Chapter 357 Chen Yansen: Work for me, no need to feel inferior! The battle of shared bicycles begins, collect the five blessings!
After an unknown amount of time, a tall, handsome young man in a dark grey suit walked in.
Upon seeing this, Liang Changlin immediately stood up and went to greet him with his assistant.
Although it was their first meeting, he had seen photos of Chen Yansen on the Internet.
Chen Yansen stood there, looking at Liang Changlin jogging forward, a smile appeared on his face, and then he stretched out his right hand and said: "Mr. Liang, nice to meet you! Welcome to Xucheng."
"Mr. Chen, I've heard of you for a long time! After meeting you today, I finally understand why my friends in the industry say that Mr. Chen is the most handsome entrepreneur in the country."
Liang Changlin held Chen Yansen's hand tightly and flattered him with a smile.
"Let's go upstairs and talk slowly. I heard that Mr. Liang is from Luzhou, and a friend just gave him two cans of Baiyun Chunhao a while ago."
Chen Yansen pointed in the direction of the elevator and said casually.
"Then I'm in for a treat, thank you, Mr. Chen." Liang Changlin responded immediately.
"please!"
Chen Yansen raised his hand to signal, and the two of them took the elevator to the office on the top floor.
After Liang Changlin sat down, Chen Yansen took out a can of tea and slowly boiled water to make tea. The hot steam rose and spread throughout the room.
Liang Changlin seemed calm, but his heart was in turmoil.
Judging from his observation of Chen Yansen, the other party was not an arrogant person.
Otherwise, with Chen Yansen's wealth and status, he would not be qualified to drink the tea brewed by the other party himself.
But the fact that the other party was so calm at the age of only 20 made him understand one thing: it was no fluke that Chen Yansen could earn a fortune of 50 billion US dollars in just two years.
"Mr. Liang, I heard Pei Yi mention Dingdong Community. Excuse me, even if Kuaipao didn't intervene, Dingdong Community's business model would be unsustainable. It is impossible to make a profit by relying solely on community users around the site."
Chen Yansen held the teacup and took a sip.
"Mr. Chen's lesson is that I oversimplified the problem before. I thought I could replicate Nextdoor's success model in big cities like Shanghai, Beijing, Shenzhen, and Jinling, but I overlooked its fatal shortcomings such as vague positioning and lack of characteristics."
Liang Changlin smiled bitterly and behaved very frankly.
Even though he was rejected in person by a young man 20 years younger than him, he did not get angry, but just nodded silently.
Like Ma Wenteng, Ma Liyun and Li Yanhong, Lao Liang is also a master of moving. Dingdong Community is a combination of Kuaipao's forward warehouse and Nextdoor that he created.
Nextdoor is the largest neighborhood social app in the United States, covering more than 3,500 communities in 48 states. It just received a round of financing at the beginning of the year, with a post-investment valuation of over US$1.1 billion.
This is also the main reason why Liang Changlin was able to obtain 100 million angel investment.
But due to different national conditions, the community in the Beacon Country is completely different from that in China.
For example, the "Neighborhood Dialogue" function of Dingdong Community seems practical, but in fact it can be perfectly replaced by WeChat group chat.
Besides, who would want to chat with neighbors online except Mr. Wang next door?
Corresponding mature products can also be found in China for services such as housekeeping, babysitting, tutoring, and electrical appliance repair.
The property staff are also responsible for notifying important announcements in the community, including water and power outages, parking fee payments, etc.
As for letting residents exchange idle items and realize resource reuse, it is even more ridiculous. Who will identify the value of second-hand goods? How can Dingdong Community make a profit from it? "In fact, in my opinion, Dingdong Community still has certain commercial value in home cleaning, dry cleaning, meal delivery and other services, but the business scope is too narrow and the substitutability is too strong, so it is difficult to form a scale. You should know that this kind of software can only make a profit by taking advantage of the scale effect."
"The big fish eat the small fish, the winner takes all, and the Matthew effect is most obvious."
Chen Yansen analyzed with clear logic.
"Mr. Chen, I've been thinking recently that maybe copying Nextdoor's product model is not suitable for local conditions, but I think Dingdong Community's business concept is fine. If we change our thinking, it may become a unicorn company."
Liang Changlin said ambiguously.
“Enter the food delivery industry? Or imitate the forward warehouse model of Kuaipao and start with a single category to provide delivery services to users? For example, fresh fruits and vegetables, chicken, fish, meat and eggs?”
Chen Yansen leaned back on the sofa and pointed out the other person's little thoughts in one sentence.
Dingdong Community is a combination of Nextdoor and forward warehouse. Since the first way doesn’t work, the second way will naturally be chosen.
Liang Changlin's heart trembled. He didn't expect that Chen Yansen could guess his thoughts directly.
However, his goal was smaller than Chen Yansen expected.
Liang Changlin wants to build a fresh food e-commerce platform, using the forward warehouse model to launch same-day delivery service.
"Mr. Chen, what do you think of this business model?" Liang Changlin asked tentatively. He wanted to hear Chen Yansen's opinion, which was also one of the important purposes of this trip.
"Guess why I spent a lot of money to build thousands of forward warehouses across the country?"
Chen Yansen put down the teacup and asked with a smile.
Just doing digital, home and some food categories cannot satisfy Mr. Chen's appetite.
Liang Changlin was silent. He understood that whether it was fresh fruits and vegetables, seafood, meat, poultry, milk or snacks, they were probably all within the business scope of others.
Not doing it now does not mean not doing it in the future.
If he hadn't come to visit and instead had just been working on his job, he would probably have ended up with a bloody nose.
Clashing with O2O giants like Kuaipao, Dingdong Community has no chance of survival.
You know, even Meituan, Lashou and Dianping are no match for Kuaipao.
For a moment, Liang Changlin felt at a loss.
Currently, there are two companies under his name, one is YaYa.com and the other is Dingdong Community.
As the three giants, Ali, Pinbei and Yidong, continue to expand their business boundaries and increase the scope of product operations, Yaya.com's market share is gradually being eroded.
In addition, Suning invested 80 million US dollars to acquire Redbaby, also entering the competition for the maternal and infant market.
The survival environment of vertical e-commerce platforms is becoming increasingly difficult! Dingdong Community’s business model was repeatedly denied by Chen Yansen.
Liang Changlin looked confused and remained silent. After a while, he raised his head and looked at Chen Yansen and said, "Mr. Chen, how about you show me a way forward?"
I'm not your real father!
Chen Yansen secretly complained, but he did not refuse openly. Instead, he pretended to think about it and then said, "The more people you can provide services to, the more users you can get, and then make more profits. Social networking, mobile games and life services all have good market prospects."
Social networking, mobile games and life services? Liang Changlin thought about it seriously, his brows furrowed deeper and deeper. The industry Chen Yansen mentioned was full of big and small fish. He, a small fish, rushed in and was nothing more than a bait.
“Although there are few competitors in the niche category, you never know when you will be targeted by someone.”
Chen Yansen added leisurely, then picked up the teapot, refilled it with hot tea, and took a sip carefully.
"Thank you, Mr. Chen, for clearing up my doubts. I brought you some local specialties from Shanghai. Consider it a meeting gift, a token of my appreciation. Please accept it."
Liang Changlin waved his hand, and the assistant immediately picked up two exquisite gift boxes and gently placed them on the table.
"Mr. Liang, you're welcome."
Chen Yansen nodded slightly in a calm tone and accepted it generously.
"So according to Mr. Chen, Dingdong Community has no future?" Liang Changlin continued to ask without giving up.
"If Mr. Liang doesn't believe me, just do it according to your idea. Then you can see whether Taobao Waimai, Meituan Waimai and Qiandu Waimai will increase their operating categories."
Chen Yansen said indifferently.
In fact, Dingdong Maicai had its moments of glory in the future, but it soon declined under the suppression of Internet giants.
Dingdong Maicai has few resources and a single business model, and is extremely dependent on users' high-frequency consumption habits and order density. Once user stickiness decreases, the fragility of the fulfillment system will be exposed.
To put it bluntly, the profit margin is low, the losses are high, and we cannot afford to support our employees.
For Meituan, Taobao, and Qiandu Waimai, fresh fruit and produce is only a part of their business, and the sales revenue does not account for a high proportion. They only need to adopt the tactics that Liu Qiangdong used to fight Dangdang, losing 80 of their own and killing 1,000 enemies, and then they can defeat Dingdong.
Others can choose not to make money, but can you? "Thank you, Mr. Chen, I understand." Liang Changlin's head was buzzing. When Chen Yansen reminded him, he suddenly realized that the businesses he had taken a fancy to were actually the dishes in the big boss's pot.
"You don't understand." Chen Yansen said suddenly.
Liang Changlin was stunned, not understanding what was going on. He asked with a puzzled look on his face, "I'm sorry, Mr. Chen, I'm not quite sure what you mean."
“Rather than being defeated in the future, it is better to choose a big company to join as early as possible. With no shortage of funds and resources, it is easier to succeed in starting a business.”
Chen Yansen said it clearly.
Liang Changlin was a smart man. He immediately understood and realized that Chen Yansen wanted to recruit him to join Senlian Capital.
Thinking of this, a look of hesitation appeared on his face.
He has been starting his own business since retiring from the military.
"Mr. Chen, I have never worked in my life." Liang Changlin declined.
“How do you know if you don’t try? Working is no worse than starting a business,” said Chen Yansen.
Liang Changlin shook his head, still thinking about his own Dingdong community. Since he couldn't sell vegetables, he might as well do door-to-door car washing, door-to-door manicure, and door-to-door cleaning. He didn't believe that he couldn't find the right direction.
"Thank you for your favor, Mr. Chen. I would like to consider joining Senlian Capital first." Liang Changlin did not dare to refuse openly, for fear of offending Chen Yansen.
Chen Yansen smiled slightly and looked at his watch.
Seeing this, Liang Changlin's face darkened, and he thought: You are too realistic. If you don't work for me, you will kick me out the next second! "Mr. Chen, I'm sorry to bother you." Liang Changlin sighed, stood up tactfully, and prepared to leave.
"Don't worry, I've booked a private room at a restaurant downtown."
Chen Yansen waved his hand, motioning Liang Changlin to sit down first.
Liang Changlin stared into Chen Yansen's eyes and saw that the other party's expression did not seem fake. After pondering for a few seconds, he sat down again.
Next, the two skipped the topics of "Dingdong Community" and joining Senlian Capital, and chatted about the development status of e-commerce, O2O and other industries in 2012.
Liang Changlin became more and more frightened. Chen Yansen was extremely accurate in predicting industry trends and was also very familiar with popular overseas software.
Little do people know that this has nothing to do with prediction.
Chen Yansen stands at a higher position than him and has more information than him, so he can naturally see farther than him.
It was not until half past eleven that the two left the office. The purple clay teapot on the table was empty and full, full and empty again.
On the way to the restaurant, Chen Yansen mentioned Pei Yi, Xiao Jun and others intentionally or unintentionally. In terms of business achievements, Liang Changlin is far inferior to these two people.
What I mean is, if you want to work for me, there's no need to feel inferior.
There are many people who are better than you. If you miss this opportunity, it will not be as easy to join Senlian Capital next time.
Finally, Liang Changlin nodded heavily and said, "Mr. Chen, give me two days to think about it, and I will give you an answer tomorrow."
"Sure." Chen Yansen responded.
Two hours later, the drinking party ended.
Liang Changlin stayed in the hotel to rest. After Chen Yansen's persuasion, he had some ideas in his mind.
Of course, the failure of the Dingdong Community project dealt him a heavy blow. Firstly, it was difficult to explain to investors, and secondly, he withdrew a sum of funds from Yaya.com, resulting in the risk of a break in the capital chain of both products.
His situation at this time was even more miserable than Chen Yansen had imagined.
Before leaving for Xucheng, he thought that if he really couldn't continue, he would sell Yaya.com to Xueersi, raise some money, and try again.
While Liang Changlin was hesitating, the R&D department of Orange Pay was working overtime to develop the "Collect Five Blessings and Share 100 Million Cash" campaign.
As the Spring Festival is approaching with only more than a month left, Chen Yansen will certainly not miss the excellent opportunity to promote the red envelope function.
If the advertising placement had not been cancelled in this year's Spring Festival Gala, Chen Yansen would have definitely spent another 100 million to buy the naming rights for New Year's Eve.
Chen Yansen did not go to the company in the afternoon. After driving out of the sky garden, he rushed straight towards the villa.
The other side.
Didi Bike and Ofo Bike launched a fierce head-on confrontation in Yanjing, engaging in a subsidy war. Users can ride for free for half an hour every day, and after completing an order, they will also receive a 1 yuan discount coupon.
Cheng Wei had experienced the price war in online ride-hailing, but he was not afraid at all. He immediately increased the intensity of the campaign and issued five cycling coupons to users every day, far exceeding the normal usage needs of users.
As a result, no one uses the shared yellow bikes!
Chang Wei had no choice but to follow suit.
As OFO has no competitors in East China, its daily revenue has exceeded 300,000 yuan! (End of this chapter)
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