Chapter 323: 40 million a day, 1.2 billion a month, Li Yanhong is terrified! Live to waste!
The next day, at dawn.
Luzhou, Luyang District, Rongfengyuan Community.
A young man in his early twenties sat in front of the computer and kept yawning. It was a rare day off, so naturally he wanted to play games all night long.
"Dragon Scale Horse! My body is really weak. When I was 17 or 18 years old, I couldn't even stay up for three nights without falling asleep. I'm so hungry. I'm going to order some takeout."
Wang Junjie touched his shriveled stomach and talked to himself.
Ever since Kuaipao takeout became popular in Luzhou, many otakus have started to live a life where they never have to leave their homes and have their three meals a day delivered to their door. Although Wang Junjie is not a total otaku, he is also a loyal user of Kuaipao.
In his opinion, Kuapao is a local Internet company in Luzhou and should of course be supported.
He took out his Orange C2 smartphone and opened the Kuaipao app, but he didn't pay attention and his hand slipped and clicked a few more times, entering the group buying channel.
I wanted to exit directly, but suddenly I saw a new "Group Purchase at Home" button in the menu bar.
Group buying at home?
What is this new feature?
Out of curiosity, Wang Junjie immediately started to research and soon understood the meaning of group buying at home.
For example, group purchase packages such as Caidiexuan, Luzhou Taitai, and Daimei Hotpot used to require you to go to the store to verify your purchase after placing an order. Now you only need to pay a delivery fee, and the Kuaipao rider will deliver the food to your door.
Order group-purchased products in the form of takeout! Combine "group-purchase discounts" and "instant delivery" together! For users, they can enjoy the low price discounts of group-purchased products and experience the instant delivery of takeout, which will be delivered to their homes within 29 minutes.
For merchants, the takeaway model has a high consumption frequency, can cover more user groups, and the order volume can easily increase by three to five times.
In addition, meals with consistent content in the set meal can greatly increase meal preparation speed, reduce marginal costs, and thus increase profit margins.
Pei Yi specifically chose the second day of the National Day holiday to launch the new function, intending to catch Wang Xin off guard.
As it turned out, his plan was very successful. Before 11 o'clock, popular restaurants in various districts of Luzhou were flooded with orders.
Economical chain restaurant brands like Luzhou Taitai have not only entered Meituan and Kuaipao, but also Dianping, Lashou and Wowotuan.
But in just the morning, the backend received 86 group purchases of packages for two people, 32 group purchases of packages for four people, and 17 group purchases of packages for eight people. Each package contained a minimum of eight dishes and a maximum of sixteen dishes.
The chef almost fainted when he saw the thick stack of orders.
How long will this take? The lobby manager quickly contacted the staff of Kuaipao, and after reaching a consensus, they decided to turn off the home delivery function for group purchases until the restaurant had processed all the orders.
Pei Yi did not expect that so many users would stay at home during the National Day holiday.
The merchants did not expect that so many customers would appear as soon as the group buying and home delivery service was launched.
As a result, a Luzhou lady from Yaohai District worked until three in the afternoon to complete the orders for dine-in customers and group-purchased takeout.
After learning about the situation, Kuaipao’s marketing department immediately reported it.
Kang Guodong, in charge of product development, urgently launched a function to cap the amount of redemption for group purchase home deliveries. The default value is 20 orders, and the maximum number of orders will be set by the merchant based on their actual reception capacity.
Once the set value is reached, users will no longer be able to use the group purchase home delivery service at that store.
Thus balancing the user experience of group buying users and takeaway users! After adjustments, the order explosion situation has been alleviated. Although there are some minor disturbances, the group buying and home delivery function of Kuaipao has achieved the expected results.
On the day of going online, the platform’s transaction volume increased by an additional 200 million!
This number would have taken a week to complete before! By the time Wang Xin realized what was happening, it was already the afternoon of the third day. He canceled his vacation and asked Wang Huiwen from the Yanjing headquarters to assign a group of R&D engineers and set up a task force. He also urged city operations managers across the country to launch a counterattack against Kuaipao's behavior.
The most effective means of competition among group buying websites is price war!
In order to maintain its market share, Meituan simply started a subsidy model of ten to fifteen points.
The same group-buying product was sold at 99 yuan on Kuaipao, while the lowest price on Meituan was 84.9 yuan, a direct reduction of 14.1 yuan! Without ROI (return on investment) assessment, and not considering the long-tail effect, only looking at the order volume and transaction amount, first defend Meituan's defense line! Lashou.com followed closely, and under the coordination of Li Yanhong, Gong Zhenbing quickly organized people and worked overtime to develop the group-buying home delivery function.
For a time, programmers from Meituan and Lashou.com complained bitterly.
The good National Day holiday was completely ruined. The R&D engineer who was originally spending time with his family and girlfriend had to rush back to the company headquarters after receiving a call from his boss.
Lashou.com is doing okay, as it has the support of Baidu, and Li Yanhong is also generous enough to give double salary to those who are called back to work overtime.
Wang Xin is as stingy as ever. Overtime work can only be exchanged for compensatory leave. Want overtime pay? No way!
Therefore, after receiving the product documents, the project manager wanted to call a meeting with the product manager, front-end, back-end and test group supervisors to go over the requirements first, but after he shouted for a long time, no one responded to him.
"What's wrong with you? You don't want to do this anymore!" Tang Ling suppressed her anger and asked with an unhappy look on her face.
Two months ago, she lost face due to Zhu Xianbao's resignation incident, but the company did not punish her. Instead, it gave her an important position.
After all, she didn't treat her subordinates as human beings, nor did she treat herself as a human being. Such a worker is the best loyal dog in the boss's mind.
"My classmate works at LaShou, and he gets double pay for overtime work, but what about us? They just use time off to fool people all day long!"
An employee from the testing team responded in a muffled voice.
"What's wrong with adjusting your leave? Are you at a disadvantage? Can't you just take a rest after the project is over?" Tang Ling asked three questions in a row.
But except for this employee in the testing group, the rest of the people were angry but dared not speak out.
They knew that Tang Ling had forced away the backbone of the technical department, but the company did not even say a word of blame, which showed that the big boss thought her approach was fine.
"Just because you want to be a dog doesn't mean everyone wants to be a beast. What the hell is wrong with that? Have you ever been to school? Do you know the labor law?"
The employees in the testing group did not tolerate Tang Ling at all. When she was pushed into a corner, she would say anything.
"Gu Rui is right! Other companies can pay overtime according to the labor law, why can't we? If you don't pay overtime, I won't work!"
At this time, a backend programmer stepped forward.
Under normal circumstances, they might have endured it.
But these days are the National Day holiday, which should be used for rest. Why should we work overtime?
Still don’t want to pay overtime? “I don’t want to take a day off either!”
"We oppose the adjustment of leave. We want overtime pay!"
Unlike the last time, this time more and more employees stood up, and finally all the employees stopped working.
The HR department received the news immediately and reported the on-site situation to Wang Xin.
After learning that his employees were going on strike, Wang Xin put his hands together and tapped his index fingers unconsciously. After thinking for a moment, he looked up and told the HR department, "Change it to double the salary, only during the National Day holiday."
The implication is, only this time.
"Okay, boss." The HR nodded. Not daring to delay, he quickly left the office, took the elevator to the technical department, and synchronized the news.
"Double the salary is good enough, barely enough!"
"Meituan's benefits are really bad, worse than Lashou. I must have been kicked in the head by a donkey to accept the Meituan offer."
"The company with the most comprehensive salary and welfare system is Kuaipao! Overtime pay is accurate to the minute, 1.5 times on weekdays, 2 times on weekends, and 3 times on holidays."
"Fuck! Then according to my working hours, if I work for the same salary, my income can increase by more than 50%. Is this just bragging?"
"If you don't believe me, ask Brother Bao! Brother Bao works at Kuaipao's Yanjing branch."
After a group of people "achieved victory", they talked about it in a buzzing manner.
Tang Ling sat alone at her workstation with a sullen face. Logically, she was also a beneficiary, but there was no joy on her face.
The other side.
Dianping.com headquarters is located at No. 492, Anhua Road, CN District, Shanghai.
After learning about the latest trends in the industry, Zhang Tao was stunned. He didn't have a food delivery business and didn't have the transportation resources, so he could only passively take the blame.
Even if he poached rider resources from Meituan, he would have to develop a food delivery order-taking software first.
“If we had known earlier, we should have followed the lead of Meituan and Lashou and entered the food delivery market earlier.”
Zhang Tao regretted it a lot, but he had no choice at the moment. He had to face the price war initiated by Meituan, and endure the impact of Kuaipao on Dianping's group buying business.
After some thought, Zhang Tao called Dianping’s CTO, general manager of the marketing department and head of the operations department to discuss countermeasures together.
First, will Dianping start to do food delivery? Second, will Dianping launch a group purchase home delivery service? Third, Meituan took the lead in offering a maximum 15% activity subsidy, will Dianping follow suit? It is not difficult to imagine that some employees of Meituan, Lashou and Dianping had to work overtime during the last four days of the National Day holiday.
Major group buying platforms had no choice but to join the price war and cut prices one after another, benefiting users as a result.
Especially in the food category, you can basically buy group-buying items at a 10% or even 20% discount.
The KFC fried chicken meal, originally priced at 79 yuan, has been reduced to 59 yuan!
The competition between Didi and Express Taxi is becoming increasingly fierce. During the National Day holiday, both companies increased the subsidies for old customers to an instant discount of 12 yuan per order, with up to three discounts per day.
The total amount of funds consumed in one day is more than 80 million!
If you change it into hundred-dollar bills and burn them in the furnace one by one, the money can burn continuously for ten days.
Li Yanhong stood in front of the window of his office. He couldn't even sit still. Every six hours, Xiang Hailong would ask him to approve the application form for marketing and promotion expenses.
As much as 10 million yuan each time! He looked at the endless stream of cars and thought to himself that at the current rate of capital consumption, the 1.2 billion yuan he invested in Didi would be consumed in less than a month.
Thinking of this, Li Yanhong felt his breathing become heavy and his scalp went numb.
You have to know that this is 1.2 billion Huayuan, not 120,000 or 12 yuan.
99% of listed companies in China have a market value of less than 1.2 billion.
Li Yanhong was anxious!
This terrifying speed of burning money frightened him!
On the other hand, Cheng Weixing, who was in charge of the headquarters in Hangzhou, was also very greedy. With more than 40 million yuan in subsidies a day, he would never have dared to imagine that he would spend money so well in the past.
The investment institutions behind both parties fell silent after hearing the figure of "40 million a day", but they did not intervene.
Firstly, they don’t have the authority, and secondly, they know that the online car-hailing war has reached a critical moment.
Whoever can't bear the loss first will be eliminated first!
Winner takes all!
Exclusive access to China’s online ride-hailing cake!
…
…
Kirkenes, Norway.
A crab fishing boat was sailing on the Barents Sea, and the dark and deep sea surface was undulating. Chen Yansen stood on the deck, picked up a piece of king crab leg meat and put it into his mouth. It was tender and delicious.
Song Yuncheng, who was sitting opposite, was wearing thick winter clothes and a windproof cap on his head, wrapping himself tightly. He was also holding a piece of crab meat in his hand and was eating it slowly.
The chef on the side made delicious dishes with the king crab, haddock and Atlantic redfish that were caught.
Although there is no exquisite presentation and rich seasoning, the ingredients are fresh and the taste is surprisingly good.
Chen Yansen was on vacation in Northern Europe, but Li Yanhong, Wang Xin, Zhang Tao and others couldn't sleep all night because of him.
The wind was strong and the waves were high on the sea, and the sails above our heads were rustling.
"Boss, when are we going to Spotify's headquarters to discuss cooperation?"
Song Yuncheng asked.
Norway was fun, but she didn't forget her business.
"Don't worry, we haven't been to Sognefjord yet. Sweden and Norway are very close, so we can still go there on the last day."
Chen Yansen shook his head.
He understood Song Yuncheng's thoughts. Like most Chinese people, he felt guilty if he didn't work for two days.
But life is meant to be spent, what’s the point if you don’t spend it? (End of this chapter)
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