Chapter 257: 1 million units of OEM orders! Smartisan Technology is established!
"Mr. Chen, the OEM order for 360 mobile phones has been sent to Cai Jingming of the Luzhou factory."
When Zhou Hongyi spoke, his tone was filled with uncontrollable joy. He paused and said, "Mr. Chen, thank you very much."
He knew that with the strength of 360 and Huawei alone, it would be difficult to sell 50,000 units of spot goods and 86,000 pre-sale orders on the first day of launch.
Yunsu Express's forward warehouse delivery model, coupled with Aurora OS and battery management system, made the 360 G800 Pro shine and quickly gain market feedback, and greatly alleviated the problems of lag and heating on Android phones.
Orange Technology's supply chain quality is also significantly better than Haier.
At least the black screen problem didn't occur again! "Congratulations, Mr. Zhou, what is the total pre-sale volume now?" Chen Yansen heard the pride in Zhou Hongyi's words and asked casually.
The more 360 phones are sold, the more Orange Technology earns.
No one will hate someone who makes money for himself!
"114,000 units, plus the 50,000 units sold, I estimate the total sales volume in two days will exceed 200,000 units." Zhou Hongyi replied with a smile.
This result is still a certain distance away from Orange mobile phones, but it is not inferior to Xiaomi.
The mobile phone market in 2012 was so magical that users didn’t care about brand and system compatibility issues at all in the face of extreme cost-effectiveness.
Dare to buy it if it's cheap! Even the four-SIM four-standby marquee phones like Big Pineapple and Big Banana were all the rage, so it's no surprise that 360 phones sold 200,000 units.
There is nothing that cannot be sold, only a price that cannot be sold.
After all, a few years later, even the photo-editing mobile phone made by Meitu XiuXiu can sell millions of units.
Chen Yansen chatted with Zhou Hongyi for a while and hung up the phone ten minutes later.
He casually opened his mailbox and found an email that Cai Jingming had copied to him. The content clearly stated that the number of OEM orders was 1 million units!
Zhou Hongyi has confidence in himself and is not afraid of failure.
Chen Yansen sneered, but he didn't take it seriously. This order could bring 160 million yuan in revenue to the Orange mobile phone factory.
He wished there were more people like Zhou Hongyi.
at the same time.
The success of 360 mobile phone also made many people smell business opportunities.
In front was Chen Yansen, and behind was Zhou Hongyi.
The mobile phone industry at this moment gives people the illusion that "people are stupid and have a lot of money, so come quickly".
A group of people are ready to make a move, including Ding Lei of NetEase, Ding Xiuhong who just founded Dakele, Wang Xiaoyan of Xiao La Jiao, and Luo Yonghao who publicly expressed his desire to make mobile phones.
Logically speaking, making mobile phones has little to do with a teacher, but Luo Yonghao doesn't think so.
Chen Yansen is a college student who used to be engaged in e-commerce; Zhou Hongyi started his business with the 3721 rogue software. If these two can do it, there is no reason why he can't.
Especially in November last year, he went to Xiaomi headquarters and communicated with Lei Yijun, and he felt even more that making mobile phones was not difficult.
So, on May 2nd, Luo Yonghao made a high-profile announcement on Weibo: Smartisan Technology was officially established, and it would first develop a customized Android system and then make mobile phones.
What I mean is, I have no money, so if you want to invest, come quickly.
When Lei Yijun learned about it, he was stunned at first, then shook his head helplessly. He did not expect that in just one year, the smartphone market would have become like this.
Last year, he invited Luo Yonghao to visit Xiaomi, intending to leverage the other party's influence in the Internet and technology circles to promote Xiaomi mobile phones.
But Luo Yonghao misunderstood and thought Xiaomi wanted to bring him into the partnership.
As a result, Lei Yijun sat in the office and listened to Luo Yonghao's many insights into the mobile phone industry. He advised him to adjust Xiaomi's product planning: "When making mobile phones, we must focus on design and user experience."
Lei Yijun wanted to get up and leave at that moment, but in order to maintain his composure, he patiently listened to Luo Yonghao's speech.
But he soon regretted it and thought he should have ended this meaningless communication earlier.
According to Luo Yonghao's idea, the material cost alone for making a mobile phone would be 1,700 to 2,000 yuan, so how much would the selling price be?
3000 yuan or 4000 yuan? This is pure bullshit!
Lei Yijun only wants to make high-performance, cost-effective mid- and low-end mobile phones. As for whether or not to make high-end mobile phones, and whether he can make them, he will have to wait at least another two or three years.
Let’s wait until Xiaomi has established a firm foothold in the mobile phone industry.
After Luo Yonghao returned, he thought about it all night and felt that he and Lei Yijun had different ideas. Instead of joining Xiaomi, it would be better for him to make his own mobile phone.
What Lei Yijun didn't know was that he originally wanted to recruit a brand director for Xiaomi, but not only did he fail, he also cultivated a potential rival for Xiaomi and ignited Luo Yonghao's mobile phone dream.
"Mr. Lei, the preparations for Xiaomi Mi2 and Xiaomi Mi 1S are complete. When will the new product launch conference be held?"
Li Wanqiang from the marketing department pushed the door open and interrupted Lei Yijun's thoughts.
"Have you communicated with Mr. Chen from Orange Technology?" Lei Yijun came back to his senses and asked slowly.
"Well, the product design, technical specifications, bill of materials and quality standard documents have all been sent to the other party." Li Wanqiang pulled out a chair and sat down.
"The total sales of Xiaomi's first generation of mobile phones are less than 5 million units, which is far from the initial expectations. According to the original launch plan, Xiaomi Mi2 and Xiaomi Mi 1S would not be launched to the market so early."
Lei Yijun sighed and said unwillingly.
All together, Xiaomi’s first generation phone was only sold for eight months. Once the new product is launched, it will most likely be discontinued.
In the mobile phone industry, an eight-month life span is not short. Even the golden sales period of Apple mobile phones is usually only one year.
But the key point is that the sales volume of Xiaomi mobile phones is too low, averaging only more than 500,000 units per month, which is five or six times less than that of Orange mobile phones.
"Mr. Lei, the market environment changes too quickly. If you are too slow, you will be easily overtaken by your competitors. In addition, the configuration and price of the 360 mobile phone have a great impact on the sales of Xiaomi's first generation mobile phone. Yesterday, the total sales volume on the entire network was only 10,000 units."
Li Wanqiang persuaded.
The longer the launch of new products is delayed, the more disadvantageous it will be for Xiaomi.
“The date is May 8th, which has a good meaning! I hope these two new products can bring a new turnaround for Xiaomi.”
Lei Yijun frowned slightly, and after a long silence, he gave an answer.
"Okay, Mr. Lei. As for our friendly companies, do you want to invite Mr. Yu from Huawei?"
Li Wanqiang continued to ask.
In the war of words on Weibo the day before yesterday, although Yu Chendong did not get involved, he was still ridiculed and mocked a lot.
There are no major conflicts, but meeting each other is always a bit awkward.
"Let me handle it." Lei Yijun prepared to call Yu Chendong in person to apologize and ease the relationship.
In fact, in 2012, Lei Yijun was still a Huawei fan. He often interacted with Yu Chendong on Weibo and praised Huawei's products.
Just like Luo Yonghao was also a Mi fan at this time. Although he felt that his business philosophy was different from Lei Yijun's, it did not affect his liking for Xiaomi products.
The next morning, Luo Yonghao received an invitation to the new product launch of Xiaomi 2, which was still held at the Yanjing 798 Art Center.
He didn't think much about it and decided to keep the appointment as scheduled.
On the one hand, Luo Yonghao wanted to get a close look at Xiaomi's new products; on the other hand, he could also accumulate more supplier resources at the press conference to prepare for the next step of the Hammer phone.
The other side.
Chen Yansen put down his phone, thought for a moment, and decided to go to Yanjing.
Compared with the launch of Xiaomi 2, the more important purpose of his trip was to inspect AutoNavi and ByteDance.
Although Xiao Jun and Zhang Yiming were both his handpicked subordinates, people's hearts are fickle. The operation and management of the subsidiary must not only be controlled through financial means, but also require strengthened on-site supervision and strategic control.
Chen Yansen understood that sitting in the office and looking at financial statements would never allow him to gain insight into the real operational difficulties of the project. The hidden contradictions and team centrifugal tendencies hidden behind the data could only be detected by visiting the site in person.
He plans to spend two days having in-depth conversations with middle and senior management, and then use the company's internal forums, office software and emails to establish a real-time feedback mechanism with grassroots employees.
Once there are any abnormal movements of the subsidiaries, he must take control of them immediately to avoid any sudden crises that may affect his business layout.
In the following days, Pinbei was busy preparing for the 618 promotion, and Orange Technology was also planning its autumn new product launch conference.
Chen Yansen boarded a plane and flew to Yanjing again.
(End of this chapter)
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