Chapter 349 Who doesn't want to be the big brother? 150 million in turnover and 7 million orders per day! Taobao Takeaway?
"That's it! Meituan's market share is far less than Dianping's, and Wang Xin still wants to be the boss after the merger? He's really like a toad yawning, and he's so arrogant!"
In Shanghai, in front of the door of a private room in a private club, Zhang Tao ignored Shen Nanpeng's obstruction and walked out with fire in his eyes.
"Mr. Zhang, don't be impatient. The valuations of Meituan and Dianping are both around 1 billion US dollars. Isn't it normal that we can't reach an agreement at the beginning? Let's sit down and talk slowly. We can always find the best solution."
Shen Nanpeng pulled Zhang Tao and persuaded him patiently.
From ancient times to the present, there are only four words in the vast history books: strive to become emperor.
The business world is no exception!
As the founder of Sequoia Capital, Shen Nanpeng tried his best to promote the merger of Dianping and Meituan, but what troubled him was that both Zhang Tao and Wang Xin wanted to have absolute control.
From an investor's perspective, he tends to support Zhang Tao.
But Wang Xin is unwilling to give up power, which makes things difficult.
But in Zhang Tao's view, Meituan's valuation is about 970 million US dollars, and Wang Xin and the founding team hold 57.7% of the shares; Dianping's valuation is 1.24 billion US dollars, and his shareholding ratio is 62.2%.
After the two companies merge, he should be the CEO and Wang Xin should be the younger brother.
The three parties talked for a whole morning, and the core issue was: who will be the boss?
“Boss Shen, I have no objection to the merger, but if Wang Xin can’t see the situation clearly, this matter can only be abandoned.”
Zhang Tao was standing outside the door. The cold wind helped to calm his anger and he spoke in a gentle tone.
The implication is that unless Wang Xin bows to him, there is no point in talking about the merger.
Shen Nanpeng stared at Zhang Tao for a few seconds and understood in his heart: Meituan and Dianping have not been forced into a desperate situation by Kuaipao and Lashou. No matter how much he talked at this time, it would probably be of no avail.
“Okay, I get it.” Shen Nanpeng took a deep breath and said helplessly.
Although Meituan and Dianping’s second merger attempt entered the negotiation stage, they still failed to reach a consensus.
The two sides parted unhappily!
Wang Xin and Wang Huiwen, who stayed in the box, looked at each other and instantly understood each other's thoughts: first use the money to invest in the market and increase the monthly transaction volume. By then, whether it is financing or merging with Dianping, they will be able to gain more advantages.
Zhang Tao refused to let Wang Xin be the CEO because he thought Meituan had a low market share. But in Wang Xin's eyes, Dianping was far inferior to Meituan. If Kuaipao and Lashou hadn't come out to disrupt the situation, would Dianping have been qualified to take the top spot in the industry?
"Old Wang, in terms of product strategy, Meituan needs to learn from Kuaipao. In addition to food, leisure and entertainment, movie tickets, and hotel and travel categories, it must continue to expand its business boundaries, delve into local life services, and create a 'T-shaped' strategy for Meituan."
Wang Xin shook his wine glass casually, looked at his old friend and said.
"Brother Xin, the bigger the business, the higher the staff and marketing costs. I'm afraid the follow-up investment from Sequoia Capital won't be enough to keep us going until Q2 next year."
Wang Huiwen frowned and expressed his inner concerns.
"There is always a way out. Ali and Sequoia Capital have invested 130 million US dollars. I don't believe that Ma Liyun and Shen Nanpeng are willing to waste their money."
Wang Xin tilted his mouth and said with a smile.
The relationship between investors and entrepreneurs is both complementary and full of game-playing.
After several rounds of financing, he lost part of his equity, but Ali and Sequoia Capital became increasingly closely tied to Meituan.
The initial sunk costs are as high as hundreds of millions of US dollars. As long as Meituan persists, Ali and Sequoia Capital will have to bite the bullet and invest money.
Capital has kidnapped entrepreneurs, but entrepreneurs are also driving capital forward.
For example, in the subsidy war between Kuaidi and Didi Dache, Li Yanhong finally chose to pay out of his own pocket because he could not find a suitable investor.
"But Ali did not participate in Meituan's last round of financing. I think Ma Liyun may have given up on us."
Wang Huiwen pushed his glasses and analyzed carefully.
"Old Wang, don't worry. Ever since Chen Yansen's 50 billion U.S. dollar fortune was exposed, and the three major e-commerce platforms achieved 30 billion in sales during Singles' Day, investors from Europe, America, and Australia are eyeing China. Given Meituan's market position, are you still worried that no one will invest?"
Wang Xin said indifferently.
"Brother Xin, I understand." Wang Huiwen smiled knowingly, raised his wine glass and clinked it with Wang Xin, with a hint of joy in his eyes.
Wang Xin narrowed his eyes and thought to himself: Although Senlian Capital and Qiandu.com are strong, Meituan is not weak either. It is still unknown who will win and who will lose.
He does not think that Kuaipao and Lashou.com can take over the entire national group buying market.
The subsidy war cannot last long. In the end, we will have to return to the essence of business, and the winner will be determined by service and quality.
After a while, Shen Nanpeng, who had seen Zhang Tao off, turned back.
Looking at Wang Xin, Shen Nanpeng didn't say much. After dealing with a few words, he left with his assistant.
"I heard that Kuaipao's Shanghai branch is nearby." Wang Xin suddenly asked. He knew that Pei Yi was stationed in Shanghai all year round.
Thinking of this, he really wanted to go to the other company and meet his opponent.
at the same time.
Yidong announced that it had completed a new round of financing of US$700 million yesterday. Investors included OTPP (Ontario Teachers' Pension Plan of Canada) and Kingdom Capital of Saudi Arabia. The post-investment valuation was US$10.5 billion.
In just two months, Liu Qiangdong received a total of 1.1 billion US dollars in financing, and the company's valuation soared from 6 billion US dollars to 10.5 billion US dollars.
Securities firms in Hong Kong and Nasdaq are becoming more enthusiastic about Dongfang.
However, Liu Qiangdong turned all these people away. Since Liu Qiangdong was not short of money for the time being, the listing plan was naturally shelved.
The Double Eleven promotion is over, and the Double Twelve promotion is about to begin.
After pondering for a moment, Liu Qiangdong took out his cell phone, found Chen Yansen's private number, and dialed it directly.
The other side.
Chen Yansen received a call from Liangzai Dong. After finding out the other party's intention, he readily agreed: "I will prepare a few bottles of good wine and wait for Mr. Liu to come over to drink."
If Liu Qiangdong wanted to "take the blame", there was no need for him to turn him away.
Orange Technology's withdrawal from Yidong caused Liu Qiangdong a big loss, but he also lost an important online sales channel.
Therefore, as soon as Handsome Dong opened his mouth, Chen Yansen also gave the other party a way out.
After all, the current biggest competitor of Pinbei and Yidong is Ali, so they should first reduce the market share of Yaomao Mall and Taobao C Store.
"See you on Monday." Liu Qiangdong hung up the phone with a smile.
Chen Yansen put down his phone and continued to devote himself to the research and development of CPU architecture.
After an unknown amount of time, the phone on the table suddenly rang.
Chen Yansen picked up the phone and saw that it was Cheng Weixing calling, so he pressed the answer button.
"Boss, Ali has entered the food delivery market." Cheng Weixing accidentally discovered that there was a new 'Taobao Food Delivery' channel in the ICON area on the homepage of Taobao APP, and he immediately reported it to his boss.
Chen Yansen took out another mobile phone from the drawer and opened the Taobao APP, but did not see the corresponding channel entrance. He immediately understood: it was probably not officially launched yet and was currently in grayscale testing, and Cheng Weixing's account was just pulled into the testing group.
"Ali hasn't even been released yet, but Ma couldn't help himself and gave it a homepage spot right away. He must be aiming for something big."
Chen Yansen said with a chuckle.
"I reminded Pei Yi." Cheng Weixing added.
"How is the expansion progress in South China and Northeast China?" Chen Yansen responded and then changed the subject.
"The average daily order volume in Northeast China is 503,000, the number of active drivers is 77,000, the order completion rate is 85.9%, and the average response time is 37 seconds; the average daily order volume in South China is 905,000, the number of active drivers is 132,000, the order completion rate is 89.4%, and the average response time is 36 seconds."
Cheng Weixing paused and said, "Including East China, North China and Central China, Kuaidi Taxi's daily order volume is 7.1 million, and Didi Taxi's is estimated to be just over 600,000."
Chen Yansen thought about it and realized that based on the Internet and smartphone penetration rate in 2012, the daily upper limit of online ride-hailing orders in the country would be approximately 9 million to 11 million.
In other words, the subsidy campaign that lasted for half a year has activated almost 70% to 80% of potential passengers. Even if the business tentacles are extended to small counties in the 18th tier, it will not bring much incremental growth.
Today, Kuaidi Dache’s daily platform turnover reaches 150 million yuan, and the commission rate has been changed from 10% to 15%. Its monthly revenue exceeds 670 million yuan, but due to high operating costs, its gross profit margin is less than 5%, and coupled with marketing expenses, its Q4 loss still remains at around 1 billion yuan.
If you want to make a profit, you are still a long way to go.
Although Didi Chuxing has been very low-key and non-competitive in the past month, there is no guarantee that Li Yanhong will start a price war again one day.
Chen Yansen and Cheng Weixing chatted for a few minutes and then ended the conversation.
Ali's move into the food delivery industry was within his expectations.
In fact, in Hangzhou at this moment, there are not only Kuaipao and Taobao Takeout, but also competing websites such as Aidingfan and Dianwoba.
After Kuaipao Food Delivery cancelled its subsidy campaign, online food ordering platforms in the entire East China region, with Hangzhou as the center, sprang up overnight like mushrooms after a rain.
Chen Yansen knew that it was easy to be the best in the industry, but it was impossible to achieve 100% monopoly.
Like Yunsu Express, Kuaipao only needs to become the strongest.
The day before December, the second round of negotiations between Meituan and Dianping broke down, Ali entered the food delivery industry, and WeChat was working overtime to develop the WeChat payment function.
It was not until 8:30 in the evening that Chen Yansen drove an Aston Martin Rapide along Xucheng Avenue and returned to his new home in the Delta Villa District.
This is a single-family villa with one underground floor and three above-ground floors, with an open-air garden of more than 200 square meters. The carved iron gate slowly opens.
Chen Yansen drove the car into the garage, then pushed open the wooden door of the living room. A six-meter-high entrance hall came into view, with a crystal chandelier hanging down and a walnut floor on the ground.
I put on slippers, sat down on the sofa, and then called up the system panel.
In the Humanitarian Torch column, the number at this time is 170179.
Enough to synthesize 1,701 strands of Shinto flames! With the growth of companies such as Yunsu Express, Orange Mobile Factory, and Kuaipao, the monthly labor cost expenditure alone is as high as 1.7 billion, and more than 20 billion a year.
"Synthesize, add some!"
With a thought, golden mist broke through the air and suddenly penetrated into the center of his eyebrows.
After a few breaths, the physical value became 64.48!
At the current rate, it would only take two months for the physical fitness to break through 100, thus activating the next talent.
After the strengthening was completed, Chen Yansen couldn't sleep at all. He just felt extremely energetic. After thinking for a while, he sent a text message to Ye Qiuping: "Make me a bowl of sugar water."
After seeing the text message, Ye Qiuping immediately understood Mr. Chen's little hint, and hurried into the room, found a lace maid outfit, and put it on obediently. She tied a black silk bow on her smooth neck and white thighs.
…
…
Hangzhou, Ali headquarters.
"Mr. Ma, the test results of Taobao Takeaway are good. The daily orders in Hangzhou have soared from 60 to 1,000, and the number of merchants has reached nearly 300..."
Tang Yongbo, the project manager of Taobao Takeaway, reported one by one.
In the huge office, besides Ma Liyun, there were also Lu Zhaoxi, Zhang Yong and others.
"Where is the data on the rider side?" Ma Liyun asked casually.
"The cumulative number of registrations is 420, and the online rate is 27%." Tang Yongbo responded immediately.
"The average number of orders fulfilled per rider in a single day is less than 10? As far as I know, the number of orders fulfilled by Kuaipao deliverymen is more than 50 per day, and the best ones even have as many as 100 orders per day."
Lu Zhaoxi interrupted and asked.
"The unit price, system and dispatching ability of Taobao riders are similar to those of Meituan riders, and they are basically outsourced. However, the transportation department of Kuaipao is mainly full-time, and the underlying logic is different."
Tang Yongbo turned his head and looked at Lu Zhaoxi and explained.
"Will it have a positive impact on Taobao's business?" Zhang Yong asked.
As the business manager of Yaomiao Mall and Taobao C store, he only cares about whether providing Taobao Takeaway with such a large traffic entrance will promote the e-commerce business.
High frequency brings low frequency, and traffic is acquired at low cost! If the effect is outstanding, the loss of money from takeout can be ignored.
"Mr. Zhang, from the data level, the number of times users open the APP has indeed increased, but there is no obvious increase in online shopping orders. Of course, it is also possible that the number of users and order scale is too small. We need to expand the scope of the test to collect more intuitive and effective feedback."
Tang Yongbo answered very cautiously.
Although Ali owns a 4% stake in Kuaipao, it still cannot stop Ma Liyun's determination to enter the food delivery market.
Even if it would offend Chen Yansen! Looking at Ali's investment history, it seems to be a hammer here and a stick there, but in fact, as long as you regard Ali Baba as an advertising company, you can easily see through Ma Liyun's mind.
E-commerce itself cannot generate much traffic, and Yaomiao Mall and Taobao cannot do without the support of third-party external traffic.
Since the birth of Ali Baba, it has never stopped buying traffic. Ma Liyun is a super KA customer of products such as Qiandu, NetEase, Sohu, Sina, and Toutiao. This is also the reason why Ali is preparing to invest in Weibo.
"Increase the user scale to 20%." After thinking for a while, Ma Liyun instructed Tang Yongbo.
Ali urgently needs to consolidate its user retention rate, and the takeout industry, which has high-frequency consumption characteristics, came into Ma Liyun's sight.
"Okay, Mr. Ma." Tang Yongbo nodded in response.
Although everyone present knew that if Ali entered the food delivery industry, he would clash head-on with Kuaipao.
But Ma Liyun and others had no choice. There are only 600 million Internet users in China, and Taobao, which has been established for more than ten years, has already reached its traffic ceiling.
The difficulty of attracting new customers increases exponentially.
This problem is actually a problem that bothers Huang Zheng.
Pinbei has products such as Toutiao, Lingxi Browser, and Lingxi Search to divert traffic to it, but Ali does not have a variety of traffic supply packages.
Therefore, Ma Liyun copied Pinbei's business model while setting his sights on Weibo.
(End of this chapter)
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