Chapter 332: Month-on-month growth of 112.7%! Boss Chen is forced to open for business! The Dog-killing and Cat-killing Operations Department!
The next morning, Xiaomi Technology announced that the number of MIUI system users exceeded 10 million for the first time.
What makes Lei Yijun embarrassed is that the sales volume of Xiaomi 1S equipped with Aurora OS system is much higher than that of Xiaomi 1S equipped with MIUI system.
Even in order to adapt to the operating system, the hardware performance of Xiaomi 1S (Aurora OS version) is actually slightly worse than that of Xiaomi 1S (MIUI version).
Half an hour later, Weibo announced that the QR code function was launched.
Immediately afterwards, Benlai Life Network made a high-profile announcement: it would introduce Chu Orange and provide it with a first-level traffic entrance.
Chen Yansen was puzzled at that time, but when he read the news again now, he just felt that it was full of human relationships.
"Love Apartment 3 is a hit, and online comedies are popular!"
"Apple iPhone 5's launch in China was a flop, with criticisms of lack of innovation and sales not as good as those of the Orange phone!"
"Han Geng launches customized mobile phone, celebrity crosses over into the tech circle!"
“The enterprise version of Kuaipao Takeaway is launched, Meican.com is in danger!”
"The number of Orange App Store users has surged, making it the core distribution channel for Android apps."
Chen Yansen glanced from top to bottom and immediately shook his head. The self-media in 2012 had already started to behave unhumanly, talking nonsense and making up stories all day long.
iPhone 5 sold 2 million units in three days and broke the 5 million unit record in seven days. Orange C3 only sold 2 million units in half a month. Adding the sales of Green Orange D1S, it is indeed more than iPhone 5.
But Chen Yansen looks down upon this kind of spiritual victory.
The one who defeats Apple head-on is the real winner!
The advantages of Apple phones are: the iOS system is deeply adapted to self-developed chips; the imaging quality is optimized through algorithms (HDR, face detection); the App Store has over 700,000 applications, and the ecological advantages are obvious.
If Orange Mobile wants to overtake in the high-end field, it must first design its own chips, secondly improve the quality of shooting and imaging, and finally improve the application ecosystem.
The last point is particularly critical. When users use the Aurora Future OS operating system, if they cannot use the apps they are familiar with, it will be difficult for them to adapt even if the system's operating performance is very good.
This is also the reason why Huawei launched the Hongmeng system seven years later but it has always been lukewarm.
Insufficient ecosystem, unable to retain users! Domestic smartphone users have long been accustomed to the application ecosystem and operating habits of Android and IOS, so it is of course difficult to change.
Therefore, Chen Yansen took the lead in launching the independent research and development system and self-developed chip plan when the research and development conditions were not sufficient.
Timing of entry is crucial!
Although the number of smartphone users in China has reached 370 million, there is still a billion-dollar market space to be tapped.
If you learn from Huawei, ten years later, it will be too late for the opportunity to succeed!
"Knock knock knock!" There was a knock on the door.
"Enter!"
Chen Yansen looked up and responded.
With a creak, the door slowly opened and Ye Qiuping pushed it open and walked in. There was a hint of complaint in the look she gave Chen Yansen: This guy hasn't had her sugar water for a long time.
"Boss, the people from the advertising company are here." Ye Qiuping said softly.
Since major mobile phone manufacturers have been hiring spokespersons, Orange Technology's marketing department has been unwilling to lag behind and has submitted several candidates to Chen Yansen.
Ke Dongzhen, who became famous with "You Are the Apple of My Eye"; Wen Zhang, a first-line actor in mainland China and the godson of the Kung Fu King.
Zheng Shuang, became famous because of "Let's Watch Meteor Shower Together"...
Chen Yansen remembered it clearly. His eyes went dark at that moment and he almost fired the employee who was in charge of the performing arts company.
All the candidates recommended by the other party turned out to be unsuccessful!
This vision is extremely accurate! But he thought again, it's not their fault. Who could have expected that after 2012, the entertainment industry would be like a firecracker, often blowing people upside down.
The moral issue is already a minor one. Sometimes, from the beginning of the year to the end of the year, the directors, producers, screenwriters and actors who go in and work on the sewing machines can set up a crew there and prepare to shoot a sequel to "Prison on Fire".
Chen Yansen would rather not have a brand spokesperson than take any risks, so he rejected them all.
But Ye Qiuping was not happy. A spokesperson with a good image and high popularity could create hundreds of thousands or even millions of additional sales for the brand.
Even Han Kang’s GengPhone sold out 5,000 units in three days, which shows that there are too many fools and there are not enough.
As a result, Chen Yansen, a 20-year-old business genius with 40 million fans on the Internet, became the spokesperson for Orange Mobile.
Chen Yansen's objection was ineffective! All members of the marketing department, including the intern Tang Zhenzhe, unanimously agreed to the decision.
"Okay, get off work early in the afternoon and cook me a pot of sugar water." Chen Yansen put away the pen, a little angry.
Ye Qiuping wanted to see him embarrassed, and he would not let Ye Qiuping have an easy time.
"Okay." Ye Qiuping agreed with a chuckle.
She is 28 years old this year, at the age of being as vigorous as a wolf and a tiger, and she does not feel any fear in her heart.
Chen Yansen sighed slightly. Family members know their own family members. He is not much better than celebrities. They are all the same kind of people.
"Let's go." Chen Yansen ordered.
The two took the elevator to the photo studio on the first floor. This was originally a meeting room, but after some renovation, it became a temporary studio for the photographer.
Feng Hai holds a master's degree in visual arts from the Central Academy of Fine Arts. He has taught at Huaqiao University for four years and is proficient in portrait photography techniques. He originally didn't want to come.
In his opinion, business geniuses like Chen Yansen are mostly the result of marketing, similar to the likes of Guo Xiaosi and Han Han, with no one knowing how many bigwigs are behind them.
As for the pictures posted by the other party on Weibo, they are definitely the product of careful editing.
But a CCTV photography teacher said: Go ahead! You will know when the time comes. Some people can make a living all their lives just by relying on their bones and skin.
What this means is that Chen Yansen’s appearance is by no means a marketing selling point.
With curiosity and a Hasselblad camera, Feng Hai accepted the invitation from the advertising company to shoot a series of promotional videos for Chen Yansen.
"Mr. Chen!"
"Boss, you look more handsome today than usual! Can we take a photo together? My mom likes you the most."
"Boss, how about you make your debut?"
When passing by the workstation of the administrative department, a little girl next to him kept chattering and staring at Chen Yansen up and down with burning eyes.
To be honest, Chen Yansen's appearance was already above average, otherwise he would not have had the chance to press Ye Qiuping onto the bed in his previous life.
In this life, with his 30+ point physique, his body shape became more and more perfect, his skin and facial features also underwent some subtle changes, making him extremely attractive to those around him.
"Don't you want Q4 performance?" Chen Yansen's face darkened and he asked in a serious tone.
"Boss, you are busy!"
"Boss, I was wrong!"
When they heard that their wages would be deducted, they immediately grinned and said with an apologetic smile.
Ye Qiuping glanced at a few people, then continued to lead the way, bringing Chen Yansen to the front of the studio.
"Hello, Mr. Chen. I'm your photographer Feng Hai. You can call me Lao Feng or Ah Hai."
Feng Hai took the initiative to step forward and greeted with a smile.
He has taken portraits of many entrepreneurs and celebrities, but he was still shocked when he saw Chen Yansen.
At this moment, he finally understood what the CCTV photography teacher meant.
"Let's get started."
Chen Yansen nodded in response and then gave orders.
Maybe Feng Hai has a good status and a great reputation in the industry, but in his eyes he is just a photographer.
"Uh ok, right away! Makeup artist, forget it, no need!"
Feng Hai made arrangements in a hurry. He originally wanted to ask a makeup artist to touch up Chen Yansen's makeup, but the other person's skin condition and facial features did not require any unnecessary touches.
Although Chen Yansen has never endorsed his own products, he has shot similar promotional posters when he was the CEO of Feiyu Technology, so he is very familiar with these processes.
Feng Hai only felt that he and Chen Yansen had a very high degree of cooperation. In less than an hour, they finished shooting the theme promotional pictures of the Orange C series and Green Orange D series, two hours ahead of the original plan.
"Call Huang Zheng, Liang Bo, and Zhang Yinjia over, and have them call the heads of each department. First take individual photos, then take a group photo of the project. Old Feng, is this okay?"
Seeing that it was still early, Chen Yansen spoke to Ye Qiuping, while asking Feng Hai for his opinion.
"Mr. Chen, I charge by project, not by time..." Feng Hai explained weakly.
Before he could finish, Chen Yansen waved his hand impatiently and said, "I'll give you more money."
After hearing this, Feng Hai was stunned. He was an internationally renowned photographer, but he was mistaken for a shutter machine in a street photo studio.
But he really hasn't had enough of the filming, especially of Chen Yansen.
"Okay, Mr. Chen, no problem." Feng Hai agreed readily.
After a while, a group of people came over in a mighty manner. Some were dressed in suits, some were dressed in casual style, and some were dressed in sporty style.
Wang Zihao came in a pair of slippers. Chen Yansen looked at him with a smile and a teasing expression.
"Hey, wait a minute, I'll go change my shoes." Wang Zihao scratched his head embarrassedly, then turned around and ran back.
Feng Hai first photographed Huang Zheng, Liang Bo and Zhang Yinjia, and then took a group photo according to the project.
In every photo, Chen Yansen stands in the C position, giving people a feeling of standing out from the crowd.
On October 14, 2012, senior executives from Orange Technology, Pinbei Mall, Today Technology and Orange Payment took a team photo on the first day.
"Yeah, that's good. I'll put it on the company's official website later."
After looking at several sets of photos, Chen Yansen praised with a smile and explained to Huang Zheng, Liang Bo and Zhang Yinjia.
"Okay, boss." The three of them responded in unison.
Feng Hai glanced back and forth between the few people and instantly realized: Chen Yansen's business operation ability was probably a hundred times stronger than he imagined.
Huang Zheng, Liang Bo and Zhang Yinjia, three business elites, looked at Chen Yansen with respect in their eyes. It is impossible to act so realistically.
He has met too many stars and knows the difference between true feelings and performance.
It was not until one o'clock in the afternoon that Feng Hai finished his work exhaustedly and had a work lunch in the cafeteria.
Ye Qiuping sent the people out of the science and technology park and returned to her workstation to busy herself with work. However, there seemed to be the sound of "ding ding dong dong" wind chimes in her ears, which made her face blush. She subconsciously squeezed her legs together and thought about what soup to make in the evening.
The other side.
Chen Yansen, Huang Zheng, Song Yuncheng, Zhang Yifeng and others walked into Building No. 6, which is the office building where Pinbei Mall is located.
The pre-sale phase of Pinbei's Double Eleven promotion has begun. In addition to the inherent 10 billion subsidy channel and brand group activities, the main venue has been split into more than a dozen sub-venues according to category, making it easier for users to place orders and shop.
There is even a special event to help farmers, where the merchandise is mainly agricultural and sideline products, including fruits and vegetables, seafood, chicken, duck, eggs, meat, salted fish and cured chicken, as well as Nanyun's flowers and wild mushrooms.
On the giant LED screen on the first floor, information such as Pinbei’s orders, number of people placing orders, number of active users, average order value and transaction volume are scrolled in real time.
From 0:00 to 16:00, a total of 16 hours, the cumulative order volume was 13.07 million, the sales volume was 1.28 billion yuan, and the average order price was 98.1 yuan.
It can be seen from this that Pinbei is not inferior to Yaomiao Mall in the sales of high-priced goods.
Low-priced goods and high-priced goods coexist! Moreover, the sales output of categories, brands and goods in these two price ranges is not bad.
"Compared with the same period yesterday, sales only increased by 112.7%. Users are too smart and put their consumption needs on Double Eleven."
Chen Yansen joked with a smile.
Compared with last year’s Double 12 and this year’s June 18, this is the first time that Pinbei has extended the pre-sale timeline to one month.
There is an effect, but not much! 'I wonder how Dong is doing?'
Chen Yansen pondered secretly.
at the same time.
Liu Qiangdong was in charge of the Yanjing headquarters and hung a slogan "Cat Hunting Command" on the door of his office.
He and Ma Liyun have never gotten along, and similar copywriting always appears during big sales.
The pre-sale time of Yidong was originally scheduled for October 18, but when Huang Zheng moved the event date of Pinbei forward by one day, he also adjusted it to keep it consistent with Pinbei.
"Boss, as of 16:00, sales of home appliances reached 140 million, sales of digital 3C products reached 210 million, sales of food products reached 97 million, and sales of furniture and home decoration products reached 84 million..."
Xu Lei reported one by one.
"What's the total number?" Liu Qiangdong interrupted and asked casually.
"570 million." Xu Lei replied quickly.
Large household appliances, digital 3C products, food, and furniture and home decoration made 530 million, and the remaining clothing, beauty products, shoes and bags, and automotive supplies, totaled only 40 million.
From this, we can see that Dongfang is really good at science and technology! It is called a comprehensive e-commerce platform, but in essence, it is still a "vertical e-commerce website" mainly focusing on digital home appliances.
"What is the month-on-month growth rate?" Liu Qiangdong asked again.
“81.9%! Compared with the daily transaction volume, the growth rate is obvious, but it has not reached the sales expectations, mainly due to insufficient efforts.”
Xu Lei thought for a moment and answered clearly.
Users know that the day with the best discounts on e-commerce platforms is definitely Double Eleven; the platforms also understand that the activities with the biggest discounts must be held on Double Eleven.
Otherwise, what is it called the Double Eleven Sale?
Everyone wants to increase GMV several times or even dozens of times on the day of the big promotion, so that they can hand in a satisfactory report card to investors.
OTPP is considering making a second investment in Dongfang.
Liu Qiangdong dared not let down his guard at this critical moment. Even if he had to spend money or guide merchants to actively place orders, he had to increase the GMV! "In terms of marketing activities, add an additional 10 million yuan a day to increase subsidies for digital home appliances." Liu Qiangdong pondered for a while and told Xu Lei.
"Okay, boss." Xu Lei nodded.
He knew very well that the Double Eleven promotion was a very important event for the group.
As long as it can successfully get through this and obtain the second round of financing from OTPP, Yidong will be able to smoothly get through the first half of 2013, otherwise there will be a risk of a broken capital chain.
After receiving US$400 million in financing from OTPP, Liu Qiangdong built three large logistics transit warehouses in North China, East China and South China, with the investment in the first phase reaching 1.2 billion yuan.
At the current rate of consumption, US$400 million will only be enough to last until the end of 2012.
“I wonder what the output of Yaomao Mall and Pinbei is like?”
Liu Qiangdong narrowed his eyes and pondered secretly.
At the same time, a banner reading “Dog-killing and Cat-killing Operation Department” was clearly hung at Suning’s headquarters in Jinling.
(End of this chapter)
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