Chapter 212 With a valuation of 2 billion, Kuaipao lands in Shanghai and the takeaway war begins!
On January 28, Chen Yansen returned to Xucheng by car.
Before leaving, he bought a detached villa for Chen Guobin outside the city. It was more than 300 square meters, fully decorated, and fully equipped with home appliances, so the person could move in right away.
In Zhao Siyuan's own words: the landlord was his friend who went to Shenzhen for development. The villa had been vacant for two years, and Chen Yansen bought it, which was a great help to him.
Chen Yansen naturally wouldn't believe it, and guessed in his heart that this house might have been obtained from some developer.
But he didn't mind. After all, the purchase price was in line with the market price and the procedures were complete, so no one could find any fault with it.
As for whether Chen Guobin could live there or not, and whether he could get used to living there, Chen Yansen didn't bother to care.
On the Benghuai Expressway, a Bentley Mulsanne and a BMW 750 were driving one after the other.
Chen Yansen sat in the back seat of the car, thinking about the marketing and promotion plan for Kuaidi Taxi.
Cheng Weixing plans to invite some drivers and passengers to conduct a small-scale grayscale test to collect usage feedback first, and then further optimize and adjust, so as to ensure the stability of the order matching algorithm and payment process after going online.
At the same time, a field promotion team is formed to provide all members with comprehensive training to ensure that everyone is familiar with product functions and promotional scripts.
At the beginning, Cheng Weixing wanted to hand over the offline promotion work to a third-party marketing company, but was rejected by Chen Yansen.
First, he is very familiar with the background of these offline sales companies, who are perfunctory in their work, often falsify data, and spend money but see no results. Second, if members of the Kuaidi Taxi team do not go offline and have close contact with drivers and passengers, it will be difficult for them to discover the real pain points of users.
In addition, Cheng Weixing, with the help of his identity as the executive director of the Hangzhou University Student Entrepreneurship Alliance, easily won over the senior management of two local taxi companies, who were willing to try to promote the taxi-hailing software to their own taxi drivers.
As for online promotion, Cheng Weixing doesn't have to worry about it. The Orange mobile app store alone can bring over 20 million exposures to Kuaidi Taxi.
Compared with the previous life, the estimated launch time of Kuaidi Taxi is half a year earlier.
Chen Wei, the founder of Didi Chuxing, is still serving as the deputy general manager of the B2C business unit at Zhifubao, and shows no signs of resigning to start his own business.
In December last year, Chen Yansen asked a headhunter to poach Chen Wei, hoping that he would join Senlian Capital and be responsible for the Orange Payment project team, but was rejected by the other party.
From this we can see that at this time, Chen Wei didn't even have the idea of changing jobs.
But Chen Yansen knew clearly that the development of online ride-hailing services was unstoppable. Even if Didi had not appeared, there would have been Dada and Gugu to compete with it.
“Ele.me has received financing!”
Meng Jie, who was sitting next to her, suddenly spoke.
Chen Yansen frowned and took the phone from Mengjie.
The news headline only reads, "The originator of domestic takeout: Ele.me completes its B round of financing and will receive 50 million yuan in funding from Ali."
The originator of takeout?
Did Zhang Xuhao buy the notice himself?
Who is better at this thing, and who is the originator? Thinking of this, Chen Yansen called Pei Yi and asked, "I'll give you six months. If you can't kill Ele.me, you have to give up the position of CEO to me."
"Boss, I understand. Tomorrow I will take Kou Zhen and the other people I have assigned to Shanghai to grab the market."
Pei Yi heard the hostility in Chen Yansen's words and quickly responded.
Currently, there are only two large-scale food delivery platforms on the market, Ele.me and Kuapao. Although Kuapao has advantages in capital and traffic, Ele.me has been entrenched in Shanghai for four or five years. It is not easy for Pei Yi to eliminate Zhang Xuhao in one go.
Fortunately, Pei Yi is also from Shanghai and is familiar with the local catering industry and users' ordering habits.
"That's good, don't let me down."
Chen Yansen warned in a deep voice and then hung up the phone.
'It seems that the domestic Internet business circle is in chaos.'
Chen Yansen thought secretly.
Or maybe a major shift began to occur when Ali acquired FoxTao through equity swap.
Kuaidi Taxi was launched six months ahead of schedule, Ele.me received its B round of financing a year ahead of schedule, and Meituan has been unable to win the battle among thousands of groups...
As Chen Yansen's funds and resources increase, his every move is changing the direction of the future.
After pondering for a while, Chen Yansen came to his senses and did not panic because of these changes.
After all, his greatest reliance is the Xinhuo system, not the information advantage of foresight.
"Will Ele.me's financing have an impact on Kuaipao's financing and development?"
Meng Jie saw that he was silent for a long time and couldn't help but ask worriedly.
"Business competition is sometimes inevitable, just like the group buying war. No matter how long it lasts, there will always be a winner."
Chen Yansen smiled faintly and said nonchalantly.
Meng Jie nodded. Seeing that Chen Yansen looked full of confidence, she felt relieved.
at the same time.
Penguin Capital, Sequoia Capital and Hillhouse Capital all received the news, but they did not expect that in just a few months, the investment community would make a 180-degree turn on the business model of food delivery.
Now that Ali has entered the market, the fight between Ele.me and Kuaipao will inevitably evolve into a competition between Ali and Senlian Capital.
"Martin, contact Chen Yansen as soon as possible and tell him that Penguin is willing to give a valuation of 1.6 billion."
Ma Wenteng instructed Liu Zhiping.
Compared with the last quotation, it increased by another 200 million.
"Pony, based on my understanding of Chen Yansen, I'm afraid he won't accept it. His psychological price must be at least 30% higher than the reasonable offer to have a chance of impressing him."
Liu Zhiping shook his head and directly rejected Ma Wenteng's proposal.
"When it comes to greed, no one can compare to this kid."
Ma Wenteng was stunned for a moment. Although he didn’t want to admit it, he understood that Liu Zhiping was right.
Take Penguin’s investment in Pinbei as an example. People outside praised it for its keen eye for talent, as it acquired 15% of Pinbei’s equity with only 300 million US dollars and QQ’s first-level traffic entrance.
But who knows how much effort he put in to get the board of directors to pass this resolution.
Fortunately for Ma Wenteng, Chen Yansen’s project management capabilities are still incredibly strong.
In just over two months, Pinbei's market share has become one of the top three in the industry, and it is about to catch up with Dongfang.
Investment institutions have even given Pinbei a sky-high valuation of 6 billion US dollars based on its current daily active users, order volume and sales levels.
Those Penguin directors who questioned Ma Wenteng's valuation of Pinbei at 2 billion US dollars now shut their mouths and stopped talking.
"So, I think the 2 billion valuation is more reasonable. If Ele.me fails to withstand the pressure from Kuaipao and Kuaipao takes over the food delivery market in Shanghai, the valuation will be more than 2 billion."
Liu Zhiping said with a chuckle.
“Are you so optimistic about the Kuaipao project?” Ma Wenteng asked back.
"No, no, no, I just think highly of Chen Yansen." Liu Zhiping pushed his glasses frame and emphasized.
"Okay, I understand. I'll go with the price you said." Ma Wenteng responded, thinking that there was no need to miss the best opportunity to invest in Kuaipao for a price difference of tens of millions.
The other side.
As soon as Chen Yansen arrived at Xuyuan, he received a call from Lin Chenfeng.
"Mr. Chen, can we discuss Kuaipao's Series A financing?" Lin Chenfeng asked directly.
He knew in his heart that the only person who could make the decision on this matter was Chen Yansen.
It was no use for him to talk to Pei Yi or communicate with Kang Guodong, and in the end Chen Yansen had to make the final decision.
"Of course we can talk about it. The more sincere Mr. Ma is, the higher the chances of this cooperation being successful."
Chen Yansen answered slowly.
"200 million yuan in funds in exchange for 10% equity in Kuaishou." Lin Chenfeng simply revealed his trump card and handed the option to Chen Yansen.
"Sure, but I have a request. QQ and WeChat must provide additional traffic resources for Kuaipao. The daily exposure of the portal must not be less than 10 million. The contract will be valid for five years. In return, Penguin will have the priority to invest in Kuaipao's B round and the right to exit early."
Chen Yansen took out the words he had prepared long ago and signaled Lin Chenfeng to pass them on to Ma Wenteng.
"Mr. Chen, your request is not simple at all. It looks like Brother Martin and Mr. Ma are going to have a headache again."
Lin Chenfeng sighed and said with a smile.
As the investment liaison between Penguin and Chen Yansen, the biggest impression Chen Yansen gave him was that he was difficult to deal with and had many demands, but to be honest, the return on investment was also frighteningly high.
Although Chen Yansen did not request a first-level or second-level entrance this time, the resource position with 10 million exposures per day is also an important resource within Penguin that many business units are desperately competing for.
"Then I'll trouble you, Mr. Lin. I'll wait for your good news."
Chen Yansen smiled. He didn’t care what Ma Wenteng and Liu Zhiping thought. DST Capital had no resources in terms of traffic, so he rejected it.
If the penguin was only willing to give him money, he would still refuse.
The development of Kuaipao requires a lot of funds, but it definitely does not lack the 200-300 million.
After hanging up the phone, Chen Yansen looked out the window and saw that Xiao Li had driven the car to Zhuxianzhuang Science and Technology Park.
Although tomorrow is a working day, in Building 6 and Building 8, in addition to some customer service and technical personnel who remain on duty, there are already quite a few business investors sitting at their workstations, contacting merchants and negotiating the entry process.
"Happy New Year, squad leader!" As soon as Chen Yansen got off the car, Xu Xingxing came over with his hands spread out, looking like he was asking for a red envelope.
“No red envelopes will be given out when work starts this year.”
Chen Yansen waved his hand, signaling Xu Xingxing to get out.
"Ah!? Monitor, no way, I came a day early just to get an extra red envelope for the start of work, but it was cancelled this year?"
Xu Xingxing tilted his head back and let out an "ah", pretending to be devastated.
"Log in to Orange Pay on time at 10:08 tomorrow morning."
After Chen Yansen finished speaking, he ignored her and took Mengjie into Building 6.
After hearing this, Xu Xingxing's eyes lit up and she immediately understood what Chen Yansen meant.
Currently, the total number of employees of Orange Technology and Pinbei is more than 1,000. How long will it take for him to send red envelopes to each of them one by one?
Chen Yansen didn’t care about these formalities, so he asked Orange Pay to register everyone’s account information in advance. When the time comes, the red envelopes will pop up directly on the homepage of the App, which is simple and labor-saving.
The other side.
After obtaining financing, Zhang Xuhao immediately increased subsidies for new customers and freight subsidies, and placed huge advertisements at more than a dozen subway entrances with high traffic flow, such as Xujiahui, People's Square, and Century Avenue. The copy used was - For takeout, go to Ele.me.
In addition, Ele.me's promotional posters were placed on portal websites such as Qiandu Search, Sina, Sohu, and NetEase, targeting netizens with Shanghai IP addresses.
The money spent on hard advertising alone amounted to tens of millions.
It has to be said that Zhang Xuhao has an excellent talent for spending money.
Faced with the threat from Kuapao, Zhang Xuhao chose to expand wildly, attempting to take up as much market share as possible before Kuapao entered Shanghai.
But what he didn't know was that at this time, Pei Yi, Kou Zhen and others were standing in the Century Avenue subway station, looking at the Ele.me light box advertisement.
“Tell the marketing department that Kuaipao’s advertising space is better than Ele.me’s. Put it all over the aisles, station halls, staircases, and trains.”
Pei Yi narrowed his eyes and instructed his assistant.
"Okay, boss." The assistant said quickly.
"Mr. Kou, the local salesmen from Luzhou need to familiarize themselves with the commercial centers and routes of Shanghai as soon as possible. We will first settle in Xuhui District and expand outward from Longcao Road. We will regard the scattered offices as an extension of the business scope. In addition, we must speed up the recruitment of local businessmen."
Pei Yi then said to Kou Zhen.
"No problem." Kou Zhen agreed readily.
At the end of last year and the beginning of this year, two local group buying websites in Shanghai went bankrupt at once. All we had to do was pick out some outstanding business people from the former employees of Yiqimai and Gtuan.com.
Eighty percent of the employees in Kuaipao’s investment promotion department come from the group buying industry and are already familiar with the work of merchant development.
Pei Yi knew this, so he was more concerned about how to build a rider team in Shanghai and how to snatch users from Ele.me.
Kuaipao's delivery timeliness, order allocation capabilities and subsidy strength are far superior to Ele.me. If he can't win, he will not have the face to continue staying in the position of CEO.
(End of this chapter)
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