Chapter 168 Pinbei + Yidong VS Alibaba, Orange F1 is sold out! (asking for monthly tickets)
"Kuai Pao? Received 30 million angel round investment from Senlian Capital?"
In an office in the PT area, Zhang Xuhao clicked on a Sohu news article and his brows instantly frowned, filled with regret.
He didn't expect Chen Yansen's investment style to be so decisive.
After realizing his little trick, he didn't give me any chance to bargain. He first denied that Senlian Capital had any intention of investing in Ele.me, and then turned around and invested in a competing website.
This clearly shows that Chen Yansen is not pessimistic about the takeaway model, he just doesn't think highly of Ele.me.
Zhang Xuhao recalled the scene when he called Zhu Xiaohu of Sands Venture Capital. The other party once again refused to make additional investments in Ele.me, which shattered his last hope.
"No! We have to find financing quickly. If Kuaipao expands, Ele.me will be in danger."
Zhang Xuhao pondered for a moment and made up his mind.
Just as he was actively contacting venture capital institutions, investors from Sequoia Capital, GSR Ventures and Hillhouse Capital began to study the company Kuapao.
After all, since Chen Yansen noticed him, he must have some potential.
Kang Guodong and Pei Yi, who had just returned to Luzhou, received calls from several venture capital firms.
But now they only had 20% of the shares and 30 million in funds, so they no longer had to worry about money and rejected all the offers.
"Old Pei, this feels so good!"
Kang Guodong looked at Pei Yi opposite him and grinned.
"Let's wait until we take Kuaipao public and then give these people a good slap in the face." Pei Yi was also in a good mood.
Before, the two of them begged everyone for help, just asking investors to give them a chance, even for an hour, to listen to their business plans, but no one paid any attention.
After receiving financing from Senlian Capital, venture capital institutions immediately changed their attitude and became extremely enthusiastic towards them.
The two knew clearly that this change was brought about by Chen Yansen, not due to Kuapao's own strength.
"Let's go to Luyang District first. The office rent there is low and it's next to the pedestrian street..."
Kang Guodong took a stack of information and dragged Pei Yi out of the school.
…
…
"Mr. Chen, you didn't tell me the truth last time." After being rejected by Kuaipao, Zhang Lei of Hillhouse Capital called Chen Yansen again.
"Mr. Zhang, don't get me wrong! After hearing what you said last time, I asked my investment analyst to study the food delivery industry. I felt that it had potential, so I invested in Kuaipao."
Chen Yansen laughed and lied with his eyes open.
What he meant was that it was only after Zhang Lei reminded him that he decided to invest in the food delivery website.
"When will Mr. Chen come to Yanjing again so that we can get together again?" Zhang Lei didn't really care and changed the subject with a smile.
He just needs to confirm that Chen Yansen is interested in the takeout industry.
"Mr. Zhang, is there anything else?" Chen Yansen heard the hidden meaning and asked back with a smile.
"Two things. One is that Hillhouse wants to invest in Pinbei. The other is that they want to promote cooperation between you and Dongfang to jointly seize Ali's market share."
Zhang Lei spoke directly to the point without hiding anything.
When communicating with smart people like Chen Yansen, it is more efficient to be more direct.
"Mr. Zhang, excuse me, is this Gao Ling's idea or Liu Qiangdong's?"
Chen Yansen did not refuse immediately, but asked seriously.
Recently, he heard that Liu Qiangdong and Ali were competing fiercely.
Without informing Dong, Xinhulitao grabbed the comments of Dong's own products, which drew criticism from Dong.
As a result, FoxTao blocked QQ products, kicked QQ out of the B2C rebate mall, and joined forces with Dangdang and Suning to try to isolate QQ.
Right now, merchants in Dongguan are no longer eligible to sign up for the FoxTao Super Rebate event.
You know, FoxTao can bring 300-500 million in sales to Dong every month.
This really pissed Liu off! "This is the result of a discussion between me, Tiger Fund, and DST Capital."
Zhang Lei said slowly.
Hillhouse, Tiger Capital and DST have jointly invested more than one billion US dollars in Liu Qiangdong, so naturally they don’t want to see him fail.
"Mr. Zhang, please put the financing aside for now. I would like to hear about the specific details of the cooperation first?" Chen Yansen asked.
"Yidong can open up its 3C digital and home appliance resources to Pinbei, and Pinbei needs to open up its food, clothing, beauty, and maternal and child category resources to Yidong. We can slowly discuss the specific form of cooperation."
Zhang Lei replied.
Chen Yansen sneered secretly, thinking that Zhang Lei and Liu Qiangdong had a good plan.
Although both Yidong and Pinbei are B2C e-commerce platforms, Yidong combines self-operation with third-party merchants, while Pinbei is an open platform without self-operated business.
According to the cooperation method mentioned by Zhang Lei, the day when Yidong cleans up Pinbei’s merchant resources will be the day when the cooperation breaks down.
"I'm sorry, I don't see your sincerity." Chen Yansen refused decisively.
Today, Pinbei’s biggest advantages are, first, Penguin’s first-level entrance traffic, and second, the more than 20,000 merchant resources accumulated during FoxTao.
Taobao claims to have 5 million sellers, but there are less than 50,000 real core merchants, and the rest are mostly C2C individual sellers.
Chen Yansen has always been the one taking advantage of others. It is simply a daydream for Liu Qiangdong to pry resources from him.
Zhang Lei was stunned when he heard this, and cursed in his heart: This kid is really hard to fool.
He thought for a moment and said, "Mr. Chen, if you have any ideas, just let me know. I will help you communicate with Liu Qiangdong."
This is the advantage of having a middleman. If Liu Qiangdong came to negotiate in person, the talks would probably have broken down by this point.
Either one side gives in, or the relationship ends in acrimony.
"We can cooperate, and I can agree to direct traffic to Yidong, but I have two conditions: first, Yidong's self-operated business must be included in Pinbei; second, Orange Payment must be added to Yidong's payment module."
Chen Yansen replied.
At this time, Yidong users only have two options when making payments: online banking and cash on delivery.
Half a year ago, Liu Qiangdong felt that the fees of Zhifubao were too high and terminated the cooperation.
But when he wanted to apply for a payment license, he found that the application difficulty had increased hundreds of times. To put it bluntly, the authorities wanted to strictly control the number of licenses.
If Liu Qiangdong was slow in this step, it would be equivalent to being three or four years slow.
Seeing that his application had no hope, Liu Qiangdong planned to build his own payment tool by acquiring a third-party payment license.
But it is still screening acquisition targets.
In addition, it takes time to develop a payment system. In the previous life, it was not until 2014 that Yidong Payment was finally launched.
Chen Yansen’s idea is simple. It’s fine if Liu Qiangdong wants to increase sales, but Chen Yansen wants to help Pinbei fill in the digital home appliance category, thereby increasing the average order value and product valuation.
As for Orange Pay, it’s just mentioned in passing.
He was sure that Liu Qiangdong would agree, because the other party had already realized how stupid Liu Qiangdong's method of payment on delivery was.
Orange Pay can help Dong save a lot of transaction fees without having to suffer the humiliation of Zhifubao.
"Okay, I'll tell Liu Qiangdong." Zhang Lei was very straightforward and hung up the phone without further ado.
Chen Yansen put down his phone, walked to the sofa in front of the window and sat down, thinking: It seems that 2011 will be an extremely difficult year for Yidong and the capital behind it.
Before December, Dongfang Logistics had suffered losses of over 10 billion yuan, and profitability was nowhere in sight.
Liu Qiangdong wants to become China's Bezos, how can it be that easy?
Liu Qiangdong was sitting in the office when he received a call from Zhang Lei.
"What Chen Yansen meant was to treat Yidong as a flagship store and move it into the Pinbei Mall, but he asked Yidong to promote Orange Pay for him."
Zhang Lei briefly recounted the key points of their communication and handed the decision-making power to Liu Qiangdong.
Liu Qiangdong's heart skipped a beat, realizing that Chen Yansen had seen through his thoughts, but his goal had been achieved.
As for the issue of Orange Payment, he agreed without much hesitation. After all, Dong had not yet even started working on his own payment tool.
It is normal to pay a price if you want to take advantage of Pinbei's traffic.
"Mr. Zhang, I have no problem." Liu Qiangdong replied immediately.
"Okay, I'll take care of this. Send someone to Xucheng to sign the contract and arrange for it to go online as soon as possible."
Zhang Lei nodded and said.
Sure enough, just as Chen Yansen expected, Liu Qiangdong agreed to the cooperation without much consideration.
This type of cooperation model may have been novel in 2011, but more than a decade later, it has become commonplace.
Ali and Suning, Yidong and No.1 Store all have similar cooperation models.
After receiving Zhang Lei's reply, Chen Yansen handed the cooperation over to Gao Weilin and Song Yuncheng to follow up.
"Boss, cooperating with Yidong may have a negative impact on Pinbei's digital home appliance merchants, which is not conducive to the cultivation of our own merchants."
After listening to Chen Yansen's arrangement, Song Yuncheng frowned slightly and directly raised his objection.
"We are a platform. How can we have any exclusive merchant resources? We just let the algorithm process the data based on sales volume, gross profit and other parameters. We will give traffic to whoever sells well."
Chen Yansen knew very well that merchants had no loyalty and would go wherever they could make money.
If Yidong's digital home appliances can sell tens of millions or hundreds of millions of units on Pinbei, those brands hiding behind the scenes will take the initiative to jump out and bypass Yidong to establish cooperation with Pinbei.
"Okay, I understand." Song Yuncheng stood there and thought carefully for a while before nodding in agreement.
"Lao Gao, how's the progress over there?"
Chen Yansen hummed and looked at Gao Weilin.
"We are still busy renting office space and recruiting people, but Pei Yi has poached about 20 former employees from the bankrupt group-buying website. These people have a lot of catering resources and are very familiar with offline business expansion. Once the preliminary preparations are completed, future development will not be slow."
Gao Weilin replied with a smile.
As his first actual investment project, Gao Weilin naturally paid more attention to it.
"Okay, help me keep an eye on the technical connection and make sure nothing goes wrong."
Chen Yansen nodded slightly and gave further instructions to Song Yuncheng.
With the rapid growth of business volume of Orange Technology and Pinbei, Orange Payment is in urgent need of operation and maintenance engineers, security experts and risk management experts.
Wang Xueting, Xiong Li and Zhang Junjie have been recruiting like crazy recently. In order to save time, they are specifically targeting Zhifubao.
Headhunters wait outside the headquarters of Zhifubao every day. When they see employees coming out of get off work, they approach and ask, "Sir, do you plan to change jobs?"
For a while, Ma Liyun couldn't stand it anymore and called Chen Yansen to warn him to restrain himself.
Chen Yansen agreed verbally, but continued to do as he pleased in secret.
After Song Yuncheng and Gao Weilin left the office, Chen Yansen picked up the Pinbei business weekly report and flipped through it.
The number of registered users is as high as 40 million, with 10 million daily active users, more than 4 million daily orders, and daily sales of nearly 300 million.
Of course, Orange mobile phone sales accounted for 60% of this.
In terms of real strength, Pinbei's size is about one-fifth of Yidong and one-twentieth of Taobao.
This is also the main reason why Chen Yansen agreed to cooperate with Yidong.
He didn't want to be as extreme as Pinxixi and set a ceiling on the platform's development.
So from the very beginning, he planned to attract traffic with low-priced products and use high-priced goods to improve the platform's tone so as not to leave users with a bad impression of low prices and poor quality.
As for the quality of goods, the platform has a deposit mechanism. If merchants sell inferior goods as good ones, Chen Yansen will not show any mercy in punishing them.
Before leaving get off work that day, Liu Zhicheng from the marketing department of Jiushen.com called to discuss cooperation.
Chen Yansen did not refuse and handed it over to Song Yuncheng to handle.
Chen Yansen is very happy to cooperate with platforms such as Yidong, Jiushen.com, Suning and Gome.
The other party wants to use Pinbei's traffic and high conversion rate to increase sales, and he also wants to use these platforms to build Pinbei into a comprehensive e-commerce platform.
He walked out of the first floor lobby and just got into the car when Cao Dahua sent him a message: Orange F1 is almost sold out!
(End of this chapter)
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