Chapter 341 30 billion a day, crazy foreign investment! 3,000 OFO bikes are online!
November 12, 10 a.m.
Huang Zheng, representing Pinbei, was the first to announce the Double Eleven sales figures on Weibo and Toutiao.
The terrifying performance output of 7.03 billion really shocked e-commerce practitioners.
After all, in the eyes of most people, Pinbei is just an e-commerce platform that has been established for less than two years. To be precise, its full operating time is only one year and two months.
The font of "7.03 billion" on the battle report is designed to be very bold and cool.
In addition, there is also a poster of the sales ranking of Pinbei TOP50 stores.
"Midea flagship store, orders of 48,000, average order value of 2,680 yuan, sales of 130 million yuan!"
"Meters flagship store, orders of 1.291 million, average order value of 93 yuan, sales of 120 million yuan!"
"Luolai flagship store, 178,000 orders, 617 yuan per customer, and sales of 97 million yuan!"
"Aux flagship store, orders of 62,000, average order value of 1,460 yuan, sales of 91 million yuan!"
“…”
There are 2 brands with single-store sales exceeding 100 million, 17 brands with single-store sales exceeding 50 million, and 86 brands with single-store sales exceeding 10 million! The core function of the promotion report is to attract merchants to settle in and venture capital attention.
What this means is, come and try, and you can make money!
…
…
"7.03 billion? How much water is there in this?"
In the headquarters building of Dongfang, Liu Qiangdong had a look of disbelief on his face.
During this big promotion, Dongfang’s final sales on Double Eleven Day was 2.36 billion.
He asked Xu Lei to polish it a little, and it became 2.97 billion. The intention was obvious, telling users and investors that Dongfang is about to enter the level of daily sales of 3 billion Huayuan.
But he didn't expect that Chen Yansen could brag even more than he did! According to his estimate, the actual transaction volume of Pinbei should be between 4 billion and 5 billion.
"I asked several merchants, and the actual sales volume is almost the same as the figures on the posters," Xu Lei said weakly.
"The sales figures of the top brands announced by Pinbei were probably communicated in advance. How could the merchants tell the truth? Of course, maybe there is no water in the figures, but what about the mid-tier and bottom-tier merchants?"
Liu Qiangdong smiled and shook his head, as if he had seen through everything.
It’s just about increasing sales, is it that difficult?
The waiter turned a blind eye, and the platform turned a blind eye, so the merchants below naturally made a lot of money.
For example, you can use ten pairs of socks to make a lucky bag product link, set the price to 9,999 yuan, and set the inventory to 1,000 pieces. After receiving the goods, the user can apply for a refund of the shipping difference and get a full refund directly. You can easily generate a sales volume of 10 million.
Don’t ever think that users don’t care about a few pairs of socks. Often, these lucky bag products are sold out in an instant once they are put on the shelves.
In addition, underwear, panties, thermos cups, men's shoes, women's shoes, and garbage bags are all popular items in the eyes of users.
Xu Lei nodded and did not continue to argue. Instead, he asked cautiously, "Boss, do you want to change the numbers on the battle report to start with 3?"
"3.97 billion? That's too fake! A few hundred million more is fine, but a few billion more can easily be found out by a third-party data agency."
Liu Qiangdong shook his head repeatedly and decisively rejected Xu Lei's proposal.
"What I mean is, changing it to 3.07 billion will make the number look better," Xu Lei explained quickly.
"Well, it's up to you." Liu Qiangdong pondered for a few seconds and waved his hand.
There's no problem adding a few hundred million each time.
At least it is better than Yaomao Mall and Taobao C Store, which often use lucky bags worth tens of thousands of yuan to boost sales, as if no one can do it! Before Yidong released the big promotion report, Ali followed closely and released a brilliant report card, with total sales of 19.7 billion yuan (Yaomao Mall 13.9 billion, Taobao 5.8 billion), a year-on-year increase of 208.2%.
Suning, which originally had sales of 500 million yuan, wanted to use the big promotion report to promote its own platform. However, upon seeing this situation, it hastily withdrew the report it was editing, erased the specific data one by one, and replaced them all with vague conceptual words.
After reading Suning's battle report, I can't remember any numbers. The only words that impressed me throughout the whole report were "surge", "soar", "skyrocket", "high growth against the trend", "outstanding performance in the first hour", and "peak values are constantly being refreshed".
But if you want to ask how much Suning's sales were during Double Eleven, I'm sorry, I can't tell you!
"19.7 billion yuan?"
After seeing the battle report of Ali, Liu Qiangdong felt even worse. He thought that according to the growth trend of last year, Ali would be worth at most 8 billion.
"Boss, I want..." Xu Lei asked.
"No need, just 3.07 billion." Liu Qiangdong accepted his fate and said weakly.
Not only can he not beat Ahri, but the gap between him and Pinbei is also becoming more and more obvious.
If OTPP's investment enthusiasm had not diminished, Dongfang's situation would have been even more difficult.
If we give up the asset-heavy warehousing and logistics model and avoid the competition from Ali and Pinbei, perhaps we won’t have to work so hard?
Liu Qiangdong pondered secretly.
But he changed his mind and put the stupid idea in his mind to rest.
The evils in the business world are no less dangerous than those on the battlefield!
If Yidong admits his mistake voluntarily, will Ma Liyun let him go?
Even if Ma Liyun stopped pursuing Yidong, Chen Yansen would not show mercy.
When it comes to "revenge for the slightest grudge", no one in the Internet business circle can match Chen Yansen.
The fierce competition in the express delivery industry has allowed domestic bigwigs to witness Chen Yansen’s brutal side.
Sufeng, Yafeng, Suer and Aneng, etc., died silently; STO Express, YTO Express and Quanfeng were acquired.
Liu Qiangdong knew clearly that if he didn't move forward he would regress, so he had to face the challenge head-on!
Otherwise, the best outcome is to be acquired by someone else, and the worst result is to become like PaiPai.com and Yixun.com, where you either wait to die or wait for kind-hearted people to come and collect your garbage.
Ten minutes later, Dongfang's promotional report finally came out, with sales of 3.07 billion, which directly solidified its position as the third largest in the industry.
Ali 19.7 billion yuan! Pinbei 7.03 billion yuan! Dongdong 3.07 billion yuan! The three e-commerce giants, a total of 29.8 billion yuan a day! At the same time, the General Postal Association publicized: the full-day business volume on November 11, 2012, exceeded 100 million tickets for the first time!
For a time, not only the domestic media was in an uproar, but even the beacon country across the ocean was shocked.
Three e-commerce websites sold 4.5 billion U.S. dollars in one day? It's so fake that it's hard to believe! You know, the Lighthouse Country is in the Christmas shopping season at this time. From November 1st to November 11th, the cumulative online consumption amount is only 6 billion U.S. dollars, an average of more than 500 million U.S. dollars per day.
Just three Chinese e-commerce companies completed a transaction volume of 4.5 billion US dollars.
In addition, the daily express delivery volume of 100 million pieces also frightened peers in Europe and the United States.
Amazon's CEO Bezos immediately sent a video conference invitation to the head of Amazon China. After some discussion, the headquarters will add resources and cash investment to further increase Amazon's market share in China.
Under the impact of 30 billion a day, Bezos had to admit that he underestimated China's e-commerce potential.
The other side.
Canada's Ontario Teachers' Pension Plan was ecstatic. Their original purpose for investing in JD.com was to share in the listing proceeds and fill the gap in pension funds.
Ali, Pinbei and Yidong have joined forces to bring China's e-commerce industry to a new level.
Investment institutions in North America have all gone to Asia in an attempt to acquire equity in the three major e-commerce companies, or to help them go public and profit from them.
The valuation of Yidong Mall skyrocketed, and OTPP immediately made up its mind to push forward the second wave of financing plan as soon as possible.
Even Yidong is like this, let alone Pinbei.
Gao Weilin sat in his office, receiving calls from morning till night, including venture capital institutions expressing investment intentions and securities firms clamoring to operate Pinbei to ring the bell for listing on the Nasdaq.
“I can give Pinbei a valuation of 26 billion US dollars!”
"28 billion!"
"30 billion!"
Charles Schwab, Merrill Lynch and Fidelity were the three financial companies vying to make offers, but Lao Gao adhered to the big boss's response principles: be polite, enthusiastic and refuse to agree!
He is not a fool. He knows clearly in his mind that these top predators on Wall Street all want to make a fortune from Pinbei.
How could Chen Yansen let these people get what they wanted?
Pinbei accepted financing from Penguin because Pony Ma controls the two major traffic entrances of PC and mobile terminals; it guided Huake and Huaxin to join in order to increase the shareholding ratio of state-owned institutions; and it gave Goldman Sachs the opportunity to prepare for future overseas market expansion.
Therefore, unless there are any unexpected events, Pinbei will definitely not initiate its C round of financing before its listing.
Overseas capital poured in! Ma Liyun originally planned to speed up the establishment of Cainiao Logistics immediately after the Double Eleven shopping festival, but brokerage managers from Nasdaq and the New York Stock Exchange called him one after another, proposing cooperation and inspection needs.
During the Double Eleven promotion, Ali alone raked in 20 billion in sales, becoming a hot commodity in the eyes of capital.
Cai Xin rushed back to Ali's headquarters in Hangzhou from Hong Kong Island overnight to make final plans for the group's listing.
Pinbei, Ali and Yidong are all reaping the fruits of victory from the Double Eleven promotion, but the express delivery industry is the only one that is stuck in a quagmire.
The Jiangcheng distribution center of Tiantian Express covers an area of less than 10,000 square meters. Its previous maximum daily processing capacity was only 300,000 pieces. Faced with the sudden influx of millions of parcels, the sorting efficiency dropped sharply. For three consecutive days, it failed to process even 10% of the business volume.
The situation is similar for express delivery companies such as Guotong, Best and Guofeng.
In addition, from November 12 to November 13, all major platforms launched the "Big Sale Return" event in a very tacit manner. In just two days, the express delivery volume increased by more than 60 million tickets again.
Lost and wrong parcels occurred frequently, and users flooded the market with calls to the Municipal Supervision Commission and the China Post Association.
At this time, online shopping users across the country discovered that although the delivery speed of Yunsu Express had slowed down, it was still within an acceptable range overall.
Moreover, Yunsu Express has deployed 41,000 Yunsu express lockers in more than 30,000 communities across the country, and has extremely high delivery efficiency in the field of intelligent terminal delivery.
Employees of express delivery companies like Best and Tiantian handle no more than 100 parcels a day. However, the couriers of Yunsu can easily complete more than 500 parcel delivery tasks a day by using express lockers.
The efficiency is totally unmatched! Logistics companies that have not yet joined the Yunsu Express Alliance are now regretting it and can only watch Yunsu, SF Express and other alliance members deliver packages to the express lockers.
Liao Wei never stopped receiving calls, all from the CEOs of major express delivery companies. However, he was busy dispatching delivery resources and had no time to deal with these people, so he handed them all over to his assistant Zhai An.
It was not until November 15 that Yunsu Express's collection business returned to normal.
However, companies such as Best, Tiantian, and Guotong are still facing tremendous pressure of liquidation.
I can't afford to take on the task at all!
Yunsu Express's business volume is rising steadily! In just three days, it has soared from 10 million to 12 million before the big promotion to 15 million orders.
Seeing this, Liao Wei immediately recruited people! Anyway, some small express delivery companies have a large number of staff turnover every day.
Thanks to its salary advantage, Yunsu easily recruited more than 5,000 new employees.
"Liao Wei, this bastard, not only stole my business, but he even didn't let my employees go."
Xi Chunyang, chairman of Tiantian Express, cursed angrily.
But he had no way to deal with Liao Wei! In fact, Liao Wei did not do anything at all, it was all the customer who took the initiative.
Tiantian Express’ warehouses are overwhelmed, and the express deliveries in the transfer warehouses and sorting centers are piled up like mountains. No one knows when they can be processed.
Senders could not wait that long, so Yunsu, the first to resume its parcel collection business, became the customers' first choice.
Even SF Express's business has been eaten up by Yunsu.
Wang Wei realized it later. The last time he visited the Yunsu sorting center, he secretly mocked Liao Wei for having too much money to spend and spending more than one billion on automatic sorting equipment, which was a complete waste of money.
Now, he regrets it!
Although SF Express has begun to use basic automated sorting equipment, such as conveyor belts and cross-belt sorters, the sorting process is still mainly manual and the degree of automation is relatively low.
Any shortcoming in the entire business process will slow down the overall express delivery speed.
“Good things must be copied!”
Wang Wei narrowed his eyes and made the decision immediately.
Unknowingly, Yunsu, which was an 18th-tier express delivery company two years ago, has jumped to the top of the list of private express delivery companies, and has become the object of imitation for express delivery companies such as SF Express and Best in terms of technology and business ecology.
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On November 18, OFO bikes, which had been in preparation for more than 40 days, finally made their debut at the entrance of a subway station in Hangzhou.
The first batch of 3,000 vehicles were put into use! The whole body is painted with a layer of eye-catching orange paint, using aluminum alloy frame, thickened explosion-proof tires and alloy-plated chain, equipped with smart locks and solar power panels, making the body of the car extremely technological.
If you put OFO bikes and the first generation of Didi bikes together, you can see that the latter is full of inferior quality.
You get what you pay for, the cost is here.
The unlocking process is also extremely simple. When the user uses the mobile phone APP to scan the QR code on the bicycle, the mobile phone will send the unique number information of the bicycle to the background.
After confirming the unlocking command, the background server will send an unlocking SMS to the SIM card in the car through the cloud.
Then, when the bicycle receives the text message, the motor in the lock will start to rotate and then open in response.
It looks complicated, but it is much simpler to operate than a mechanical lock, and there is no ridiculous thing that users have to remember a specific password and ride for free for a lifetime.
OFO Bike and Didi Bike, one in the south and one in the north, officially started a war in the field of shared bicycles.
At the same time, a company called Kroc was quietly established in Yanjing.
(End of this chapter)
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