Chapter 525: Where's the superb operational strategy? Why is it all turtle punches! Battle of Red Cliffs!
The next morning, Chen Yansen and Zhang Yinjia held a short meeting.
After getting his approval, Zhang Yinjia led the staff of Orange Pay's marketing department to Yanjing to attend the Spring Festival Gala advertising bidding launch meeting.
When he returned to the office and had just finished a cup of tea, Tang Qingshan called and invited him to attend the unveiling ceremony of the "Automotive College".
Chen Yansen never expected the "Automotive College" to produce any results. He just thought of it as a laboratory for his younger classmates.
So after considering for a moment, he declined Tang Qingshan's invitation and instead asked Wang Chao from the Orange Car Factory to attend on his behalf.
After hanging up the phone, he glanced out the window and saw that the sky was gloomy and covered with leaden clouds, which looked like a sign of an approaching rainstorm.
He sat in his boss chair, leaned back, and then woke up Moss and asked it to play some light music.
Although the mutual lawsuits between Tiangong Technology and Qualcomm have been accepted by both domestic and foreign intellectual property courts, it will probably take at least a year or two to enter the formal trial stage because it involves technical appraisal, evidence exchange, and trial scheduling.
Just like the previous case in which Qualcomm sued Apple, it took nearly two years before the trial was scheduled.
This kind of long tug-of-war is exactly what Qualcomm is best at.
They hold tens of thousands of communication patents and have long regarded intellectual property litigation as a conventional weapon in commercial competition. By delaying time and consuming the opponent's energy, they can not only use the pressure of public opinion during the litigation to influence the attitude of their partners, but also block the opponent's product launch rhythm in key markets.
Paul Jacobs wants to bring down Tiangong Technology, and Chen Yansen also plans to wear down Qualcomm.
The counterclaim evidence in his hands can also cause Qualcomm to fall flat on its face.
It can be seen from the fact that Orange D2S uses MediaTek MT6589 and Tegra 3 that he has been prepared for a long time and has announced that he plans to replace the Snapdragon 800 chip on Orange C4.
As soon as the news came out, Zhang Weili, President of MediaTek Greater China, immediately took action and rushed from Yanjing to Xucheng with his assistant.
Huang Renxun, who was on the other side of the ocean, also called Chen Yansen specifically and told him that NVIDIA had developed a mobile processor, Tegra 4H, based on Tegra 4, which was smaller in size, had stronger CPU performance, and was more suitable for thin and light mobile phones. It also integrated the i500 LTE baseband improved by the Hongyan baseband and could support 4G networks.
After filling the gap in baseband, NVIDIA also has the strength to impact the high-end market.
In Huang Renxun's opinion, there are only two most ideal potential buyers at present: Shanxing and Orange, so he took the initiative to contact Chen Yansen.
After listening to Huang Renxun's request, Chen Yansen readily agreed to his cooperation request, but the prerequisite was that the CPU and GPU performance of Tegra 4H could not be worse than that of Snapdragon 800.
Although he had a falling out with Qualcomm, he and Paul Jacobs are the same kind of people, and the chip business will not be affected by patent disputes.
Unless Orange Technology can find a substitute.
Conversely, the same is true for Qualcomm.
Paul Jacob tried, but Huawei, Xiaomi and 360 all rejected him.
The reason why Chen Yansen was willing to try out Tegra 4H and had in-depth contact with MediaTek was because he had the same idea.
at the same time.
The competition among Kuaipao, Taodiandian, Qiandu Waimai and Meituan Waimai is still ongoing, and the scope of subsidies has expanded from Jiangsu and Zhejiang regions to Shanghai, Suzhou, Jiangnan and other places.
Daily subsidy consumption rose sharply, soaring from 60 million to 140 million.
At the current rate of burning money, the cumulative investment of these four platforms will reach 2 billion yuan by the end of the year.
Pei Yi was already accustomed to this.
In the past two years, Qiandu has invested nearly 10 billion yuan in food delivery, group buying, and online ride-hailing. Frankly speaking, although Qiandu's stock price has fallen, Li Yanhong has not hesitated when it comes to spending money.
This was the first time that Ma Liyun had seen such a scene.
The marketing cost for one day is as high as 40 million!
Every time Tang Yongbo asked him to sign and approve, Lao Ma had a frown on his face. He wanted to give up several times, but he finally held it back.
Sanpower Group, which acquired Meituan, is also gritting its teeth and holding on.
The four platforms spent money together to grab market share, and their simple and crude operating methods surprised netizens.
After all, Ma Liyun always talks about "fine-grained operations" and "big data" and "cloud computing" at Internet conferences, but when it comes to the actual operation stage, why does everything become "turtle punches"?
They just keep sending out red envelopes and increasing delivery rewards for riders.
As for operational skills, they were not demonstrated at all.
For college students, this takeaway war is like "pie in the sky", and there really is a free lunch.
…
…
Jiangsu and Zhejiang University of Technology, Dormitory No. 7.
"Yulin, I'm going to report to NetEase next week, so I won't be accompanying you for the interview."
The girl with a high ponytail next to the door pushed her glasses and turned to speak to her roommate behind her.
"Ah? Xinyi, didn't you say that internationally renowned clothing companies are your first choice?"
Li Yulin put down her paintbrush and asked in surprise.
"NetEase pays a lot. The base salary alone is 12,000 yuan. Add in the year-end bonus and performance bonus, and the annual salary is probably 200,000 yuan! And the interviews at Max Mara, Dior, and Calvin Klein are so difficult."
Wang Xinyi shrugged and said helplessly.
To be honest, if you can be a designer for a world-class clothing brand, who would want to work for a gaming company?
Designing virtual costumes for game characters always makes people feel a little bit unprofessional.
But one thing is good, game companies make money quickly and are willing to pay.
If it were a brand, a starting salary of 6,000 to 8,000 yuan would be quite good, and this is also thanks to the Jiangsu and Zhejiang University of Technology.
If it were a graduate from a third-rate university, the salary would probably be only 3,000 to 4,000 yuan.
"The employment situation in the clothing industry has not been very good in the past two years. I'd better take the postgraduate entrance examination." said the girl on the left side of the balcony.
"Xinlei, what about you?" The three of them looked at the last girl in the dormitory.
They are all graduates majoring in fashion art design and have already stepped half a foot into the workplace.
As graduation season approaches, the pace in the dormitory has quietly diverged. Some people are busy preparing for the postgraduate entrance examination, while others are busy with various recruitments, each busy for their future.
"I interviewed at a clothing factory. They said my designs were pretty good and offered me a base salary of 10,000 yuan."
Liu Xinlei told the truth.
"A factory? There's not even a brand. Are they asking you to copy it? Don't go there!"
Wang Xinyi suddenly stood up, walked up to Liu Xinlei and said.
Copying a pattern means buying a sample of clothing and then making and selling it by yourself. To put it bluntly, it means plagiarizing other people's designs.
"Yes, Xinlei, generally speaking, the design department of a factory doesn't have much of a future. Nine out of ten factories have no employees, so what opportunities are there for training?"
Li Yulin also ran over to persuade.
"It's okay. This factory is a subsidiary of Sunlink Capital, so it has no shortage of orders and sales channels."
Liu Xinlei said slowly.
"Oh my god! Are you talking about Orange Garment Factory? I haven't heard that they are recruiting designers?" Li Yulin reacted immediately.
In principle, the Orange Garment Factory was originally just a contract manufacturing factory with no design capabilities and relied entirely on orders from Uniqlo and Zara to maintain its operations.
But the situation is different after being acquired by Senlian Capital.
Today, it is at least comparable to medium-sized clothing brands.
"I saw the information on the official website of Senlian Capital." Liu Xinlei answered slowly.
Others either went to domestic first-tier clothing brand companies, or joined gaming companies or e-commerce companies, but she did not choose a company, but chose the people.
Her idea was simple: bet on the vision of Senlian Capital's Strategic Development Department and Chen Yansen's investment in Orange Garment Factory.
Before the interview, she collected comprehensive information and learned that the first thing Orange Garment Factory did after changing its name was to raise employees' salaries.
So she felt that if she followed Chen Yansen, her future might not be worse than those who entered the R&D centers of Max Mara, Dior and Tommy Hilfiger.
"The basic salary is 10,000, so what about the commission?" Wang Xinyi asked curiously.
“No commission.”
Liu Xinlei answered truthfully.
Humph, that’s not as good as me.
Wang Xinyi thought secretly.
But Liu Xinlei went on to say, "Every month, there's a 2,000 yuan housing allowance, a 500 yuan meal allowance, and a 300 yuan transportation allowance. There are also four quarterly bonuses a year, and a guaranteed minimum of 16 salaries."
"Let me do the math. Wow! The annual salary is at least two hundred thousand! Xinlei, I've decided. I'm going to the Orange Garment Factory with you."
Li Yulin took Liu Xinlei's arm and said with a smile.
She was already a loyal fan of Chen Yansen, and she had a little plan in mind: if she joined Orange Garment Factory, she might have a chance to meet Chen Yansen in the company or at the annual meeting.
In fact, Lin Guolun not only posted recruitment information on the official website of Senlian Capital, but also simultaneously released job requirements on various social recruitment software. He even used headhunting channels to recruit more than a dozen senior designers who had been working in the fast-moving consumer goods apparel industry for many years from leading overseas and domestic clothing brands.
In addition, they also went to Jiangcheng Textile University and Tianjin University of Technology to conduct campus recruitment, hoping to attract more professional talents.
The other side.
After attending the unveiling ceremony of the "Automotive College" of Xuyuan, Wang Chao rushed back to the company to conduct interviews.
Chen Yansen divided the engineering research institute of Orange Automobile Factory into more than a dozen sub-departments, covering multiple fields such as vehicle software, automotive electrical appliances, chassis, electronics and electrical systems, body, interior and exterior trim, and styling design. There is a considerable gap in talent.
The in-vehicle software department alone is in urgent need of core talents for more than a dozen positions, including operating system architects and autonomous driving algorithm engineers.
Therefore, Wang Chao was not polite when poaching people. He specifically targeted R&D engineers from companies such as BYD, BAIC, and SAIC, and even commissioned headhunters to stake out the doors of the other companies.
As soon as core technical personnel get off work, headhunters will immediately come forward, hand out their business cards, and offer generous salary and equity incentive conditions.
This made Wang Chuanfu and others almost call and curse.
So the talents I worked so hard to train were trained for Orange Car?
But they didn't dare to really make the call, after all, the purchasing rights of Deep Blue Batteries were still in Chen Yansen's hands.
Therefore, they could only play dumb, secretly increase the base salary of core staff, and finally turn a blind eye.
…
…
Early in the morning of December 16, Yidong users suddenly discovered that there were two new channel entrances on the App’s homepage, namely: Kuaipao and Kuaidi Taxi.
In other words, users can experience food delivery, group buying and online car-hailing services in the Yidong App.
"E-commerce is a three-way battle! Senlian Capital joins hands with Yidong. How will Ma Liyun respond?"
"In this e-commerce version of the Battle of Red Cliffs, who will have the last laugh?"
"The terminator of Ali's hegemony? Chen Yansen and Liu Qiangdong join forces to launch a counterattack!"
Ma Liyun received the news quickly and snorted coldly: I knew it. With Chen Yansen's style of doing things, he would pull out a knife behind my back and also want to shoot me in the face.
Just hit me!
Lao Ma immediately released the news to the public, announcing his entry into the electronic map navigation field, and at the same time embedded Taodiandian and Dianping into the Laiwang App, trying to form a positive cycle of business complementarity.
(End of this chapter)
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