Chapter 269: 1.06 billion in 4 hours! Li Yanhong: Keep fighting!
"A large order of hundreds of kilometers was completed in one minute, and the online ride-hailing platform was fleeced of tens of millions!"
"Didi Taxi was fleeced, and online taxi drivers used virtual running software to defraud subsidies of more than 20 million!"
"Didi Taxi has been exposed to have security risks. Can the privacy information of users, such as their mobile phone numbers and home addresses, be protected?"
Among the three reports with the highest number of clicks, the first two were still mocking the loopholes in Didi Taxi's risk control, and the third one went straight to the core of the problem, reasonably suspecting that user privacy was not protected on the Didi platform.
For a time, the number of downloads of Didi Chuxing plummeted and its reputation was greatly affected.
But in the eyes of gray industry practitioners, Didi Taxi is like a hot commodity.
I didn't notice it before, but now I know that someone made millions from Didi Chuxing in May and June. The money is too easy to make, and no one would not be tempted.
Cheng Wei originally thought that calling the police to arrest someone would deter the group of wool-pulling gangs.
But what he didn't expect was that more and more people were eyeing the big subsidy pie of Didi Taxi.
On the other hand, Hui Ge and others who fled all the way to Shenzhen found that their technology could not break through the security line of Didi Taxi, so they secretly recruited programmers locally and continued to look for technical loopholes in Didi Taxi.
After making quick money, who would still be willing to work honestly? Fast Taxi was also not spared. Every day, countless hackers tried to bypass authorized access, SQL injection and other paths, and there were also a large number of drivers using virtual positioning software.
However, these people often receive a notification of account suspension the next second after their journey begins.
Kuaidi Taxi’s anti-cheating system is far more powerful than the outside world expected.
Therefore, Didi Taxi became the best target.
Secretly, more than 10% of Didi Chuxing’s subsidy funds still fall into the hands of gray industry practitioners every day.
On June 16, Kuaidi Taxi entered Changshan City, Bac Ha Province.
Cheng Weixing's move is tantamount to announcing to the outside world that Kuaidi Dache has officially started the battle for the online car-hailing market in the north.
The next day, Cheng Wei selected a group of Didi core members to go to Changshan.
The scope of the fight between the two families instantly spread from Yanjing to Beihe.
“I have waited so long for this free taxi-hailing app to finally be available!”
"Is this the benefit of being Mr. Jing's neighbor?"
"I've already gotten off the Kuaidi and Didi taxis and am waiting for my free commute. I don't even want to take the bus anymore, hahahaha!"
Netizens from Changshan City left messages in the comment section.
Some people even post in the local forum, sharing with pictures and text how to download Kuaidi/Didi Taxi, bind Orange Pay/Zhi Fu Bao, enter the starting point and destination, initiate a taxi call, and complete the entire process of payment.
Taxi drivers in Changshan City even skipped the promotion steps. On the first day of Kuaidi Taxi’s entry, the number of driver downloads reached 1,700; while the number of downloads for Didi Taxi was 1,100.
All are waiting to make money! On the eve of the 618 e-commerce promotion, the online car-hailing war is going to be even more exciting.
Kuaidi Dache spends more than 6 million yuan on promotion every day, and Didi Dache spends more than 3 million yuan every day, which adds up to 10 million yuan.
The key point is that the two platforms’ businesses overlap in only two cities.
By the time we cover 20 or 200 cities, wouldn’t we be burning billions of dollars a day?
Investors in Kuaidi Dache, including Penguin Capital, Ali, DST, Huake Capital and Sands Ventures, are all getting restless. It’s true that they have money, but they can’t stand this way of playing.
One month is fine, two months is fine, but if it keeps burning, no one can bear it! Liu Zhiping called first and asked, "Mr. Chen, I think we should stop. With more than 300 million yuan in promotion costs per month, how dare you let Penguin follow up with investment?"
"Mr. Liu, I know that we can't do a business that doesn't make money, but the market size of online ride-hailing is too small. If we don't spend money to cultivate user habits, we won't be able to make a profit. You should be thankful that we have Baidu, Hillhouse Capital and Sustainability Asia to help us spend money together."
Chen Yansen sat in his office in Building 8 and said with a chuckle.
Fortunately?
Liu Zhiping resisted the urge to curse and patiently advised, "Why don't we ask Zhang Lei to come forward and ask Li Yanhong and Cheng Wei to sit down and talk?"
Zhang Lei of Hillhouse Capital has invested in both Kuaipao and Didi Dache, so it is most appropriate for him to be the middleman.
"Okay, I don't care." Chen Yansen agreed readily.
From May to June, Baidu invested 130 million yuan, but Cheng Wei didn't even spend half of it, and the average daily orders were less than 300,000.
Chen Yansen didn't believe that Qiandu, which was at the peak of its popularity, would easily give up.
As expected, Zhang Lei approached Li Yanhong, but before he could say a few words, he was rejected by the other party, who only said one sentence: "Keep fighting!"
In Li Yanhong's view, negotiations can only be started if at least half of the market share is held.
Qiandu refused to negotiate, and Sustainability Asia and Today Capital were also the pro-war factions, believing that the battle in the online car-hailing market was still in its early stages and it was still unknown who would win or lose in the future.
Fast taxi service only has the upper hand temporarily.
If you choose to compromise and negotiate because of temporary competitive pressure, you will undoubtedly give up the opportunity to dominate the market and make huge profits.
Fortunes are won through risk! Cheng Wei, Qiandu, Haina and Capital Today, none of them are willing to admit defeat.
There are twenty-eight first- and second-tier cities in China, and seventy to eighty third- and fourth-tier cities.
Didi and Kuaidi Dache have not even captured one-tenth of the market, so it is too early to negotiate at this time.
Liu Zhiping, Zhang Lei and others had no choice but to fight with Chen Yansen.
From an investor's rational perspective, merging the two companies into one and reducing internal friction is the solution that best serves everyone's interests.
But who will take a bigger piece of this cake?
Chen Yansen wants to eat it, Penguin wants to eat it, Qiandu wants to eat it, and Cheng Wei also wants to eat it.
Therefore, naturally no one paid attention to Zhang Lei's suggestions.
…
…
Xucheng, Zhuxianzhuang Science and Technology Park, Building 8.
It was late at night, but inside and outside the building, there were bright lights and a bustling crowd.
The sales start time of Pinbei 618 promotion is scheduled for 20:00 on June 17th.
"Who is the merchant responsible for Shaopi rice? Ask the operation department to restock the stock! No stock? Put it on pre-sale!"
"Xiaomi MI2 is out of stock! Use 360 G800 Pro to shine!"
"Midea's air circulation fan is only 269 yuan on Yidong, which is 27 yuan cheaper than ours. We will take it offline first! If the price does not drop to 268 yuan within ten minutes, we will kick it out of the promotional product pool."
"Sister Yuncheng, the JAC Tongyue RS is out of stock in the North China region. Can you please ask if it can be restocked? Otherwise, it will have to be blocked at the corresponding delivery location!"
The office areas of the merchant operations department and the key customer investment department are next to each other, and noisy shouts can be heard constantly.
In just two hours, hundreds of products with subsidies worth tens of billions of yuan were sold out.
The price of Orange C1 has dropped to 1,499 yuan for the first time, 11 months after its initial release.
With the Snapdragon MSM8260 dual-core processor, 1GB+8GB memory configuration and 8-megapixel rear camera, it is still competitive in the mobile phone market.
117,000 units sold in two hours!
With a price of 799 yuan, Orange D1 has become a hot seller in the low-end smartphone market, with sales reaching 549,000 units across the entire network.
The Orange C2, as a flagship phone, also had amazing sales. With a price reduction of 100 yuan, a total of 164,000 units were sold across the entire network.
'2012 was truly the year when smartphone sales exploded.'
Chen Yansen commented calmly.
Compared with 2011, domestic smartphone shipments have more than doubled.
"Team Leader, the bus and hotel have been arranged. The estimated time for each department to get off work is between 12:30 and 1:30..."
Xu Xingxing came over and reported the administrative department's arrangements in an orderly manner.
About 40% of Pinbei Mall employees live in the urban area of Xucheng. When they get off work in the early morning, it becomes a problem to get a taxi.
The company made unified arrangements for everyone to stay in a hotel in the city, and the bus will take everyone back to the Science and Technology Park tomorrow.
Employees who do not want to stay in a hotel can also choose to take a taxi home, and the company will be responsible for reimbursement.
"One-thirty? Too late! There's no need to stay in the company. Tell the heads of each department that anyone who stays at their workstation at 12:15 will have their Q2 bonus reduced by 10%."
Chen Yansen said with a smile.
In fact, with the technical support of big data, Pinbei’s risk control warning, automatic replenishment, algorithm sorting and other product functions make it unnecessary for all employees to stay behind to work overtime.
Each department only needs to leave two to three people on duty.
But Wang Zihao, Zhang Yifeng, Zhang Wenbo, Zhuang Rui and others kept saying that working overtime during big sales promotions is an old tradition of FoxTao and cannot be easily abandoned.
For the grassroots employees, the Double Eleven, Double Twelve and 618 promotions are actually not tiring. The most difficult stage is the early preparations.
The day before and on the day of the big sale, everyone was eating and drinking. The hardest working department was the administration department, as everyone was busy as hell.
Not only do they have to arrange for the canteen chefs to make barbecue for everyone, but they also have to pre-order hot pot, beer, fried chicken, braised food and other snacks in advance, and finally they have to solve the problems of travel and accommodation after get off work.
"Okay, squad leader!"
Xu Xingxing responded with a smile, and after receiving the task, he immediately ran to notify.
With a "Puff!" sound, Chen Yansen opened a can of beer and drank it while walking, inspecting the upper floors from the first floor.
In less than a year, Pinbei has grown from a dozen people at the beginning to more than 1,500 people today.
Building No. 8 was originally more than half empty, but now there are more than 200 employees on each floor.
"Brother Sen!"
"Brother Sen!"
"boss!"
Chen Yansen walked slowly to the customer department, and Meng Xibo, Zhu Xiaopeng and Fei Qiwen quickly stood up to greet him.
"There is barbecue downstairs. If you want to eat, go get it yourself." Chen Yansen smiled faintly and said in a casual tone.
"I'll be there in a minute." Fei Qiwen said with a smile.
After working for more than ten years, Pinbei is the most comfortable company he has ever worked for. The open and secret struggles between departments are minimal. Although the boss is young, he does not have any bad habits of arrogance and conceit of young entrepreneurs.
The basic salary is generous, and it comes with five insurances and one fund, housing allowance, meal allowance, transportation subsidy, quarterly bonus and overtime pay.
Although the work is a bit hard, it is very motivating.
"Are there many customer complaints?" Chen Yansen asked again.
"The number of visitors to customer service has increased sixfold, but the complaints are relatively scattered and within the normal threshold range," Meng Xibo replied.
"That's good." Chen Yansen smiled, and without staying for too long, he went upstairs to the VIP customer investment department.
At this time, business and operations teams gathered together, eating skewers and drinking beer. Occasionally, when they encountered out-of-stock products, they would call the merchants and urge them to add inventory.
"Boss!" everyone greeted in unison.
"Brother Sen! Here's a toast to you!" Chi Kai, the business operator of the food group, came over bravely and said.
"I heard from Yifeng that you have done a good job. Keep up the good work." Chen Yansen said, patting the other person on the shoulder.
In private, Zhang Yifeng did mention to him that Chi Kai had strong professional skills and could be given a chance for promotion assessment.
Chen Yansen asked the risk control department to check and found that Chi Kai had never taken any bribes from merchants during his tenure at Pinbei.
Perhaps, the previous rumors were not accurate, and Chi Kai’s disgraceful record at No.1 Store might really be an attempt to take the blame for his boss.
"Thank you for the compliment, Brother Sen. Compared to Brother Feng, Mr. Yuan, and Brother Hui, I am still far behind." Chi Kai responded modestly. His words made Zhang Yifeng, Yuan Wei, and Li Hui standing beside him feel very comfortable.
Chen Yansen sat in the merchant operations department, chatting with Zhang Yifeng and others.
Pinbei’s entire site sales data scrolled on the big screen.
Until the early morning, the final sales figure was fixed at 1.06 billion.
(End of this chapter)
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