Chapter 305: In early September, the war begins, against Apple! The takeaway Three Kingdoms War begins!
On the first day of September, the gentle breeze brought the coolness of autumn.
At the east gate of Xuyuan, an inflatable arch bridge was erected with a striking banner hanging on it that read "Opening our warm arms to welcome the freshmen of Class of 2012, Xucheng Xuyuan welcomes you!"
The atmosphere was lively with lights and decorations! Compared with yesterday, there were more new students registering today.
There are private cars parked outside the gate, and the campus is full of freshmen pushing suitcases, followed closely by their parents carrying large and small bags. As they walk, they look around, secretly sizing up this second-tier university in the northern part of Hui'an.
As soon as you enter the gate, you can see the library in front of you, the laboratory building on the left, and the teaching building on the right.
"Senior, what's the meaning of that big ball on the roof?" A junior girl wearing a pleated skirt and a white T-shirt asked curiously.
"This ball is not simple. It represents the educational pattern of Xuyuan that embraces the world and looks to the world."
The senior student walking in front was talking nonsense, but in his mind he was thinking about how to break the deadlock and change the topic to phone cards. He worked hard to welcome and see off guests, but he was not here to be a good guy.
Firstly, he could earn commissions from selling cards; secondly, he could seize the opportunity to pick a simple and lovely school girl and end his two-year single life in college.
As for the ball on the experimental building, it is actually an unpowered hood used to improve indoor air quality, reduce indoor temperature, prevent mold growth and extend the life of the building.
Of course, most students in Xuyuan explain it this way: What’s the point of studying?
Since 2012, we are entering the golden decade of rapid development of mobile Internet, and opportunities for entrepreneurship and development seem to be everywhere.
This year, college students' enthusiasm for civil service examinations and postgraduate entrance examinations has not yet reached its peak.
Joining a big company after graduation, making money on the Internet, and achieving financial freedom are the mainstream ideas of young people aged 18 or 19.
It seems that as soon as he enters society, he can become a big shot, become an industry elite, become the general manager, and marry a beautiful, rich and beautiful woman.
All things are thriving and full of vitality! The youthful spirit is soaring into the sky! Chen Yansen stood on the balcony, taking in the scenery in the Xuyuan. He smiled faintly and thought: Here comes another batch of high-quality workers! A translucent system panel appeared in front of him. The value of the Humane Fire column was as high as 156127 strands, enough to synthesize 1561 strands of Divine Fire.
Chen Yansen was not in a hurry to strengthen himself, because this time was different. His mental strength was about to break through 100, and he was afraid of causing any noise, so he simply suppressed his impulse and waited until late at night.
The only downside is that Mr. Chen will have to sleep alone tonight.
“It’s so hard for me!”
Chen Yansen shook his head and walked straight out. The cell phone and car keys on the table seemed to have come to life. They followed him without stopping and automatically went into his pockets.
I went to the first floor, got in the driver's seat of the Bentley, and drove towards the Science and Technology Park.
Xuelin Road and Xuehai Road were crowded with people, so he drove very slowly. When he passed the orientation point of the School of Communication, he saw Tang Zhenzhe wearing a red vest from afar.
Next to him sat a middle-aged man in his forties or fifties, wearing a twill shirt on the upper body and black trousers on the lower body. The temperament of a counselor was so strong that it almost overflowed.
"Teacher Zhao, Azhe, you are busy."
Chen Yansen rolled down the car window and casually greeted him.
Guo Dongchen was admitted to Fudan University's postdoctoral journalism program, and the school assigned a counselor to Class 10 of Journalism, who is the middle-aged man in front of him.
Upon hearing this, Zhao Jinfeng looked up at the roadside. When he saw it was Chen Yansen, he couldn't help but smile and nodded.
"Brother Sen, are you going to the company?" Tang Zhenzhe put down the work at hand, took two steps at a time, came up and asked.
He had been interning in Orange Technology's brand department on and off for nearly a year, but today was Saturday, and since he was the monitor of the 10th Journalism Class, Zhao Jinfeng had drafted him in to assist the officers of the School of Journalism and Communication Student Union in taking on new work.
"Is there any pretty school girl you like?" Chen Yansen revealed another purpose of Tang Zhenzhe.
"There are a few girls who make me feel like I'm in love with them at first sight." Tang Zhenzhe replied in a low voice, afraid that Zhao Jinfeng behind him would hear him.
"First solve the quantity problem, then consider the quality problem, work hard." Chen Yansen joked.
At this time, Zhao Jinfeng also came over, hesitated for a long time, and then smiled and greeted: "Student Chen."
The other party was even busier than him, and he and Chen Yansen had only met briefly at a ceremony to award national scholarships to outstanding students.
Sometimes he was not even sure whether he should address the other person by his name, or whether it would be more appropriate to call him Mr. Chen or Boss Chen.
"Teacher Zhao, is there anything I can help you with?"
Chen Yansen asked casually, just like Aladdin's magic lamp that opens its mouth to ask people to make a wish.
Zhao Jinfeng was slightly stunned. In front of Chen Yansen, he always felt like a primary school student or a new recruit.
"Brother Sen, there really are some! Currently, only 40% of the freshmen have completed the registration process, but 6 of them have applied for student loans. I guess most of the juniors and seniors in the 12th grade journalism class come from poor families."
Tang Zhenzhe frowned slightly and took the initiative to speak.
"Pinbei is planning to recruit another batch of part-time customer service staff recently. I will give you 10 vacancies. Please send me the list later."
Chen Yansen made the arrangements directly.
"Okay, thank you Brother Sen." Tang Zhenzhe's brows relaxed instantly and he thanked with a smile.
It is true that this guy wants to help the junior, and it is also true that he covets her body. The two are not contradictory.
Zhao Jinfeng on the side opened his mouth, not knowing what to say. The other party solved the problem of insufficient places for poor students with just a few words.
Although the school provides some work-study positions, the number is pitifully small. If we expand the scope to the entire virtual academy, there are naturally more people than jobs.
After saying that, Chen Yansen waved goodbye and continued driving out.
The streamlined body of the Bentley Mulsanne gradually moved away, leaving behind a shadow that shocked many people.
"Senior, who was that person just now?" A junior girl with a soft and cute voice asked curiously.
Tang Zhenzhe looked in the direction of the voice, and his eyes immediately lit up. This was the fifth, sixth, seventh, and eighth time that his heart was moved today, so he explained enthusiastically: "Chen Yansen, the founder of Orange Technology, is a well-known figure in our Xuyuan. I will recommend him to you on WeChat?"
"Wow! Is he senior Chen Yansen? He is even more handsome in person than in the photo. I didn't even recognize him." The junior girl lowered her eyelids and looked unhappy, but when she heard the word "WeChat", she immediately took out an Orange C3 and added Tang Zhenzhe on WeChat.
The other side.
After Chen Yansen exited the east gate, he rushed all the way to Zhuxianzhuang Science and Technology Park.
I parked the car and walked into Building No. 9.
Take the elevator directly to the top floor, push open the office door, and then sit down.
Open the computer, log in to the data background, and check Pinbei’s daily data first.
The total number of registered users is 390 million, of which 249 million are on PC and 141 million are on mobile, accounting for as high as 36%, which shows that Huang Zheng has strictly implemented the strategic plan of mobile portal.
The average daily sales in August was 870 million, up 5.3% from July. It may not seem like much, but if the month-on-month growth rate of 5% can be maintained every month, Pinbei's daily sales will exceed 1 billion by the end of the year.
The daily sales of Dongfang, the former second largest e-commerce company, have recently dropped to 400 million yuan, less than half of Pinbei.
This shows how much psychological pressure Handsome Dong is under.
In Chen Yansen's opinion, Dongfang's transformation was too late.
In the past few years, the company has been focusing on 3C digital products and home appliances, creating low-frequency and low-repurchase consumption scenarios. By the time Liu Qiangdong finally realized the situation and wanted to expand business boundaries and increase profitability, it was too late.
Although Dongfang has invested a lot of money in maternal and child products, wine and beverages, snacks, books and household products in the past six months, the results have been minimal.
After checking Pinbei's core data and finding nothing unusual, Chen Yansen clicked on Orange Technology's business report. The total sales of Qingcheng D1S and Orange C3 in August were 6.017 million units, almost taking away 35% of the market share.
Shanxing's mid- and low-end market was shattered by Orange Technology, and even the sales of Apple 4S were affected, with daily sales volumes getting lower and lower.
After some consideration, Cook moved up the scheduled release date of iPhone 5 by one week, and the new product launch conference is expected to be held at the Yerba Buena Center for the Arts in San Francisco on September 6.
Chen Yansen didn't take it seriously. Given the nature of the people in Lighthouse Country, it would take at least three months of preparation from the press conference to the official release.
After all, Apple doesn’t even have its own production base and has to negotiate production plans with Foxconn. The first batch of goods will mostly be supplied from Europe, the United States, Japan and South Korea.
By the time iPhone 5 is released, the total sales of Orange C3 and Green Orange D1S will probably have broken the record of 20 million units.
Next, Chen Yansen dealt with his work emails one by one and then started writing Aurora Future OS.
At 10:30 in the morning, Pei Yi called and reported on the progress of the investigation into the leak of the building distribution map of Yanjing Community.
After finding the original screenshot, it was easy to find the corresponding Kuaipao rider based on the invisible watermark on the screenshot.
After collecting and securing the evidence, Pei Yi did not report to the Municipal Supervision Association, nor did he sue Meituan. Instead, he pretended to be completely unaware, thus lowering Wang Xin's vigilance.
At the same time, more than a dozen reserve managers trained through the "Thousand Talents, Hundred Cities" program have successively obtained interview opportunities at Meituan through headhunting and social recruitment channels.
"Fire him, void the option incentive, put him on the blacklist, and never hire him again." Chen Yansen ordered in a flat tone.
In other words, this food delivery rider who carries chopsticks and exchanges core information for money not only cannot enter the Orange mobile phone factory, but cannot even work for Yunsu Express.
In the future, as Senlian Capital grows, the impact of the blacklist will also increase.
"Okay, boss." Pei Yi responded quickly.
In fact, he was planning to wait until Meituan was defeated. If the person sent by Kuaipao had not been exposed, he would reopen the old accounts and not only hold the delivery man accountable, but also beat up Wang Xin, the fallen dog.
Thinking of this, Pei Yi laid out his plan in full.
"You have to make your own decisions on matters like this in the future, do you understand?" Chen Yansen said lightly after hearing this.
"I see." Pei Yi was a smart man. He understood everything immediately and replied with a smile.
He paused and said, "The people below saw the entrance of the Qiandu Takeaway station in Yanjing."
What this means is that Qiandu is about to enter the takeout war in the Yanjing market.
“So, whether it’s the group buying or food delivery industry, the competition has just begun. Once you defeat Meituan and Qiandu, I will distribute options to Kuaipao again, and all employees will have them.”
Chen Yansen can make a profit as soon as he opens his mouth.
After the two chatted for ten minutes, they hung up the phone one after another.
The other side.
Yanjing, Qiandu headquarters.
The Qiandu Takeout APP has been developed, and a channel entrance has been added to the ICON area on the homepage of Lashou.com.
We also used Lashou.com’s merchant resources to attract the first batch of takeout merchants.
In terms of transport capacity building, 100 riders were carefully selected from unemployed couriers.
Wang Zhongpu believes that Kuapao's strategy of relying mainly on full-time riders and supplemented by part-time riders is likely to put it in a passive position in the face of industry competition; while Meituan Waimai's practice of employing only part-time riders is too extreme. It is difficult to improve delivery efficiency and user satisfaction by relying solely on punishment policies.
He combined the advantages of the two companies and designed a capacity training plan that mainly recruited part-time riders and supplemented by full-time riders.
The ratio of full-time to part-time riders at Kuapao is 9:1, while Qiandu is the opposite, with a target of 1:9.
After listening to Wang Zhongpu's work report, Li Yanhong smiled slightly and nodded in approval.
"It will be launched on the 3rd. When it goes online, Qiandu search, forums, news, maps and browser ports will all be diverted to Qiandu Takeout. Yanjing is the first stop for Qiandu Takeout, and South China is the second stop for Qiandu Takeout."
Li Yanhong said with a smile.
Because Kuaipao's strength in the southern market is the weakest and its business scope has not yet been fully covered, Qiandu Waimai is developing from the south to accumulate strength first and then engage in a decisive battle with it.
Avoid the sharp edge for now and gather strength for action!
"Boss, no problem." Wang Zhongpu replied with a firm look.
He knew in his heart that if he won this battle, he would be able to step into the decision-making level of Qiandu.com. If he lost, a transfer to the same level would be the best outcome.
But the biggest possibility is still being marginalized! At the same time, Wang Xin also learned that Qiandu Waimai was about to go online, and he felt the pressure doubled.
Meituan is undoubtedly like an ant trying to shake a tree in the face of Senlian Capital and Qiandu Waimai. If it wants to win this battle, it cannot be short of funds.
Therefore, he called Ji Gang without hesitation, but to his surprise, the other party's attitude was ambiguous. He neither agreed nor refused to invest.
When asked further, Ji Gang said that he did not have the authority and needed to ask for instructions.
Wang Xin's heart sank, and he secretly pondered Ma Liyun's attitude. He knew that Ali had invested in Kuaipao, and perhaps Ma Liyun had not yet decided who to support in the end.
In desperation, he called Shen Nanpeng again.
"Sequoia Capital can follow up with the investment, but you have to promise me that once the time is right, you must merge with Dianping." Shen Nanpeng took the opportunity to make a request.
"I have no objection." Wang Xin gritted his teeth and agreed reluctantly. He had no choice.
Ali rejected him. If Sequoia Capital rejected him again, he would have to seek other financing opportunities.
However, after a year of fierce competition, the group buying market in 2012 was not favored by investment institutions. Even if they could get financing, the conditions would not be more relaxed than those of Sequoia Capital.
The initial sunk costs were too high, so Shen Nanpeng had to either stop losses in time and lose the previously invested 40 million US dollars, or make additional investments and trust Wang Xin's trading skills.
In early September, when the war broke out, the level of chaos in the food delivery industry was no less than that in the group buying and online car-hailing markets.
(End of this chapter)
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