Chapter 484: Freight Insurance is now available! The first Nobel Prize in Chemistry won by a Chinese!
After they left the hotel, Li Zijie couldn't help but ask, "Brother Xu, I think if you lower the commission rate to 10%, they might agree. Why don't you continue the discussion?"
"If I lower it to 10%, he still dares to ask for 8%. If you have time, look up more industry information on the intranet. Mid-range hotels like Dream Hotels are neither chains nor star-rated.
According to Ctrip's style, unless Liang Zhangjian is Wang Haifeng's cousin, Star Dream's deduction rate will definitely not be less than 15%.
Don't worry, Wang Haifeng will come find us again."
Xu Xianguo analyzed in an orderly manner.
Before leaving, he left a business card for Wang Haifeng.
"Okay, the next one is the Nest Hotel, which is smaller and has only 40 rooms." Li Zijie replied.
"You will be the one to communicate with the next company." Xu Xianguo instructed.
"Okay." Li Zijie did not refuse and agreed readily.
Whoever negotiates the deal with the merchant will get the commission.
It is impossible for Xu Xianguo to stay with him for the rest of his life, even if the other party is willing, he will not agree.
Everyone who joins the Kuaipao ground promotion team wants to make money. Who would be willing to be an intern for the rest of their life?
Xu Xianguo was also observing his performance just now. He was not nervous at all and did not show any unnecessary expression to Wang Haifeng.
In his opinion, Li Zijie already has the ability to stand on his own.
Next, the two walked towards the next hotel.
Three days later, Xu Xianguo and Li Zijie came to "Star Dream" again and successfully won the hotel with a 12% commission rate and 50,000 precise traffic.
"Ajie, come on, I'll treat you to a big meal at noon."
Xu Xianguo held the contract and said with satisfaction.
"Could it be that Kuaishou is running to the cafeteria again?" Li Zijie teased.
"What's wrong with Kuaipao Canteen? It's clean and sanitary, no better than restaurants outside."
Xu Xianguo retorted.
He has an elderly mother in her fifties and a three-year-old son, and he needs to wash and massage their feet regularly. How can he not be conscious?
Money should be spent wisely!
"Brother Xu, let me treat you. Let's go to Baiwei Pavilion!" Li Zijie put his arm around Xu Xianguo's shoulder and walked towards the restaurant.
He has signed cooperation agreements with several hotels in the past few days. Although they are small in scale and most of them are economy hotels with a monthly turnover of less than 50,000 yuan, the commission added up is 2,000 to 3,000 yuan, so it is no problem to treat the "master" to a big meal.
Kou Zhen has deployed more than 4,000 people across the country to promote the hotel, including Xu Xianguo and Li Zijie. No matter the size of the hotel, his family will not let it go.
In order to negotiate with hotels such as Marriott, Hilton, and Sheraton, he proposed to join forces with Pinbei. Finally, he successfully impressed the brand with the entry contracts of the two platforms.
In mid-September, in just ten days, Kou Zhen snatched the cooperation rights of more than 10,000 small and medium-sized hotels from competitors such as Ctrip, from East China to South China and then to North China.
On the product side, Kuapao also launched "hourly room" reservations, further increasing the daily turnover of the hotels.
Ctrip was beaten back step by step, and its market share shrank by 8% in one breath. The combination of Liang Zhangjian and Li Yanhong instantly became a laughing stock in the industry.
Chen Yansen initially paid attention to it for two days, but later saw that Pei Yi, with the cooperation of Zhang Xuhao, Shan Jiawei and Liang Changlin, was methodically competing for market share in Ctrip's heartland.
They put the OTA war behind them and instead focused their energy on preparing new products for Orange Mobile.
Senlian Capital's behavior of making enemies everywhere has earned it the nickname "industry troublemaker"!
Wherever its tentacles extend, that industry will be in turmoil.
But the expansion of Senlian Capital is a good thing for ordinary workers.
Take the employees in the hotel and tourism industry for example. Most of them did not receive overtime pay or quarterly bonuses before.
After Kuaipao fully entered the industry, business owners had to increase salaries in order to retain talent.
Although there is still no overtime pay on weekdays, overtime work on Saturdays is now compensated, even if it is only double the salary, which is better than nothing.
…
…
On September 22, Semir Online launched its first insurance product - freight insurance!
We also began to conduct small-scale internal testing activities among Pinbei's mid-level and top merchants.
The premium per ticket is 0.8 yuan!
After users pay for the purchase, if the goods are not as described, they can apply for a return and receive an 8 yuan express subsidy to offset the return fee.
On the merchant side, the platform has specifically invited 1,000 merchants to activate the "freight insurance" service.
Merchants pay the insurance premiums and bear the costs for users, thereby increasing the order rate of goods and reducing their own return costs.
After a week of testing, merchants' order conversion rates generally increased by more than 30%, and the return rate also increased from an average of 2% to 9%.
However, after calculation, both transaction volume and gross profit increased by 15%.
For a time, merchants who did not receive the test invitation requested to activate the "freight insurance" function.
Huang Zheng immediately reported the situation and informed Chen Yansen of the situation.
"Let's officially launch it." Chen Yansen immediately made the decision.
Since the test results are positive, just let it go completely.
The next day, September 29, the freight insurance function appeared on the merchant's backend. It could be activated by paying money, regardless of the store's transaction volume or brand level.
As for the women's clothing category, which has the highest return rate, most people chose to activate the "freight insurance" function at the first opportunity.
In the past, if 10 items were sold, users could return 5.
For this reason, merchants have to raise selling prices and pass on the lost shipping costs to the prices.
Now with freight insurance, the lowest premium per order is only 0.8 yuan.
Although the premium will increase with the increase in the number of returns, it is still lower than the cost of not purchasing freight insurance.
In addition, if your competitors have purchased shipping insurance but you have not, users will naturally choose the store with better returns and exchanges after comparison.
When Liu Qiangdong learned that freight insurance was launched, he fell into deep thought.
Yidong has its own logistics system, and the cost of returns and exchanges is low. In addition, Plus membership is about to be launched, and the membership rights will include free shipping on returns, so there is no need for freight insurance at all.
POP merchants are, of course, also part of Yidong. The higher their transaction volume, the higher the overall valuation of Yidong.
But Dong doesn’t have any insurance business!
Liu Qiangdong thought for a moment and called Chen Yansen: "Mr. Chen, is Semir Online's freight insurance available to third-party platforms?"
Before Chen Yansen pressed the answer button, he guessed Liu Qiangdong's intention and replied with a smile: "If others want to use it, it's definitely not possible! But since Mr. Liu asked, I have to agree."
"Thank you, Mr. Chen. Let me create a group and we can connect now?" Liu Qiangdong said with a smile.
He didn't believe a word Chen Yansen said, but since the other party was willing to provide freight insurance services, there was no need for him to say anything more.
After all, if JD.com does not cooperate with Semir Online, it can only build its own insurance company or find other insurance companies to cooperate with.
This is not only time-consuming and expensive, but also not necessarily effective. Let's start by cooperating with Semir Online and wait for him to figure out the rules.
Ma Liyun and Liu Qiangdong had similar ideas and called Chen Yansen at the same time, but they were always told that the other party was on the phone, so they had to wait patiently.
It was not until more than ten minutes later that he got through to Chen Yansen's cell phone and explained his purpose.
"If others want to use it, it's definitely not allowed! But since Mr. Ma asked, I have to agree."
Chen Yansen repeated to Ma Liyun what he had just said to Liangzaidong.
"Mr. Chen is so straightforward!" Ma Liyun was slightly stunned. He thought it would take some time to talk, but what he didn't expect was that Chen Yansen agreed so readily.
In fact, Alibaba has also cooperated with insurance companies to launch similar return shipping insurance services, mainly targeting the user-end market.
Ma Liyun didn't understand at that time.
He asked users to pay extra money, which was difficult to accomplish, so the project was shelved.
But Chen Yansen did the opposite and transferred the costs to the merchants: on the one hand, it could increase users' enthusiasm for placing orders, and on the other hand, it could reduce the merchants' losses from return shipping costs.
Therefore, while choosing Semir Online, Ma Liyun was also considering restarting cooperation with insurance companies and introducing multiple insurance companies to select freight insurance products with the fastest claims settlement efficiency and the highest business maturity.
As for whether Ali should get involved in the insurance industry, Ma Liyun had no idea at the moment.
"Ali invested in Kuaipao and Kuaidi Dache, and Kuaipao is still listed at the entrance of the Taobao app. Mr. Ma, by buying Dianping, are you planning to go to war with Senlian Capital in the O2O sector?"
Chen Yansen smiled and then asked suddenly.
Ma Liyun was caught off guard. His thoughts raced, and he smiled awkwardly, saying, "Juhuasuan's business focuses on online group buying. The acquisition of Dianping was also intended to supplement its offline traffic. As you know, the user growth rate of online e-commerce platforms simply can't keep up with the growth rate of new customer acquisition costs."
Lao Ma quickly denied it, fearing that Chen Yansen would turn against him and join forces with Liu Qiangdong.
Chen Yansen sneered, knowing that the old man was unwilling to tell the truth. There might be a battle between Senlian Capital and Ali.
People change. Who can guarantee that Ali will not launch an attack on the O2O field after it goes public and has sufficient funds?
After chatting with Lao Ma, Chen Yansen hung up the phone.
Freight insurance is only the first product of Semir Online. Accident insurance, third-party liability insurance, supplementary medical insurance, etc. will be launched in succession. The first step is to cover all employees of Senlian Capital.
It will be launched to the market later!
Chen Yansen raised his hand and glanced at the time. It was five o'clock in the afternoon, just in time to get off work.
He closed his computer, stood up and walked out.
The other side.
The list of Nobel Prize in Chemistry nominated by the Royal Swedish Academy of Sciences finally confirmed the final winner on the day before October after qualification review, re-selection and final selection.
Deep blue batteries have been widely used in pure electric vehicles, mobile phones, electric vehicles and digital camera industries, and have made great contributions to human society.
Although there is debate in the European scientific community, if this year's Nobel Prize in Chemistry is not awarded to DeepBlue Technology, the outside world will undoubtedly question the fairness of the Nobel Prize.
Therefore, on September 30, although it was not officially announced, Chinese scientists in Europe had already received the news.
A chief scientist and two senior R&D managers of DeepBlue Technology will jointly receive this year's Nobel Prize.
Moreover, this is the first Nobel Prize in Chemistry won by a Chinese!
As soon as the rumor came out, it quickly spread from Europe to North America, and then back to the country.
"Is this true? Is the Deep Blue Battery's influence that great?"
"Remove the 'ma'! Do you know how many energy storage orders Deep Blue Technology has received in the past few months?"
"Amazing! Three winners at once. DeepBlue Technology's R&D capabilities are incredible."
There was a lot of discussion on the Internet.
But some people also jumped out and said that the official announcement has not been made yet, so don’t be too happy too soon. What if it is fake news?
At the same time, Chen Yansen received a call from Ma Zhiao, who synchronized the invitation letter information from the Nobel Foundation.
(End of this chapter)
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