Chapter 137: 400 million gross profit, terrifying reaction speed (asking for monthly ticket)
"Good morning, Brother Sen!"
"Morning, Boss!"
"Morning, squad leader!"
As soon as Chen Yansen walked into Room 206, several warm greetings rang out.
The June salary and performance bonus have all arrived. Originally, everyone was still complaining that the happy summer vacation life was gone, but when they saw the extra tens of thousands of yuan in their bank cards, they instantly became motivated.
Chen Yansen nodded slightly, sat down at his seat, logged into the data backend, glanced at the daily active users, sales and user retention data, and only switched to the news website after confirming that there was no problem.
"Meituan received another 30 million US dollars in financing, jointly invested by Ali and DST Capital..."
After seeing this news, Chen Yansen couldn't help but sigh that Wang Xing was so lucky.
With this money, even if Meituan cannot compete with Lashou in the second half of the year, it will still be able to rank among the top three in the group buying industry.
Chen Yansen understood Ma Liyun's approach, and started his own group buying business while investing in external group buying websites, ready to merge them into the group when the time was right.
But Ma Liyun didn't expect that after Wang Xin took his money to build a big company, he turned around and joined Penguin.
Chen Yansen narrowed his eyes, thought for a moment, then called Wang Yunxia from the event group and asked her to participate in subsequent group buying network brand activities.
He secretly directed more traffic to Lashou, Gaopeng and Wowotuan. After all, the longer the group buying war dragged on, the more profit he would make.
Moreover, he doesn't want Meituan to win!
Although Wang Yunxia didn't understand, she didn't ask any more questions. She just responded and went back to allocate a few more resources to WoWotuan's brand group.
"Brother Sen, everyone is here. The Q2 financial meeting can start at any time."
At this time, Xu Dan came over to remind him.
Chen Yansen responded, stood up and walked towards the meeting room.
In June, there are not only the 618 promotions of Taobao and Yidong, but also mobile phone special events, home decoration halls and overseas shopping festivals, and everyone is very busy.
It wasn't until July 4th that I found the time to prepare the quarterly financial report.
Chen Yansen pushed the door open and walked in. He sat down and said to Hu Yun, "Don't make it too complicated. Follow the old rules and keep it brief. Send a copy of the data to Director Gao later."
With Gao Weilin's help, Lotte Investment indeed showed great interest in FoxTao.
However, as the project was established only a short time ago, Lotte wants to continue observing for a while to ensure that FoxTao's profitability is stable enough before deciding whether to invest or acquire it.
"Okay, Brother Sen." Hu Yun responded.
He opened the PPT, looked at the data report and began to report: "The average daily active users in April were 2.65 million, and new customers accounted for 37.4%; the average daily active users in May were 3.04 million, and new customers accounted for 36.2%; the average daily active users in June were 3.49 million, and new customers accounted for 39.1%."
Hu Yun paused and continued, "Our cumulative user registration volume is 206 million, quarterly active users are 127 million, and monthly active users are 56 million..."
Judging from the user growth trend and the proportion of new customers in Q2, it is becoming increasingly difficult for FoxTao to acquire new customers in large numbers at low prices.
Only one or two percent of the 560 million yuan in Series A financing has been spent. After all, there were less than 500 million Internet users in 2011, and the pool was only that big.
"Zihao, cut Q3 advertising costs by half, reduce the scale of advertising, and make conversion rate and ROI the primary evaluation criteria for the advertising team."
Chen Yansen interrupted Hu Yun and gave instructions to Wang Zihao.
After that, he looked at Zhuang Rui and said, "Reduce the weight of new customers who bargained for 0 yuan, and increase the weight of old customers who have not placed an order in 7 days and logged in within 30 days. The next step is to focus on retention and activation."
"Okay, Brother Sen." The two responded in unison.
As traffic has peaked and group buying websites are also frantically investing in buying traffic, although the two have different business models, it has still raised FoxTao's cost of attracting new users.
Chen Yansen thought about it and decided to slow down the pace of investment, shifting from pursuing quantity to focusing on quality, and use the other half of the investment funds to maintain old customers.
Compared with new users who do not yet understand the shopping guide model, old users have lower activation costs and higher expected value.
"In April, sales were 760 million yuan, and gross profit was 83.6 million yuan; in May, sales were 1.07 billion yuan, and gross profit was 129 million yuan; in June, sales were 1.61 billion yuan, and gross profit was 188 million yuan. The total gross profit in Q2 was 400 million yuan," Hu Yun continued to add.
Compared with Q1, gross profit increased by 207% quarter-on-quarter.
This shows that FoxTao grew rapidly in the second quarter, which is also the main reason why Augusta Capital gave a valuation of 16 billion.
Afterwards, Hu Yun reported on Q2’s user retention, sales share of each platform, and growth of overseas shopping business.
"The Key Account Recruitment Department introduced 193 B2C platforms in Q2, completed 85 targeted brand activities, 17 integrated marketing brand cases, commission gross profit of 59.2 million, advertising expenses of 87 million, after deducting the super rebate commission expenses, the actual gross profit was 91.4 million..."
When Song Yuncheng saw that Chen Yansen turned his gaze to him again after Hu Yun finished his report, he spoke slowly.
Including the previously settled ones, FoxTao’s mall rebate section now has more than 300 B2C websites, covering various vertical products, with a gross profit margin of over 20%.
Chen Yansen nodded without commenting.
In June, people like Song Yuncheng, Li Hui, Zhang Yifeng and Yuan Wei all received performance commissions of more than 100,000 yuan.
Zhang Yifeng, who has the most outstanding performance, received a salary of 142,000 yuan in June!
This really stimulated the other investment promotion personnel. You know, in 2011, houses in many small counties only cost 50,000 or 60,000 yuan each, and this amount of money could buy two or three houses.
Song Yuncheng has outstanding performance in group purchasing and B2C business, with an income of 126,000, second only to Zhang Yifeng.
Yuan Wei earned 106,000 yuan and he felt that joining FoxTao was the best decision he made in the past two years.
Not to mention Li Hui, who will only be a senior next semester and has nearly a year of work experience before graduation.
After a few months, the amount on the bank card reached 300,000.
He plans to go home at the end of the year and buy a new house for his parents.
Li Hui is full of gratitude to Chen Yansen.
At the beginning, he betrayed the previous campus card agent and switched to Chen Yansen. Not only did Chen Yansen not mind, he also gave him some phone card resources, allowing him to make a lot of money.
After joining FoxTao, he is willing to serve merchants with all his heart, even if the merchant's output in a period is only tens of thousands of yuan. He is also the one with the least KA merchants among the TOP merchants.
But he still earned over 100,000 yuan and sat firmly in the position of investment promotion team leader.
After listening to the Q2 work report, Chen Yansen roughly calculated that the total sales in the first half of the year was 4.93 billion.
Considering that the second half of the year is the peak season for e-commerce, the sales target of 10 billion yuan will be basically achieved if nothing unexpected happens.
He was in a good mood and told Xu Dan: "Talk to Xu Xingxing to see which places in the surrounding area are suitable for tourism and organize a team-building activity. Try to arrange it in July or August."
"Okay, boss." Xu Dan replied with a faint smile.
July and August are the off-seasons for e-commerce. Having just experienced the 618 shopping event, users’ purchasing demand has been released, and it’s a good opportunity for everyone to relax.
Afterwards, the team leaders began to report on Q2 output. The core assessment of the investment promotion team leader was sales and gross profit indicators.
The core task of the category leader is to achieve the monthly sales target of super rebates. The pressure is huge, but the bonus is also generous if it is achieved.
Depending on the gross profit growth of each category, the bonus ranges from 5,000 to 50,000 yuan. Although it cannot be compared with TOP investment promotion, the category operation managers of several major categories such as digital, food and women's clothing can also earn 20,000 to 30,000 yuan a month.
Although everyone spoke quickly and focused on the key points when reporting on their work, it was almost twelve o'clock when the meeting ended.
Chen Yansen glanced at the time, then looked at the more than 1,000 flames of humanity on the system panel, and decided to go back to 0418.
After rejecting Wang Zihao's invitation to lunch, he went straight to the teachers' apartment.
In June, 1,457 strands of humanitarian fire were accumulated, plus the remaining 44 strands in May, a total of 1,501 strands.
Chen Yansen synthesized it into 15 strands of divine flames, and this time added them all to the spiritual attribute.
The value increased from 10.02 to 10.17!
Although the changes seem small, Chen Yansen clearly feels that his memory and comprehension are improving rapidly.
Every book I have read can be clearly remembered in my mind and can be accessed at any time.
The information processing speed is as fast as a computer! After two days of observation, Chen Yansen found that his sleep time had shortened again. He used to sleep for four or five hours, but now he wakes up on time after sleeping for four hours every day.
Weight increased from 94 kg to 97 kg!
But from the outside, he looks like a man of 85 kilograms at most. In fact, the density of his bones, muscles, and flesh is astonishing.
Privately, Chen Yansen went to the gym and tried it, and he could easily lift a 500-kilogram barbell with one hand.
His two BMW 750s weigh 2,000 kilograms when empty.
Chen Yansen has tested it and found that he can lift the car half a meter high with one hand. If he uses both hands together, he feels that he can lift the car several meters away.
As strong as an elephant, as quick as a hummingbird! To test his reaction speed, Chen Yansen raised a pencil to a height of two meters and then let go.
He was able to catch and release the falling pencil 21 times, while an average person could only catch it once at most.
But Chen Yansen felt that it was not accurate enough to say that his reaction speed was 21 times that of an ordinary person, because he could clearly feel that the contraction speed of his hand muscles could not keep up with his reaction.
Simply put, the body's reaction cannot keep up with the brain.
However, Chen Yansen didn't take it to heart. Instead, he deliberately slowed down to make himself look like a normal person.
In the following days, graduates left the school one after another.
On July 8, Xuyuan began its summer vacation, and all students from freshman to junior year left within two days.
The huge campus was empty and extremely quiet. Even the cafeteria aunt had gone on holiday. Only the hundred or so employees of FoxTao were left.
Xu Xingxing contacted two off-campus restaurants to provide three meals a day for FoxTao and Orange Technology, otherwise eating would be a problem.
(End of this chapter)
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