Chapter 48 Sales exceeded 500,000 (Please read it later)
The voting ended at 6pm the next day.
A total of 137,000 users participated, and the prize pool has been increased to 460,000. The product name with the highest number of votes was "Fox Tao", which received 85,000 votes.
In other words, the final 460,000 yuan prize was shared by 85,000 people, with prizes ranging from 2.8 yuan to 888 yuan.
Although 99% of the users only won 2.8 yuan, the remaining 1% still numbered hundreds of people, many of whom received 88 yuan in prize money, and some even won a cash prize of 888 yuan.
In just three hours, "Fox Tao Voting and Prize Draw" became a hot search. In the comment section, many lucky winners posted screenshots of their 888 yuan withdrawals, and there were countless photos of 88 yuan withdrawals.
FoxTao has become completely famous among college students.
Coupled with Chen Yansen's status as a freshman, the combination of the two made him and FoxTao the focus of media attention. For a time, Chen Yansen and FoxTao became more and more famous and became a model of successful entrepreneurship among college students.
However, at this time, in Entrepreneurship Park 206, everyone was feeling a little depressed.
After the voting ended, although FoxTao became a hot topic, it did not convert many users. The growth rate of real-time registered users has dropped from 2,500 per hour at its peak to 50 per hour.
Chen Yansen glanced at the data and didn't care.
He knew clearly that FoxTao was essentially an intermediary platform for buying and selling traffic, and it was unable to obtain a large amount of natural traffic on its own.
Being able to successfully acquire the first batch of seed users at an extremely low cost and achieve a perfect cold start of the product had already far exceeded his expectations.
In order to increase the first-order transaction rate of the winning users, Chen Yansen specially asked Zhuang Rui and Song Yuncheng to plan a new user activity area on the second-level page of the website. The products selected were mainly fast-moving consumer goods below 20 yuan, and the rebate amount was maintained at more than 2.2 yuan.
In this way, users who win 2.8 yuan only need to place an order to complete their first withdrawal and experience the core links of FoxTao.
"Zhuang Rui, have you finished writing the product requirements document for Kan Yi Dao? Send it to me as soon as possible."
Chen Yansen sat at his seat and selected products for a while. Feeling a little tired, he slowly stood up, stretched, and asked Zhuang Rui.
"Brother Sen, I'll give it to you before I get off work. I still need to finalize the details." Zhuang Rui raised his head and replied after hearing this.
"Okay, let's wait for Wenbo and Pengfei to come back and work on it together. We'll try to launch it in October."
Chen Yansen nodded and added.
Although the bargaining model is annoying, it is definitely a powerful tool for attracting new customers. He is short of funds, and even though the customer acquisition cost was low in 2010, he cannot afford to burn money unless he can get angel investment.
However, FoxTao currently has less than 140,000 registered users and less than 10,000 daily active users. Its profit model is no different from that of competing websites, making it difficult to attract the attention of investors.
Only when you rank among the top three in the industry will capital come to you and offer money.
The other side.
In a junior male dormitory at Lucheng College, Zhang Wei was browsing the activity page of FoxTao.
"This pair of denim shorts costs 39.9 yuan, and I can get another 4 yuan back, so the total price is only 35.9 yuan, right?"
Zhang Wei muttered to himself, carefully read the product details and reviews, and felt that there was no problem, so he took out the U-Shield and paid.
Other products on the webpage also attracted him. He could get a 1 yuan rebate for a 9.9 yuan T-shirt, a 30 yuan rebate for an MP4 worth 299 yuan, and a 40 yuan rebate for a pair of sneakers worth 399 yuan. This novel online shopping discount method seemed to have opened up a whole new world for him.
At that time, the common way for many online shoppers to get discounts was to directly find the online store owner and bargain.
This method is time-consuming and labor-intensive, and is not suitable for everyone. Most people will accept the pricing on the web page by default.
The emergence of FoxTao has strongly impacted their previous concepts.
Looking at the rising order volume in the background, Chen Yansen was too lazy to take a break. He used the activity template developed in advance to add eight special activity pages to the homepage at once, distinguishing them by category, such as: Happy Snack Shopping, Beauty Welfare Club, New Sports Trends, etc.
The price range of the products he selected was close to the average order value, and he specifically picked high-quality products with a high commission ratio, which greatly increased the enthusiasm of retained users to place orders.
At the end of the day, the conversion rate of a single activity page exceeded 30%.
In other words, out of 10 users who clicked on the event page, 3 of them placed an order, which is an amazing conversion rate.
On October 2, FoxTao received 2,745 orders, with total sales of 89,212.5 yuan and a profit of 13,292.6 yuan. On October 3, FoxTao received 6,123 orders, with total sales of 194,099.1 yuan and a profit of 28,144.3 yuan. On October 4, FoxTao received 4,169 orders, with total sales of 151,706.3 yuan and a profit of 23,673.2 yuan.
In just three days, FoxTao's total sales exceeded 500,000 yuan! "Brother Sen, the data is out. There are currently 12,471 winning orders of 2.8 yuan, with a gross profit margin of 1.3%. We have made 5,300 yuan."
Hu Yun chuckled and reported the data to Chen Yansen.
"It's similar to what Zhuang Rui expected. The final cost of this voting campaign is estimated to be less than 40,000, but the effect is worth 400,000."
Chen Yansen smiled and then told Zhuang Rui: "We have taken a steady step in the first step. Next, think more about the retention issue. Improving the user's first order rate and order frequency is your most important task next."
"Okay, Brother Sen, I'll think about it these few days and come back to you with a plan after the holidays."
Zhuang Rui took a deep breath and replied seriously.
Chen Yansen said "hmm" and turned to look at Wang Zihao who was still busy with his work. He wanted to ask him to go out and relax, but he held back the words.
I walked out of the Entrepreneurship Park alone and strolled along Liuxi River.
The sky was gloomy, a golden glow gradually disappeared into the horizon, and the breeze was cool, making the willow branches rustle.
After working non-stop for a month, even though he was full of energy, he felt a little tired.
After all, Chen Yansen still didn't dare to hand over the project entirely to this group of 18 or 19-year-old young people.
The experience of his previous life taught him that in business and the workplace, the only person he could truly trust was himself.
As for other people, you never know when they will stab you in the back and leave you dead without knowing how.
Chen Yansen came to the river, without any disgust, he sat down and stared at the river bank.
FoxTao is essentially a shopping guide e-commerce platform, and its future is destined to have only three outcomes: one is to be acquired; the second is to be listed on the main board; the third is to make a quick buck by taking advantage of the rise of e-commerce, and then slowly decline.
Chen Yansen did not plan to expand FoxTao. He mainly used it as a springboard to first accumulate connections and resources in the circle, and then bring funds and a team to open up a more promising path.
As for which path to choose?
He hasn't thought about it yet.
"Squad Leader Chen, are you daydreaming alone?"
While he was daydreaming, a playful and cheerful voice came from behind him.
Chen Yansen turned his head and smiled slightly. It turned out to be Xu Xingxing, whom he hadn't seen for many days.
She was holding a half-pack of beer and a bag of snacks, wearing a baseball cap, a white suspender top, with large areas of white skin on her shoulders and neck exposed, and a pair of green sports shorts.
In the entire Xucheng Academy, her outfit is quite trendy and bold. Most girls would just walk around in pajamas.
"Didn't you go home?" Chen Yansen asked casually.
"Didn't you reply either?" Xu Xingxing sat down next to him and handed him a bottle of beer.
Xu Xingxing was deeply impressed by Chen Yansen. The two had sung a song "Bad Girl" together in a KTV before. She thought that after returning home, Chen Yansen would add her on QQ and then follow the routine of boys pursuing girls, asking her out for dinner, shopping, and confessing his love to her, but none of this happened.
The other party seemed to have forgotten her existence. If she hadn't contacted him actively, their only interaction might have been that trip to the KTV a month ago.
Later she heard that Chen Yansen was busy starting a business, and his project had received the attention and support of the principal and was reported and promoted by the media. Compared with other boys, Chen Yansen seemed to be on a different level from them.
While others were still staying up late playing games, his startup project already had hundreds of thousands of users.
In addition, Chen Yansen is tall and handsome, so there are many girls who like him, but few of them really dare to say that they want to pursue him.
Most girls know this and understand that even if they confess their love to a guy like Chen Yansen who is handsome and capable of making money, they may not get the response they want.
"Our dormitory secretary Su has been thinking about you all the time. Don't you have any idea?"
Xu Xingxing took a sip of beer and asked tentatively.
"I don't like girls who are too well-behaved. They're too boring." Chen Yansen clinked his glasses with hers and said with a chuckle.
"What about a bad girl like me?"
Xu Xingxing straightened his chest and asked boldly.
"Oh, then how bad are you? How many boyfriends have you had?" Chen Yansen asked with a wicked smile.
"Do you want to know the exact number, or do you want to know about my past?"
Xu Xingxing held her chin and looked straight at Chen Yansen.
This is what Chen Yansen said to her last time, and this time, she returned it to Chen Yansen exactly as it was.
"So, did you bring your ID card this time?" Chen Yansen avoided the question and asked after moving closer.
"What ID do you need? Just go to the dormitory. I'm alone here anyway. Do you dare to come?"
Xu Xingxing narrowed her eyes and looked at him with a smile.
Girls dormitory?
He has never unlocked this scene before, so he couldn't help but feel excited!
Suddenly, the phone vibrated.
Chen Yansen took out his phone and saw that it was a text message from Meng Jie. It turned out that Meng Jie came back early to surprise him.
"Next time, my girlfriend is back and I have to pick her up."
Chen Yansen stood up and prepared to leave.
next time?
Go pick up your girlfriend now? Xu Xingxing was slightly stunned, thinking to himself: Chen Yansen, you are really a scumbag.
Brothers, this week's three rounds of recommendations all depend on you~ Please vote more, thank you~
(End of this chapter)
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