Chapter 519: 70 billion return on investment! Chen Yansen: You are the worst project I have ever invested in!
"Mr. Chen!"
"Mr. Chen!"
At the entrance of Zizhu Software Park, Cai Yuhao, wearing a plaid shirt with a sweatshirt on the outside, stood in a row with Liu Wei and Luo Chenghao.
As soon as Chen Yansen got off the car, two names popped up at the same time.
Cai Yuhao and Luo Chenghao called him "Mr. Chen", while Liu Wei called him "Mr. Chen".
"Wow! A Maybach 57S, this one must be worth seven or eight million, right?" Liu Wei muttered softly, with a hint of envy in his eyes.
As a favored student of Jiaotong University, I am not doing as well as a college student from a second-tier university.
But then he thought again, there is probably no other young person in the world who can compare with Chen Yansen.
Chen Yansen got out of the car and didn't speak first. Instead, he looked the three people over, then shook his head and said, "I've invested in dozens of startups, but Mihayou is the only one that impressed me the most."
"Thank you Mr. Chen for your attention." Cai Yuhao responded dryly.
"Mr. Chen, is it because Mihoyo is the most special?" Liu Wei asked curiously.
Luo Chenghao, who has a technical background, stood aside, looking a little embarrassed.
"It's indeed unique," Chen Yansen nodded, then said slowly, "Among dozens of startups, Mihoyo is the worst off, with annual revenue of less than 5 million."
“…”Cai Yuhao.
“…”Luo Chenghao.
Liu Wei gave a dry laugh and shamelessly continued, "Mr. Chen, this shows that Mihoyo has great potential and staying power."
"Let's go and take a look at your studio." Chen Yansen waved his hand.
When Mihayou was founded in December 2010, he invested 2 million yuan and held a 15% stake.
In March last year, Jin Zhicheng didn't want to waste his youth with Cai Yuhao anymore. After receiving the offer from Cisco, he wanted to cash out his shares, but Cai Yuhao and the other two had no money, so they had to sell it to Senlian Capital.
Therefore, Chen Yansen currently holds a 28% stake in Mihayou, second only to Cai Yuhao, making him the company's second largest shareholder.
But he didn't pay much attention to Mihoyo, and only gave a little traffic support when "Honkai Gakuen" was launched.
Cai Yuhao looked embarrassed. Being criticized in person by the investor, his cheeks felt slightly hot and his right hand clenched unconsciously.
He opened his mouth to explain, for example, that the team has been polishing the new engine for the past two years, and that the user retention rate is actually far higher than the industry average, but he swallowed the words back.
Because what Chen Yansen said is an indisputable fact!
Mihoyo indeed didn’t make any money!
Two years ago, at its peak, the project had more than 30 employees.
By this year, we couldn’t even get 20 people together, and most of them couldn’t hold on and ran away.
"Honkai Gakuen" adopts a buyout payment model. The game is priced at 6 yuan and has poor revenue, which is barely enough to sustain the team's livelihood.
Cai Yuhao and his two companions set themselves a monthly salary of 6,000 yuan, which was only considered lower-middle level in Shanghai in 2013.
After all, they are all top students of Jiaotong University.
This is also the main reason why Jin Zhicheng quit his job!
As a graduate student from Jiaotong University, the salary of any foreign company will not be less than 10,000 or 20,000 yuan. Who would be willing to stay in this hopeless little studio and get by with a fixed salary of a few thousand yuan a month?
Luo Chenghao quietly touched Cai Yuhao's arm, with a hint of comfort in his eyes.
Liu Wei was calmer than the other two. He scratched his head and said, "Mr. Chen, you don't know that in order to make the character portraits perfect, Yuhao and his team piled up half the office with reference materials. It's a bit slow, but every frame can withstand close scrutiny.
We plan to change our buyout strategy for Honkai Gakuen 2 and follow Penguin's game promotion model, offering free downloads first and then charging for skins!
"What about the publicity strategy? Any ideas?"
Chen Yansen asked casually.
"The Honkai Gakuen series, to put it bluntly, is a chibi-style shooter game featuring 'beautiful girls fighting beautiful zombies,' so its customer base is concentrated in the anime world. While the closed beta is in progress, the marketing department will post game information, exciting screenshots, and videos on relevant forums and communities to attract the attention of anime fans.
In addition, we will utilize various animation exhibitions to set up game trial areas, allowing players to experience the charm of the game firsthand, thereby expanding the game's influence."
Liu Wei talked freely.
Among the three, he has the strongest communication skills. He serves as the business president of Mihayou and is responsible for the company's operations and external cooperation.
Cai Yuhao leads the research and development of new products. He is the CEO and is the technical core.
Luo Chenghao's work focuses on program development, and his position is technical director.
"Is there still money for publicity and promotion?" Chen Yansen asked again.
Liu Wei chuckled: "Yes."
"But not much?" Chen Yansen asked back.
Liu Wei gave a thumbs-up and said with a smile on his face, "As expected of Mr. Chen, our Chinese God of Business. He saw through it at a glance."
Chen Yansen smiled, pretended to think for a few seconds, and then said: "I will give you another 10 million in funds, and you can raise 7% of the equity to give to Senlian Capital.
When Honkai Impact 3rd is released, I will provide a certain amount of traffic resources on the App Store and Douyin."
He made a special trip to Mihoyo's headquarters, obviously not to attack or blame Cai Yuhao and the other two.
Providing money and resources is what a qualified investor should do.
10 million for 7% equity?
Liu Wei and Cai Yuhao looked at each other, and Luo Chenghao was also surprised.
They originally thought that Chen Yansen wanted to give up Mihayou, but they didn't expect that the boss not only did not withdraw his investment, but instead took the initiative to increase his investment.
Cai Yuhao was delighted, but he said, "Mr. Chen, this... isn't this valuation too high?"
Is Mihoyo short of money?
Definitely missing!
"Honkai Gakuen" only made a total profit of less than 4 million in just one year after its launch. After deducting office, labor, and server costs, the remaining profit was less than 1.5 million.
Normally, it's time to break up.
But Cai Yuhao gritted his teeth and invested money in the research and development of "Honkai Impact 3rd".
At this time, there were more than 400,000 yuan left in the account, which could barely last for two months.
Therefore, Chen Yansen’s 10 million was more like a timely rain that poured down on the dry hearts of the three people.
father!
Liu Wei looked at Chen Yansen with burning eyes, wishing he could kneel down and call him dad.
Given Mihayou's scale and revenue level, a valuation of 40 million is difficult.
However, Chen Yansen set the valuation at 140 million, more than three times the original price.
"More than 10 million?" Chen Yansen asked lightly.
This sentence silenced Cai Yuhao and the other two.
Ten million Huayuan is just a drop in the bucket compared to Chen Yansen's fortune of more than 100 billion US dollars.
For Cai Yuhao and the other two, this amount of money is equivalent to their total revenue for three or four years.
Gao Weilin, who was following behind, smiled lightly.
Frankly speaking, although he felt that Mihoyo had some potential, that was all it was, with the upper limit of annual revenue being a few hundred million at most.
But since the boss takes it seriously, he naturally won't object. It's just an investment project worth tens of millions.
Behind him, there were four security guards following.
The group walked through the park for more than ten minutes and finally stopped in front of a small six-story office building.
Then he took the elevator to the fourth floor and walked through a narrow corridor before Chen Yansen saw a company sign the size of a doorplate hanging not far away.
Liu Wei pushed open the door attentively, only to see that the office area of more than 70 square meters was crowded with people, and the heat waves from the heating mixed with instant noodles and electronic devices hit him in the face.
At the twenty or so workstations that were put together, programmers were hunched over their keyboards, the art team's digital tablets were glowing dimly, and all the employees were very young.
Because if you are a few years older, it will be harder to fool you.
Chen Yansen burst out laughing. Mihayou's office environment was not even as good as the conditions when FoxTao was first founded.
Liu Wei pushed open the small conference room at the end. There was only a monitor in the room. On the screen, a girl with pink twintails was holding a cartoon bazooka, and the background was the collapsed ruins of the school.
"Mr. Chen, would you like to try it out?" Liu Wei suggested.
He wanted to impress Chen Yansen with his products and get the 10 million investment based on his own strength, rather than letting Chen Yansen give him the money out of pity.
"Can."
Chen Yansen responded.
Luo Chenghao was busy moving chairs for everyone, then turned around to pour water.
Liu Wei turned on the computer and started the Aurora Future Simulator. He then picked up the game controller on the table and handed it to Chen Yansen: "Mr. Chen, please try it."
The first version of "Honkai Gakuen 2" covered two ports, Android and Aurora Future. Liu Wei was smart and did not choose the Android version with a wider audience, but instead specifically picked the Aurora Future version.
After all, Orange Technology is working hard to popularize the Aurora Future OS system.
Liu Wei stood aside and explained how to play.
After a while, we entered the first level. The zombie girl was wearing a sailor suit, and her eyes flashed a strange red light. When she was hit, a Q-version blood mist like cotton candy would burst out.
After playing for more than ten minutes, Chen Yansen found that the plot, combat gameplay, style, card drawing and development system of "Honkai Gakuen 2" were all well done.
“When are you going to go online?”
Chen Yansen put down the game controller, looked at Cai Yuhao and asked.
"The original plan was for mid-December, but because the marketing plan has not been finalized yet, it may be postponed to late December or early January. But as long as we have this 10 million yuan in funding, we may be able to launch it on schedule."
Cai Yuhao confessed everything.
Chen Yansen understood. It wasn't that they hadn't come up with a marketing plan. It was that they had no money for promotion and were waiting for "Honkai Gakuen" to provide them with a transfusion.
"Lao Gao, find someone to contact us. After signing the equity transfer agreement, transfer the money to them immediately."
Chen Yansen gave instructions to Gao Weilin who was standing beside him.
"Okay, boss." Gao Weilin responded immediately.
Chen Yansen looked around and saw that the conference room was only five or six square meters and didn't even have a window.
Mihoyo was having a terrible time at the end of 2013.
However, this situation will be completely changed after "Honkai Gakuen 2" is launched.
From then on, Mihayou basically never lacked money.
While Chen Yansen, Cai Yuhao and others were discussing the marketing plan for "Honkai Impact 3rd" in the conference room, several Mihayou employees outside the door were also whispering.
"It turns out Mr. Cai wasn't exaggerating! Chen Yansen really is an investor in our company."
"Brother Yu, are you still going to resign?"
"I've made it through two years, what's the point of this? Let's see if Honkai Impact 3rd can make money first."
"Mr. Chen came to our company, guess why?"
"Investment?"
"I really hope Boss Chen can invest more money and get us a bigger office. It's hard to even turn around now."
Several people's faces were full of anticipation.
Chen Yansen stayed at Mihayou for an hour, then got into the Maybach and, escorted by a Mercedes-Benz commercial vehicle, sped towards the city center.
Cai Yuhao and Liu Wei turned back to the studio and said excitedly, "We got the money!"
"Mr. Cai, Mr. Liu, how much is it?"
After hearing this, the employees gathered around.
"10 million!" Cai Yuhao waved his arms and poured out the excitement that had been suppressed in his heart for a long time.
"Mr. Chen not only added 10 million yuan in investment, but also promised to provide traffic resources for the Mihayou App Store and Douyin!"
His voice was a little hoarse, but it exploded like thunder in the small studio.
The first person to jump up was a young man from the technical department. "Can we get a better server?" he asked. "The last time we had a major update, the players were complaining for three days!"
"Change!" Liu Wei said with a smile.
He paused and continued, "Boss Cai said we should first hire five operations staff and then add two high-end computers to the art team. If anyone tells me their computer is too slow to draw detailed sketches again, we'll just replace the machine!"
For a while, Mihayou was as lively as the Chinese New Year.
In fact, it was not that Cai Yuhao could not obtain financing, but that he could not obtain suitable financing.
Either they ask for a huge amount of money, such as 30% of the equity, or they are only willing to pay money but are unable to provide Mihayou with additional resources.
But it is different for Senlian Capital. With its advantages in the application distribution field alone, it can push "Honkai Gakuen 2" forward several steps.
Cai Yuhao, Liu Wei and Luo Chenghao were all very satisfied.
The other side.
Chen Yansen, who was sitting in the car, was also very satisfied. He got a 35% stake before Mihayou took off.
With his ability to allocate resources, coupled with the promotional advantages of the App Store, Douyin and Mimo, "Honkai Impact 3rd" will only be more successful, and the same is true for Mihayou.
Based on a valuation of 200 billion, his investment will yield a return of 70 billion in a few years.
Chen Yansen raised the corners of his mouth slightly, revealing a satisfied smile. He originally wanted to go back to No. 116 Yunjin Villa, but when the car was halfway there, SAIC President Chen Xinzhi called and invited him to visit SAIC headquarters.
Based on the Roewe 550, SAIC replaced the power battery with a deep blue battery and launched a long-range pure electric model - the Roewe 550 Plus.
The luxury version is priced at 349,000 yuan and is equipped with a 65 kWh dark blue battery with a range of up to 400 kilometers.
The flagship version is priced at 189,000 yuan and is equipped with a 35 kWh dark blue battery with a range of up to 200 kilometers.
After enjoying national and local subsidies, the first purchase price of the luxury version can be reduced to 249,000 yuan, and the flagship version to 109,000 yuan.
This price is already very competitive!
Of course, if there were no subsidies, most users would not buy the Roewe 550 Plus.
Seeing that it was still early, Chen Yansen made an appointment with the other party to meet at two o'clock in the afternoon.
at the same time.
BAIC also modified the original E150 EV into a pure electric vehicle with longer driving range, and JAC also replaced the iEV4 with deep blue batteries.
After obtaining the supply of Deep Blue batteries, Great Wall and BYD also became busy "researching and developing" pure electric vehicle models.
Driven by the "2014 Notice on the Promotion and Application of New Energy Vehicles" and Deep Blue Battery, the domestic new energy vehicle industry has officially entered a golden period of development.
(End of this chapter)
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