Chapter 214 Zhou Hongyi: Where did 360's 400 million users go? Breakup, war of words!
No. 335 Guoding Road, Ele.me headquarters.
"As of 7:30, the number of delivery orders in Xuhui District was 713, and there are only 29 riders online, accounting for 30% of the area."
Wang Yuan, who was in charge of the marketing department, frowned as he reported one by one.
Compared with yesterday's order data, Ele.me's market share in Xuhui District plummeted by 90%, and even 70% of the delivery riders have run away.
For a moment, the atmosphere in the conference room was extremely depressing.
Zhang Xuhao took off his black-framed glasses, lit a cigarette and took a deep puff. The smoke surged in his chest, and his tense nerves relaxed a little.
He looked at Kang Jia and asked, "You are the head of the logistics department. Now most of the riders in Xuhui District have switched to Kuaipao. What do you think we should do?"
As one of the founders of Ele.me, Kang Jia is mainly responsible for merchant cooperation, ground expansion and delivery business.
In the early stages of the project, he delivered food during the day and wrote code with Zhang Xuhao at night. Among the riders who ran away in Xuhui District, many were old friends who had worked with him for three or four years.
However, when faced with the generous conditions of Kuapao, including a monthly base salary of 1,600 yuan, five social insurances and one housing fund, accident insurance, quarterly bonuses and bad weather subsidies, these people were instantly shaken.
In just one afternoon, more than sixty people ran away, and the remaining twenty or so were just waiting to see the attitude of the Ele.me headquarters.
"The only way is to raise wages. Otherwise, the market we have worked so hard to build in Yangpu, Hongkou, Jing'an and Xuhui districts will probably be snatched away by Kuaipao in less than two weeks."
Kang Jia spread his hands and said helplessly.
Deng Ye, who is in charge of administration and finance, said at the right time: "Based on the current order scale of Ele.me, if the salary of riders is brought to the same level as Kuaipao, the labor cost of the logistics department will have to increase by an additional 30% every month."
"Kuaipao has it, and Ele.me should have it too! Kang Jia, notify the persons in charge of all the rider stations that starting from February, all Ele.me deliverymen will have to pay for five social insurances and one housing fund as well as accident insurance."
After a while, Zhang Xuhao stood up suddenly and gave instructions to Kang Jia.
He understood that if he didn't act quickly, all the Ele.me riders would switch to Kuaipao within a week.
"I will draft a new labor contract as soon as possible."
Deng Ye nodded. Seeing that Zhang Xuhao had made up his mind, he immediately responded.
"No problem. I'll make a phone call right away and try to calm the riders down first."
Kang Jia nodded slightly.
The first battle between Kuaipao and Ele.me ended with Ele.me being completely defeated.
at the same time.
The news about the two food delivery platforms competing for customers quickly made it to the top 20 of the hot search list after being reported and forwarded by self-media bloggers.
"I envy the netizens in Shanghai. They can order a free milk tea from Ele.me in the morning and a free fried chicken steak from Kuaipao in the afternoon. Their lives are so comfortable!"
“@Kuai Pao Waimai@Chen Yansen Jinling, when will Kuai Pao Waimai be online? I can’t wait!”
“Although Ele.me is a local company in Shanghai, let’s be honest, when it comes to service quality, Kuaipao is better!”
"The CEO of Kuaipao is also a native of Shanghai. Besides, if I want to order takeout, do I have to check the boss's registered permanent residence?"
"The first time I ordered takeout, the driver called me and told me that the food was stolen. Fortunately, the platform gave me a 12-yuan red packet with no threshold."
Netizens gathered in the comment section, discussing the issue at once.
In particular, the majority of the users are local netizens in Shanghai. Although the feedback is disorganized, most users who have ordered takeout from Kuaishou have a unified impression: the delivery is timely, the riders are neatly dressed, have smiles on their faces, and speak politely.
This led to netizens in Shanghai who had a need for takeout but had never downloaded Kuaipao to search for "Kuaipao" in the Orange App Store, Wandoujia and App Store, and then install it for a trial.
An hour later, more comments from Shanghai netizens appeared on Weibo.
"Ele.me's delivery speed is really bad. I usually only dare to order milk tea and braised snacks, and never order hot rice or hot soup. They are often cold when they are delivered. This Kuaipao is completely different. It was delivered in less than half an hour."
"There is a text on the homepage of the app that promises that the food will be delivered within 29 minutes after the merchant prepares it. In terms of time efficiency, Ele.me should really learn from Kuaipao."
"Learn? How to learn? I talked to the takeaway guy from Kuaipao today. He has a basic salary, five social insurances and one housing fund, and a quarterly bonus. The battery bike, work clothes, helmet and takeaway boxes are all provided by the company for free. The minimum monthly salary is 7,000 to 8,000 yuan."
"How much? Seven or eight thousand? Brother above, can you delete the comment? I have a brother who feels a little uncomfortable after reading it."
In Shanghai in 2012, many fresh college graduates or university graduates had a starting salary of less than 4,000 yuan for their first job.
Just when it was hotly discussed online.
Pei Yi, Kou Zhen and others were also in the office, staring at the real-time data of the day.
"21,000 orders! Sales of 679,000! As expected of Shanghai, the average customer spending is much higher than that of Luzhou."
Kou Zhen said with a smile.
"The first step went more smoothly than I thought. Fortunately, we had the support of our friends at Yunsu. Otherwise, order jams and order explosions would have caused the loss of merchants and users."
Pei Yi leaned against the table and responded.
"There are more than 60 Ele.me riders in Xuhui District, and they have joined Kuaipao. The delivery pressure tomorrow will be greatly relieved."
Kou Zhen just laughed.
He also didn't expect that before Kuaipao started to exert its influence on merchants and users, it had already disintegrated the rider team of Ele.me.
To put it bluntly, even if Ele.me receives orders in Xuhui District tomorrow, there will be few deliverymen to deliver the food.
"It's not that easy to defeat Ele.me. After all, Zhang Xuhao graduated from Jiaotong University. The company was small before and just lacked funds. Now that it has received 50 million yuan in financing from Ali, I think it will make major adjustments to the treatment of riders tomorrow."
Pei Yi shook his head. He was not as optimistic as Kou Zhen.
"Boss Pei, do you mean that Ele.me will also provide basic salary and five insurances and one housing fund to its riders?"
Kou Zhen restrained his smile and asked subconsciously.
"As long as he doesn't do anything stupid, he will definitely do it! Therefore, whether we can win this battle depends on our hard power."
Pei Yi analyzed calmly.
An efficient delivery algorithm, a stable order system, a vast merchant resource and strong execution capabilities are the core of Kuaipao's success.
From the user's perspective, first, it must be cheap, and second, the delivery speed must be fast. If you focus on these two points, it will be difficult for Kuaipao to lose.
As for the traffic problem, Pei Yi doesn't have to worry about it at all.
First, there are Pinbei and Orange App Store, and second, there is Penguin.
The other side.
Chen Yansen opened the 360 Mall, searched for Haier W910, and then entered the product page.
The pre-sale inventory was 10,000 units, but surprisingly, only 926 units were sold from morning to eight o'clock in the evening.
"It's pretty much what I guessed. Zhou Hongyi really treats users as fools. If he had cooperated with Huawei or ZTE, there might have been a chance of success, but he chose Haier."
Chen Yansen sneered and couldn't help but complain.
360 and Haier jointly sell mobile phones. What is the difference between this and Gree making mobile phones? In fact, Lei Yijun was also paying attention to the sales of Haier W910 at this time, but after learning that the sales volume did not exceed 1,000 units in one day, he breathed a sigh of relief and a sneer appeared on his face.
Faced with such dismal sales, Haier was stunned, and Zhou Hongyi was also stunned.
Where did 360's 400 million users go? Zhou Hongyi couldn't figure this out, so he opened Weibo, found the promotional ad for Haier W910, and clicked on the comments section.
"Real-time sales volume is 926 units. No, are there really fools who buy them?"
"Qualcomm 8260A dual-core 1.5G processor, 4.5-inch HD retina screen, support for 1080P video recording, 1G RAM memory, 8G ROM storage, only 1888 yuan, it feels like a great value!"
"Haier mobile phone, just hearing the name doesn't sound reliable. If it's Huawei, ZTE, OPPO or Orange, I might still consider it."
"I don't dare to buy it anyway. What if I put 500MB of adware on your phone and you can't uninstall it?"
Zhou Hongyi randomly flipped through a few of them and immediately became so angry that he started cursing.
What's wrong with Haier phones? At least they are better than Xiaomi and Orange phones, right? They are all idiots! Zhou Hongyi was so angry that his liver hurt. In his opinion, when Xiaomi and Orange phones were released, they had no brand awareness and no perfect offline after-sales network.
Although Haier's main business is home appliances, is it not as influential as Xiaomi and Orange in terms of brand influence? Zhou Hongyi was very dissatisfied, and then he saw two more comments: "Xiaomi sells its mobile phone for 1999 yuan, claiming to have only a 5% gross profit, while Haier W910 sells for 1888 yuan, but the configuration is similar. Are they cutting corners?"
"Just came here from Lei Jun's comments section. It turns out that Haier W910 has reduced specifications in terms of battery, camera and screen. Especially the screen supplier, which also supplied to Big Banana last year, has a very high black screen rate."
Mr. Lei? Lei Yijun?
Zhou Hongyi has always had a hot temper. He doesn't even take Shencheng Ma seriously, let alone Lei Yijun, who is worth less than himself.
Thinking of this, he clicked on Lei Yijun's Weibo homepage and soon found a comment that exposed his past in the comment section of the first Weibo post.
It seemed like an objective statement of facts, but when it appeared in Lei Yijun's comment section, Zhou Hongyi narrowed his eyes and couldn't help but think more.
Maybe the Haier W910 did not meet his expectations, or maybe he felt that Lei Yijun hired someone to deliberately discredit him.
Zhou Hongyi snorted coldly and posted a sarcastic Weibo post.
The general meaning is, don't treat users as fools. A certain brand of mobile phone has poor performance, gets hot and has severe lags, but it is still more expensive than Haier W910.
Although no names were mentioned, netizens often joked about Xiaomi phones: "You can fry eggs with Xiaomi," "Looking forward to the winter warmth effect," and "Born for fever? The phone is about to burn out."
At first glance, it seems like he is scolding Xiaomi!
After seeing Zhou Hongyi's Weibo, netizens immediately jumped in to join in the fun and frantically @雷逸军, each of them being an expert at adding fuel to the fire.
At Li Wanqiang's reminder, Lei Yijun logged into Weibo and read through Zhou Hongyi's latest Weibo post. He immediately frowned and became furious.
Good job, Zhou Hongyi!
He keeps calling me "big brother" and inviting me to dinner all day long, stealing a lot of experience and plans for manufacturing mobile phones from me, and then turns around to make special-purpose phones!
Now that Haier W910 is not selling well, it wants to take advantage of the traffic and deliberately discredit Xiaomi’s product quality.
Now that they had fallen out, Lei Yijun no longer gave him face.
He directly mocked by name: "Can the quality of your phone be compared with Xiaomi? Don't you even look at the screen you use!"
"I use a domestically made screen, so what? Do you think it's an honor to use a product from your daily life, and that domestically made screens are rubbish? Don't forget, Orange phones also use domestically made screens."
Zhou Hongyi responded online and spoke passionately on the microphone.
Last year, the two were still sitting together, good friends calling each other brothers, but now they ignored each other and started exposing the shortcomings of each other's products.
Zhou Hongyi's reply is actually confusing. The Orange C2 uses a 260-yuan AMOLED screen, which is considered a high-end configuration worldwide.
They all use domestic screens, but the gap between domestic screens is huge.
Lei Yijun was angry. He first announced Xiaomi's purchasing plan for mobile phones, showing that it had indeed purchased domestic screens from Dongfang, and then pointed out the quality gap between different suppliers.
The Big Pineapple phone, which uses the same screen as Haier W910, was pulled out and repeatedly criticized by netizens.
Many users who have bought Big Pineapple phones also said: "Whoever buys it will regret it, time will prove everything."
"I bought it for my wife, and it went black after 13 days of use. After-sales service sent me a new one, but it went black again after 3 days."
Zhou Hongyi and Lei Yijun quarreled until ten o'clock in the evening. When both sides stopped, he took another look at the sales page. It was originally 926 units, and now it is 901 units. There are actually 25 users who have requested refunds!
After learning that the screen of Haier W910 has problems, who would dare to place an order? After all, the price of 1888 yuan is not cheap. Either bite the bullet and buy Orange C2, or choose Xiaomi mobile phone.
After several months of hard work, they couldn't even sell 1,000 units on the first day of the launch. After this, which mobile phone manufacturer would dare to cooperate with 360 to provide special phones? Old Zhou was dumbfounded and directly blamed Lei Yijun for this.
Then he went all out and criticized all the fatal shortcomings of Xiaomi phones.
This scene stunned people in the circle, who thought: The only thing he did was give a wrong name, not a wrong nickname, he is worthy of being called the Red Cannon.
At 11 o'clock in the evening, Chen Nian from Vancl arrived and angrily criticized Haier W910 as a junk product on Weibo.
"Mr. Chen, last year Vancl wanted to achieve sales of 10 billion. Let me ask you, can you achieve half of that next year?"
Zhou Hongyi directly hit Chen Nian's lung, making him very angry.
The first day of February was so exciting for netizens, who were watching melons all day long.
(End of this chapter)
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