Chapter 510: 84,000 merchants, ranking first in the market! Lei Yijun's choice!
"Ali, what do you think?"
In the office of Xiaomi headquarters, Lei Yijun frowned, with a hesitant look on his face.
After a long silence, he looked at Li Wanqiang opposite him and asked.
"Mr. Lei, I've thought about it. If we cooperate with Qualcomm, Xiaomi will have to give up Aurora OS, Aurora Future OS, fast charging technology, Deep Blue battery, Xiao Ai, and stable OEM services.
The system may be replaced by MIUI, and the OEM can be changed to Foxconn, but we will not be able to find a substitute for the battery and voice interaction system in a short time.
By then, Xiaomi's battery life will have plummeted to the bottom of the industry, and without voice interaction software, it's likely to completely lose its market competitiveness in 2014 or 2015."
Li Wanqiang thought for a moment and answered in a very cautious tone.
Qualcomm's chip performance is indeed excellent, but the Tiangong A100 is not inferior. It is even much higher than the Snapdragon 800 in computing power, resource call efficiency, and power consumption control.
Although he doesn't understand chip design, as an industry insider, he can at least tell the difference between good and bad products.
In the field of IC design, Tiangong Technology's strength is definitely above Qualcomm.
"Do you mean to give up cooperation with Qualcomm?" Lei Yijun asked.
“If I had to choose between the two, I would choose to believe Chen Yansen!
Mr. Lei, I remember you said that investing is investing in people.
Sunlink Capital first established Tiangong Technology, and then invested 30 billion to prepare for Xingyuan Technology, getting involved in chip manufacturing. Who can guarantee that he won't succeed again?
Li Wanqiang asked back.
Lei Yijun nodded slightly, two conflicting ideas clashing fiercely in his mind.
After an unknown amount of time, he finally smiled in relief: "You can't just turn against us when outsiders are attacking us, right?"
The implication is, go to hell with Qualcomm and die!
Li Wanqiang breathed a sigh of relief when he saw this. He was really afraid that Lei Yijun would turn to Gao Tong.
The other side.
Zhou Hongyi leaned back in his boss's chair, chatting with Chen Yansen. "Mr. Chen, do you think I look like that kind of person? But you have to be wary of Lei Yijun. He's not a good guy."
He paused and continued, "Unlike me, I rejected Wang Xiang on the spot. We are close friends. How could I stab my friend in the back just for the purchasing rights of a few chips?"
Of course, having said that, the underlying logic deep in Lao Zhou's mind is: once it leaves Orange Technology, the 360 mobile phone will be just an advertising machine piled with materials. Will it still be able to sell more than 10 million units a year?
Definitely not!
What's more, for smartphones priced from a few hundred to just over a thousand yuan, any chip can be used? Does it have to be Qualcomm?
MediaTek and Nvidia are both good options!
Judging from the market feedback on 360 F1 Mini, users don’t care whether the processor is Snapdragon 200, Tegra 3, or MT6572. As long as the screen is big enough, the speakers are loud enough, and it doesn’t lag when used, it’s fine.
"Mr. Zhou is indeed a sophisticated person. I'll treat you to a drink later."
Chen Yansen replied with a smile.
In fact, he had been prepared for Paul Jacob's tactics.
Otherwise, how could he lead Xiaomi, 360, NetEase, Meitu, and LeTV?
From 2011 to 2013, almost all second-tier domestic mobile phone manufacturers purchased some of Orange Technology's patented technologies to a greater or lesser extent.
In addition, Orange Technology has a good relationship with the two major telecommunications giants Huawei and ZTE, and has also carried out cross-patent licensing.
This is also the main reason why the Tiangong A100 chip can be completed so quickly.
In the eyes of his peers, Chen Yansen is a "troublemaker", but when it comes to technology and system licensing, Chen Yansen is rich and generous.
Except for Hammer and copycat mobile phone manufacturers who cannot purchase Orange Technology's technical patents, most mobile phone brands have business dealings with Orange Technology.
For example, battery system management, fast charging technology, Aurora OS, language analysis development tools, etc. have all become powerful means for Chen Yansen to win over friendly competitors.
Even copycat phone manufacturers have launched a number of smartphones equipped with the Aurora Future OS system in the past year.
Qualcomm is dreaming of cutting off Orange Technology’s retreat!
"It's a deal, don't tell me next time I call you that you don't have my number saved."
Zhou Hongyi teased with a smile.
"Don't we have a friend named Yunzhou? You can send a video too!"
Chen Yansen laughed out loud.
Afterwards, the two chatted for more than ten minutes before hanging up the phone.
The smile on Chen Yansen's face gradually faded.
Among all the younger brothers, only Zhou Hongyi expressed his position. What about Lei Yijun, Ding Lei, Wu Hongxin and Jia Yaoting?
Could it be that someone really wants to be a dog for Paul Jacob?
However, he didn't take it to heart.
The world is bustling with people seeking profit, and the world is bustling with people seeking profit.
As long as the bones Qualcomm provides are big enough and have enough minced meat on them, I think someone will be unable to resist rushing over to grab them.
It was human nature, he could understand.
Half an hour later, Lei Yijun forwarded a blog post from Tiangong Technology regarding its countersuit against Qualcomm, and attached the caption: "Support Tiangong! Support China's own self-developed chips!"
Three minutes later, Meitu CEO Wu Hongxin retweeted this content.
Ten minutes later, LeTV Chairman Jia Yueting followed suit and forwarded the message.
Fifteen minutes later, NetEase founder Ding Lei also joined the ranks of forwarding.
Their meaning is very clear: they strongly support Tiangong Technology and claim that they will consider refusing to use Qualcomm's chip products.
These people are all core members of Orange Technology’s circle of influence.
Immediately afterwards, some competitors who were unaware of the truth followed suit and forwarded the message after some imagination.
The mobile phone brand owners who didn’t know the situation thought that Xiaomi, 360, and NetEase had received instructions from higher-ups, so they also followed suit and expressed their views.
Paul Jacob was bewildered when he learned of this. How could no one be interested in the price he offered?
Not only did it fail to produce any results, but it also triggered a boycott of Qualcomm by the Chinese mobile phone industry?
Filled with anger and with nowhere to vent, he could only put his external tactics on hold for the time being and instead focus on public opinion and litigation.
But what he didn't expect was that even in terms of public opinion, Qualcomm was the one who suffered.
In China, Senlian Capital can trample Qualcomm under its feet with products such as Toutiao, Douyin, Kuaishou, Lingxi Browser, and Lingxi Search.
Although overseas is not Mimo's home turf, its daily active users exceeding 40 million are no joke. In addition, the brand department often helps Chen Yansen operate Facebook, Twitter, and Instagram accounts, which means that Orange Technology and Tiangong Technology also have many fans overseas.
After all, Qualcomm relies on its own patent defense wall to often "bump into porcelain" around the world, and even does not spare its own people.
Which mobile phone manufacturer, including Apple and Samsung, has not suffered setbacks at the hands of Qualcomm?
Therefore, in North America, Tiangong Technology and Qualcomm are evenly matched in public opinion.
The reason is very simple. According to the information disclosed by both parties, Tiangong Technology is indeed suspected of infringement, but Qualcomm also illegally used Tiangong Technology's patented technology.
As to whose fault it is, it should naturally be decided by the law.
What they say doesn’t count!
at the same time.
After poaching employees for several months, Ctrip boss Liang Zhangjian found that Kuaipao's hotel and travel business did not seem to be affected, but his own human resource cost expenditure increased by 41%.
According to the current strategy, as long as Kuaipao survives, Ctrip will be doomed!
Moreover, the ground promotion team led by Shan Jiawei started from the East China region, swept through the Central China, South China, and Southwest China, and then went north to occupy the hotel and tourism markets in North China and Northeast China.
Wherever it goes, there is a wave of enthusiasm for joining Kuaipao.
Because Ctrip has no advantage in terms of daily active users of the APP, transaction deductions, flexibility of the backend system and data growth.
Although Ctrip and Qunar have swapped equity and received support from Robin Li, Baidu is now stuck in a business quagmire, being besieged by competitors such as Lingxi Search, 360 Search, and Sogou Search. It has no time to take care of the hotel and travel industry, and the resources it can provide are extremely limited.
Liang Zhangjian was attacked from all sides both online and offline. Only then did he understand why Wang Xin of Meituan was forced to change careers.
In terms of capital, traffic, ecological resources and business development capabilities, Ctrip is no match.
Little did he know that after three years of training, Kuaipao's army of ground sales representatives first defeated Ele.me, then defeated Meituan and Dianping, leading to the acquisition of both of these competing companies. In the end, they were able to suppress competitors such as Qiandu Waimai, Qiandu Group Buying, and Taodiandian, which shows how strong their capabilities are.
In addition, Kuaipao’s investment policy is generous, with good treatment and high commissions, so these field managers are not afraid of either verbal or physical approaches.
Just by standing at the street corner and shouting, you can easily call over a dozen thugs from Yunsu, Kuaidi Taxi and Kuaipao's transportation departments.
Bah, slip of the tongue, should have called colleague!
When Ctrip's sales staff encounter people who run away with their kapoks, they usually turn around and leave to avoid conflicts, as they can't win by scolding or beating them.
Some smart Ctrip staff simply jumped to Kuaipao with their business resources.
They only need to sort out the merchant resources in their hands, and according to the commission standards of Kuapao, a monthly income of 20,000 to 30,000 yuan is no problem. If they work harder, earning 40,000 to 50,000 yuan will not be a problem.
You know, Liang Zhangjian spent double or triple the salary to poach core members of Kuaipao Hotel and Travel, but did not increase the salary of employees of the same level at Ctrip by a penny.
What is worrying is not the lack of wealth but the inequality!
There are many people who are dissatisfied with him. The more unscrupulous ones directly package up all the merchants' CRM libraries and use them as a springboard for their own promotion.
Pei Yi accepted all the offers and from early September to early November, for a full two months, he forcibly took away one-third of the high-star hotel merchants from Liang Zhangjian.
A total of 84,000 small and medium-sized chain and economy hotels and travel agencies have been negotiated, leaving only 16,000 short of the fourth quarter expansion target.
Liang Zhangjian retreated, but Pei Yi would not show mercy.
He was young and had no worries. He attacked without hesitation and was determined to pursue the victim relentlessly.
In terms of user traffic, we adopt two methods: high-frequency takeout and in-store diversion;
In terms of market positioning, we focus on the lower-tier markets and local life, while providing a full range of marketing solutions and exposure support for high-star hotels.
In terms of merchant costs, the commission rate is only 8% to 12%, which is much lower than Ctrip's 15% to 20%;
In terms of product mix, the platform offers a package of "hotels + restaurants + tickets," thereby increasing its bargaining power and securing lower prices than Ctrip.
In terms of technical capabilities, we provide a more convenient and flexible backend management system, on-site experience and after-sales service.
With this series of combined efforts, Kuaipao's hotel market share in third- and fourth-tier cities exceeded 60%, with hotel room nights reaching 10 million in a single month, surpassing Ctrip for the first time.
After this incident, investors who originally thought that Wang Xin was useless now thought that Wang Xin was indeed a talent because he had been able to work under Pei Yi for nearly a year.
After all, Liang Zhangjian only held out for two months before showing signs of decline and proactively withdrew his defense line.
With Ctrip admitting defeat, the OTA market has returned to calm.
(End of this chapter)
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