Chapter 196: Take down Kuaidi and enter the 1-yuan express delivery era! (ask for monthly tickets)
On January 9, the winter vacation arrived and Xuyuan was deserted.
Chen Yansen, wearing a high-necked black sweater and a light gray suit jacket casually draped over him, left 0418 and walked downstairs.
In the dead of winter, the puddles on the ground froze into ice and the withered grass was covered with a fine layer of frost.
With a click, Chen Yansen opened the car door, got into the Bentley driver's seat, and drove towards the Science and Technology Park.
Along the way, there were few pedestrians and vehicles, only the company shuttle bus, which kept going back and forth between the east gate of Xuyuan and the Science and Technology Park.
Ten minutes later, Chen Yansen parked his car on the first floor and walked straight into Building 8.
"Morning, boss!" Gao Weilin was sitting in the lounge area, drinking coffee. When he saw Chen Yansen coming in, he quickly stood up and greeted him.
"Lao Gao, I've told you so many times, this is the mainland, we can't use the Hong Kong way of doing things."
Chen Yansen smiled, walked over and teased.
Then don’t you have to call me Lao Gao?
Everyone calls me Dylan! Gao Weilin smiled awkwardly, but he didn't dare to refute. There was nothing he could do, Chen Yansen had given him too much.
Including December salary and quarterly bonus, he took home more than 300,000 yuan.
Following a generous boss like Chen Yansen, Lao Gao never complained about working overtime.
What's more, isn't there overtime pay?
"How is the research and development progress of Kuaidi Taxi?" Chen Yansen pulled over a chair, sat down and asked.
"It is expected to enter the testing phase in March. Cheng Weixing does not attach much importance to equity. After communication, Senlian Capital invested 21 million, accounting for 65% of the shares, and Cheng Weixing invested 9 million, accounting for 35%..."
Gao Weilin took out a shareholding agreement from the file bag beside him and handed it to Chen Yansen.
"65%?"
Chen Yansen frowned slightly, he didn't expect the situation to be like this.
"That's right. Senlian's capital shares account for the majority, but considering Cheng Weixing's human resources shares, we gave him another 5%."
Gao Weilin thought Chen Yansen was dissatisfied and quickly explained.
From his perspective, Cheng Weixing was just a small project manager. After Pancheng Technology was established, only one game achieved profitability.
And because Pancheng Technology's equity is dispersed, Cheng Weixing did not make much money.
To put it bluntly, Senlian Capital's willingness to cooperate with Cheng Weixing on the Kuaidi Taxi project gave him a great opportunity.
This is equivalent to Ma Wenteng approaching Dongyue Telecom in 2000 and wanting to sell QQ for 1 million.
When a product is in the early stages of a project, who can guess its future development prospects?
Chen Yansen smiled and shook his head, thinking: "No wonder I haven't heard of Cheng Weixing's name. Given his understanding of equity distribution, it is very normal for him to be kicked out of the management team."
"Boss, are you not satisfied? How about I talk to Cheng Weixing again and raise the 65% to 70%? Anyway, this is just a draft contract and it doesn't count."
Seeing this, Gao Weilin thought that Chen Yansen was not satisfied with the equity division ratio, and immediately added.
"That's it."
Chen Yansen said lightly.
With the funds Cheng Weixing has, he cannot afford two rounds of financing, and his equity ratio will be diluted to less than 20%.
There is no need to rush. Pushing too hard can only make things worse.
In fact, there are many entrepreneurs like Cheng Weixing in the circle.
Take Liu Qiangdong for example. When Xu Xin of Today Capital asked him how much Liu Qiangdong was worth, the implication was that he wanted to test Liu Qiangdong's valuation bottom line.
As a result, Handsome Dong turned around and asked the finance department to calculate the company's total assets, eliminate the negative assets, and finally report the account balance and the total number of fixed assets.
There is absolutely no concept of premium or valuation in my mind.
"Boss, I think Cheng Weixing's management skills are fine, but he lacks financial knowledge. We need to help him find a reliable housekeeper."
Gao Weilin responded and continued.
After all, he gave Cheng Weixing 5% of the human resources shares. If Cheng Weixing's pioneering ability was not as good as the boss expected, wouldn't it mean that his vision was not good?
"Do you have anyone to recommend?"
Chen Yansen chuckled and saw through Gao Weilin's little thoughts at a glance.
"I have a classmate who works as a financial manager in a subsidiary of Cheung Kong Holdings. He graduated from the Hong Kong Polytechnic University and holds both CPA and Chartered Certified Accountant certificates."
Gao Weilin laughed dryly and introduced it seriously.
"Since it was Mr. Gao who recommended him, then I'd like to meet him." Chen Yansen nodded slightly.
I think since he can make a living under Li Chaoren, his abilities must be good.
"Thank you, boss." Gao Weilin said gratefully after hearing this.
"At 2 pm, accompany me to Luzhou. I have already reached an agreement with Meng Yuanzhi on the equity swap of Dongfang."
Chen Yansen slowly stood up and gave a casual instruction.
"Understood. I will go back right now and transfer personnel from the finance and legal departments."
Gao Weilin put away the smile on his face and looked ready for battle.
When dealing with the Central Corporation and his partner being a local venture capital firm in Luzhou, he had to be vigilant.
"Take Mengjie with you." After saying this, Chen Yansen walked leisurely towards the elevator.
"Okay, boss."
Gao Weilin shouted loudly.
Song Yuncheng works at Pinbei and Meng Jie works at Orange Technology. The key is that these two girls have pretty good abilities.
Gao Weilin had to admire Chen Yansen's way of playing, but similar situations were not uncommon in Hong Kong Island.
He didn't think much about it. After returning to the Finance Department, he immediately formed a negotiation team to go to Luzhou.
Chen Yansen walked into the office, logged into the data background of Pinbei, and checked the new customer conversion rate of the newly launched "Cash Roulette" and "Money Printing Machine".
Unexpectedly, the new customer acquisition effect of the money printing machine is ten points higher than that of the cash wheel. After a 20% diversion test, the current new customer display proportion of the cash wheel is 40%, while that of the money printing machine is 60%.
It can bring more than 1 million new customers to the platform every day. Combined with the traffic entrances from QQ and WeChat, as well as external investment, the daily increase in new customers still remains at 3 to 3.5 million.
The proportion of new customers provided by the first-level entrances of QQ and WeChat is getting smaller and smaller.
It’s not that Ma Wenteng was secretly doing something behind the scenes to limit the flow of users to Pinbei, but the number of Internet and e-commerce users in 2012 already had an upper limit.
Pinbei’s current cumulative number of registered users is 190 million, with 34 million daily active users, 10 million daily orders, and sales exceeding 700 million.
Excluding orders for digital home appliances, the average order value is only over 30 yuan, which shows that Pinbei’s low-priced products still occupy the mainstream.
Pinbei’s horrific sales volume has had the greatest impact on the express delivery industry.
Although only 60% to 70% of Pinbei’s merchants use Yunsu Express, Yunsu’s daily parcel volume still exceeds 7 million pieces.
The country's daily express delivery volume is approximately 22 million pieces.
In other words, Yunsu's market share has reached 31.8%.
Chen Yansen knew clearly that this market share was gained in exchange for a starting price of 1.5 yuan.
Yunsu Express loses 100 million yuan a month, but the effect is outstanding. Now at least half of the merchants in Taobao C store, Taobao Mall and Dongdong POP Mall have changed their express delivery partners to Yunsu.
Although the lowest price of SF Express, YTO Express and STO Express is also 1.5 yuan, their delivery time is poor and there is no door-to-door delivery service, which can easily lead to negative reviews from users.
Yunsu Express is different. Its prices are on par with those of Tongda Express, and its services are comparable to those of SF Express.
Although Chen Dejun and others also require couriers of franchised outlets to deliver goods to people's homes, the income of many low-level couriers is only half of that of Yunsu employees.
You get paid according to how much work you do.
The headquarters has requirements and the subordinates have countermeasures.
Once there are too many complaints, the courier will immediately take off his clothes and leave.
As a result, the owners of franchised outlets dare not force couriers to deliver goods to their doorsteps.
In just two weeks, the Tongda Group lost one-third of its market share.
at the same time.
At the STO headquarters in Shanghai, Chen Dejun and Yu Weijiao of Yuantong Express were sitting in the office drinking tea.
"Zheng Shengyu from the Postal Association doesn't care about the matter at all and lets Yunsu Express do whatever it wants. In my opinion, they should just lower the price to 0.5 yuan per order. Liao Wei doesn't want us to live, so we shouldn't expect him to live well either."
Yu Weijiao picked up the teacup and took a sip, then slammed it heavily on the tea tray, his eyes filled with anger as he suggested viciously.
"0.5 yuan is too much, we can consider reducing it to 1 yuan."
Chen Dejun was also anxious, but he still acted calm in front of Yu Weijiao.
"No, Mr. Chen, are you serious?"
Yu Weijiao was stunned. He didn't expect that the other party really planned to continue lowering the price.
He just said 0.5 yuan, it was just said in anger.
"Zheng Shengyu wants to watch the fight from a distance, but it's not that easy. If he doesn't come out, then force him to come out."
Chen Dejun snorted coldly and said meaningfully.
Yu Weijiao frowned. He didn't understand it for a moment. He just felt that with a price of 1 yuan, he couldn't even pay the courier's salary. The boss of the franchised outlet would definitely curse him.
That afternoon.
The headquarters of STO and Yuantong announced to franchisees across the country that for customers who package goods within 1 kilogram, the price per order will be reduced from 1.5 yuan to 1 yuan.
"How much? One dollar? How the hell do I do this?"
The boss of the terminal station was not happy, so the delivery fee for this type of small e-commerce items was reduced from 1.5 yuan to 0.8 yuan, and the price he paid to the couriers below was 0.6 yuan per order.
The cost of making a phone call is 0.1 yuan. At this price, let alone door-to-door delivery, being able to deliver the goods to the customer at the gate of the community is already a five-star service.
Now the headquarter has reduced the delivery fee to 0.6 yuan per order. The boss also has to make money, so naturally he can only give the courier a commission of 0.4-0.5 yuan per order.
At the end of the day, not counting the pickup and delivery, I can only earn 50-60 yuan.
With such little money, I might as well beg for food.
The market has been retained, but the quality of service has also been greatly reduced, and the situation of package loss and damage has become more and more serious.
When Chen Yansen was on his way to Luzhou.
Liao Wei, who had just been discharged from the hospital, called and said, "Boss, Shentong and Yuantong have lowered the price to one yuan per order. Should we follow suit?"
"What about Yunda and Zhongtong?" Chen Yansen asked.
"It's still one dollar and fifty cents." Liao Wei replied.
"There will be no price reduction for now. As long as the decline in business volume does not exceed 10%, the price will remain at 1.5 yuan."
Chen Yansen ordered.
1.5 yuan is almost the cost price. If it is reduced to 1 yuan, it will not only fail to cover the equipment and transportation costs, but also fail to guarantee the income stability of the couriers below.
The essence of express delivery is to deliver items from the sender to the recipient quickly and accurately, not the extremely high price.
If the service cannot be guaranteed, merchants and customers will not dare to use it no matter how cheap the price is.
"Okay, boss, I understand. I will report to you if there is any new situation later."
Liao Wei nodded in response.
Chen Yansen smiled faintly, did not take the price adjustment of the Tongda Group seriously, and then hung up the phone.
Express delivery is not his main business, and he can still withstand a loss of 100 million yuan per month.
I don’t know whether the three express delivery companies can hold up.
(End of this chapter)
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