Chapter 533: A 6 billion contract! Adong, there is a ghost at home, do you know?
At ten o'clock in the morning, Chen Yansen changed into a black suit and put on the Patek Philippe watch given to him by Song Yuncheng on his wrist.
With his wealth, he could certainly afford limited editions of minute repeaters, tourbillons, and perpetual calendars, but Mr. Chen just liked this one.
"Beep, beep, beep!" The sensor lock outside the door made an unlocking sound.
Chen Yansen stood in front of a full-length mirror, adjusted his tie, and pushed a strand of hair from his forehead to the right.
In the corner of his eye, Song Yuncheng was pushing the door open with the room card and two boxes of packed breakfast.
She arrived in Yanjing at 1:30 in the morning. After returning to the hotel, she practiced riding with her master for two hours. She only slept for four hours before waking up.
But when he opened his eyes, he saw Chen Yansen already sitting at his desk, processing emails, approving contracts, and looking through background data.
This guy's physical strength is insane!
Song Yuncheng was secretly shocked. He felt that Chen Yansen was smarter and more hardworking than himself. How could he be lazy?
After a quick wash, I drank a glass of strong iced American coffee. I was no longer sleepy, but felt very energetic.
"Wouldn't it be better if you stayed in the hotel this morning to adjust to the jet lag?"
Chen Yansen picked up the breakfast and opened it. Inside were four buns, a steak and a bottle of freshly squeezed juice.
"Tofu and roast duck filling."
Song Yuncheng chuckled and changed the subject. He took out a pair of chopsticks from the bag and placed them in front of Boss Chen.
“Bang!”
Seeing that she didn't give a direct answer, Chen Yansen slapped her in the face.
Song Yuncheng cried out softly, biting his lips, covering his butt to avoid it, and said aggrievedly: "Master, it hurts."
"How can you remember it if it doesn't hurt?" Chen Yansen picked up the bun, took a bite, and said with a faint smile.
"Then I won't go." Song Yuncheng lowered his head, hid beside the coffee table on the balcony with his computer, and prepared to stay in the hotel to work.
"Hurry up and change your clothes. I don't want to wait for you."
Chen Yansen spoke in a light tone.
He could smell the faint scent of coffee on Xiaochengzi and knew that she couldn't sleep anyway, so he might as well take her with him.
"Okay, thank you, Master." Song Yuncheng quickly put down the computer and responded with a smile, his eyes as bright as peach blossoms narrowed into crescent shapes.
Chen Yansen ignored her and continued eating his breakfast.
Song Yuncheng walked to the suitcase, picked out a gray business suit from it, and started changing as if no one was around.
Although she had her back to Chen Yansen, Chen Yansen could see everything clearly with his spiritual sense.
Twenty-two-year-old Song Yuncheng is at the age of moving from youth to maturity. His skin is firm and fair. With the increase in income, his diet has become more refined, and coupled with appropriate exercise, the lines of his body are sharp where he should be thin, and the plump parts are just the right roundness.
Chen Yansen ate breakfast while watching.
Fifteen minutes later, the two dressed neatly and took the elevator to the first floor lobby.
Huang Boxiang had been waiting in the rest area for a long time. As soon as he saw Chen Yansen, he immediately trotted out.
When Chen Yansen walked out of the hotel, he had just driven the car to the reception area.
"Old Huang, go to Building A of Beichen Century Center."
After Chen Yansen got in the car, he gave instructions to Huang Boxiang.
After learning the news that he had returned to China, Liangzaidong called him immediately and warmly invited him to visit Dong.
Chen Yansen thought about it for a moment and did not refuse.
After all, Dong is still an important advertiser of Toutiao, Douyin, Lingxi Browser, Lingxi Search and Xiaohongshu. The money they pay him a year is no less than 3 billion yuan, so just consider it as meeting the clients.
Then.
A black Maybach 62S merged into the traffic flow and sped towards Beichen West Road.
Not long after, several office buildings of Beichen Century Center came into view.
The last time I went to Yidong, Liu Qiangdong was still hiding in his office on the fourth floor of Yinfeng Building.
Two years passed in a blink of an eye. Although the development speed of Yidong could not catch up with Pinbei, it also received more than one billion US dollars in financing. Naturally, it was a step up and moved to a better location for itself.
In another year and a half, when the headquarters building in Yizhuang is put into use, the office environment will be upgraded to a higher level.
Of course, the land in Yidong is only 45,000 square meters, which is nearly ten times the size of the headquarters of Senlian Capital.
Chen Yansen looked out the car window and saw from afar Liu Qiangdong leading a group of executives waiting downstairs of the office building.
After Lao Huang slowly stopped the car, Liu Qiangdong came over with a smile on his face and waved to Chen Yansen.
"Old Liu, you're too polite. The wind in Beijing is so strong in winter. I'd feel guilty if you caught a cold."
Chen Yansen grabbed Liu Qiangdong's arm and joked with a smile.
"My body is no worse than that of a twenty-year-old. Winter swimming is no problem for me. Why would I be afraid of this little bit of cold wind?"
Liu Qiangdong smiled happily, then changed the subject, his tone a bit flattering: "Mr. Chen, congratulations on Pinbei's successful listing and its first-time success. Its market capitalization exceeded 120 billion US dollars on the first day, and it is not far from surpassing Penguin."
"Old Liu, honestly, there's no point in competing with Pony. Only if I can beat Amazon, Microsoft, and Google will I feel a sense of accomplishment."
Chen Yansen said lightly.
Although this statement sounded a bit pretentious, Liu Qiangdong knew in his heart that with Pinbei's business growth rate, it might be difficult to overtake Microsoft and Google, because the markets of these two companies are both around 300 billion US dollars, but Amazon's market value is less than 130 billion US dollars.
The gap is not that big, and they do have the confidence to compete.
Handsome Dong looked at Chen Yansen, his eyes filled with envy and a bit of admiration.
In his opinion, Chen Yansen was simply too strong.
Others praise Chen Yansen as the "walking God of Wealth". At first, it seems exaggerated, but if you take a closer look at Boss Chen's resume, you will find that this statement is very reasonable.
After three years in the industry, he has been involved in more than a dozen business tracks without a single failure.
As soon as Chen Yansen had the idea of entering the chip manufacturing industry, the higher authorities immediately allocated 1 billion in free subsidies and 1 billion in investment funds. Luzhou, Greentown, Jinling, Hucheng and other places spared no effort to attract Xingyuan Technology to settle in their local areas.
In the end, Luzhou won, providing money and land, with 1.2 million square meters of industrial land available for free for 50 years, plus an 8 billion yuan factory construction subsidy.
In other words, Chen Yansen can get a super-large chip production base worth tens of billions of dollars without spending a penny.
This is called word of mouth!
"I wish Mr. Chen can achieve his wish soon." Liu Qiangdong said with a grin.
"Dongfang has a strong foundation. I believe that under the leadership of President Liu, Dongfang's market capitalization on the day of its listing will definitely not be less than 30 billion US dollars."
Everyone carried the fancy sedan, the handsome Dong was humble, and Chen Yansen also gave him face.
As soon as these words were spoken, Liu Qiangdong's smile widened.
"Mr. Chen, let me introduce you. This is Yidong's COO Shen Haoyu, CTO Wang Yaqing, and Vice President Xu Lei..."
Liu Qiangdong introduced all the senior executives of Dongfang to Chen Yansen one by one.
"Hello, Mr. Chen!"
"Hello, Mr. Chen!"
Most of these executives are ten or even twenty or thirty years older than Chen Yansen, but when facing him, they look humble and hold themselves very low.
A man's reputation is like the shadow of a tree.
Chen Yansen is very famous in the Internet circle and even in the Chinese business community. He is in the first echelon in terms of wealth and influence in the industry.
Who can guarantee that the big boss in front of you will not become your future boss?
You know, in the past two years, Senlian Capital has poached many people from Dongfang.
Chen Yansen nodded.
"Mr. Chen, please!"
Liu Qiangdong raised his hand and made an invitation gesture.
The two walked side by side and slowly entered the headquarters building of Dongfang.
It took me about half an hour to take a quick tour around the place.
At this time, Beichen Century Center had about 5,000 employees, including personnel from marketing, operations, functional, operation and maintenance, big data and technical departments, which was more than 1,000 fewer than Pinbei.
However, among JD.com's employees, couriers, customer service staff and warehouse managers account for the vast majority. Including these people, the total number of employees reaches 70,000.
Pinbei and Yidong are both B2C models. The difference between the two is that the former is a platform-based B2C, while Yidong is a dual-track B2C with "self-operation as the main and platform as the supplement".
It is difficult to say whether these two models are good or bad, as it all depends on human effort. However, judging from the results, platform-based B2C seems to be more suitable for the domestic e-commerce environment.
Because Ali's business scale is 4 times that of Yidong, and Pinbei is 2.4 times that of Yidong.
Yidong was held back by the labor costs of couriers and the heavy asset investment in building warehouses.
Just like what Ma Liyun said, Dong is too stupid and too heavy.
After more than ten years of establishment, the company has not yet made a profit, so pushing the company to go public has become the best way for Liu Qiangdong to repay his investors.
Otherwise, it would be almost impossible for those institutions that have invested in JD.com to get a return on their investment.
Liu Qiangdong accompanied Chen Yansen into the office and personally made tea and poured water.
Chen Yansen sat on the sofa, looking around casually.
On the walls of the corridor, there were signs saying "Catch cats and kill lions, be the best", "Attack Suning Operation Command", and "Attack the Wildcat Operation Command".
Obviously, this thing was put up on Double 12.
Liu Qiangdong followed Chen Yansen's gaze, and the smile on his face suddenly froze, revealing a bit of embarrassment.
Before he could even open his mouth to explain, Chen Yansen asked, "Why isn't there a 'Da Pin Bei Combat Department'?"
"Mr. Chen, I have always respected you and Pinbei. We are in the same industry and are friendly competitors. This relationship is different from that between Suning and Yaomao."
Liu Qiangdong defended himself stubbornly.
"Yaomao has invested tens of billions of yuan in advertising annually on Douyin, Toutiao, and Lingxi Browser. Mr. Liu, you're giving that money to Baidu? How can you be a friend like that?"
Chen Yansen put down his teacup and asked in a teasing tone.
"Mr. Chen, you're wrongly accusing me. The advertising investment that Yidong puts into Today and ByteDance products is no less than that of Baidu."
Liu Qiangdong picked up the teapot and refilled Chen Yansen's tea.
"It's not more than a thousand degrees." Chen Yansen added.
Liu Qiangdong tried to avoid offending either company and got some advertising business from each.
In his eyes, although Qiandu's search business has declined, it is still the big brother in the search engine industry, controlling the traffic entrance of the PC network, and its basic base is there.
"Mr. Song, please show Mr. Liu the conversion performance of e-commerce ads on different search engines."
Chen Yansen gave the order casually.
"Okay, boss." Song Yuncheng responded immediately, took out a research report from the file bag and placed it in front of Liu Qiangdong.
This report includes internal data from Lingxi Search, 360 Search, Sogou Search, and Penguin Search, and provides a detailed data analysis of the CPM, CPC, and CPS effects of different categories and types of e-commerce platforms.
Since Yidong was investing in traffic and buying volume on Baidu, Liu Qiangdong could understand the ins and outs of this report.
Handsome Dong picked up the report and flipped through two pages, frowning slightly.
Data doesn't lie, and given Chen Yansen's status and position, he wouldn't bother to falsify data.
For every thousand yuan of expenditure, Lingxi Search's CPS conversion rate is nearly 10% higher than that of Baidu, especially for high-priced categories such as 3C digital products and home appliances, the gap is as high as about 15%.
The data performance of Penguin Search, 360 Search and Sogou Search is also not bad.
This data is very different from the data submitted by the external investment department!
Liu Qiangdong is a smart man and immediately realized that someone was playing tricks.
"You little bastards! I was so worried that you wouldn't have enough to eat that I gave you every penny of your bonus. You're a bunch of useless dogs."
Liu Qiangdong sneered and cursed inwardly.
He was not stupid and soon figured out the trick.
"Mr. Chen, thank you." Liu Qiangdong took a deep breath and thanked him solemnly.
If it weren't for Chen Yansen's information, the bastard in the External Investment Department would have fooled him for who knows how many years.
"It's just a small favor, so this search advertising cooperation..."
Chen Yansen asked with a dragging tone, hinting at something.
Liu Qiangdong thought for a moment and nodded heavily in response: "Mr. Chen, I will ask the new head of the external investment department to increase the proportion of funds consumed by Lingxi Search."
"Actually, signing an annual contract is more appropriate. I can give Mr. Liu a 20% discount on the price."
Chen Yansen picked up the teacup, took a sip and said.
With the listing of Yidong imminent, there is a strong demand for buying volume.
Instead of letting Li Yanhong make this money, it’s better for me to make it myself.
He felt something was wrong from the beginning. Driven by Moss Assistant, Lingxi Search, combined with algorithm models and user stratification design, can provide partners with more accurate traffic. Not only is the effect good, but the cost is also reduced by 5% to 10%.
Logically speaking, Liu Qiangdong has no reason to cling to Qiandu.
Later, he thought about it and quickly figured out the crux of the problem.
Most likely, some people took the rebates and were reluctant to let go.
If you want to accomplish this, no one from Baidu or Dongdu can escape.
After all, with the rise of short videos, the effectiveness of graphic and text advertisements has become increasingly poor, and Chen Yansen holds the short video platform with the highest daily active users in China. Further deepening cooperation is naturally a good thing for Yidong.
The two chatted for more than an hour and preliminarily finalized the contract amount, with the annual advertising fee being no less than 6 billion.
Senlian Capital will provide comprehensive traffic support to Yidong in areas such as application stores, information, short videos, search engines, and mobile browser website navigation.
When Chen Yansen left, he took away an advertising contract worth 6 billion yuan.
As soon as he returned to the hotel, Bao Shihang from the Central Foreign Affairs Association called him.
Li Qingsong’s gift?
Chen Yansen rushed to the parking lot and saw a brand new Hongqi L5 with a license plate with a leopard number.
This car is not expensive, costing more than 6 million yuan, which is not even as expensive as his Ghost.
But it’s not that easy for ordinary people to buy it.
The Hongqi L5 in front of him has a matte silver hood and roof, and a deep blue body. It was obviously specially prepared for him.
Compared to the common black model, the color of this paint is more suitable for his age and personality.
"Tell Mr. Li for me that I like it very much."
Chen Yansen looked at Bao Shihang and said.
"As long as Mr. Chen is satisfied, I won't bother you anymore."
Bao Shihang nodded and turned to leave.
Chen Yansen called Huang Boxiang and asked him to pick someone from the security personnel and drive the car back to Xucheng.
"Okay, I'll arrange it right away." Old Huang agreed smoothly.
At five o'clock in the afternoon, Chen Yansen started his return journey on a Gulfstream 550.
Before the plane took off, he sent a message to Master Ye.
(End of this chapter)
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