Chapter 249: Chen Yansen, who has no moral principles! Zhou Hongyi: I, Old Zhou, have designed the mobile phone!
"Mr. Chen, I'm Zhou Hongyi. 360 has prepared the cooperation that I discussed with you last time."
This time Zhou Hongyi introduced himself right away, to avoid Chen Yansen having to ask "Hello, who are you?" and making everyone feel awkward.
"Mr. Zhou, I know. I saved your number this time." Chen Yansen joked with a smile.
Zhou Hongyi was an impatient person and he completed the preparatory work in just over two months.
Even if you use your imagination, you can tell that Lao Zhou must have taken a shortcut again.
Sure enough, as soon as Chen Yansen asked around, he understood Zhou Hongyi's trading methods: he applied for the 360 mobile phone trademark and sales license, contacted Yu Chengdong, and with the help of Huawei's design team and supply chain, completed the industrial and hardware design of the new product.
"Mr. Zhou, can you let Huawei produce the products on behalf of you?" Chen Yansen asked puzzledly.
This time, Zhou Hongyi has made up his mind to take advantage of Orange Technology's traffic.
"Mr. Chen, isn't it because the Aurora OS 1.3 operating system is more user-friendly? The stock Android 4.0 system is too bad. In addition, I also need the patent license for Orange Technology's battery management and fast charging technology."
Zhou Hongyi came straight to the point and said bluntly that he had communicated with Yu Chendong and the OEM order for this batch of mobile phones would be given to Orange Technology.
Chen Yansen rolled his eyes upon hearing this. He didn't think highly of this amount of orders at all.
Huawei has 10 million units of OEM orders per year, Xiaomi has 4-5 million units, and what about 360? The first batch of Haier W910 only produced 10,000 units, and the workers and production lines were not yet fully adjusted before the batch was finished.
"What is the scale of the first batch of orders?" Chen Yansen couldn't help but ask.
"Fifty thousand units." Zhou Hongyi said confidently.
Wouldn't that mean you will lose another 40-50 million? Chen Yansen complained in his heart, but he was too embarrassed to ask out loud, fearing that it would hurt Zhou Hongyi's self-esteem.
"Okay, Mr. Zhou, please send me the detailed information of the phone first. I will ask Orange Technology's legal department to draft the patent authorization contract documents later. I wish the 360 phone a big sale in advance."
Chen Yansen didn't want to waste time on such trivial matters, so he hung up the phone after saying that.
As a result, Zhou Hongyi sent the information to his email in just one minute, obviously he was well prepared.
Download the attachment and unzip the compressed file, which includes the schematic diagram and PCB design, BOM list (specifications, models, quantity and other information of each component, including all hardware components such as chips, resistors, capacitors, displays, cameras, batteries, etc.), hardware interface definition documents, antenna design information, assembly drawings and exploded views, etc.
How much commission did Zhou Hongyi give Huawei to make it worth the effort? Chen Yansen thought as he clicked on the exterior design drawing.
The 360 G800 Pro shines with an ultra-thin bezel design, equipped with a 4.3-inch high-resolution touch screen, supports GPS, WIFI and Bluetooth functions, is equipped with a 1GHz dual-core CPU processor with A9 architecture, 1GB+4GB memory configuration, an 8-megapixel rear camera, and has cancelled the three major Android keys, which is a 100% tribute to the Orange phone.
He glanced at the list of materials and found that the materials used were indeed much more solid than those of Haier W910. It seemed that after being cheated once, Lao Zhou had made great progress.
The price is only 1,299 yuan, and with the Aurora OS 1.3 operating system, it is possible that it can sell millions.
Zhou Hongyi is undoubtedly talented in making mobile phones. He knows very well that we are all assembly factories and no one should pretend in front of him.
Xiaomi said that it only made 5% profit from hardware, so Zhou Hongyi simply announced that 360 mobile phones would not make a penny from hardware.
Four years later, the 360 N4 mobile phone sold 2 million units in three months and was sold out on JD.com. It was even sold at a premium on third-party platforms.
This shows that 360 mobile phones don’t have much hardware profit.
Accountant Jia, who later fled to the Lighthouse Country, had the same marketing ideas as Lao Zhou.
Others are selling mobile phones, but these two are selling ecological equipment terminals, one to promote their own LeTV Video, LeTV App Store and LeTV Game Center; the other is selling advertising machines, hoping to monetize traffic.
We are not on the same page! If Xiaomi is the disruptor of the mobile phone industry, then these two are pure troublemakers.
It was not until 2017 that Zhou Hongyi realized that the approach of using Internet value-added services was not feasible and that he had to return to the essence of business and make profits not only from hardware but also from software.
But once the 360 mobile phone lost its cost-effectiveness, it became currency and gradually declined.
Before the sales of LeTV phones started to decline, news came that its boss had fled. Coupled with the poor after-sales service, both LeTV and 360 fell in the face of the tide of the times.
Chen Yansen didn't care about these things. He just regarded it as a contract manufacturing order. He could make some money from Zhou Hongyi on the hardware price difference. Why not? Without thinking too much, he directly forwarded the detailed design information of 360 G800 Pro to Cao Dahua.
After finishing work, I looked up at the sky outside the window. It was already as dark as ink and dull. The crisp croaking of frogs came from the rapeseed field in the distance.
Chen Yansen pushed the door open and went downstairs, got into the driver's seat of the Ghost, and drove towards the east gate of Xuyuan.
In early summer of April, groups of senior and junior students were walking on Xuelin Road, wearing small white shirts and short shorts, revealing their slender white thighs.
Summer is so beautiful! When Chen Yansen reached the intersection, he suddenly saw Tang Zhenzhe and Song Yang walking towards him, arm in arm.
"Brother Zhe, it seems to be Brother Sen!"
"It seems that we have gone, besides Brother Sen's big Lao, does our Xuyuan have a second one?"
The two of them asked and answered each other, then walked closer.
"Brother Sen!" Tang Zhenzhe greeted with a smile.
"Have you had dinner? Let's eat together! You two are treating." Chen Yansen asked himself and answered.
"We two treat? No problem!" Song Yang agreed readily.
"Get in the car." Chen Yansen shouted at the two of them.
Tang Zhenzhe and Song Yang got into the car happily. Song Yang sat in the passenger seat and Tang Zhenzhe climbed into the back seat.
Chen Yansen turned around at the intersection and went to Shuangqing Restaurant, which 8302 frequented most.
"Boss, are there any private rooms left?"
Song Yang pushed open the door of the restaurant and asked loudly.
"Yes, it's in Huangshan Hall on the second floor." The boss raised his head, saw who was coming, and replied with a smile.
Even though Song Yang is just a campus courier agent, his monthly income is no less than his.
The owner of Shuangqing Restaurant usually calls Song Yang "Boss Song".
The three of them entered the box, and Tang Zhenzhe, who followed at the end, walked in with a dozen beers.
"How's the express station business lately?" Chen Yansen asked casually.
See the details and know the big; see the beginning and know the end.
The current development status of Yunsu can also be reflected in the volume of parcels collected and delivered by campus agents.
"It's more than what I earned from being the agent for the three express delivery companies before." Song Yang said with a grin.
nonsense!
Previously, Song Yang was an agent for small express companies such as Yunda, Guofeng and Huitong. If it weren't for the support of FoxTao's parcel collection business, Song Yang might not have been able to survive the summer vacation and graduation season.
Chen Yansen nodded slightly and took the beer handed to him by Tang Zhenzhe.
"The campus card business for the next semester will still be in the hands of the two of you, and the profit-sharing ratio will remain the same, but there are new changes this time. You will be tasked with selling several more contract phones, such as the 299 yuan Orange D1 and the 999 yuan Orange C2."
Chen Yansen picked up the wine glass, took a sip and said.
Song Yang looked at Tang Zhenzhe and saw him nod slightly before responding, "Brother Sen, we don't want the commission for the contract phone. We only want the commission for the phone card sales."
"Brother Sen, me too." Tang Zhenzhe echoed.
"You two don't have to, but don't cut off the opportunity for the second-level agents below to make money. Many students who work and study depend on the commission income from the past two days to live."
Chen Yansen said lightly.
Tang Zhenzhe understood Chen Yansen's subtext, pulled Song Yang, and said with a smile: "Listen to Brother Sen's arrangements."
"That's right."
Chen Yansen raised his glass, clinked it with the two of them, and drank it all in one gulp.
…
…
Four days later, it was the day before the 418 Home Appliances Festival promotion.
What platforms such as Dongfang, Suning and Gome did not expect was that Pinbei actually launched a big promotion event ahead of schedule at noon on April 17, catching everyone off guard.
Even users are wondering whether Pinbei's operators have set the event time incorrectly, but the opening time on the event poster is correct.
"Pinbei is intentional!"
After receiving the news, Liu Qiangdong was speechless. Everyone agreed to start a price war on April 18th and work together to increase the popularity.
After all, we lost money, so we have to get some traffic.
But Pinbei and Chen Yansen were not fair and were sneaking up on him! Should Liu Qiangdong follow up? Liu Qiangdong was lost in thought, and was in a dilemma for a while. If he started the promotion early, it would easily disrupt the promotion rhythm, and there were still some things that were not ready; if he ignored it, it would be like letting Pinbei take the lead and enjoy the traffic fruits of 418 in advance.
"Oh my god! This kid is so shameless!"
Zhang Jindong of Suning was in a similar mood to Liu Qiangdong and started cursing.
Li Guoqing of Dangdang and Han Pengde, head of Gome's online business, were also confused. This was the first time they encountered an opponent that did not play by the rules.
However, Zhang Jindong, Li Guoqing and Han Pengde's target of fire is Liu Qiangdong. If Liu Qiangdong doesn't move, they won't move either.
As giants in the offline chain home appliance industry, Suning and Gome must defeat Dongfang if they want to achieve success in online channels.
If Dongfang wants to become the online king of 3C digital products and home appliances, it must also defeat Suning and Gome.
Therefore, although it seems that there are six e-commerce platforms participating in this 418 Home Appliances Festival, in fact only three are the protagonists.
Dangdang.com is here just to cause trouble and disgust Liu Qiangdong.
Yixun.com is small in size and has loud slogans, but in the eyes of users, it is just a bystander.
Only Pinbei's operation surprised Dongfang, Suning and Gome. This guy wanted to steal the show! At this time, even Ali, the observer, noticed something was wrong.
Pinbei is extremely well prepared and has its own advantages in promoting products in terms of televisions, air conditioners, range hoods and stoves, washing machines, refrigerators, digital cameras, computers and mobile phones.
For example, Sony LCD TV KDL-46HX850 is sold for 9,098 yuan at Dongguan, 9,099 yuan at Suning, 8,999 yuan at Gome, and 8,998 yuan at Pinbei.
The lowest price on the entire network, one dollar cheaper than Gome!
Apple iPad 2 is sold for 2,988 yuan at Yidong, 2,888 yuan at Suning, 2,888 yuan at Gome, and only 2,868 yuan at Pinbei.
The advantage of half a day in advance is that you can lock in users’ shopping needs in advance.
At 18:00 that evening, Yidong announced that the 418 promotion would start early and sales would go on at 20:00.
Gome, Suning, Yixun and Dangdang followed closely and moved the start time of the promotion forward by 4 hours.
Ali uses the price comparison plug-in of FoxTao to compare the prices of the main products on various platforms in the same table.
But what annoyed Liu Qiangdong was that FoxTao specifically picked out the expensive products sold by Dongfang and compared prices with the same products from Gome, Suning and Pinbei.
What this means is that Dongfang can only shout slogans, and when it comes to discounts, Gome, Suning and Pinbei are still the best.
"Brothers in the marketing department, please find me ten of the cheapest products on Weibo as soon as possible and post them on Weibo."
Liu Qiangdong gave orders to his subordinates.
The 418 price war has started in advance! Fox Tao members received a message from the group that all members will work overtime tonight and broadcast the whole process live. They also announced that they would distribute 500 million yuan of "watching red envelopes", working hard to fan the flames while ruthlessly grabbing traffic.
The same washing machine originally had the lowest price on the entire network at 2,399 yuan. After a fierce competition, some users actually bought it for only 1,300 yuan.
At midnight, the output of Pinbei's home appliance activities easily reached the 300 million mark! Liu Qiangdong looked embarrassed. In the four hours before and after, Pinbei's home appliance output was only 170 million.
The losses of other categories were as high as 40 million! He didn't know the sales of Gome and Suning, but he thought they would not exceed Pinbei.
The traffic he had worked so hard to generate was snatched away by Pinbei, which made him so angry that he greeted all of Chen Yansen’s relatives and friends.
I regret it so much!
He shouldn't have dragged Pinbei into the battle!
Faced with this passive situation, Liu Qiangdong can only grit his teeth and endure it.
at the same time.
Price investigators distributed across the country are ready to go, planning to wait at Suning and Gome's offline stores as soon as daybreak. They are determined to bring this competition from online to offline!
(End of this chapter)
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