Chapter 119: The war begins, profit from it (asking for monthly tickets)
In the next few days, Chen Yansen read books in the Entrepreneurship Park during the day and in his bedroom at night.
Mengjie felt that her relationship with Chen Yansen had been developing rapidly over the past two days, and the uneasiness in her heart had completely dissipated.
They are both young and at their most capable age.
Often he would drive all night and would not get up until eleven or twelve o'clock the next day. After two days of adaptation, Mengjie went from being passive to active, and his driving skills became more and more proficient.
It was not until school started on the 6th that the teachers upstairs and downstairs discovered that the spring cat had finally calmed down and they could sleep well.
Chen Yansen has not been idle in the past few days. He has not only finished reading "Android Heroes", "In-depth Linux Kernel Architecture", "Android Design Pattern Source Code Analysis", "Clean Code" and "Android System Source Code Scenario Analysis", but he also has a thorough understanding of the new book recommended by Wang Teng.
These teaching materials basically come with source code files, which makes it convenient for him to practice.
His mental strength of 8.43 makes him a cheat in his studies.
Chen Yansen found that with his super strong mental power, he was more adept at learning languages, literature, history and social sciences.
But he didn't do that. Instead, he invested a lot of energy into operating system principles, programming languages, data structures and algorithms, and made rapid progress.
The codes produced by the Aurora R&D team became his best learning material. Whenever he encountered any doubts, he could just ask the relevant engineers.
Through repeated practice between theory and practice, Chen Yansen's experience and skills have improved rapidly. In the past, he could only understand the R&D progress through product documents, but now he can grasp the project progress by looking at the code.
It was the second week after the holiday when Chen Yansen just walked into Room 206.
Song Yuncheng came up to him with a smile on his face: "Lashou.com offered a monthly marketing fee of 20 million and wanted to sign an exclusive cooperation agreement with Hulitao."
20 million? Although he was generous before he held hands, he was not so generous.
Chen Yansen narrowed his eyes, his mind raced, and he immediately reacted. He asked Song Yuncheng for confirmation: "Has Lashou completed its C round of financing?"
Only for this reason would Lashou.com spend 20 million to buy out the cooperation with FoxTao.
"Yes! It was just announced last night that seven institutions including MetLife, Richemont and GSR Ventures jointly invested 110 million US dollars in exchange for 10% of LaShou's equity."
Song Yuncheng nodded slightly and looked at Chen Yansen expectantly.
If this cooperation is successful, after deducting half of the fee as commission, the remaining half will be 10 million in sales. She can earn 500,000 in commission alone.
However, the prerequisite is that Chen Yansen agrees to cooperate.
"How much gross profit did Lashou, Gaopeng, Meituan and Wowo.com make in total in March?"
Chen Yansen asked.
"It's about 13.7 million. The reward for new customers is around 7.2 million, so the total is just over 20 million." Song Yuncheng was well prepared and came to Chen Yansen to discuss this matter.
"Promise them that the contract will be signed on a monthly basis." Chen Yansen thought for a moment, nodded and instructed.
"Okay. I understand."
Song Yuncheng breathed a sigh of relief. In fact, Lashou.com also required a month-to-month contract, which was a long-term contract, and they were under great financial pressure.
The other party is willing to spend 20 million just to compete for market share. Once Lashou squeezes out other competitors, they will definitely not be willing to spend money on shopping guide websites anymore.
Therefore, I specifically emphasized to Song Yuncheng that the contract would be signed on a monthly basis.
"Will what I'm doing change history? Maybe in the battle of thousands of groups at the end of the year, Lashou will win instead of Meituan?"
Chen Yansen walked towards Room 206, his mind wandering.
Although Meituan’s marketing team is powerful, it may not have the last laugh due to the impact of funds and traffic. What’s more, Wang Xin is short of funds at the moment and has not yet obtained the support of Ali.
"Who cares? Whoever pays more will get the super rebate."
Chen Yansen smiled slightly, put aside all distractions, and returned to his seat to read.
On the other hand, Gaopeng, Meituan and WoWotuan, which had planned to sign up for super rebates in April, suddenly received news that the April schedule was full and they would have to wait until May if they wanted to participate in the event.
However, the group buying market is changing rapidly and it is hard to say whether the project will survive next month.
Everyone now relies on venture capital to survive. FoxTao, a special sale platform with more than 2 million daily active users, has become the key to the game among all parties.
Zheng Yun, the marketing director of Gaopeng.com, reacted the fastest and called Chen Yansen directly to inquire.
Chen Yansen said frankly that Lashou.com spent 20 million yuan to book all the dates in April.
In order to give an explanation to the investors, he had no choice but to agree.
Of course Zheng Yun didn't believe this, and cursed inwardly: Damn it, isn't it just for money! After all, Chen Yansen has received more than 100 million yuan in investment from Penguin, and you are half of Gaopeng's family. For the sake of money, you really turned against me.
Zheng Yun was helpless and angry, so he hung up the phone and went to his boss to ask for money.
Meituan and Wowotuan also called to inquire about the situation. After learning about Lashou.com's operation, they couldn't help but curse it as "rich dog".
In terms of financial strength, no one can compare to LaShou at this time.
Meituan's Wang Xin is also actively seeking financing. On the one hand, he is looking for the Fujian Chamber of Commerce, and on the other hand, he is looking for Ali, a venture capital firm that is gaining momentum.
After weighing the pros and cons, Wang Xin took the initiative to contact Ji Gang of Ali Investment Department. He thought it would take some effort to get financing, but he didn't expect Ma Liyun to meet him in person and generously invested 50 million US dollars.
Wang Xin was deeply moved! Of course, this did not affect his decision to backstab Ahri and turn to Penguin.
Chen Yansen did not expect that with his intervention in this life, Meituan's Series B financing would be advanced by 2 months.
After receiving the money, Wang Xin immediately spent 24 million to book the group buying and special sale schedule for May on FoxTao, catching Lashou.com off guard.
Wang Xin did not spend the remaining money on advertising, but instead used it to expand offline sales staff.
His idea is very simple. The platform links users and merchants, and local promotion is the hemp rope connecting merchants, which should be the focus of investment.
So, Wang Xin poached people from all over, while other platforms focused on traffic, invited celebrities to endorse their products, and placed large numbers of advertisements in subways, buses, television, buildings and outdoors.
Several group buying platforms competed to bid and invested heavily with investors' money. Chen Yansen also benefited from it. The June schedule was sold at a sky-high price of 30 million.
FoxTao only needs to plan two brand groups and provide some resources, and it is quite easy to make money.
On April 10, FoxTao announced that the number of registered users of the website has reached 120 million (actually less than 110 million), and for this reason, it is preparing to launch a super sale day event on April 22.
Users at F3 level and above can enjoy additional rebates.
For example, a pair of Nike sneakers originally priced at 399 yuan will normally receive a rebate of 79.8 yuan, but F3 users can get an additional rebate of 5 yuan, F4 users can get an additional rebate of 15 yuan, and F5 users can get an additional rebate of 40 yuan.
This basically means that after deducting Ali's technical service fees and taxes, the commission difference is returned to F5 users.
As soon as the news came out, the number of orders surged, all from old users who wanted to upgrade.
Because Chen Yansen asked the event team to take some of the event products and put them on the secondary page for preheating.
These are the brands that were collected through investment promotion in Q1 and have clearance needs.
Pon's facial masks are 10% off, Meters clothing is 20% off, counterfeit mobile phones are 30% off, Hanshu lotion sets are 40% off, induction cookers, rice cookers, and electric kettles are 50% off, sportswear, suitcases, and snacks are 40% off, lamps and furniture are 30% off, and air conditioners, televisions, computers, etc. are 20% off.
Full categories, big brands, huge discounts!
Some of these goods are flash sale products negotiated by the investment promotion department, and some are advertising projects negotiated by the major customer investment promotion department.
For example, Acer Computer was paid 5 million in fees and required to achieve sales of 15 million, so it was squeezed into the super sale day event.
Chen Yansen was sitting in his seat, reading as usual, when Liao Wei called.
"Mr. Chen, this business is viable. I have evaluated that the storage cost in the Lighthouse Country is not high, except for the labor cost, which can be shared by the users."
As soon as Liao Wei got off the plane, he reported the results of the investigation to Chen Yansen.
Over a dozen days, he went to Amazon's warehouse and visited several logistics companies and warehouse leasing companies in the Lighthouse Country. After weighing the pros and cons, he found that the path Chen Yansen pointed out was indeed a good one.
Less competition and higher profits.
You can make a lot of money from the links such as photosynthetic boxes, box division, reinforced packaging, warehousing and exchange rate differences, not counting the freight difference.
Moreover, he doesn't have to worry about orders, as Chen Yansen agreed to give all of FoxTao's overseas shopping orders to him.
"I suggest you separate this business from Yunsu Express. Also, Fox Tao uses the business to invest in it. Is it not too much to hold 40%?"
Chen Yansen made empty promises and asked for 40% of the shares.
Liao Wei was stunned. He didn't expect Chen Yansen to be so ruthless. He didn't invest a penny but wanted such a high share.
But he didn't dare to refuse. Chen Yansen could ask anyone to do this project, and he was just a runner.
"It's not too much. Leave it to me." Liao Wei gritted his teeth and agreed.
"It's under the name of Senlian Capital." Chen Yansen added.
Liao Wei was shocked and understood Chen Yansen's tricks. He immediately knew why the other party was so successful in business at such a young age. He was far inferior to him in terms of brains.
"Mr. Chen, don't worry, I'll keep my mouth shut." Liao Wei quickly expressed his opinion.
"Boss Liao, please follow me and I will not treat you unfairly. The bigger the pie gets, the more valuable your share will be."
Chen Yansen reminded with a smile.
"I understand. I will arrange the registration of the new company right away. I have picked two warehouses in Beacon Country. The preliminary preparations are expected to take two to three weeks. I will report to you once all the details are ready."
Liao Wei is a smart man who knows how to judge the situation and keep a low profile. This time he really wants to follow Chen Yansen.
Chen Yansen smiled and hung up the phone.
In 2011, overseas forwarding companies were still a blue ocean market that would support several logistics companies in the future, some of which would have annual revenues of billions, which was much more promising than the current Yunsu.
Under the siege of SF Express, STO Express, YTO Express and YTO Express, Yunsu will be doomed if it does not adapt.
While Chen Yansen was busy researching system development, competition among group buying websites outside became increasingly fierce. In order to compete for merchants, it even developed to the point of real-life PK.
WoWotuan poached 200 people from Lashou.com in one go, which directly led to the paralysis of Lashou's business in the East China region.
Even users of FoxTao have reported that no one is handling after-sales service for the group-buying coupons they purchased.
LaShou temporarily mobilized a group of people from other cities and rushed to the East China market.
Each party attacked each other and the turmoil continued.
After Ma Liyun invested in Meituan, he announced that Juhuasuan had officially entered the group purchasing business, hoping to get a piece of the pie in the O2O field.
At this moment, both Lashou and Meituan became nervous.
Perhaps it was at this moment that Wang Xin sensed uncertainty from Ma Liyun, and at the same time was wary of Shan Jiawei, the head of the China Supply Iron Army sent by Ali.
He also wanted to be the big brother, so naturally he was unwilling to be inferior to others. In his opinion, Shan Jiawei came to seize power, not to do things.
There is a growing rift between Meituan and Ali!
(End of this chapter)
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