Chapter 121 The First Talent (asking for monthly ticket)
That afternoon, some FoxTao users who had browsed the overseas shopping B2C website received pop-up ads and in-site messages.
The content briefly introduces the launch and usage of the overseas shopping assistant function.
This news has pleasantly surprised those users who wanted to shop on overseas e-commerce websites but were troubled by their lack of English skills, lack of knowledge of product sizes, and inability to do international direct shipping.
Zhang Peng is one of them. He likes to buy sneakers. Amazon Overseas Station, Eastbay and Sneakersnstuff often have super low prices.
But he didn't have a dual-currency credit card, didn't understand the customs clearance process, and didn't speak English. In the past, he could only browse foreign sneaker websites.
But today was different. After reading the message on the website, he immediately clicked on the mall rebate, found the entrance to Eastbay, and jumped to the product page.
He entered the sneaker number skillfully and entered the product page. Zhang Peng found that there was an "One-click Purchase" button in the upper right corner of the page.
He tried to click and was immediately redirected to a new page. The layout was similar to Eastbay’s product details page, but the text had been replaced by Chinese using the built-in translation plug-in.
Although it is a literal translation and sounds awkward, it is not difficult to understand.
A detailed table has been added to the size column, so you can choose the right sports shoes according to the length and width of your feet.
Zhang Peng was overjoyed. He checked the size and color, then proceeded to the next step and came to the order submission page.
He quickly filled in the delivery information and used Zhifubao to complete the payment.
The total price is 580 yuan. In addition to the original price of the goods and the first-leg freight, there is an additional 70 yuan purchasing and forwarding fee (including consolidation, sub-containering, reinforced packaging and storage fees, etc.).
Of course, if you are randomly inspected by customs, you will have to pay additional customs duties.
The shopping process was extremely smooth, and was no different from when he placed orders at Taobao or Yidong.
Zhang Peng studied it for a while and decided to use the one-click purchasing service. If he only chose the overseas transit warehouse service, he could save 10 yuan.
"Great! Go back to the dormitory and tell those bastards."
Zhang Peng picked up his computer and walked from the teaching building to the dormitory.
…
…
"Brother Sen, the pop-up window was exposed 390,000 times. According to the novice guidance process, 2,700 people completed their first overseas shopping order, of which 72% were one-click purchasing users."
Hu Yun stood beside Chen Yansen, holding a computer and reporting.
"What is the conversion rate of this group of test users?" Chen Yansen raised his head and asked casually.
"1.7%. Mainly due to the link from pop-up windows to mall rebates, 60% of users were lost." Hu Yun replied immediately.
"It's much better than the previous 0.2% and 0.3%. You and Zhuang Rui should observe the data for another day. If there are no problems, we will launch the full version online the day after tomorrow."
When Chen Yansen heard the data was good, he made a decision immediately.
"Okay, I understand." Hu Yun nodded and turned to communicate with Zhuang Rui.
The overseas shopping business seems to be only worth 10 to 20 billion yuan, but the real demand has not yet been released.
After Ali, Yidong and NetEase entered the market, it didn’t take long for the market to grow to a scale of hundreds of billions.
Chen Yansen does not have such big ambitions. As long as he can get 1 billion in sales from the overseas shopping business and increase the valuation of FoxTao, that will be enough.
A few days later.
Sui Liangdong, who is far away in Yanjing, found that the natural traffic of What’s Worth Buying has increased recently, but the overall conversion rate has dropped significantly.
Since he was unable to track users’ shopping behavior on third-party platforms, he could only use the clumsy method of exporting user contact information from the database for follow-up visits.
“Your product promotions are pretty good, but I don’t understand English and can’t tell which websites can ship directly, so I went to FoxTao to place an order.”
"HuihuTao's overseas shopping assistant is very easy to use. Although there is a handling fee, the rebate can offset half of it, which is very cost-effective."
"You are worth buying from, but I only use this information site to select products. I still have to go to Fox Tao to buy things. You have no service and no rebate, so I won't use you."
A series of follow-up calls almost made Sui Liangdong furious.
You bastards!
I am a user of What's Worth Buying, how can you do this to me! But he also knew the key information: FoxTao launched a plug-in called Overseas Shopping Assistant to help users with zero language skills to easily shop overseas.
At this time, there are only a few overseas shopping shipping companies in China, most of which have just been established and have pitifully small business volumes.
Sui Liangdong had no idea that overseas shopping rebates could be used in this way. After trying the overseas shopping assistant function of FoxTao, he was immediately disappointed.
He has only one way, which is to set up or cooperate with a third-party forwarding company and copy FoxTao's overseas shopping assistant to prevent users from flowing to FoxTao.
After weighing the pros and cons, he turned to Zebra Logistics.
This multinational logistics company, which was established less than two years ago, specializes in "collection and forwarding" services and did not have many orders in the past.
When I met Sui Liangdong, we hit it off immediately.
A few days later, the official overseas shopping transit service was launched in an attempt to retain users.
Meilishuo, Mogujie and Taofenba have also followed suit, launching similar services to share the overseas shopping rebate market.
After learning about it, Chen Yansen just smiled faintly and didn't take it seriously.
In the shopping guide track, these platforms that can only copy and imitate are only worthy of following behind, and users look down on them.
One week after FoxTao's overseas shopping assistant was launched, the conversion rate increased from 0.3% to 3.7%. Although this is still a big gap compared to the 15%-20% of domestic business, it did generate an additional sales of 40 million.
That’s 100-200 million a month, greatly increasing the possibility of achieving the 10 billion revenue target.
At the same time, Chen Yansen also obtained the payment license he applied for in the name of Sennheiser Technology.
Before long, he transferred it to Senlian Capital.
IDG, Siwei and Penguin called to inquire. After all, this thing is also considered a company asset. Although in 2011, payment licenses can be applied for as long as the conditions are met and it is not uncommon, Chen Yansen's practice of laying eggs by borrowing chickens made them frown.
Chen Yansen was not polite and directly brought up the "Management Measures for Payment Services of Non-financial Institutions" promulgated last year, saying that IDG is foreign capital and the payment license is placed in Sennheiser Technology, which may cause policy risks in the future.
The three investment institutions felt that this statement made some sense, but they also knew in their hearts that Chen Yansen had indeed used company resources.
Then, Chen Yansen accidentally talked about the revenue in April, and the three representatives immediately shut up.
Compared with a payment license, FoxTao’s sales of 760 million yuan in April shocked them more. You know, the peak season for e-commerce is in the second half of the year.
If Chen Yansen can achieve the 10 billion revenue target before the end of the year, the company's valuation will be more than 6 billion, and they will make a fortune.
What's a payment license? Only one or two hundred are issued each year. Chen Yansen can take it all!
In the blink of an eye, the May Day holiday is here.
Because there was a holiday on the 1st, FoxTao transferred the wages to the employees' cards on April 29th.
Chen Yansen had just finished washing up when 393 more strands of humanitarian fire had been added. With the establishment of the Aurora R&D team, the amount of fire added each month was increasing.
By May, the B2C commissions from February and March will start to arrive, and it is estimated that another 500 humanitarian flames will be added.
Chen Yansen had long realized the benefits of improving his spirit, and this time he decisively added it to his mental state.
But what surprised him was that the effect of the added points this time was obviously weaker.
When everything calmed down, he called out the system panel. The spirit value was 10, and there were 236 strands of humanity left.
The talent column had an additional item [Photographic Memorization]: A mountain of books and a sea of knowledge, all absorbed at a glance! Chen Yansen had no time to think about it. He returned to his bedroom and picked up an unopened copy of "Concrete Mathematics". A strange feeling instantly hit him, and lines of obscure text entered his eyes.
There were thousands of words on this page, but he only needed to glance at it and could recite the contents in his mind with his eyes closed.
Never forget what you see!
Chen Yansen raised the corners of his mouth. Now his learning efficiency was higher. There was only a fine line between 8.43 and 10, but without the talent bonus, the effect was completely different.
(End of this chapter)
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