Chapter 295: 53 units per second! Kuaipao’s forward warehouse exerts its strength, and imitators follow one after another!
At 6 pm on August 18th, the new Orange phone was officially released.
Orange C3 and Green Orange D1S are sold simultaneously on the official website of Orange Mall, Pinbei 10 billion subsidies, Taobao, Suning, Gome, Yixun and other channels.
Within one hour of its launch, the total online sales of Qingcheng D1S exceeded 131,000 units, and Orange C3 sold 52,000 units. Its market performance was no weaker than that of Orange C2 and Orange D1, and was even much stronger.
"China's smartphone market is turbulent: The price-performance king of mid-range phones - Orange C3!"
"No one can compete with it? 36 Qingcheng D1S are sold every second, a killer of thousand-dollar phones!"
"Shanxing is in danger, and domestic mobile phone brands are rising strongly!"
The homepages of information websites such as Toutiao, Weibo, Sohu, Penguin, Sina and NetEase are filled with praises for Orange Technology.
The sales of Orange C3 and Green Orange D1S in the first hour once again verified that Orange Technology’s success was no accident and it has become the leader in domestic mobile phones.
In terms of shipments, Orange Mobile is far ahead, beating Lenovo, Apple, Huawei and ZTE, and is only one step away from the top of the list, Shanxing.
I don’t know which netizen posted this online: “Chinese people use Chinese machines, we can’t let Shanxing get too arrogant!”
Instantly ignited everyone's passion for buying a phone! "With the same configuration, Sanxing Galaxy series dares to sell for 4,000 yuan or 5,000 yuan. Damn it, they make money from us and still call us Chinese and mixed noodles behind our backs!"
"Can you all have some backbone? Use Orange phones from now on!"
"Supporting Orange Technology is to inject momentum into my country's scientific and technological research and development. Every purchase of an Orange phone can generate 75 yuan of income for our compatriots in the Shenzhen mobile phone factory."
Netizens expressed their opinions in the comment section, and related searches quickly became hot searches, attracting a large number of passers-by's attention.
In the second hour after going online, the total sales volume of Qingcheng D1S across the entire network reached 276,000 units, and Orange C3 sold 109,000 units.
This scene left competitors dumbfounded.
"Can marketing be done this way?" Yu Chendong, Lei Yijun and others were shocked, but they were secretly calculating.
The other side.
Chen Yansen had just returned to the Science and Technology Park. He sat down on the sofa, took out his mobile phone to check the hot news, and prepared to learn about the market feedback on the new orange product.
When he saw the entry "Chinese people only buy Chinese machines", he was slightly startled and subconsciously clicked on it.
"Orange Technology also reaped the benefits?"
After a quick glance, Chen Yansen understood the whole story. He immediately burst into laughter and called Ye Qiuping: "Come over."
He wanted to confirm whether this promotion strategy was from the brand department! "Humph! You little guy who says one thing and means another." Ye Qiuping put down the phone, smiled slightly, picked up a document, and walked leisurely towards the office.
…
…
Shanghai, Longhua Middle Road.
Zhang Peng was sitting in a bright and clean office. Seeing that his supervisor was not at his desk, he quietly took out his cell phone and started swiping.
I wanted to order a cup of milk tea and fried chicken, but I found a takeaway shop called "Orange Smart Life Museum" nearby.
Orange Smart?
What does it have to do with Orange Technology? Out of curiosity, Zhang Peng clicked in without hesitation. The store only had four categories: new products, Orange mobile phones, audio and video, and exclusive accessories.
Mobile phone products include Orange C1, Orange C2, Orange D2, Orange C3 and Green Orange D1S. The audio-visual section has Moss smart speakers and Orange Bluetooth headsets. Exclusive accessories include Orange mobile power banks, mobile phone cases, data cables, films and other products.
Looking at the store information again, it turned out to be the official flagship store of Orange Technology.
“If I put it on the food delivery platform, can it be delivered in 29 minutes?”
Zhang Peng is looking at the iPhone 4 in his hand, which was the prize he won two years ago when he participated in the "0 Yuan Bargaining" event on FoxTao.
Although this phone can still be used for another two years, faced with new models with large screens, high memory and AI voice interaction engines, he still silently added a 32GB version of Orange C3 to the shopping cart, and completed the payment and order with great pain.
After using a 5-yuan coupon, the actual price was 3,194 yuan! With a computer science degree from Shanghai University of Science and Technology, he found a job with a monthly salary of 12,000 yuan after graduation, but "living in Shanghai is not easy". After deducting five social insurances and one housing fund, he still had 9,840 yuan left. After deducting rent, food, transportation and other expenses, he could not even save 4,000 yuan a month.
Therefore, he felt particularly painful about spending the 3,194 yuan. If the product performance was not as good as expected and not as exaggerated as Wang Teng had said at the press conference, he would definitely turn from a fan to a hater and would scold Chen Yansen on Weibo every day.
"Xiao Zhang, the fund group has a small demand for a webpage plug-in. I'll leave it to you to follow up. If you work hard, I'll give you a raise at the end of the year."
Just when Zhang Peng was slacking off, his supervisor slowly came over and assigned him work while promising him something.
"Okay, Sister Ling."
Zhang Peng nodded in agreement and calmly put away his phone.
Compared with other Internet giants, Ping An's salary level is not high, and it relies entirely on the year-end bonus to have a good year.
The amount of the year-end bonus is in the hands of Sister Ling.
Zhang Peng is very clear-headed. The boss' instructions come first, and slacking off comes second. Pleasing the boss is much more important than doing things well.
In the big melting pot of Shanghai, Zhang Peng learned the workplace skill of "managing up" early on. It is better to say more than to do more, and it is better to say well than to say more.
"Go ahead, colleagues from the product and business departments are in conference room B05." Chen Fengling waved her hand and instructed with a smile.
In her eyes, Zhang Peng is young, tall, handsome, smart, sweet-spoken, and has a high and straight nose. Unfortunately, Ping'an does not allow office romances.
Otherwise, she really wanted to take down Zhang Peng.
Young and beautiful newcomers in the workplace are all pieces of fat meat in the eyes of their bosses, sometimes regardless of gender.
Half an hour later, Zhang Peng, who had just finished the meeting, suddenly remembered that he had not picked up the takeaway yet. He quickly took out his mobile phone. The background of the Kuaipao APP showed that the order status had been completed. The rider put the phone in the takeaway cabinet on the first floor of the company.
Kuaipao’s delivery timeliness is as punctual as ever.
Without having time to think, Zhang Peng took the elevator to the first floor lobby, found the corresponding takeaway cabinet number, entered the pickup code, and immediately got a brand new Orange C3.
The outermost packaging is a corrugated cardboard box, inside which is the main body of the Orange C3 phone. When he opened them all, his eyes lit up.
The real Orange C3 is far more stunning than in the photos and videos, with an ultra-thin body, extra-large display, and a super comfortable grip. The box is equipped with a charger, data cable, instruction manual and warranty card.
Zhang Peng took his phone and returned to his workstation.
Press and hold the power button, and a colorful, round and full orange LOGO will come into view. The boot speed is extremely fast, taking no more than five seconds.
This was Zhang Peng’s first time using the Aurora OS system. He was originally worried that he would have difficulty adapting to the new OS when switching from iOS to Android. However, the Aurora OS system’s application ecosystem and gesture operations all adopted a simple and easy-to-understand design, and he got started quickly.
"Did you buy a new phone? Oh, it's the latest version of Orange C3!" Chen Fengling came over quietly and said with a smile.
Zhang Peng was startled, but seeing that Sister Ling didn't show any displeasure because he was slacking off, he boldly said, "Sister Ling, you can try it. I heard that the Orange C3 camera has built-in algorithm imaging technology."
As he said this, he handed over the phone.
Chen Fengling felt a surge of joy in her heart. Smelling the scent of Zhang Peng, somehow she actually took the phone, turned on the camera, and took a picture from a high vantage point. A hint of whiteness on the collar was faintly visible.
To be honest, the 5-megapixel front camera of Orange C3, combined with algorithm imaging technology, has a very good final imaging effect.
Chen Fengling stared at herself on the screen. Her face was slightly red, her eyebrows and eyes were delicate and fair. She looked like a college graduate, but she had clearly graduated for seven or eight years.
Then, she tried the photo and video recording functions of the rear camera. For women, no matter how old they are, the photo quality is the most important thing for a mobile phone.
"Wasn't Orange C3 just released? And you bought it?" Ten minutes later, Chen Fengling returned the phone and asked casually.
Obviously, she has developed an interest in Orange C3. A 30-year-old woman like her urgently needs a smartphone that can capture her beauty clearly.
Even though she knew in her heart that the person in the photo looked slightly different from herself, she chose to ignore it.
"Orange C3 is really a great product. It perfectly restores my beauty." Chen Fengling thought secretly.
“Sister Ling, Orange Technology has opened a takeaway store on Kuaipao. If you want to change your phone, you can receive it in half an hour.” Zhang Peng replied quickly.
"Okay, I get it. Just do your work. Oh, by the way, I forgot to delete the photos in the album. Remember to delete them, or else I'm afraid your girlfriend will see them and get jealous."
Chen Fengling smiled slightly, gave some instructions, and walked towards her workstation.
"Sister Ling, I don't have a girlfriend." Zhang Peng replied with a silly smile.
Chen Fengling's heart trembled, thinking: There is no better! Zhang Peng opened the album, and the first photo was a selfie of Chen Fengling. At the age of 30, she was mature and confident, with a hint of charm in her cool smile.
Sister Ling seems to have a great figure.
Zhang Peng swallowed and secretly glanced at Chen Fengling. Seeing that she was looking down at the documents, he slowly began to appreciate them.
At the same time.
In Luzhou, Jinling, Hangzhou, Shanghai, Yanjing, Changshan, Tianjin and Tangcheng, as long as they are within the coverage of Kuaipao takeout, they can receive Orange C3 or Green Orange D1S within 29 minutes.
After eight o'clock in the evening, test videos of Orange's new mobile phone appeared on platforms such as Weibo, Youku and Toutiao.
"I used my internship salary to buy my mother a Qingcheng D1S. Although my mother scolded me harshly, her face was full of smiles."
"Woo woo woo - my mom does the same thing, I'm teaching her how to use the Orange C3."
"Why did you receive the phone so quickly?"
“Go to Kuaipao to place your order. It will be delivered within half an hour!” a netizen from Yanjing commented.
"Damn it, we don't have any chopsticks here, and Mr. Jing has taken advantage of us again." A netizen from Western Guangdong said gritting his teeth.
"I came to Zhoulai and received the Qingcheng D1S at 4:30 in the afternoon."
"Location: Jinling, Kuaipao riders are awesome!"
"@Kuaipao CEO Pei Yi, when will you come to Shenzhen? The Orange phone factory is in Shenzhen, but users in Shenzhen have to wait until the next day to receive their products."
As more and more netizens discussed the topic, the keyword "Orange mobile phone delivered in half an hour" soon appeared on the hot searches.
“Central warehouses, forward warehouses, turning e-commerce into a takeaway model? It’s useless and only suitable for certain categories. Isn’t it a waste of manpower and financial resources to have so many forward warehouses?”
Ma Liyun, who was far away in Hangzhou, was dismissive after hearing the news, just like last time.
Compared with the express delivery and logistics speeds in Europe and the United States, the domestic delivery speed is not slow. There is no need to spend a lot of money to build thousands of forward warehouses across the country in order to shorten the delivery time.
But what he didn’t know was that Kuapao’s forward warehouse was right inside Yunsu’s terminal station, and the two companies’ infrastructure could be shared, and the cost was much lower than Ma Liyun had imagined.
Liu Qiangdong of Yanjing sat in his office, secretly pondering, if the fulfillment warehouse, transshipment warehouse and storage warehouse were taken as the center and forward warehouses were built around them, could the delivery time of Yidong Logistics be reduced to one day or even half a day?
I guess there will be no problem! Liu Qiangdong looked excited, but then he thought that the cost was too high. The crisis of Dongfang has not yet been overcome. If he continued to mess around, it might scare away overseas investment institutions.
After all, Zhao Yingchun reminded him that the reason why OTPP invested in Dongfang was to reap the listing gains and make up for the pension fund gap.
"Well! I can start with pilot projects in Yanjing, Jinling, Shanghai, Shenzhen and other places. I can only focus on individual niche categories. The cost of trial and error is low, so there shouldn't be any big problems."
With a frown, after careful consideration, he decided to "copy" the delivery model of Kuaipao.
Not only must Yidong’s after-sales service be good, but the express delivery speed must also be able to keep up.
What Liu Qiangdong didn't expect was that he was not the first plagiarist, and there were people who were faster than him.
In Jinqiao, Shanghai, a Dingdong community rider, wearing clean and tidy work clothes and riding an electric bike, packs vegetables, fruits, meat, eggs, chickens, ducks, flowers and other products one by one according to the user's order information, and then delivers them to the customer's doorstep.
Liang Changlin spent four months, with the help of Yaya.com's technical team, and finally incubated the Dingdong community project.
Currently, there is only one station in Jinqiao, and the business scope covers more than 20 nearby communities.
The business is mainly based on neighborhood social interaction, life delivery and home service. Specific service items include: second-hand transactions, housekeeping, laundry, flower delivery, cleaning, home appliance repair, etc.
Once the project was launched, the number of registered users reached 3,000 in just two weeks, with more than 400 orders per day, which shows that the product has market growth potential.
Liang Changlin was overjoyed and has been meeting with investors frequently recently, hoping to obtain more development funds and expand the model nationwide.
Pei Yi became alert immediately after learning about the existence of Dingdong Community.
Although Dingdong Community has not yet entered the food delivery market, once the coverage area of Dingdong Community expands, it is possible that it will erode the market share of Kuaipao.
Have to be on guard!
Pei Yi thought for a moment and dialed Chen Yansen's cell phone number.
(End of this chapter)
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