Chapter 181 If I Can’t Do It, I’ll Give Suning to You (Subscription Request)
"Then why is Mr. Liu here? Are you worried that the supplier will be snatched away by Pinbei?"
Zhang Jindong retorted bluntly with a sneer on his face.
Now that there were no media reporters present, he simply gave up acting. The two had been bickering with each other for months and were already full of anger.
"It's mine, and you can't take it away from me."
Liu Qiangdong crossed his legs and looked calm on the surface, but he was deeply touched by Zhang Jindong's words.
He arrived early and looked around to find many "old friends" sitting around him. There were more than 100 digital home appliance brands, and more than half of them were KA suppliers of Dongfang.
Liu Qiangdong finally understood. No wonder Chen Yansen just symbolically added a clause of Orange Payment to the contract and allowed Yidong’s self-operated products to be sold on Pinbei.
Although the two are still in a cooperative relationship, Liu Qiangdong, who is vigilant by nature, has already noticed the threat posed by Chen Yansen.
"That's not necessarily true." Zhang Jindong replied with a smile.
He said this deliberately in order to sow discord between Liu Qiangdong and Chen Yansen so that Suning could profit.
The experience of the past year has made him understand that online and offline are two different ways of playing.
Even though it defeated Gome, Suning is still a small player online and needs to rely on traffic from third-party channels to grow and develop.
Moreover, Zhang Jindong is confident that Suning, with more than 1,500 offline chain stores, must be stronger than Dongguan in controlling suppliers.
Even if its brands bypass Suning and directly enter Pinbei, Chen Yansen will not be able to get the same supply price as Suning.
"Mr. Zhang, I think your current idea is very good. Give up the online strategy and hand over the home appliance business to Yidong and Pinbei. It will be a win-win cooperation."
Liu Qiangdong shot back with a smile.
The implication is that Suning is not destined to be an e-commerce company. It would be better for it to think of itself as an offline store and leave the operations to Dongfang and Pinbei.
"You are so arrogant just because you got 1.5 billion in financing? Do you think you can handle heavy assets? If Suning's e-commerce business fails, I will give Suning to you."
Zhang Jindong was a shrewd man. He understood what Liu Qiangdong meant as soon as he heard it and spoke without any politeness.
Haha, he was anxious!
Liu Qiangdong felt happy and smiled, and no longer paid attention to Zhang Jindong.
Dongwu was already under a lot of pressure from the price war with Taobao, but he didn't expect Zhang Jindong to keep holding on.
The same product is sold for 100 yuan in Yidong, but 90 yuan in Suning, which is 5%-10% cheaper than Yidong on average.
In order to maintain the market, Liu Qiangdong had no choice but to grit his teeth and lower the price again.
He just started the conversation just to irritate Zhang Jindong. After achieving his goal, he left Zhang Jindong and started chatting with Li Mingzhe, the head of Supor's e-commerce.
Zhang Jindong was so angry that his chest heaved violently. He didn't calm down until Chen Yansen came over with Red Baby's boss Xu Peixin.
"Mr. Zhang, I didn't expect you to be here too." As soon as Xu Peixin saw Zhang Jindong, he quickly stepped forward to greet him.
Recently, Suning Investment Department has been in contact with Redbaby, intending to acquire it in full.
Xu Peixin comes from an investment bank and values investment returns.
At this time, his thinking was similar to that of Lei Yijun seven years ago. He felt that e-commerce was a money-burning business. After seeing Chen Yansen cash out more than 10 billion yuan from selling Fox Tao, he began to think about selling Redbaby to cash out in advance.
As soon as Suning made contact, he took the initiative to stick to him.
"Boss Xu, does Redbaby also have plans to move into Pinbei?"
Zhang Jindong waved his hand, motioning Xu Peixin to sit on his right, and asked with a smile.
He is indeed interested in Redbaby and wants to integrate it into Suning's e-commerce to supplement the user base of maternal and child products.
But once Xu Peixin joins Pinbei and his performance improves, it becomes a question whether he will still be willing to sell.
"Mr. Zhang should understand the difficulty of vertical category websites. If Yidong self-operated can get in, then Redbaby will certainly have no problem."
After Xu Peixin sat down, he sighed first and then explained.
"What about the acquisition?" Zhang Jindong asked tentatively.
"We'll talk about it after the new year. By then it will be a complete fiscal year, which will also be convenient for Suning to do asset accounting."
Xu Peixin thought about it and decided to postpone the cooperation and first see how Hongerhai performs in Pinbei.
We are all businessmen, who doesn’t want to sell at a higher price?
As ten o'clock approached, representatives of home appliance brands such as Haier, Little Swan, Vanward, Gree and Galanz entered the venue one after another.
Representative merchants in the clothing category include Meters, Handu Yishe, Tangshi, Yalu, Xuezhongfei, etc.
The sports category includes Anta, 361, Erke, Adidas and Nike, but the first three are brands, while the last two are distributors.
Given Pinbei’s current size and industry influence, most of the brands willing to participate in the investment promotion conference are A and B brands.
Take the beauty and cosmetics category for example. The ones that are willing to give face are the likes of Mefubao, Maxam, and Mofashijia. The slightly better brands are Yunifang, Carslan, Pechoin, and PROYA. There is not a single S-level brand.
There were more than 700 representatives from brands and factories attending the conference, and looking from the stage, it looked like a sea of black.
"Hello everyone, I am Chen Yansen, the founder of Pinbei. I am very honored to be with you at today's investment conference. In the past forty days, Pinbei's cumulative sales have exceeded 6 billion, which is inseparable from your support and trust."
Chen Yansen spoke slowly.
For an e-commerce platform that has been online for less than two months, this report card is quite impressive.
Zhang Jindong in the audience looked a little embarrassed. After all, Suning's e-commerce had been online for two years, but its annual sales had not reached 6 billion.
Fortunately, Chen Nian from Vancl did not come, otherwise Chen Yansen’s words would undoubtedly be a critical blow to him at the beginning.
"For Pinbei, 2011 was just the beginning of its journey, and 2012 is the time to ride the wind and waves. The following content is divided into two parts: the three-step method for new businesses and cloud-speed intelligent logistics. The first part will be shared by Ms. Song Yuncheng, Pinbei's key account director."
Chen Yansen finished his brief speech, walked off the stage and handed over the subsequent procedures to Song Yuncheng.
To put it simply, the New Business Three-Step Method is a support policy for small and medium-sized businesses, including: 0-yuan bargaining and group buying, 10 billion yuan in subsidies, and search algorithm optimization.
As long as the goods are good, the quality is good, and the price is good, even if you can’t get 10 billion subsidies, you can still get huge traffic on the main search page.
In 2011, the "one thousand faces for one thousand people" algorithm of e-commerce platforms had not yet been popularized, and Pinbei's marketing operations undoubtedly opened a new door for its peers.
"This is good, go back and copy it!"
Liu Qiangdong thought excitedly and took notes silently.
With the shift from PC to mobile, a mobile phone screen can only display 6-8 products. How to effectively expose products has become a problem that plagues e-commerce people.
Song Yuncheng stood on the stage with a faint smile on his face. He calmly introduced Pinbei's core channels and the sales output of these channels. He also brought out real cases at any time to tell how the brand achieved a single-day sales of tens of millions on Pinbei.
To use Ali's industry jargon, it means empowering merchants and improving their platform's ability to survive.
Chen Yansen sat in the audience, looking at Song Yuncheng quietly.
“There are countless people with abilities in this world, but only a few have the opportunity to be developed.”
Chen Yansen smiled slightly and commented in his heart.
Song Yuncheng's speech was very attractive, not because of her appearance, but because most of the successful cases she mentioned were B and C brands, which made many people think "I can do it too".
Especially the air fryer manufacturer in Cixi, which was just a small brand supplying Taobao's small and medium-sized sellers before, but it has sold nearly one million units on Pinbei.
The boss of this factory was sitting in the audience at this time. When he heard Song Yuncheng mention the word "Zhixuan", he immediately waved his hands excitedly.
The brand representatives around him all looked at him.
Obviously, this person is the boss of 'Zhixuan'.
Even an unknown factory can achieve sales of over 100 million through Pinbei. So, once these well-known brands specializing in small household appliances go online, their sales performance will probably be even higher.
Half an hour later, Song Yuncheng finished sharing.
Soon after, Shi Quan, the marketing director of Yunsu Express, replaced Song Yuncheng and asked him to talk about the model and gameplay of "Yunsu Intelligent Logistics".
The first half introduced the current development status of Yunsu, including the number and speed of new additions of stations, couriers, sorting centers and regional transit warehouses, and then talked about the price issue that merchants are most concerned about.
Due to the challenges from SF Express, STO Express, YTO Express and Sufeng Express, we have raised the minimum delivery fee for express delivery within 1 kg to 2 yuan.
But Shi Quan smiled and said: "Customers of Yunsu Express who have warehouses will enjoy a special discount of 1.5 yuan per order starting from January 2012."
As soon as these words were spoken, the merchants in the audience could no longer sit still.
This new regulation is unprecedented good news for merchants who sell small and light goods. They can save millions of dollars a year in express delivery fees alone.
Liu Qiangdong frowned and glanced sideways at Chen Yansen. Although Yunsu is only a third-party courier of Pinbei, the boss is the same person. With the strong promotion of Pinbei, Yunsu will inevitably occupy a place in the industry.
In fact, Yunsu has forced the three major express delivery companies to enter the 2 yuan era.
For a moment, Liu Qiangdong couldn't help but feel a little timid. If Dongdong Logistics were to open up to the outside world in the future and compete head-on with Yunsu, would he have a chance of winning?
After Shi Quan stepped down, Chen Yansen returned to the stage, said a few simple words, and then introduced the process into the signing stage.
After all, most of these people are here to gain resources, connections, and cooperation, and are not actually interested in the content of his speech.
After signing the settlement contract, the next step is to pay the store deposit.
At the luncheon, Chen Yansen greeted the heads of several leading home appliance brands one by one. Zheng Zhou from Gree and Li Mingzhe from Supor came over, and their words implied that they both wanted to get additional resource support.
Chen Yansen smiled, snorted in his heart, and handed the two people over to Song Yuncheng to deal with.
If you want traffic, you have to pay! (End of this chapter)
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