Chapter 317 Aren’t we a courier station? How did we become a mobile phone store? Short video overseas layout!
The second day after returning to Xucheng, which happened to be Saturday, the science and technology park was deserted, with less than one-third of the employees working overtime.
Chen Yansen parked the car, took the elevator to the top floor, and then pushed open the door of the office.
There is a pot of money tree on the table, growing towards the sun and full of green.
Turn on the computer and log in to the data background.
Chen Yansen was the first to check Pinbei's core data. Relying on the first-level traffic entrances of QQ and WeChat, plus the traffic from Orange App Store, Lingxi Browser and Toutiao, daily active users and daily sales output have been steadily increasing. Last week's average daily transaction volume reached 900 million yuan.
Almost twice as much as Dong!
Food, home furnishings, women's clothing and beauty products are the first-tier categories, digital appliances, outdoor sports, mother and baby, and underwear are the second-tier categories, and men's clothing, shoes, entertainment and automotive products, and luggage account for the smallest share of performance.
It is not difficult to see from the category structure that Pinbei’s user profile is still mostly female.
In the domestic market, Orange's smartphone shipments have surpassed Sanxing's. According to Analysys International, if Sanxing's sales growth in the fourth quarter fails to improve, it will lose its top spot on the smartphone sales chart.
The Orange F1, priced at US$99, and the Orange F3, priced at US$399, are extremely popular in Nigeria and Abyssinia. The former serves the low-end market, while the latter serves the high-end market, specifically competing for customers of the Sanxing Galaxy series, iPhone 4S and iPhone 5.
Combined with the data of Orange F2 and Lemon D1, the weekly sales can reach 150,000 to 160,000 units.
Therefore, Cao Dahua had to expand the scale of training for after-sales maintenance personnel. In addition to sending them to the East African market, he also had to prepare for the Eastern European market and domestic offline self-operated stores.
The sales of Alexa smart speakers in the European and American markets have gradually stabilized, hovering around 20,000 units per day. This may not seem like a lot, but in the domestic market, only 6,000 Moss smart speakers can be sold per day across the entire network.
The marketing department's full-year sales forecast is: 8 million Alexa units, 2.4 million Moss units, a total of just over 10 million units.
Chen Yansen knows very well that the upper limit of the market capacity of smart speakers will continue to rise in the next few years until it reaches a peak value of 200 million units per year, and then it will continue to decline.
However, due to issues such as the Internet, economy, application ecology and sales channels, the fact that he was able to sell 10 million units in 2012 was already an extremely outstanding achievement.
Ten minutes later, Chen Yansen closed the data background and opened his mailbox.
The first email was an industry survey report sent by Forrester Research, which detailed the traffic prices of mainstream operators in the Beacon Country and the development of the short video track.
Chen Yansen took a quick glance and was slightly surprised. The communication operators of the Lighthouse Country were just as aggressive as China Mobile, China Unicom and China Telecom in setting mobile network charging standards.
At the same time, two charging methods, tiered pricing and unlimited packages, are implemented. Depending on the network coverage, the pricing differences between operators are also obvious.
The price per 1GB of traffic ranges from US$7.5 to US$20. The higher the price, the faster the network, and vice versa.
Therefore, most mobile phone users in the Beacon Country will choose unlimited data packages. Although the prices are high, they don’t have to worry about paying huge bills after exceeding the data limit.
Taking T-Mobile's Unlimited 4G package as an example, it starts at US$70 per month and includes unlimited voice, text and data services.
The advantage is that it is cheap, and the disadvantage is that the Internet speed is slightly slow and the coverage is narrow.
Sprint's Everything Data package is priced at US$109.9 per month and also includes unlimited voice, text and data services, but it will secretly limit the speed for some heavy mobile network users.
MetroPCS' 4G LTE for All package includes unlimited voice, text and 4G data services for only US$55 per month, but it currently only covers 14 cities.
Overall, the mobile Internet speed in the Lighthouse Country is in a transition period from 3G to 4G LTE. The 4G network is in its infancy, and the 3G network still occupies more than 70% of the market share, with an average download speed of 5 to 20MB per second.
“At least short video apps have a certain space for survival.”
Chen Yansen commented secretly.
In fact, his judgment is correct. The penetration rate of smartphones in the Beacon Country is about 50%, and 4G networks are rapidly becoming popular, providing the hardware conditions for the creation and dissemination of short videos.
As early as January, Vine, the originator of short videos, was launched.
Although Instagram has not yet built a video sharing function into its product, according to analysis by Forrester Research, it can be seen from the existing information that Instagram has definitely started the research and development of short video functions.
It can be seen that Internet practitioners in the Beacon Country have already set their sights on the short video track, but have not yet clarified the recommendation algorithm and profit direction.
Chen Yansen leaned back, thinking about his plan to conquer the North American market.
There is no other way. If you want to develop a short video app in China, you have to wait at least another two years. It is better to develop in overseas markets first, use user data from Europe and the United States, optimize the recommendation engine technology in advance, and accumulate user resources.
Once the time is ripe, we will enter the domestic short video market.
Who will be in charge of overseas markets? Liang Bo?
Can he do it? Chen Yansen muttered softly.
Liang Bo has good skills, but when it comes to business development, he is just average. He has never made any major mistakes, but he also has no eye-catching operational plans.
As for Zhou Shouzhi, he also has to help him develop the smartphone market in Europe and America.
For a moment, Chen Yansen was hesitant as to whether to let Zhou Shouzhi take charge of the matter or to find a new candidate.
According to his style of doing things, it would be better to recruit another person.
Thinking of this, Chen Yansen picked up the phone and dialed Liang Bo's mobile number: "Come to my office."
"Okay, boss." Liang Bo replied.
After a while, Liang Bo rushed over. As soon as he sat down, Chen Yansen said calmly: "I sent you an industry report. Let's talk after you read it."
After saying that, Chen Yansen got up to get the tea leaves and slowly brewed a pot of tea.
Standing in front of the window and looking down, there are clouds of luxury cars in the open-air parking spaces in the park, mainly Mercedes-Benz, BMW, and Audi, with Porsche, Maserati, and Ferrari also available. Most of them are the cars of the executives, directors, and general managers of Pinbei products and Orange Technology.
After an unknown amount of time, Liang Bo finally said, "Boss, I've finished reading it."
This research report, not counting pictures, has more than 20,000 words of text alone, all in English.
Liang Bo was afraid of misunderstanding, so he read it very carefully.
“How about combining the recommendation engine algorithm with short videos to create a separate product?”
Chen Yansen asked casually while holding the teacup.
"Focus on the European and American markets?" Liang Bo asked tentatively.
He didn't even consider the domestic market. After all, the domestic hardware and network conditions were not up to par, so making short videos was a dead end.
For example, Toutiao also has a video module, but less than 1% of users use data traffic to load videos, and the rest are in WIFI mode.
The core reason is: the mobile data charges are too high! "The R&D work is handed over to you. I will make a product development document for you." Chen Yansen did not give a direct reply, but directly arranged the work for Liang Bo.
Liang Bo agreed without hesitation.
After receiving the new task, Liang Bo couldn't help but ask a few more questions. Only after he understood Chen Yansen's product requirements did he get up and leave.
After a moment of thought, Chen Yansen created a new file on his computer, listed the skill requirements for the person in charge of short videos one by one, and then sent it to the Human Resources Department.
It would be best if we could recruit a satisfactory candidate. If we can’t find one for the time being, Zhou Shouzhi will take over first.
The morning passed quickly. Chen Yansen went to the cafeteria to have lunch and then drove towards Xuyuan.
at the same time.
After integrating the resources of STO Express and Yuantong Express, Yunsu Express began to open a large number of Yunsu service stations in rural towns and town centers in East China.
There are only two main businesses: parcel collection and express delivery.
Due to the high delivery costs in the rural market, when buyers purchased goods on Taobao, Yidong and Pinbei, they could only have the goods delivered to express delivery points at the county or city level at most. If they wanted to pick up a courier, they had to run dozens or even hundreds of kilometers away.
After the emergence of Yunsu Service Station, online shopping users at the township, town and village levels were included in the business scope.
In order to ensure profitability, Liao Wei requires each Yunsu service station to undergo rigorous market research before it is established, and to comprehensively assess the local population, transportation and market potential. It will only be established if it meets the minimum revenue expectations.
Although the conditions are strict, the rural market is so large that there were more than 600 towns and villages screened in the first batch, and finally 200 of them were selected as pilot towns.
…
…
Chunshen, Shaobei Town.
A new Yunsu Express Service Station has opened opposite Shaobei Middle School and on the left side of the Agricultural and Animal Husbandry Bank.
Perhaps in a dozen years, there will be at least a dozen express delivery stations like this in towns of the same size.
But in 2012, Yunsu was the first express delivery company to expand its business into the rural market.
E-commerce express parcels from two nearby communities and 12 administrative villages, after being delivered to Shaobi Town, are finally destined for the Yunsu Express Service Station.
In other words, the parcel delivery business of more than 60,000 people in Shaopi is also within the business scope of the Yunsu Express Service Station.
Wu Lei is the site manager and also a local. In addition to him, there is another staff member, which is the standard manpower configuration for a service site.
"Brother Lei, I'm afraid the company has miscalculated by opening stations in towns and villages. I just squatted at the door and watched for a while. Among ten passers-by, only one was using a smartphone." Another employee named Hu Peng pulled up a chair and couldn't help but sigh.
"What are you afraid of? We have a basic salary." Wu Lei took out a stack of posters from the warehouse and said to Hu Peng, "Help me put these up."
"The basic salary is only 3,000 yuan, which is enough to keep me from starving but also not enough to eat. Hey, who made me work for Yuantong Express?"
Hu Peng complained while he was working.
What he meant was that there was no money to be made in the express service station, and the old employees of Yunsu Express were unwilling to work there, so they sent someone like him who had just been recruited over.
"Xiao Hu, listen to my advice and follow the company's work. You will never go wrong! This project was planned by the big boss. Do you think you can lose money?" Wu Lei stopped what he was doing and advised seriously.
"Mr. Chen Yansen?" Hu Peng asked hurriedly, then shook his head in disbelief: "How could you possibly know?"
"Fuck! Who are you looking down on? I've worked at Yunsu for two and a half years. I'm a veteran employee. Last year, I even had dinner with the big boss at a five-star hotel in Shanghai."
Wu Lei cursed with a stern face.
"I thought you were the unlucky guy from Shentong Express." Hu Peng smiled and teased nonchalantly.
In his opinion, Wu Lei was most likely bragging. Wouldn't he be a fool to give up his express delivery business in Shanghai and go back to his hometown?
Seeing that he didn't believe it, Wu Lei stopped explaining and just kept working.
Hu Peng is a talkative person, but he is efficient in doing things. The two of them quickly put the promotional posters on the glass at the door.
"Orange D1 mobile phone 512MB + 1GB memory, priced at 799 yuan!"
"Qingcheng D1S mobile phone 1GB+8GB memory, priced at 999 yuan!"
"Send with Yunsu Express, starting from as low as 6 yuan!"
"Don't worry about shopping, just fill in the Yunsu Express Service Station as the delivery address, and it will be collected for free!"
"Pinbei Mall, new members can get 6 eggs for free!"
In Liao Wei's conception, the Yunsu Express Service Station can not only collect express deliveries and earn a "delivery fee" from express companies such as Best, SF Express, Tiantian, and Guotong, but also use the collection business to improve the profitability of the station.
At the same time, it also sells Orange Technology’s smartphones and promotes the Pinbei Mall.
At this time, an old man who was going to the market stopped immediately after seeing the poster for free eggs and asked Wu Lei: "Young man, where can I get the eggs?"
"Uncle, do you have a smartphone? Download the Pinbei APP first. New customers can not only get eggs, but also free tissues, apples and oranges." Seeing that business came to his door, Wu Lei grinned and greeted them enthusiastically.
"Smartphone? How about mine?" the old man said, taking out his Nokia C102.
"That won't work." Wu Lei waved his hand and said.
"Do you have a smartphone? Can you help me download one?" the old man said, taking the initiative.
Hu Peng, who was standing behind him, couldn't help laughing, so he explained, "Uncle, you have to buy a 799 yuan smartphone first."
"Oh! Turns out they are two swindlers." Upon hearing this, the old man frowned and walked away with a gloomy face.
"Hahaha..." Hu Peng burst into laughter after the old man left.
Wu Lei's face darkened and he sighed.
"Qingcheng D1S mobile phone? Is this authentic?"
After a while, another customer came in. He was in his twenties.
Wu Lei smiled inwardly and stepped forward again to say, "Yunsu Express and Orange Technology have the same owner. We are just responsible for consignment sales. The products are of course genuine and have official after-sales service. You can check it online."
"No need! Bring me one." The young man was silent for more than ten seconds and suddenly spoke.
In fact, he had wanted to buy a Qingcheng D1S mobile phone for a long time, but the express delivery could only be delivered to Chunshen before, and he had to take a car for more than an hour to go to the county, so he was delayed.
As for the question of genuine or fake goods, he is not afraid.
If the other party dared to sell counterfeit goods, he would just call a few relatives and beat Wu Lei and Hu Peng to their knees and beg for mercy.
Hu Peng was slightly stunned, then he reacted, ran behind the counter, and got a brand new Qingcheng D1S mobile phone for the customer.
"Would you like to download Pinbei and get free eggs?" Wu Lei took the opportunity to promote his product.
"My phone card package only provides 100MB of data per month, and I've used it up this month," the young man refused.
"You don't know how to connect to our store's wireless network? Let me teach you." The company rewards 8 yuan for attracting a new Pinbei user, so Wu Lei was naturally very enthusiastic.
Ten minutes later, Wu Lei helped the young man complete his first online shopping experience. Before leaving, he reminded him, "If you encounter any questions, feel free to come to me."
As a result, on the first day of opening, there was not a single express delivery order, but 13 Orange D1 and 11 Green Orange D1S mobile phones were sold.
"Brother Lei, isn't ours an express delivery station? How did it become a mobile phone store?" Hu Peng asked in confusion.
(End of this chapter)
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