If Gao Xinqi wants to improve its cash flow, it has to clear out the backlog of goods in the warehouse.
Chen Yansen nodded slightly, signaling Zhang Yifeng to go ahead and talk boldly.
If these knockoff phone manufacturers want to use FoxTao as a 'garbage station' to clear out their inventory, they have to offer a price that matches the 'garbage'.
The Women's Wear Festival is over, and Meituan's group buying event is next.
Since having event operators, FoxTao has been organizing a category day or brand-specific event every 3 to 5 days on the basis of daily super returns.
It can not only enhance user stickiness, but also increase website revenue.
After all, one of the core sources of FoxTao's revenue, in addition to the commission difference, is advertising fees. This kind of special event with high exposure can sell resources at a higher price.
In the first quarter, IDG Venture Capital Fund introduced four overseas shopping resources to Chen Yansen, namely eBay, Newegg, Macy's and Walmart. Together with Amazon International Station, FoxTao is not short of cross-border B2C resources.
However, Chen Yansen discovered a problem through data reports: these websites had good click volumes, but the order rate was not high.
"Zhuang Rui, come here!"
Chen Yansen thought for a moment and shouted to Zhuang Rui.
"Brother Sen, what's the matter?" Zhuang Rui stood up and walked over quickly.
"Has your product team conducted research on overseas shopping? Why is there such a big difference between click volume and conversion rate?"
Chen Yansen asked softly.
"The customer service team has done follow-up calls for us before. The difficulties users encounter are mainly due to language barriers, differences in product specifications, payment methods, logistics, etc. For example, a pair of size 42 sports shoes may have errors due to different brands, and returns are troublesome, so conversion rates are low."
Zhuang Rui said slowly that he was aware of this problem, but he just couldn't think of an effective solution.
Chen Yansen frowned and thought about the future successful plans in his mind. There are only a few: one is the browser translation plug-in; the second is the logistics transit warehouse; the third is the platform purchasing and then forwarding it to the user.
In the future, 55haitao and Yangmatou are targeting this market.
Unfortunately, after 2014, Ali, Yidong and NetEase successively entered the cross-border e-commerce market, and many small cross-border e-commerce platforms were squeezed out.
"Got it." Chen Yansen responded.
Zhuang Rui hesitated to speak. He really didn't have any good ideas in this regard. The most he could do was recommend a translation plug-in before the user jumped. He couldn't help with anything else.
Chen Yansen thought about it, picked up his phone and called Liao Wei from Yunsu Express.
"Overseas transit warehouse? Build a logistics warehouse in Dengta Country? Mr. Chen, this is not easy."
After listening to what Chen Yansen said, Liao Wei responded with difficulty.
"Difficulties mean a high threshold and easy money. If you don't want to do it, I will find another express company to cooperate with."
Chen Yansen said nonchalantly.
"Okay, I'll go to the Lighthouse Country next week to check out the warehouse operations and labor costs first."
Liao Wei thought for a moment, gritted his teeth and agreed.
This is a business that Chen Yansen has delivered to his doorstep. If Liao Wei doesn't accept it, he may never have the chance to get resources from Chen Yansen again in the future.
Hearing Liao Wei's agreement, Chen Yansen smiled slightly and hung up the phone.
E-commerce giants are all eyeing the big cake of overseas shopping, so how could they let it go easily?
The key is to reduce shopping obstacles for users: use translation plug-ins if the language is not universal, measure the actual item if the size is not accurate, and re-mark the sizes of clothing, shoes and bags according to Chinese habits.
Payment issues can be solved by purchasing agents, while logistics and delivery issues can be handled by a transit warehouse.
After sorting out his thoughts, Chen Yansen called the business person who was in charge of connecting with Amazon International Station and asked him to ask Amazon for the addresses of several large warehouses. At that time, he would let Liao Wei build a transit warehouse nearby to reduce the cost of the first-leg transportation.
The other side.
At OPPO's headquarters in Dongguan, Wang Teng was about to return to his workstation after a meeting when the phone in his pocket rang.
"Hello? Who is this?"
Wang Teng hung up the call subconsciously when he saw it was an unfamiliar number, but the other party called again, and he was sure that the other party had dialed the right number.
"Hello, is this Mr. Wang Teng?" asked the person on the other end of the phone.
"Well, where are you from?" Wang Teng asked back.
"Mr. Wang, I'm from Shangde Headhunting Company. I'm here to invite you to join a new company. Do you have any plans to change jobs in the near future?"
The headhunter explained his purpose with a smile.
Headhunter?
Wang Teng was slightly stunned. He had been working at OPPO for three years, but this was the first time he received a call from a headhunter. As for changing jobs, he had no plans to do so.
Although OPPO is not a top-notch company in China, the working environment is good and there are two salary increase opportunities a year. His current monthly salary is 21,000 yuan, which is a good income in the current job market.
Just as he was about to refuse and politely hang up the phone, the headhunter added: "The conditions offered by the recruiter are very generous. The base salary is 30,000 yuan per month, with salary increases twice a year, a monthly housing allowance of 20% of the base salary, and meal allowances, quarterly bonuses, holiday allowances, etc."
Thirty-six thousand? Wang Teng did a simple calculation and found that the increase was more than 70%! What is the purpose of working? It's all for money!
Wang Teng put down his computer, looked around, quietly walked to the balcony, and asked with interest: "Which company is it?"
"Fox Hunting." The headhunter did not hide anything.
"Uh, if I remember correctly, this is a shopping guide e-commerce website. It doesn't match my work experience."
Wang Teng looked puzzled and asked directly.
He wants to change to a high-paying job, but the prerequisite is that the project has to be reliable.
As a product manager in the mobile phone industry, he had to start all over again when he joined a new company. What if they thought he was not worth the money and fired him? "The employer planned to expand its business to the mobile side, so they wanted to recruit a group of Android and IOS R&D personnel. Product managers with rich project experience like Mr. Wang were exactly the excellent talents that FoxTao urgently needed."
The headhunting business is no different from sales, one sells people, the other sells goods.
Before arranging the interview, Wang Teng naturally had to be praised to give him the confidence to go for the interview.
"Okay, add me on WeChat and I'll send you my resume."
After weighing the pros and cons, Wang Teng decided to give it a try.
He is 24 years old this year, which is the stage when men are most short of money. He needs money urgently to buy a car or a house. Although OPPO is good, he wants to make more money.
Three days later, Xu Dan had a phone call with Wang Teng.
Five days later, Cao Dahua found a PhD from the School of Software Engineering to conduct a second technical interview with Wang Teng.
In the end, all other applicants named Wang Teng were eliminated, leaving only Wang Teng, who worked at OPPO.
Before starting work, Wang Teng thought he should go to Xucheng to meet his future boss.
So he took a day off and planned to talk with Chen Yansen before deciding whether to change his career path.
After getting off the train, Wang Teng took a taxi to Xucheng College and was surprised along the way.
Surrounded by farmland and villages, a quasi-unicorn enterprise with a valuation of 2.8 billion was born here? He took out his phone and took a few photos, intending to share them with his friends.
After getting off the bus, he explained his purpose to the guard, who waved his hand and said, "Go straight to the end, turn right at the library, there is a two-story building, that is the Entrepreneurship Park."
The security guard had seen many candidates like Wang Teng who came for social recruitment interviews, so he was very familiar with pointing the way.
"Thanks!"
Wang Teng, carrying a backpack, followed the old man's instructions and successfully found the entrepreneurship park.
Going up to the second floor, he looked around carefully.
FoxTao does not have many employees, estimated to be less than 200. There are six desks in each room, as well as a conference room and a sample room, but no separate offices.
Xu Dan saw Wang Teng standing there and greeted him with a smile: "I am Xu Dan from the HR department. You are Wang Teng, right? The boss is waiting for you inside. Come with me."
"It's troublesome."
Wang Teng responded politely.
He followed Xu Dan into a conference room where a boy in his early twenties was sitting. Although he was dressed maturely, his face showed childishness.
Wang Teng knew that this was Chen Yansen, the founder of FoxTao, and there were many photos of him on the Internet.
“How many people are needed to make a custom system like Unique UI, and how long will the development cycle take?”
Chen Yansen waited for Wang Teng to sit down and asked the first question.
Unique UI is OPPO's initial system version and the predecessor of Color OS.
Aren’t you going to develop a mobile app for FoxTao? Why did you suddenly become a mobile phone system developer?
After hearing this, Wang Teng looked confused and full of doubts.
(End of this chapter)
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