Chapter 253 Zhang Yiming: Mr. Chen, you have to save me!
"Orange has two syllables, and Alexa has three. From the perspective of simplicity and ease of use, Orange has an advantage, but Alexa has a wider audience overseas, so let the legal department register the trademark first."
Chen Yansen instructed Zhou Chuangxi.
What this meant was that he accepted Daniel's suggestion and was willing to name the smart voice assistant developed by Orange Technology as Alexa in overseas markets.
Although the copyright holder of "Star Trek" has long registered a trademark for Alexa, the coverage is limited to film and television and surrounding fields, and smart voice assistant products are not included.
What's more, Alexa is just an ordinary name in Europe and the United States.
Whoever registers first gets it!
At that time, we can pay a symbolic copyright fee and also take advantage of the traffic of "Star Trek".
Daniel grinned, being recognized by the 'Godfather of Ai' in his mind made him happier than getting a job contract with an annual salary of one million US dollars.
"Boss, will we also use Alexa as the product name in the domestic market?" Zhou Chuangxi asked.
"In fact, the name is not important. The wake-up password can add customized functions to better suit user habits."
Chen Yansen shrugged and said indifferently.
Thinking cannot be too rigid. Although a unified wake-up word is conducive to the optimization and training of speech recognition algorithms, it also reduces a lot of fun and user experience.
For example, you can change the wake-up word to your girlfriend’s name, your dog’s name, or Macabacca, Sun Wukong, Pikachu, Calabash Brothers, etc., to ensure that you can gain a large amount of natural traffic as soon as you go online.
"Customization? Personalized wake-up words? Why didn't I think of that?"
Zhou Chuangxi's eyes lit up and he slapped his thigh.
"We still need to decide on a product name for the domestic market, let's call it Moss," Chen Yansen said calmly.
"Moss?"
"Moss? Moss?"
Zhou Chuangxi and Daniel looked at each other. They couldn't figure out the meaning of this name, and it seemed to have nothing to do with smart voice assistants.
"The pronunciation is simple, easy to recognize, and the wake-up accuracy is high. In addition, according to the language habits of Chinese people, the word Moss is rarely mentioned in daily life, which can effectively reduce the probability of false wake-up."
Chen Yansen said seriously.
The Wandering Earth, which became a big hit five years later, has not yet been released, and Moss is not an original character created by Liu Cixin, so there is no need for too much explanation.
"Okay, I understand." Zhou Chuangxi nodded in response.
Moss is fine, it's much better than a name like Yuxi.
As soon as the three of them finished their meeting, Daniel couldn't wait to get back to work and wanted to add a custom wake-up word function for Moss as soon as possible.
Chen Yansen stood at the elevator entrance and looked around the office area. The entire floor was filled with R&D engineers, more than two hundred of them.
In just a few months, Zhou Chuangxi and Daniel recruited a large number of senior engineers in the fields of algorithms, natural language processing, and speech recognition from laboratories of UIUC, Johns Hopkins, Huazhong University of Science and Technology, as well as Microsoft, Google and other companies.
If it is handed over to a headhunting company, the efficiency will definitely not be so high.
But Zhou Chuangxi and Daniel, under the guise of chatting and reminiscing about the past, poached mentors, junior students, and even classmates and colleagues.
When these people heard that a technology company on the other side of the ocean had spent a lot of money to build a server cluster with 150 quadrillion floating-point operations per second, they were surprised to learn that the server cluster had a very high performance.
Without any hesitation, these people flew to Xucheng.
As for the remaining small group of people who could not be dealt with, Chen Yansen could successfully "persuade" 70 to 80 percent of them as long as he talked to them for ten minutes.
Zhou Chuangxi and Daniel agreed that this group of people were impressed by Chen Yansen's sincerity, superb programming skills and generous treatment.
In fact, Chen Yansen was too lazy to think about it and directly used his mental power to integrate it into the sound. However, less than 20% to 30% of people could withstand this move.
Moss is about to be launched, and products equipped with Moss will also be released.
However, we still have to wait for a while for Orange Technology’s new autumn products, after all, the market potential of Orange C2 and Orange D1 has not been exhausted.
If products are launched too frequently, it will cause unnecessary losses.
Back to the office.
Chen Yansen called Lin Qingbai.
"Boss, do you mean to combine the speaker and the smart voice assistant to create a smart speaker that uses natural language processing, cloud computing, and the Internet of Things?"
Lin Qingbai was slightly startled and confirmed subconsciously.
"What are the problems at the system level and in terms of hardware?" Chen Yansen asked in return.
"It can be made, but the BOM cost of a single unit may exceed 600 yuan. Even if all domestic parts are replaced, it will probably cost more than 400 yuan. From a commercial perspective, the selling price must be at least 800 yuan." Lin Qingbai reminded tactfully.
This means that the sales volume of this smart speaker will not be too high.
"Don't worry about profitability, the core market for Moss smart speakers is not in the country."
Chen Yansen replied with a smile.
Before he made the call, he already had a plan in mind and was prepared to make overseas markets the main battlefield for marketing promotion.
You have to know that in 2012, there was not even a single AI voice recognition chip, and the only alternative solution was to use a general-purpose processor plus a DSP chip plus voice recognition technology, so the material cost was naturally high.
However, high cost does not mean low sales or a narrow audience.
Two years later, Amazon launched the Echo smart speaker, which was priced at US$199 and still sold 3 million units a year.
The earlier the Moss smart speaker is released, the greater the shock it will bring to the world.
Perhaps in a dozen years, no one will think that smart voice assistants are anything new.
But launching it now is like giving a smartphone directly to someone who has used a feature phone all his life.
Chen Yansen estimated that the market prospect is at least 1 billion US dollars per year, which is not small.
If the cost is high, then set the selling price high!
Lin Qingbai hummed, and then went on to gain a deeper understanding of Chen Yansen's design requirements, thus facilitating his product planning.
An hour later, Chen Yansen hung up the phone.
What's the point of just selling cheap goods? He has already thought about it. He will bring in Paramount Pictures, the copyright holder of "Star Trek", to sell smart speakers as movie peripherals, so that everyone can make money together.
Even the product name for overseas markets is ready-made, it’s called Alexa smart speaker.
The dreamlike feeling of this kind of movie shining into reality is hard to resist.
Three o'clock in the afternoon, in the conference room of Pinbei headquarters.
CEO Huang Zheng chaired the meeting and directors from all departments were present.
Chen Yansen sat on the side and listened. Since Huang Zheng took office, his work has become much easier, and all matters related to Pinbei have been handed over to Huang.
"After May, Pinbei will undergo its first UI revision. The general direction will remain unchanged. The main focus will be on the Icon area on the homepage, where the entrances to Kuaipao and Kuaidi taxi will be permanently displayed. In addition, the product department will also launch two new features, namely multi-person groups and Pinbei orchard. The specific product plans will be introduced by Zhuang Rui."
Huang Zheng talked freely.
Anyone who can start from scratch and build a company worth trillions of dollars is not a simple person.
Thirty-two-year-old Huang Zheng has already shown his prowess on the big stage of Pinbei.
In the 418 e-commerce festival battle, Huang Zheng played an indispensable role in making Pinbei the final winner.
The event started early and ended late, large subsidy red envelopes were distributed, and cooperation with WeChat was carried out to make old business companies such as Dongfang, Suning and Gome panic, but these were all Huang Zheng's masterpieces.
Including selling off Suning shares and provoking the anger of Zhang Jindong and Liu Qiangdong, he was also the one behind the scenes.
After all these operations, the middle and senior management of Pinbei all understood one thing: Huang Zheng was really an extremely bad guy with a thick face and a black heart.
"Okay, Mr. Huang, let me first introduce the design concept of Pinbei Orchard. Considering that some low-level merchants have a need for paid promotion and the new customer flow is about to hit the bottom, the focus of the product department, operation department, and launch department will have to shift from attracting new customers to retaining them..."
Zhuang Rui nodded, took over Huang Zheng’s topic and continued to add.
At present, the total number of Pinbei users has reached 300 million, but the problem that comes with it is that the cost of attracting new users is getting higher and higher, and the difficulty is also increasing.
There are less than 600 million Internet users in the country. Excluding those who are not interested in online shopping, Pinbei’s traffic limit in 2012 was only 500 million at most.
Therefore, the importance of retention is far greater than attracting new customers.
After listening for a while, Chen Yansen took out his mobile phone and started checking the news.
Ganji.com and WoWotuan have reached a strategic cooperation to jointly operate the group buying business. WoWo Mall has settled in Ganji.com and become a channel of the other party.
These two platforms, one lacks traffic, and the other lacks monetization methods. In order to survive, adopting a deeply bound cooperation form is a good way.
"IT Times Weekly" published "Unveiling the Extravagant Life of Tao Xiaoer after get off work", exposing the dark side of e-commerce to the public.
Taobao's headquarters building is filled with luxury cars, and the nearby shopping malls are packed every night. In order to participate in activities, merchants treat Tao Xiaoer like their own father.
People kept sharing their experiences in the comment section, telling about Tao Xiaoer’s arrogant style of behavior and secretly asking them for bidding ranking fees.
Ali quickly responded and launched a self-inspection campaign and improved the inspection system from now on.
Chen Yansen smiled faintly and said that unless the rights of review and resource allocation were given to artificial intelligence, it would be impossible to eliminate such situations.
Is there no one making money from Pinbei?
Of course there is! The third piece of news is about Lingxi Browser, which has accumulated more than 1 million users in just two months since its launch.
Compared with Toutiao, it is more than ten times worse.
"Penguin, I think the preparations are almost done."
Chen Yansen narrowed his eyes and muttered softly.
Zhang Yiming is too aggressive, he needs to be polished before he can use it smoothly.
at the same time.
The headquarters of the Yanjing Copyright Association received a joint complaint from six companies including Penguin, Sohu, NetEase, and Sina, reporting that Lingxi Browser had captured their news works without permission.
Due to the special nature and great influence of the complainant, the Copyright Association immediately decided to initiate an investigation.
When Zhang Yiming was crawling the data, he did not disguise it at all. The product homepage was full of news content from major portals, and his intention to infringe was very obvious.
Although ByteDance is now an Internet technology company with millions of users, it is like an ant trying to shake a tree compared to large companies such as Tencent and NetEase.
The Copyright Association immediately notified the Cyberspace Administration of China and the China Association of Industry and Information Technology, and called the inspection office, asking the company leaders to come over for questioning.
At 7:15 that evening, Zhang Yiming received a call from the Inspection Office at ByteDance headquarters.
"Penguin, NetEase and other companies complained that ByteDance infringed their copyrights? Are they going to the inspection office now?"
Zhang Yiming's face turned pale and he asked anxiously.
He thought that by the time companies such as Penguin and NetEase noticed ByteDance, he would have completed the initial accumulation.
At that time, the worst that can happen is that we just delete the infringing content, actively make corrections, and pay a fine to resolve the issue.
But what he didn't expect was that Lingxi was targeted by Penguin just two months after the product was launched.
Things are getting troublesome! Thinking of this, he quickly agreed and then called Chen Yansen.
He knew clearly that Senlian Capital had a good relationship with Penguin Capital. If Chen Yansen was willing to take action, this matter would be resolved.
"Mr. Chen, Penguin has teamed up with NetEase, Sina, Sohu and other companies to find the Copyright Association headquarters to complain about ByteDance's infringement. Can you help mediate?"
After the call was connected, Zhang Yiming went straight to the point.
(End of this chapter)
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