Chapter 276 If you dare to steal my job, I will overturn your desk! Chen Yansen’s signal!
A man's reputation is like the shadow of a tree.
Kuaipao has risen strongly in just half a year. It first defeated Ele.me and then expanded rapidly in Hui'an, Sujiang and Hucheng. Its iron army of local sales forces is also well-known.
On the one hand, we have strong business development capabilities and good professional skills; on the other hand, our employees are united and strong on the physical level.
Kuaipao’s ground-breaking business only requires standing at the street corner and shouting, and immediately it can call over a dozen food delivery riders, Yunsu couriers, and offline promotion staff of Kuaidi Taxi.
Walking on the streets, even Meituan’s sales representatives didn’t dare to approach and provoke them.
You know, when Meituan was competing with Dianping, Lashou, Wowotuan and Nuomi for merchant resources, it held real-life fighting competitions every now and then.
In the group buying industry, Meituan’s army of salespeople is also known for its daring and fighting spirit.
Yanjing, No. 18 Suzhou Street, HD District.
"Maybe Kuaipao is more difficult to deal with than Lashou and Dianping!" Wang Xin frowned and muttered softly.
He has studied Chen Yansen's business resume and it is not an exaggeration to describe him as a 'genius'.
Others only saw Chen Yansen's accuracy in grasping business opportunities, but he was different. Wang Xin knew very well that Chen Yansen's deep understanding of the business model was his most terrifying aspect.
For example, in the food delivery industry, the core links are merchant and user resources, as well as order fulfillment capabilities.
At the beginning, Ele.me paid the most attention to the construction of merchants and user-ends, but was defeated by Kuaipao's powerful fulfillment capabilities.
Delivery timeliness and order fulfillment capabilities are the strongest moats of a food delivery platform.
It is precisely because Wang Xin understands Chen Yansen and his trading ability that he is even more worried.
"What's the difference between Senlian Capital and Penguin Capital? They want to get involved in every industry, including e-commerce, mobile phones, express delivery, food delivery and online ride-hailing."
Wang Huiwen hung his face and couldn't help cursing in a low voice.
Meituan went through untold hardships to stand out from nearly 6,000 group buying websites and took the top spot in the industry. It thought it was invincible, but Kuaipao forced its way into the group buying market.
The enemy descends from the sky!
"So, Chen Yansen and Penguin have a very good relationship. This is what we call birds of a feather flock together." Wang Xin raised the corners of his mouth and sneered coldly.
"It's just competition. In the battle between thousands of groups, Meituan has survived. Are they afraid that Kuaishou will not be able to escape?"
Wang Huiwen took a deep breath and said confidently.
"That's right! Meituan is not afraid of any rivals in terms of competition!" Wang Xin said with narrowed eyes and a grim look.
If you dare to steal my job, I will overturn your table! The next morning, Wang Xin posted on Weibo that Meituan will enter the food delivery industry in the near future.
Since Kuaipao dares to grab a share of the group buying market, Meituan also wants to get a piece of the food delivery market.
Dianping followed suit and announced its food delivery plan.
Lashou.com, Wowotuan and Nuomi.com, firstly, did not have the extra energy and funds, and secondly, they did not have the courage to provoke Kuaipao, so they played dumb and kept silent the whole time.
“You haven’t even figured out group buying, and you want to do food delivery?”
After seeing the news, Chen Yansen sneered and did not take Wang Xin seriously.
The business model of takeout is much more difficult than that of group buying!
The core of the group buying business is "traffic intermediary", and the core of the food delivery business is "fulfillment service". The former is a light asset model with simple profit logic; the latter is a heavy asset model that requires the creation of a full-chain management process of "online ordering-merchant meal preparation-rider delivery-user receipt", with high operating costs and great technical difficulty.
It’s not that he looked down on Wang Xin, but Meituan at that time had not yet completely emerged from the quagmire of the war among thousands of groups.
Lashou.com, Dianping.com, Wowotuan.com and Nuomi.com are all eyeing Meituan. Once Wang Xin dares to bet heavily on the food delivery industry, the group buying industry will naturally have less funding and traffic.
By then, let alone competing with Kuaipao, it might not even be able to maintain its existing market share.
But what was unexpected was that Meituan submitted the company and trademark application for "Meituan Takeout" on the same day, showing a full-scale preparation posture.
Zhang Xuhao, who was also in Yanjing, was called to the office by the boss just after he finished his Q2 work report.
"You should have been aware of the industry trends in the past two days. You have been involved in food delivery, so I would like to hear your opinion. Should Nuomi.com take this opportunity to expand its business boundaries?"
Shen Boyang stared straight at Zhang Xuhao and asked in a deep voice.
He knew that Zhang Xuhao was the founder of Ele.me, and that no one in the entire company knew more about the food delivery industry than him.
"Mr. Shen, I don't recommend Nuomi.com to enter the food delivery market. Group buying and food delivery seem to have a lot of overlapping business parts, but the two are essentially different. Food delivery requires a lot of money to be spent on the delivery team. The monthly cost of each rider is 6,000-8,000 yuan. At the same time, we have to solve the problem of insufficient transportation capacity during peak hours..."
Zhang Xuhao sat opposite Shen Boyang and talked freely.
"6,000 to 8,000 yuan?" Shen Boyang was surprised and couldn't help but interrupt.
"All of Kuaipao's official riders receive a base salary, quarterly bonuses, and various subsidies. Including the commission for each delivery order, the top rider at each station earns more than 15,000 yuan."
Zhang Xuhao shrugged and said lightly.
In fact, when Ele.me was at its peak, excellent riders at some stations could also earn similar income.
"Chen Yansen doesn't want others to compete with him for the takeaway market!"
Shen Boyang suddenly realized.
The moat of Kuaipao Takeout is by no means the scale effect, strong fulfillment capability, or perfect order allocation and route planning system, but the seemingly simple treatment and welfare system for riders.
Who would compete with him for a business that doesn't make money? "I think Wang Xin and Zhang Tao will soon realize how stupid their move to announce the delivery business was." Zhang Xuhao joked with a smile.
Shen Boyang grinned, and under Zhang Xuhao’s persuasion, he immediately gave up the idea of doing takeout.
The cost is too high and the benefits do not outweigh it.
Behind Kuaipao are Internet giants such as Senlian Capital, Penguin, and Ali. The parent company of Nuomi.com is Renren, which is far inferior in strength. There is no money for it to be wasted.
After more than ten months of continuous losses, the big boss had already complained and even considered selling Nuomi.com.
Ten minutes later, Zhang Xuhao left Shen Boyang's office, and shook his head when he thought that he had become a competitor with Pei Yi again.
It’s not that he’s scared, but the few months he’s worked at Nuomi.com has made him very clear that Shen Boyang will never be able to beat Pei Yi.
In the following days, when the sales staff from Meituan and Kuaipao met on the street, there was inevitably a bit of hostility between them.
In the past, everyone kept to themselves, but now they are competing for food from the same pot. When it comes to the amount of each person's income, the anger in their hearts is slowly rising.
Meituan’s commission rate is 8%. As soon as Kuaipao entered the group buying industry, it announced a three-month commission-free policy. Moreover, after the commission-free period, the commission rate charged to merchants will be only 5%.
In this way, without the constraints of the "choose one of two" rule, whether it is Meituan's online merchants or merchants from Lashou, Dianping and Nuomi.com, they all signed cooperation agreements with Kuaipao very readily.
One more sales channel means one more output.
Most offline merchants understand this truth clearly.
Others spent two years and hard work to expand the merchant resources, but Kuaipao’s business was able to accomplish it effortlessly.
The income of Meituan’s sales staff is linked to sales performance. For example, the more group purchase packages a hot pot restaurant sells on Meituan, the higher the commission he will get.
The business of Kuaipao didn’t even have to think about it. They just copied Meituan’s group buying packages to Kuaipao, changed a few dishes at most, and then sold them on Kuaipao at the same price.
In Luzhou, Jinling, Hucheng and other places, due to the addition of Kuaipao, the income of Meituan's field sales staff has been greatly reduced.
The local business of the two platforms often quarrels in shopping malls, food courts and other areas.
On July 13, on Luzhou Pedestrian Street, three field managers of Meituan were beaten so badly by two Kuapao field sales staff, six Kuapao takeaway drivers and eight Yunsu couriers that they fled for their lives, and even lost one of their shoes.
Kuaipao launched online activities such as "1 yuan group purchase", "9.9 yuan flash sale", "sign in to get 5 yuan and 10 yuan red envelopes without threshold", and chased after Meituan's sales staff offline and beat them up.
There is no way. Yunsu Express has more than 100,000 employees across the country, plus the support of Kuaidi Taxi and Kuaipao food deliverymen. Meituan has too few people and is certainly no match for Kuaipao.
As soon as he saw Kuaipao pushing the ball towards him, he instinctively ran away.
When Wang Xin found out, he was so angry that his face turned blue. In the past, it was always Meituan's offline marketing that crushed the business of other platforms. When was it Meituan's turn to be beaten?
But because of the disadvantage in numbers, Wang Xin could do nothing.
Fortunately, the higher-ups couldn’t stand it anymore and promptly called Pei Yi and Wang Xin for a talk, asking them to keep their employees under control.
Business competition cannot turn into street fights!
Kuaipao's expansion was so fast and fierce that Meituan, Lashou and Dianping felt it was difficult to deal with.
Zhu Xiaohu of Sands Venture Capital then realized why Chen Yansen was unwilling to take over Lashou.com.
After thinking for a while, Zhu Xiaohu called Chen Yansen. Taking the opportunity to learn about Kuaidi Dache's Series B financing, he talked with Chen Yansen about the development trend of the group buying industry.
"I am still interested in Lashou.com, but the premium is too high." Chen Yansen took the initiative to mention this, sending a signal to Zhu Xiaohu that he was willing to negotiate.
"If Mr. Chen is willing to take over, I can help you communicate with Maiton Investment and Renite Fund."
Zhu Xiaohu immediately became interested.
Qiu Junping of Maiton Investment has outstanding investment capabilities, but he made repeated mistakes in the daily operations of Lashou.com, losing market share again and again, and was about to be overtaken by Nuomi.com.
Zhu Xiaohu and others have long wanted to replace Qiu Junping, but have been unable to find a suitable candidate.
"Thank you for your hard work, Mr. Zhu." Chen Yansen replied with a smile.
First hold the handle steady, the resistance to the movement of the chopsticks will be much smaller.
After Zhu Xiaohu hung up the phone, he quickly found Qiu Junping and contacted the contact person of the Renit Fund to discuss what price would impress Chen Yansen.
(End of this chapter)
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