Chapter 201: First launch with 1.36 million units sold, sales of 2.12 billion, first battle with Apple 4s!
When Zhang Liaoyuan left Xucheng with 2 million in financing, the joy in his heart far outweighed his worries.
Although his shareholding ratio was reduced by 40%, he also got Chen Yansen's commitment.
Within this week, Three Squirrels’ main products will appear in the 10 billion subsidy channel.
You know, nowadays, Pinbei’s exposure to its 10 billion yuan subsidy ranks first.
For a general C-class brand, it is as difficult as climbing to the sky to be selected into the 10 billion subsidy channel.
Once selected, even if the position is on the last screen of the product pool, the daily guaranteed sales will not be less than 200,000.
Fly slowly, or take the Pinbei aerial speedboat and fly together?
Obviously, Zhang Liaoyuan chose the latter.
After reporting on the financing case of Three Squirrels, Gao Weilin turned the topic to Zhang Yiming.
After all, in his opinion, an investment of only two million was just a very small case.
If Chen Yansen hadn't given the order, he wouldn't have to take action in person.
"Hearing what you said, it seems that Zhang Yiming still wants to make a mobile browser."
Chen Yansen suddenly found it funny.
However, he could also understand Zhang Yiming's idea. Even Penguin had set its sights on mobile browsers, which showed that this type of product had great potential.
As for competitive pressure?
What business has no competitors?
"Yes, but this guy is a bit cunning. As soon as he returned to Yanjing, he contacted several venture capital institutions in succession, including Cao Yi of Source Code Capital, Liu Jun of Today Capital, and Zhou Zijing of Ether Capital."
Gao Weilin said slowly.
From an entrepreneur's perspective, there is nothing wrong with Zhang Yiming's approach. After all, one has to compare prices from three different stores before buying a piece of clothing, let alone something as big as financing.
"Just keep following up. He's still going through the business procedures for the new company. There's no need to rush. Just do your best."
Chen Yansen fully delegated power and gave Gao Weilin a high degree of freedom.
He does not interfere with how much money is spent or how many shares are purchased, as long as the money is spent reasonably.
"Boss, I'm going out to do some work." Gao Linwei stood up and said goodbye.
"Give Wang Xueting and Xiong Li a heads-up and ask them to collect the car needs of the directors of each department and make unified purchases in the first quarter. The limit for directors is 1 million, and the limit for supervisors is 500,000."
Chen Yansen thought about it and instructed Lao Gao.
With the increasing number of business occasions of Pinbei and Orange Technology, it is common to see directors and general managers driving cars worth hundreds of thousands of yuan, or simply taking taxis to meet clients.
It’s the end of the year, so let’s take this opportunity to give them some benefits.
And it can also be used to deduct taxes, so Chen Yansen doesn't lose out either.
"Okay, boss." Gao Weilin grinned immediately. He understood what Chen Yansen meant. Although the car was registered under the company's name, the right to use it was his.
He was so happy to get a million-dollar luxury car for free.
"By the way, ask the Human Resources Department to hire a driver for me. I can't always let Mr. Gao drive for me. That's too unreasonable."
Chen Yansen added another sentence.
"Boss, actually I really like driving for you." Gao Weilin flattered him with a smile.
"Really? Then you will be transferred to another position tomorrow, with a monthly salary of 10,000 yuan."
Chen Yansen joked jokingly.
"Boss, I'd rather be your money bag. I'll definitely be your driver in the next life."
Gao Weilin knew Chen Yansen was joking, so he replied shamelessly.
"Get lost!"
"Okay!"
Gao Weilin rushed out of the office happily. When he passed by the brand department, he shouted to Ye Qiuping, "Boss Ye, the boss is giving out benefits again. Go pick a car quickly. The company will reimburse you if it's less than 1 million yuan."
"Wow! Mr. Ye, congratulations!"
"Sister Qiuping, buy a Mercedes-Benz AMG!"
“The Audi A7 is also good!”
Several people from the brand department started discussing the matter.
Tang Zhenzhe sat in the corner, a hint of envy flashed in his eyes. Wouldn't it be a great pleasure to drive a million-dollar luxury car back to his hometown in 2012?
Soon, cheers broke out from Building 6 and Building 8.
Directors and general managers can choose any car within 1 million yuan; supervisors can choose cars below 500,000 yuan.
Wang Zihao sent a message to Chen Yansen saying that the BMW 750 he was driving was fine and he didn't need to buy a new car.
"If you have a lot of cars, just switch them around. It's just like a girlfriend, you always have to have a backup option."
Chen Yansen replied.
"Brother Sen, you...you are such a scumbag." Wang Zihao couldn't help but complained in the chat box.
"When you were taking advantage of Galaxy Star, why didn't you say you were a scumbag? Bah! Next time I have a social event, I'll take Wang Teng with me."
Chen Yansen retorted.
"No! Brother Sen!" Wang Zihao quickly withdrew the previous message and immediately admitted his mistake.
Chen Yansen closed the chat window, smiled and shook his head.
at the same time.
The competition between Liu Qiangdong and Suning became increasingly fierce. Liu Qiangdong established the "Anti-Suning Command Center" in Yanjing, led by himself, and announced to the public that "large household appliances have zero gross profit and are 10% cheaper than Suning."
Faced with such a blatant provocation, Zhang Jindong would not indulge Jingzai Dong. He immediately asked the marketing department to issue a notice, declaring: "Suning's price must be lower than that of Dong, and the price difference will be doubled."
Subsequently, Gome and Dangdang.com also joined the melee.
During the book war last year, Liu Qiangdong gave Li Guoqing a lot of trouble. Of course, Li Guoqing wanted to take this opportunity to give Dongzi some praise.
On the eve of the Spring Festival, it should have been the best time to increase the prices of digital home appliances, but in this melee, the prices have been lowered lower and lower.
Although Zhang Jindong and Liu Qiangdong paid for the subsidies themselves, it still broke the brand's price control.
In 2012, for many digital and home appliance brands, online sales was only an important channel, not a core channel.
Price control has been completely disrupted by Dongfang, Suning and Gome, which has affected the interests of hundreds of thousands of offline dealers across the country.
The heads of Gree, Haier, Hisense, TCL, Skyworth, Huawei and ZTE came forward and first persuaded Zhang Jindong and Liu Qiangdong to sit down and talk slowly, but the two fellow villagers were already blood-thirsty and were not willing to negotiate at all.
Liu Qiangdong thought that Dongfang Home Appliances might not be able to maintain its second place because it was about to rush to the first place!
Zhang Jindong thought that if he couldn't even suppress Liu Qiangdong, would all his years of hard work be in vain? It was not until January 14 that the General Association for Economic Development forcibly stopped the fight between Dongfang, Suning, Gome and Dangdang.
But the feud between Zhang Jindong and Liu Qiangdong has been formed. Although they have stopped the price war, the war of words has never stopped.
Chen Yansen looked at the verbal battle between the two people on Weibo and felt that the Weibo environment more than ten years ago was truly unrestrained and free.
This is not treating Weibo as a circle of friends, it is clearly treating it as a chat box.
You dare to say anything!
However, Orange Technology has become the biggest winner in this wave of price war.
On January 11, Yidong paid out of its own pocket to reduce the price of Orange C1 to 1959 yuan! Suning immediately followed suit and reduced it to 1949 yuan ten minutes later! Yidong was not afraid at all and reduced the price again, directly to 1929 yuan! Suning counterattacked in time and lowered the price to 1919 yuan! Until 11 o'clock in the evening, the price of Orange C1 was as low as 1839 yuan! As a result, users placed orders at Suning, but soon canceled the order, then placed orders at Yidong, and then returned to Suning to place orders.
Many people spent the whole day placing dozens of orders, but all of them were canceled.
Two days later, Suning's own Orange C1 was only sold for 1799 yuan! Yidong's price dropped to 1789 yuan! Anyway, no matter how much Suning lowers the price, Yidong will always be cheaper than Suning!
Normally, the sales volume of Orange C1 on the entire network has dropped to 60,000 units per day during the launch of Orange D1 and Orange C2.
But as a result of the two companies' commotion, they sold 160,000 more units!
The loss from subsidies alone was over 300 million! On average, 100 million per day!
This also made ordinary online shoppers realize for the first time that the competition between e-commerce platforms is so simple and crude.
Many people have bought digital home appliances at super affordable prices in the past few days.
Some netizens even went to the comment section of Liu Qiangdong's Weibo to add fuel to the fire.
"Brother Dong, we all support you! Orange C2 will be on sale soon, can you lower the price to 1999 yuan?"
"Brother Dong, Suning looks down on us, Dong. Let's lower the price again and teach them a lesson!"
It made Liu Qiangdong feel like he was in a dilemma whether to reply or not.
But what caught his attention was that after a week of preheating and optimization and adjustment, Orange D1 and Orange C2 were finally on sale.
January 14, 10 a.m.
The product is sold simultaneously through six major channels, including Orange Mall, Pinbei 10 Billion Subsidy, Dongfang, Suning, Taobao and Telecom Online Mall, both online and offline.
In just one hour, Orange D1 sold a terrifying 94,000 units! And the sales of offline telecom contract phones and business outlets are not included in this list.
The sales volume of Orange C2 reached 47,000! On the day before, the Chinese version of Apple 4S was officially launched, and the pre-sale volume exceeded one million in one day.
Can Orange Technology break the record set by Apple? Not only netizens are concerned about this issue, but even a group of friendly companies in the industry are asking for information about the real-time sales of Orange phones.
Two hours later, the total online sales of Orange C2 reached 105,000 units, and the sales of Orange D1 reached 182,000 units!
At the current growth rate, the total sales volume may exceed that of Apple 4s, but the sales volume of the flagship Orange C2 will be less than 400,000 at most.
As of 24:00 on that day, the sales volume of Orange D1 reached 730,000 units!
The total sales volume of Orange C2 is 371,000 units!
Together, that’s over 1.1 million units!
Although there is still a huge gap compared with the pre-sale volume of Apple 4S, this result is already one of the best in China.
Take the Meizu MX as an example, less than 10,000 units were sold on the first day of its launch.
On the first day of the launch of Sanxing Galaxy S II, sales did not exceed 50,000 units.
Although the price of Orange C2 is much lower, the impressive sales volume of 371,000 units has made friendly companies such as OPPO, Meizu, Coolpad, Xiaomi and Huawei realize the strategic significance of multi-channel sales.
Chen Yansen was sitting on the fifth floor of the Science and Technology Park and waited until one o'clock in the morning before he received the offline channel sales summary sent by Zhao Maolin.
Simply adding up the numbers, Orange C2’s first-day sales volume reached 470,000 units!
The sales volume of Orange D1 unexpectedly reached 890,000 units!
"Fuck! No wonder everyone wants to make a cell phone!"
Chen Yansen stood up suddenly, feeling speechless. In terms of product performance, although Orange phones are better than Xiaomi, Meizu and OPPO, the gap is not too big.
In addition to the smoothness of the system, it is actually an extreme stacking of materials and a price that users can accept.
Cumulative sales of 1.36 million units, total sales of 2.12 billion! However, in the media's writing, Orange Technology's sales of 1.36 million units naturally beat the 1 million units pre-sold on the first day of Apple 4S.
Chen Yansen smiled after seeing the hot news, but he would not let the brand department come forward to explain.
He was sure to take advantage of this wave of traffic! In fact, on January 14, in addition to the huge sales of Orange mobile phones, there was another piece of news that was drowned out.
In first-tier megacities or provincial capitals such as Yan, Shanghai, Guangdong, and Shenzhen, tens of thousands of people received their new mobile phones on the day they placed their orders.
The combination of forward warehouses and express delivery is quietly and slowly changing users' shopping habits.
(End of this chapter)
Continue read on readnovelmtl.com
