Chapter 293 The world's first 3GB mobile phone! 999 yuan? No way to survive!
In Xucheng, on the top floor of the Sky Garden, the banquet hall was sparkling.
Huang Zhang naturally didn't take Ma Wenteng's ridicule seriously. Penguin couldn't even figure out e-commerce, and it wanted to make mobile phones? But when his eyes fell on Chen Yansen, his face froze and his mind was a little stuck.
Based on the cooperative relationship between Senlian Capital and Penguin Capital, if Ma Wenteng were to make a mobile phone, there would be a great chance of success.
Even Zhou Hongyi and Ding Lei can do it, there is no reason why Ma Wenteng can’t do it.
"You're a piece of shit! You're really a troublemaker!" Huang Zhang stared at Chen Yansen and cursed secretly in his heart.
He was extremely dissatisfied with Orange Technology's practice of sharing mobile phone operating systems, supply chains and production equipment, but he did not dare to provoke Chen Yansen. The only thing he could do was to glare at him and curse him a few words in private.
Although Chen Yansen did not release his spiritual sense, his sharp five senses enabled him to detect that someone was staring at him.
He subconsciously turned around and looked at Huang Zhang, which scared the other person.
Huang Zhang quickly put on an enthusiastic look, let go of Ma Wenteng's hand, smiled and came up to him and said, "Mr. Chen, congratulations on Orange Mobile's annual sales exceeding 20 million units and becoming the benchmark for our Chinese smartphones!"
"Mr. Huang, thank you for your praise. The quality of a product cannot be simply judged by sales volume. As a pioneer in the industry, Meizu has always been a role model for Orange Technology to learn from."
Chen Yansen smiled slightly, held Huang Zhang's right hand and praised him.
Everyone is carrying the fancy sedan, and if the other party gives him face, he will not let Huang Zhang's words fall to the ground.
"Meizu also hopes to establish cooperation with excellent companies like Orange Technology and make progress together. I am quite interested in your company's fast charging technology patent..."
Huang Zhang revealed the real purpose of this trip halfway through his words.
"No problem. Mr. Huang will send someone to handle the connection work of the patent licensing contract."
Chen Yansen did not refuse and agreed readily.
"It's a pleasure!" Huang Zhang nodded with satisfaction and praised with a smile.
"I heard that Meizu is looking for a foundry?" Chen Yansen asked meaningfully.
Huang Zhang understood what he meant immediately and replied without thinking: "The production capacity of Meizu's own factory is insufficient. I can give some of the MX2 OEM orders to Orange Technology."
Only when you return a favor can there be give and take.
Chen Yansen was also very satisfied to see that he was tactful. He then apologized and arranged for Ma Wenteng and Liu Zhiping to sit down before greeting Zhou Hongyi.
"Mr. Chen, I'm just here to join in the fun, you just go about your business." Zhou Hongyi glanced at Chen Yansen walking over here, and quickly stood up to greet him, grinning.
"How were the sales of 360 mobile phones last month?" Chen Yansen asked casually.
"Almost 600,000 units, which is tens of thousands more than Xiaomi 1S." Zhou Hongyi's voice was neither loud nor soft, and just happened to float into Lei Yijun's ears.
Lei Yijun glanced at Zhou Hongyi coldly, with a look of disdain and a hint of anger.
Because Zhou Hongyi is telling the truth!
Xiaomi 1S, which is equipped with MIUI system, cannot sell better than 360 mobile phone, which is equipped with Aurora OS system, under the premise of same configuration and price.
How could he not be annoyed!
"What stage has 360's new product research and development reached? The production capacity of the Luzhou factory is still reserved for you." Chen Yansen asked again.
"It's almost done. The industrial and hardware design process will be completed by mid-September, or by the end of the month at the latest." Zhou Hongyi explained truthfully.
In order to obtain patent authorization in operating systems, fast charging, battery management, etc., Zhou Hongyi would certainly not hide it from Chen Yansen.
In addition, the Orange mobile phone factory is the OEM factory for 360 mobile phones, so there is no need for him to hide it.
"I wish Mr. Zhou's new phone will sell well in advance." Chen Yansen said with a smile on his face.
After all, for every 360 mobile phone sold, Orange Technology can earn 160 yuan in hardware price difference and patent licensing fees.
Zhou Hongyi is basically working for him.
As for whether the brand of this mobile phone is 360 or Orange, does it matter?
Chen Yansen doesn't care at all!
After dealing with Zhou Hongyi, he walked to the supplier area and greeted representatives from more than a dozen companies including Qualcomm, Sony, Desay, and Dongfang before sitting down in the first row.
"Mr. Chen, I want to replace the next batch of Xiaomi 1S with Aurora OS system." Lei Yijun whispered.
He originally wanted to develop his own system, but Zhou Hongyi's ridicule made him unable to bear it, so he decided to put a damper on 360's momentum first.
"MIUI system is not updated anymore?" Chen Yansen asked sideways.
Although Aurora OS seems to be very popular, there is no third mobile phone manufacturer willing to use it except 360 and NetEase Mobile.
Firstly, hardware adaptation is difficult. Xiaomi and Orange Technology have different hardware designs and features. Even though they are both customized systems based on Android, their optimization directions are different, which may lead to the inability to realize functions such as camera algorithms, fast charging technology, and screen display effects, thus affecting the user experience.
At the beginning of the design, NetEase and 360 made sufficient adaptation and adjustment work around the Aurora OS system based on their own hardware characteristics.
Secondly, the mobile phone system will collect information such as user usage habits and preferences. These data are very valuable and mobile phone manufacturers usually find it difficult to give them up.
Third, each customized system has a huge application ecosystem, including applications, games, developer communities, etc. Changing the operating system is tantamount to handing over the software profits of the terminal device to others.
"If the next version of MIUI still cannot match the system performance of Aurora OS, it would be better to disband it."
Lei Yijun smiled self-deprecatingly.
His idea was very simple, to push the R&D department and also push himself.
The sales gap between 360 G800 Pro and Xiaomi 1S made him realize that the hardware compatibility and operation fluency of the MIUI system are far inferior to the Aurora OS system.
Disband if you can’t win?
Chen Yansen looked at Zhou Hongyi and then at Lei Yijun. He didn't expect that the success of the 360 mobile phone would cause such a huge psychological shadow on Lei Yijun.
However, he didn't take it seriously.
What businessmen say is, if not nine out of ten true, at least half true and half false.
Anyway, Xiaomi's main model is Xiaomi MI2, so there won't be much loss if they only use Xiaomi 1S to test the market reaction.
“Yes, but the Xiaomi Mi 1S’s hardware needs to be modified to bring out the full performance of the Aurora OS system.”
Chen Yansen didn't think much about it and nodded in agreement.
"I know, thank you, Mr. Chen." Commander Lei Yi breathed a sigh of relief, then glared at Zhou Hongyi fiercely.
Little did he know that behind him, Huang Zhang of Meizu was also staring at him with a crooked mouth and a disdainful expression, thinking: If I hadn't taught him how to make a mobile phone, he would know nothing about mobile phones.
In the luxurious and exquisite banquet hall, everyone has different thoughts.
At two o'clock in the afternoon, the big screen in the center of the stage suddenly lit up.
A round and plump orange jumped into the picture, occupying the entire LED screen.
Then, the scene changed and the Orange Technology headquarters building appeared. Aurora OS R&D department, industrial and hardware design department all sent employee representatives to share the creation process of Orange mobile phone in front of the camera.
Very rustic, but very down-to-earth! Especially for fans, it was the first time they knew that there were a large number of R&D engineers behind each module of the Aurora OS system.
Some of them are from Peking University and Tsinghua University, some are from Huazhong University of Science and Technology, and there are even programmers from Nokia, Motorola and Google.
The footage of Orange mobile phone testing the shell strength was also exposed for the first time. The staff used dropping, squeezing, twisting and other methods to check whether the body of the phone is resistant to falling and deformation.
The simple and crude picture instantly attracted the attention of fans and the media.
Then the camera turned and came from Xucheng to the Shenzhen mobile phone factory to show the audience the production process of Orange mobile phones.
As well as the user experience shared by users in Yanjing, Jinling, Shanghai, Shenzhen and other places, and finally the picture of several East African users holding Orange phones and shouting "Orange" at the camera.
The lights flashed, and Wang Teng stood in the spotlight in a neat suit and strode onto the stage with big strides.
"I would like to thank all the more than 1,000 guests for taking the trouble to travel thousands of miles to Xucheng to attend Orange Technology's autumn new product launch conference. I am Wang Teng. Thank you all!"
Compared with last time, Wang Teng, who had some hosting experience, was obviously much calmer and composed. His hands didn't shake and he wasn't nervous. After he finished his opening words, his eyes swept from left to back with a burning look, without any panic.
"Today, we will mainly introduce two new products and an intelligent voice interaction engine, Orange C3 and Green Orange D1S."
Wang Teng said slowly.
After saying that, he quietly pressed the remote control in his hand, and a high-definition CG image of Orange C3 appeared on the large screen behind him.
Arc-corner design, ultra-narrow bezel, global gesture operation, and no physical buttons can be seen on the front of the phone.
The body is ultra-thin, only 6.58 mm.
In the mobile phone market in 2012, it definitely stands out from the crowd.
"The Orange C3 continues the high performance and high cost-effectiveness of the Orange C2. It is equipped with a Snapdragon S4 Pro quad-core chip, namely APQ8064, and uses a 28nm manufacturing process, which helps to improve performance and reduce power consumption."
"The maximum frequency of each core can reach 1.7GHz, which can provide strong computing power to meet the needs of multi-tasking and running large applications. The performance is more than 60% higher than that of Snapdragon MSM8260, and the power consumption is reduced by 65%."
“It integrates the Adreno 320 GPU and supports advanced graphics and computing APIs, which can bring users excellent graphics processing capabilities and smooth gaming experience.”
While explaining, Wang Teng also provided examples to demonstrate to users the improved performance of each feature.
"The main screen is a 5.5-inch HD Super AMOLED screen from Dongfang. Compared with traditional LCD screens, it has all-round improvements in 'image quality, energy efficiency, and form factor'. The brightness can reach 800 to 1000 nits, so you can still see the screen content clearly even under sunlight. It also uses pixel shift technology, which greatly reduces the risk of screen burn-in."
As soon as Wang Teng finished speaking, everyone realized that the price of Orange C3 was destined to be high.
The material cost of the screen alone is 400 yuan per piece.
The chip cost is secondary. The original bundled price of a Snapdragon APQ8064 with a baseband was US$50. However, since Nvidia reduced the price of the Tegra 3 processor from US$42 to US$32, Qualcomm had to follow suit and lowered the price in order to retain KA customers, and gave Orange Technology a price of US$36 per chip.
Xiaomi MI2 is also equipped with the Snapdragon APQ8064 chip. The gross profit generated by the chip price reduction alone reached more than 90 yuan per unit, adding an additional 4.6% to the gross profit margin.
Why are some mobile phone manufacturers reluctant to increase shipments in 2012?
Is it the insufficient production capacity of foundries? Is it the shortage of core components? None of them! Most of them are waiting for Moore's Law to drive the market and for suppliers to lower prices.
Therefore, it is not that you don’t make money, but that you make money slowly, slowly, in an orderly, regulated and quality manner.
Take Orange C2 as an example. In January, the material cost of the whole machine was 1,740 yuan. Now, only 7 months have passed, and it has dropped to 1,520 yuan.
Not to mention the costs of production, after-sales, sales, transportation, etc., the price difference of parts alone can make an extra profit of 220 yuan for each unit.
"Aurora OS 1.4 system, 3GB RAM plus 16GB ROM internal screen configuration. Some friends may ask why Orange C3 uses 3GB of running memory. Do you want to make money from hardware? I can answer you with certainty that it is absolutely not!"
"Because Orange C3 has a built-in Moss voice interaction engine, in order to ensure that users can experience the full function, it is necessary to increase the running memory..."
Wang Teng added slowly.
The cameras of Orange C3 and Orange C2 are the same, with a 16-megapixel rear camera and a 5-megapixel front camera.
The battery capacity is 2620 mAh, supports fast charging mode, supports 1080p full HD video playback and recording, and is equipped with gravity sensor, acceleration sensor, light sensor, distance sensor and other parts.
It took Wang Teng an hour to finish talking about the software ecosystem and hardware modules of Orange C3.
Everyone in the audience is waiting for the price to be announced!
Lei Yijun had a calm expression, but a hint of joy flashed in his eyes. It seemed that after Orange Technology had established a firm foothold in the mobile phone industry, it was still planning to enter the high-end market.
In an instant, the pressure on him dropped sharply.
Yu Chendong, Chen Yongming, Huang Zhang, Zhou Hongyi, Ding Lei and others were also secretly figuring out the material cost and final selling price of Orange C3.
“2899 yuan!”
Wang Teng pressed the controller and the screen behind him switched.
The Orange C3 32GB version is priced at 3,199 yuan, and the 64GB version is priced at 3,699 yuan.
This price is much lower than the launch prices of Apple 4S, Samsung Galaxy Note2 and HTC One X, and slightly higher than Meizu MX2 and OPPO Finder by RMB 400.
“This should be the world’s first smartphone with 3GB of RAM.”
Yu Chendong couldn't help but sigh.
Generally speaking, 2GB of RAM is enough, and apps in 2012 did not take up much memory, but Wang Teng also gave a series of reasons to ensure the experience of the intelligent interactive system, AI imaging and AI search engine.
Lingxi Browser and Lingxi Search made their debut and became built-in software of Orange phones.
With the shipment volume of Orange mobile phones, it will be able to bring it more than 10% market share in one year.
Next, Wang Teng continued to introduce Qingcheng D1S.
The original name of this mobile phone was Orange D1S, which is considered an upgraded version of Orange D1. However, after Zhou Shouzhi joined Orange Technology, he made a distinction between high-end and low-end series.
The hardware configuration of Qingcheng D1S has not changed much, but they are all core components. For example, the 4.0-inch TFT screen has been changed to 4.5 inches, and the 512MB running memory has been upgraded to 1GB.
"What is the price of the Qingcheng D1S?"
Wang Teng paused for three seconds before continuing, "999 yuan!"
Shit! How much?
Yu Chendong, Lei Yijun, Zhou Hongyi and others stiffened instantly and stared at Wang Teng.
This is totally leaving no way for people to survive!
Meizu opened his mouth and wanted to lift up the bench and throw it at Chen Yansen.
(End of this chapter)
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