Chapter 407 Pre-sale orders of 1.673 million! Launch the Douyin plan! Brother Xiao, your father is here!
More than a dozen apps including Pinbei, Kuapao, Kuaidi Taxi, Toutiao, Lingxi Browser, Amap, Xiaohongshu, etc. are all free of charge, with a monthly fee of 19 yuan. Traffic outside the package is charged 1 yuan for every 500MB.
The first Internet phone card attracted the attention of tens of millions of users when it debuted.
The package was then forwarded to Weibo, and as expected, it was among the top ten hot searches in just one hour.
The world has suffered from data traffic charges for a long time!
Many people have the habit of turning off their mobile network before going to bed, for fear that they will wake up the next day and find that they owe the operator a house.
When I use my mobile phone to surf the Internet, I try to avoid watching videos as much as possible.
Who dares to watch videos using mobile data?
That means you have money but nowhere to spend it!
Although telecom operators will limit traffic and reduce network speed to 2G if monthly traffic exceeds 40GB, in 2013, most users' monthly traffic bills were only 1GB, and they simply could not imagine how 40GB would be used up.
Pre-sale price is 9.9 yuan!
Mainly covers card making fee and postage.
Officially shipped on April 12!
We will adopt an instant delivery method that combines takeout and forward warehouse!
Within 12 hours of going online, pre-sale orders reached 137,000!
Chen Yansen originally wanted to test the market reaction first, but he didn't expect that users' hunger for traffic was far beyond his imagination, so he simply lifted all pre-sale channels and inventory restrictions on April 3.
He wanted to see how many orders he could sell before shipping!
Hangzhou Headquarters.
Inside the Taohua Island office, Ma Liyun's face was solemn, with a hint of embarrassment in his eyes.
It’s not that we have to focus on Chen Yansen copying, but the Internet targeted traffic card is extremely important to the development of Ali.
"I had no choice but to do this!"
Ma Liyun found an excuse for himself to feel at ease.
There are too many main pictures in e-commerce apps, and users dare not click on Taobao at all without connecting to WIFI.
How can the few hundred MB of traffic in the package be enough to sustain the consumption of loading pictures?
If Ali can cooperate with operators, users of Yaomao and Taobao will be able to browse products anytime and anywhere. Not only will the shopping time be greatly increased, but the platform transaction volume will also increase accordingly.
copy!
Must copy hard!
"Who is suitable to be responsible for this business?" Ma Liyun asked.
Lu Zhaoxi had just taken over the position of CEO of Alibaba. He thought for a moment and said, "I suggest that we give it to Zhang Yu. She has worked in the group for many years, is familiar with Ali's business system, and has rich experience in operations."
"I agree with Mr. Lu's opinion." Zhang Yong looked at Jiang Fan and wanted to promote him, but compared with Zhang Yu, Jiang Fan's qualifications were still too shallow.
"Okay, let her come." Ma Liyun made the decision immediately.
He is very anxious!
Ma, who is nearly 50 years old, just wants to go public as soon as possible, enter the social software field as soon as possible, and increase the valuation of Ali as soon as possible.
Reaching the age of 50 is a big hurdle for ordinary people, and the same goes for Ma Liyun.
It's impossible that you are buried up to your waist in the earth and your life hasn't reached its peak yet, right?
He is different from Ma Wenteng, Li Yanhong and Chen Yansen. The other three are in their prime or young adulthood, while he is even planning his retirement.
Now, he handed Alibaba over to Lu Zhaoxi, and entrusted Yaomao and Taobao to Zhang Yong, only giving advice on strategic direction.
The other side.
Ma Wenteng frowned. If he wasn’t afraid that China Mobile would punish him, he would have cursed them online anyway.
A few days ago, China Mobile criticized WeChat for occupying network resources and proposed the idea of charging WeChat.
Take your sister!
The spirit of the Internet is free!
If WeChat charges a fee, only a fool would use it?
Isn't this just playing with the penguin to death?
Fortunately, he is no pushover in Shenzhen and has an amazing network of contacts. Through his relationship with Dongyue Telecom, he was able to fend off the criticism from China Mobile.
"Fuck you! Orange Pay also has a chat function, but you're targeting Penguin. Am I easy to bully?"
Ma Wenteng cursed in a low voice.
Liu Zhiping sat aside, listening to his boss's curse, and then persuaded him: "Pony, charging for social software is a pure retrograde behavior, and the higher-ups will not agree to it."
“I know, but the higher-ups didn’t stop us, which means someone wants to take advantage of Penguin.” Ma Wenteng narrowed his eyes and spoke in an unhappy tone.
He is not afraid of being hit by a heavy fist, but he has to be fair and just, right?
Chen Yansen's speech at the 'IT Leadership Summit' was much more arrogant than his own, and the three major operators seemed to be blind.
"Penguin is too strong in the social field, whether it is PC or wireless, which is why it was suppressed."
Liu Zhiping changed his way of expression.
"Penguin also wants to make Internet directional traffic cards!" Ma Wenteng said firmly.
"What about the short video?" Liu Zhiping asked cautiously.
“Of course we can’t let him go.” Ma Wenteng replied confidently.
Liu Zhiping opened his mouth, wanting to say something but stopping himself, thinking to himself: Aren’t you afraid that Chen Yansen will get angry?
"Mr. Chen and I are close friends. It's better for me to copy than to let outsiders do it." Ma Wenteng seemed to see what Liu Zhiping was thinking and waved his hand.
Liu Zhiping smiled bitterly, but he had to admit that there was something wrong with what Pony said.
Just as Ma Wenteng expected, in a three-bedroom apartment in Huaqing Jiayuan, Wudaokou, Yanjing, Chen Yixiao had just completed the launch of the Kuaishou AFOS version of GIF, and was now concentrating on watching Mimo short videos with several core members of the team.
Although Mao Chaorong has made corrections, borderline videos are common content in North America and can make some people hard.
Chen Yixiao squeezed her legs together and critically studied Mimo's product logic.
"Brother Xiao, this thing has been online for four months and has attracted 40 million users, with 15 million daily active users?" Yang Yuanxi asked in disbelief.
"Short videos bring a much greater visual impact to users than GIFs. We have been doing this for two years, but the number of users is less than 1 million. I have been wondering recently whether we have taken the wrong approach."
Chen Yixiao touched his chin and shared his views.
Two years ago, after he resigned from Renren, he used the Northeastern people's eloquence to successfully persuade Yang Yuanxi, who was also a customer service development engineer, and his college roommate to embark on the road of entrepreneurship together.
But two years later, they are still living in this three-bedroom house. GIF Kuaishou can make money, but not much.
It’s better than working, but not much better.
"Brother Xiao, do you mean that we should copy this foreign software?" Yang Yuanxi asked.
In the eyes of the vast majority of Chinese people, Mimo is an authentic overseas application software.
"This is called reference! There's no question of plagiarism or not. Besides, Mimo is not a foreign APP, its parent company is Senlian Capital." Chen Yixiao rolled his eyes and said.
"Senlian Capital?"
The others looked at each other in shock.
"We can't compete with Senlian Capital, right?" Yang Yuanxi shrank his head, feeling that as soon as the other party made a move, these little guys would be dead.
"What's there to be afraid of? The market is huge. They eat meat and we drink soup. We can also make a lot of money. My requirements are not high. I will be satisfied if I can make 10 million a year."
Chen Yixiao said with longing.
He paused, then asked, "Do you want to do it?"
"Damn! Those who are barefoot are not afraid of those who wear shoes. What if it works?" Yang Yuanxi said with a grin without thinking much.
"Knock knock knock!" There was a knock on the door.
"Brother Xiao, we just had lunch and you ordered afternoon tea?" Yang Yuanxi thought it was the delivery man.
"I didn't order it!" Chen Yixiao said in a daze.
“I didn’t order it either!”
"Don't look at me, this month's salary hasn't been paid yet!"
The rest of them shook their heads.
Chen Yixiao touched his nose and cursed angrily: "Why are you in such a hurry? Wait until the advertising fee arrives."
This was the current situation of Kuaishou in 2013. They often went hungry and could not even afford to rent an office, so seven people squeezed into Chen Yixiao's private house.
“Knock, knock, knock—!”
“Here it comes!”
Yang Yuanxi shouted, ran out of the living room quickly, and opened the light yellow solid wood door.
I saw a middle-aged man in his thirties standing outside the door. He was wearing a suit and shiny leather shoes. He looked quite wealthy.
He is nearly 1.80 meters tall, of medium build, with plump cheeks.
"Excuse me, is this the headquarters of GIF Kuaishou?" the middle-aged man asked first.
Yang Yuanxi laughed dryly and admitted it shamelessly, then asked back, "Who are you?"
"Investors, I'm here to give you money." The middle-aged man said with a smile, his accent was a bit strange, like the pronunciation of Hong Kong and Macau.
Oh, investors.
Hold!
The money daddy!
Yang Yuanxi's expression changed suddenly. He led the middle-aged man into the house and shouted loudly, "Brother Xiao, our dad is here."
The middle-aged man burst out laughing. He looked around and immediately understood why the other party was so attentive.
"My dad?" Chen Yixiao was full of doubts and walked out of the bedroom and office.
…
…
A day later, in Zhuxianzhuang Science and Technology Park, in a spacious and bright conference room.
"Since the data card is about to be launched, the domestic version of Mimo short video should also be put on the agenda."
Chen Yansen instructed Liang Bo.
Ma Wenteng is a shameless guy. Maybe he has already approved the project and is working overtime to develop a short video app.
Anyway, Douyin will be launched into the market sooner or later, so it doesn't matter if it is launched a year or two earlier. By supporting one more project, he can also earn an extra income.
"Okay, boss. We have experience in R&D of Mimo and we can probably get it done in a month." Liang Bo said confidently.
Douyin only needs to apply Mimo's underlying framework, and the recommendation engine technology can also be shared.
"Mr. Ye, remember to communicate with Zhao Maolin and put Douyin into the free flow range." Chen Yansen turned to look at Ye Qiuping and whispered.
"OK, no problem." Ye Qiuping nodded slightly.
"Maybe the revenue from the Star Card is not much, but it is crucial to the development of the entire group. At least before the 4G licenses are issued and the 3G network speeds up and the fees are reduced, it can allow Senlian Capital to maintain a two-year leading edge in the mobile era." Chen Yansen reminded.
"Boss, I understand." Ye Qiuping nodded in response.
"The meeting is adjourned." Chen Yansen stood up and said something.
After saying that, he took the lead and walked out.
As soon as I walked to the elevator, I ran into Zhang Yinjia, who confirmed with concern: "Boss, 7 o'clock in the evening, Yunxi Box in the Sky Garden, don't forget it."
Chen Yansen rolled his eyes at Lao Zhang and hummed.
Zhang Yinjia smiled awkwardly and retreated tactically, preparing to ask the marketing department to check the process again.
The '10 billion trial money' event is only one step away from a perfect conclusion, so of course he is being extremely careful.
Whether it can be searched for tomorrow and become popular depends on tonight.
Chen Yansen returned to the office, threw the documents on the table, poured himself a cup of herbal tea, and then leaned against the sofa.
I was thinking about the preparation progress of the data center.
Xu Zhenhui took a gamble and took the risk of approving land and taking out loans for Orange Technology. The address was chosen to be in the northeast corner of Xuyuan, covering an area of 60,000 square meters.
It was not until this moment that Xu Zhenhui suddenly realized that Chen Yansen asked him for a 1 billion interest-free loan not to take advantage of the opportunity to rip him off, but because the construction of Orange Technology's data center did require high investment costs.
Servers, network equipment, storage equipment, power supply systems and air conditioning systems, which one doesn’t cost money?
The maintenance costs after completion are also frighteningly high.
Another data center was built on the border of Luzhou, right next to Mi Lake. By then, we will adapt to local conditions and directly use lake water for cooling. Deep lake water will flow through the data center through completely closed pipes to help cool the servers, thereby saving operating costs.
However, there is still a need for optimization in server architecture, resource scheduling, storage system and database design. Applying existing technical solutions will result in high costs and low resource utilization.
To this end, Chen Yansen began to use his talent of [Planck Clock] to promote the research and development process of the server operating system.
The people below are capable, but Mr. Chen thinks they are too slow.
At the same time, after the Senlian Star Card was launched on channels such as Pinbei, Orange Mall, and Kuapao, its exposure reached 80 million per day, and the number of pre-sale orders soared wildly. In just thirty hours, 1.673 million phone cards were sold.
When Kang Yiping and Zhao Maolin found out, they were completely stunned.
They had imagined what would happen after the Senlian Star Card was launched, but they did not expect that in less than two days, sales would be close to the 2 million mark.
"The bet was right!" Zhao Maolin was very excited.
Kang Yiping looked at Zhao Maolin who looked excited, and couldn't help but sigh: Xiao Zhao is really a lucky man.
But then he thought, this guy relies entirely on powerful people.
Relying on the resources of Senlian Capital, we have reached Luzhou step by step, and there may be a possibility of further progress in the future.
The position under my butt might have to be left to Zhao Maolin.
Dragon Scale Horse, you are so lucky, I have to admit it.
Kang Yiping smiled and thought silently.
…
…
In the evening, the afterglow faded away and a dark red cloud disappeared into the horizon.
A black and white Rolls-Royce slowly drove into the Science and Technology Park and sped towards the urban area of Xucheng.
The marketing staff of Orange Pay had already arrived at the sky garden and set up the camera positions.
"You guys, do you still want to take photos and videos?" The girl was wearing a black OL outfit, which made her look more mature. She stared at the camera with a bad look on her face.
In order to buy this meal, she kept asking her parents for money. At first, she asked for one hundred thousand or two hundred thousand. Later, she found that the first place winner had asked for ten million, so she changed the number to five million or ten million.
"Ms. Xu, it will only take us ten minutes to shoot, and the footage will be used for publicity. Please rest assured that we will leave as soon as the time is up."
The marketing staff assured with a smile.
Anyone who can come up with more than 90 million in liquid funds must be someone extraordinary, and he is also afraid of offending the company's big customers.
"Oh, that's acceptable." The girl breathed a sigh of relief.
She returned to the box and sat down, took out an X1, went to the headlines of Toutiao, and read Chen Yansen's updates.
But she had no idea that these accounts were all managed by Ye Qiuping, and the photos and texts were also posted by Ye Qiuping, and had nothing to do with Chen Yansen.
At this time, Chen Yansen had already gone downstairs, and Xiao Li lagged behind half a step, following closely behind his boss.
With a "ding" sound, the elevator door opened.
Chen Yansen walked towards the private room.
The girl heard the noise outside the door and hurried out.
(End of this chapter)
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