Chapter 541: Conquer the North American market! Get the five major operators! Africa? Pinbei wants to go too!
At 10 a.m., Ali Baba announced that it had officially submitted its prospectus and planned to raise 15 billion U.S. dollars.
Following JD.com, the three major domestic e-commerce platforms have successively rushed to the North American Stock Exchange.
This phenomenon has attracted the attention of the above.
With the rise of the Internet industry, more and more startups are adopting a dual-class share structure. We can't send all the companies we have nurtured overseas, right?
After some research, the Central Department and the Securities Association decided to leave this issue for discussion at the March meeting.
Immediately afterwards, Qiandu and Qvod were each fined 250,000 yuan by the Market Supervision Association for video copyright issues.
But 250,000 is just a drop in the bucket compared to the losses of video websites such as Penguin, Sohu, and LeTV.
Those film and television resources that are moved and distributed without authorization have copyright purchase costs of tens of millions. Once piracy becomes rampant, the legitimate platforms will lose users and suffer a decline in advertising revenue, and the actual losses are often in the billions.
Such a light punishment can neither make up for the losses of copyright holders nor stop the spread of piracy.
Ma Wenteng, Zhang Chaoyang and Jia Yaoting are extremely dissatisfied with this result!
More than a dozen platforms are making another effort, as if they are going to kill Wang Xin and Li Yanhong.
The person who is the most angry is Jia Yaoting. He is all about content. LeTV's operating philosophy is "don't make money from hardware", only make money from software.
The illegal broadcasting activities of Qvod and Qiandu Video are undoubtedly destroying his job.
To this end, Jia Yaoting complained to the Copyright Association while trying to find connections and use some tricks.
Li Yanhong received the news very quickly. After learning that Jia Yaoting and Ma Wenteng were serious about this, he immediately gave in. He first used the safe harbor principle to distance himself from the matter, and then promised to crack down on piracy.
Wang Xin had weak connections and a poor foundation, so no one informed him at all.
After he saw that the Municipal Supervision Association only fined Kuaibo 250,000 yuan, he became even more reckless.
at the same time.
Qindao Jimo, Orange Garment Factory.
The various production workshops are still busy. Although they have not received any external orders yet, the orders from within the group are enough to keep them busy.
Yunsu couriers’ T-shirts, down liners, and jackets;
Kuaipao deliverymen’s base layers, down liners, and jackets;
Down jackets and work clothes from the Orange Mobile Phone Factory;
The T-shirts, down jackets, etc. of more than a dozen subsidiaries including Orange Technology, Pinbei, Tiangong, and Shenlan have to be rushed out before the New Year. It would be strange if they were not busy.
Yang Fenghuang was ironing the new clothes deftly, but she was calculating today's commission in her mind.
Since her commission for each piece of clothing increased, she has been working harder.
"Phoenix, what do you learn every day in that study class?"
Sister E opposite asked curiously.
"Teacher Liu is teaching us sketching." Yang Fenghuang answered truthfully.
"Painting? Aren't you learning to make clothes?" Sister E was stunned for a moment, then asked.
"Teacher Liu said that we should first lay the foundation, then learn about fabrics and accessories, and finally learn about clothing structure and cutting."
When Yang Fenghuang thought about having to go to the factory training class after get off work every day, she suddenly felt tired.
But every time she thought about the fact that Teacher Liu could get a salary of more than 200,000 yuan a year right after graduation, and that it might increase to 400,000 or 500,000 yuan in the future, she became full of energy and motivation.
No matter how tiring it is, that string of numbers is like a thorn in the heart, which makes people jealous and urges them to move forward.
Yang Fenghuang squeezed the hot handle of the iron. In the mist of steam, she seemed to be able to see herself drawing lines on the fabric with a ruler after learning how to cut.
By then, maybe he could go from being an ironer who gets paid on commission per piece to a designer with an annual salary of hundreds of thousands.
The boss gave me an opportunity. If I didn't seize it, I would probably have to iron clothes in the factory for the rest of my life.
Only when you truly experience the hard work of working on an assembly line can you understand a truth.
Studying is not hard at all!
"Alas, it's a pity that I'm old and a slow learner. I really envy you young ladies who are lucky enough to have such a good boss at such a good time."
Sister E said sourly.
"Sister E, you can actually sign up to learn fabric quality inspection. The salary is not low."
Yang Fenghuang advised.
"Forget it, how can I have the time? I have to go home and cook for the kids after work."
Sister E forced a smile, then lowered her head and continued to work on her task.
In fact, although Lin Guolun did not set any age restrictions when organizing the training class, 90% of the workers who signed up for the class were young people.
Less than 10% are over 30 years old.
Some people are willing but unable to do so. They have the burden of taking care of elderly parents and young children on their shoulders. After get off work, they just want to lie down and take a breath. How can they have the energy to study new things?
Some people just want to do repetitive and simple work. They think that although the current work pays less, it does not require much brainpower and they can go home on time. Why bother learning those fabric parameters and cutting drawings that they cannot understand?
Just like another older sister in the workshop, she is almost fifty years old, but her hands and feet are still nimble when ironing clothes every day, and she can iron 600 pieces a day.
But when the topic of study classes comes up, he throws his hands up and says, "Why would I want to learn that? I can only hold an iron with my hands. Wouldn't learning design be a waste of time?"
Some people are also worried that they will not be able to learn and will be laughed at, or that they will spend time but not make any progress, thus wasting the opportunity to make money.
Seeing this, Yang Fenghuang stopped talking and focused all her energy on her work.
It was not until five o'clock in the afternoon that she handed over her shift and hurried towards the cafeteria.
Because class starts at six o'clock.
The class initially planned to recruit 120 people, but in the end, only 71 people signed up.
After all, for many people, it is more practical to work two more hours overtime and earn some overtime pay instead of spending time learning about fabrics, pattern making, and design.
Yang Fenghuang had just taken two steps when she met the teacher of the design class, so she greeted him politely, "Hello, Teacher Liu."
"I've said it many times, just call me Sister Xinlei."
Liu Xinlei held her forehead and corrected with a wry smile.
She is only twenty-one years old this year and always feels awkward being called "teacher".
"Sister Xinlei." Yang Fenghuang immediately responded with a smile, a bit of flattery on her face.
Her mother often said that it never hurts to smile more when you go out.
The two walked into the cafeteria side by side.
Since Senlian Capital took over the garment factory, not only have wages increased, but the taste of the food in the cafeteria has also improved by several levels.
The other side.
After Chen Yansen and Zhou Shouzhi finished their weekly meeting, they also finalized the sales date for the North American market.
After half a year of technical, sales channel and market preparation, Zhou Shouzhi secured the cooperation with the five major operators: Verizon, AT&T, Sprint, T-Mobile and US Cellular, and negotiated the sales plans for the Yaocheng X2 and Orange C3S bare-metal and contract phones.
In addition, relying on the cooperation foundation of Alexa smart speaker, Orange Technology has also established supply cooperation with Best Buy and Costco.
This means that the Yaocheng X2 and Orange C3S can not only reach users through the operator's channels, but also cover a wider consumer group with the help of Best Buy's consumer electronics retail network and Costco's membership warehousing model.
The main online sales channels are Walmart and Amazon.
"Boss, let's set it for January 18th. I will coordinate with the channels." Zhou Shouzhi nodded and said.
Compared with market expansion in Southeast Asia, Europe and Africa, North America is much more difficult. If you want local users to accept a Chinese mobile phone product, it is not enough to rely solely on wide channels.
We must break the inherent impression that "Made in China = cost-effectiveness" from the root!
Users in North America are more sensitive to brand recognition than price, especially in the high-end model market, where they care more about the exclusivity of technological innovation.
It is necessary to let technology bloggers and consumers see the hard-core strength of Orange and Tiangong Technology's "independent research and development" through disassembly evaluation, engineer live broadcasts, etc., rather than simply piling up materials.
To put it bluntly, if the Orange phone can be a great success in North America, it means that the Aurora Future OS and Tiangong A100 chip have been recognized.
In addition, cultural differences are also an unavoidable hurdle.
Some localized adjustments also need to be made in the system's application ecology.
"You can talk to Mao Chaorong about Mimo's resource allocation. I've already contacted him."
Chen Yansen warned.
"Okay, boss." Zhou Shouzhi responded.
"Mimo is planning to enter the Southeast Asian market next week. Later, please find some time to bring Mao Chaorong and Orange Technology's Southeast Asian marketing manager together to have a meeting and go over the 2014 new media marketing plan."
Chen Yansen slowly stood up and added another sentence before walking out of the office.
"No problem. I'll talk to Mr. Mao first. Once we confirm the meeting time, I'll have Assistant Meng notify you."
Zhou Shouzhi followed Chen Yansen with the documents in his hand, talking as he walked.
Behind him were more than a dozen executives from various departments of Orange Technology.
"Orange Technology has reached the ceiling of domestic market shipments. If we want to go further, we must go global and increase sales in overseas markets."
Chen Yansen paused and continued, "Oliver of Rocket Internet sold Lazada to Pinbei, and then went to Africa to set up Jumia. We can't give him a chance. The e-commerce market in Africa cannot be underestimated.
You and Huang Zheng need to take this seriously. We can’t just buy our channel network; we have to build it ourselves.”
Doing e-commerce in Africa does sound a bit magical, but it only took Oliver five years to get Jumia listed on Nasdaq.
At its peak, the business scope covered more than a dozen countries, with annual sales exceeding US$1.2 billion and a market value exceeding US$7 billion.
No matter how small a mosquito leg is, it is still meat, and Chen Yansen does not mind it.
What's more, expanding Pinbei's business to Africa can also lay a new sales network for Orange mobile phones, Orange electric vehicles, Orange air conditioners and other products.
Zhou Shouzhi quickly agreed.
After he joined the company, he was mainly busy with the development of overseas markets and the operation of the entire project.
Although the domestic offline sales network is under his name, it is Yang Rui who is actually responsible for its operation.
Today, there are a total of 3,904 Orange Smart Life Experience Centers, of which 317 are large-scale direct-operated stores located in first-, second- and third-tier cities, and the rest are micro-self-operated stores that undertake sales and after-sales maintenance functions.
…
…
The next day, Luzhou, Hucheng, Jinling, Hangzhou and other places welcomed the first batch of new uniforms from the Orange Garment Factory.
At daybreak, the station managers of Yunsu Express outlets and Kuapao Service Stations received a notice requiring them to arrive at the station on time at 9:30 to receive the clothes sent from the forward warehouse.
When they arrived, the staff at the site had already arrived, all of them with big grins on their faces, waiting to distribute the clothes.
Two sets per person for easy replacement.
As for the style of the jacket, they also saw it in the boss's video. It has an orange design, three reflective strips on the back, and the pockets are lined with waterproof fabric.
Yishan Road Station.
Li Zhou and Qiao Jiacheng each carried two large bags and walked out of the station with smiles on their faces.
The reporter from Shanghai Economic Morning News, who had received the news long ago, saw the two people and immediately quickened his pace and approached them with a microphone in hand.
(End of this chapter)
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