Chapter 566: Chen Yansen dared to spend 20 billion, but would he dare to spend a second 20 billion? Two people who jumped ship!
At 2:30 p.m., the news of Facebook's acquisition of WhatsApp became a hot topic. The merger and acquisition transaction totaling US$19 billion really shocked many people.
But in fact, 15 billion US dollars of it is Facebook stock, and the cash part is only 4 billion US dollars.
Ten minutes later, the Shanghai-based food delivery company Waimaicha announced that it would shut down its servers at the end of February and completely withdraw from China's online food delivery services.
"China's business competition model is incredibly perverted! Since 2013, the food delivery industry has been engaged in a non-stop subsidy war. Although we have a strong reputation among both users and merchants, Kuaipao, Taodiandian, and Qiandu Waimai are not only unprofitable, but have even adopted the slogan '0 Yuan Purchase'. How can we compete?"
This food delivery platform, which originated in Germany, withdrew from the Chinese market with a lot of complaints.
Sanpower Group, which acquired Meituan, faced with shrinking order volumes and a continuous loss of rider resources. Although unwilling to admit defeat, it had to cut its food delivery business line and turn its full attention to the group buying track.
Nicholas, the founder of Takeaway Superman, was thinking in his mind that he hoped that China's food delivery platform would never enter the European market. He didn't want to fight a price war with a group of "crazy people".
Yuan Yafei, the boss of Sanpower Group, is praying silently that Chen Yansen, Ma Liyun and Li Yanhong can exercise restraint and not let the war spread to the group buying industry.
The internal competition among the three major food delivery platforms has not yet determined the winner, but countless competitors have already been squeezed out.
The higher-ups originally wanted to call a halt to this, but after discovering that the amount of social security contributions in the rider industry was increasing rapidly, they simply suppressed the idea and decided to wait and see for a while.
at the same time.
In the Baidu headquarters building, Robin Li sat in his office with a grim face.
Qiandu released its financial report for the fourth quarter of 2013 before the deadline, showing a 39.3% drop in revenue and a 51.6% drop in net profit.
As soon as the Nasdaq Stock Exchange opened, Qiandu's stock price plummeted, directly triggering the circuit breaker mechanism.
Five minutes later, trading resumed, but the stock price continued to plummet as if it had taken laxatives.
As of now, Baidu's market value is only 17.2 billion US dollars, which has dropped by half compared with the same period last year.
At that time, Vipshop's market value was 11.7 billion US dollars.
In other words, after a series of failures, Qiandu's market value has fallen to the second tier of the Internet industry.
No one mentions the concept of BAT anymore!
"Brothers, listen to me. Although Baidu's market share in the search business is less than 40%, its market capitalization should be at least over 20 billion US dollars. Now is the time to buy the dip!"
"Others are panicking, but I'm going crazy. Others are going crazy, but I'm panicking. Baidu is vastly undervalued. As long as we can survive this wave, returning to 30 billion US dollars is not a dream!"
"I don't believe you! Qiandu has been failing at everything over the years. It used to have no rivals, and now it's faced with Senlian Capital, does it still have a chance of turning things around?"
A group of stock investors quarreled on the social platform.
In order to stop the decline, Robin Li had no choice but to announce that he would increase his holdings of Qiandu shares through centralized bidding in the secondary market in his personal name.
Even so, Qiandu's stock price is still slowly falling.
After all, Baidu Search's market share has never recovered since it fell to 40%.
Lingxi, 360, Sogou and Penguin Search are all equipped with the Moss language model assistant and have significantly reduced advertising exposure on the search results page.
Easy to use, no ads, full information, and high efficiency!
Chen Yansen, Ma Wenteng, Zhou Hongyi and Zhang Chaoyang all have the same goal. It’s not that they don’t want to make money, but that they want to make money in a good, slow and rhythmic manner.
First, we will take down Baidu, and then consider profitability after we have divided up the fruits of victory.
If Baidu did not have a group of loyal users on the PC side, either out of habit of use or due to sunk costs, its market share would probably have lost even 30%.
Therefore, Li Yanhong was caught in a dilemma.
At the same time, he also knew that no matter whether Qiandu participated in the food delivery war or not, Chen Yansen and others would not give up competing with Qiandu for the search business.
The other side.
After receiving Tao Diandian's financial statements, Ma Liyun couldn't help but be shocked.
From mid-December to early February, in just two months, the loss of the takeout business reached 2.47 billion yuan!
Especially in the past week, daily marketing expenses have exceeded 90 million and are about to break 100 million.
"Fuck! It burns money faster than before!"
Ma Liyun couldn't help but swear.
Lu Zhaoxi, Zhang Yong, Tang Yongbo, Jiang Fan, Zhang Tao and others looked at each other, then frowned.
If the war lasts for another half a year, the group’s annual net profit will be lost.
Everyone is waiting!
Waiting for Ma Liyun’s decision!
"Do you think we should pause?" After an unknown amount of time, Ma Liyun looked at Lu Zhaoxi and asked.
The word he used was "pause" rather than "end", which shows that deep down, Ma Liyun is unwilling to give up the O2O strategy.
"Since we've started fighting, we must give it our all. If we're like Qiandu, always wavering, it will give Kuaipao an opportunity to take advantage."
Lu Zhaoxi said with a grim expression.
pause?
This is not a fight between children, it can't be stopped at will.
Once the defense line is reduced, the billions of investments made in the early stage will be wasted.
"Daniel, what do you think?" Ma Liyun nodded slightly, then turned his gaze to Zhang Yong.
"Mr. Lu and I agree. Once we have a set strategy, we can't waver. Let's grab half of the market share first."
Zhang Yong pushed his glasses and answered with a firm look.
"From now on, we'll raise Taodiandian's strategic level to T0. Chen Yansen dared to spend 20 billion, but I don't believe he'd dare to spend another 20 billion."
After getting the support of his subordinates, Ma Liyun announced in a resounding voice.
For a time, everyone in Ali Baba was trying to find ways to replenish traffic resources for Taodiandian.
Get takeout red envelopes when you shop, exchange takeout coupons with friends, get Taodiandian coupons when you open the Zhifubao homepage, and carry out all-round promotion activities on channels such as Youku, UC Browser, and Weibo.
Free coupons for milk tea, beer, bread, fried chicken and other products are given out several times a day.
Netizens had never seen such a scene before and were all shocked.
"Look! My silly woman used the family's mobile phone to order a refrigerator full of endless milk tea. It's free, but I'm afraid she'll get diabetes!"
"Who says it's not? The refrigerator at home is full of bread and fried chicken. I told her that eating them is unhealthy, but my wife not only didn't listen, she even had a fight with me."
"It doesn't cost money anyway. If the platform dares to issue coupons, I'll place an order!"
"Just waiting for Kuaipao and Qiandu Waimai to follow suit, and then all three platforms will be able to grab the market together. It's so cool!"
Tao Diandian took the initiative to provoke, but Pei Yi did not respond. Instead, he advanced in an orderly manner towards third- and fourth-tier cities and county-level markets according to the current plan.
Three days later, the subsidy red envelope of Qiandu Takeout was reduced from 15 yuan to 12 yuan, which was obviously unsustainable.
…
…
Xucheng, Zhuxianzhuang Science and Technology Park.
Chen Yansen stood up and walked Wang Zhongpu to the door, then asked Meng Yun to lead him to the elevator.
He also didn't expect that at this critical juncture, the CEO of Qiandu Waimai actually wanted to jump ship to Kuaishou.
Wang Zhongpu has a technical background and has started his own business, so his abilities are actually quite good.
But if you meet a boss like Li Yanhong, it will naturally be extremely difficult to achieve anything.
When the battle was fierce, Boss Li's idea wavered again and he immediately reduced the marketing funds for the takeaway business.
Wang Zhongpu was also a man of temper. He didn't want to be a background wall for Pei Yi, Zhang Xuhao and others. Based on the principle of "if you can't beat them, join them", he sneaked to Xucheng under the pretext of a business trip and met with Chen Yansen.
After some thought, Chen Yansen gave him two options.
First, serve as Zhang Xuhao's deputy and be responsible for the flash sales business;
Second, he served as Wang Zhe's deputy at Kuaipao Canteen, responsible for market development in South China and Southwest China.
As for the position of project leader, Wang Zhongpu can forget about it.
Chen Yansen said it very directly, unless you can produce corresponding results to prove yourself.
Wang Zhongpu thought about it and realized that the former was Pei Yi's younger brother, while the latter was the COO of Kuaipao Canteen, and his status was equal to Zhang Xuhao.
So, he chose the Kuaipao Canteen project, which could also avoid Qiandu's non-compete agreement.
“Knock knock knock—!”
Chen Yansen had just returned to his seat when there was another knock on the door.
"Come in!" Chen Yansen responded.
After hearing this, Meng Yun pushed open the office door and led Jiang Fan in.
"Hello, Mr. Chen!"
Without waiting for Meng Yun to introduce him, Jiang Fan took a step forward, leaned forward slightly, and greeted respectfully.
"Mr. Jiang, please sit down!"
Chen Yansen sat still and responded casually.
Then he ordered Meng Yun: "Go make a pot of tea."
He also didn't expect that Jiang Fan and Wang Zhongpu expressed their intention to switch jobs to Senlian Capital on the same day.
"Teacher Ma should be pretty nice to you, right?"
Chen Yansen looked at Jiang Fan and asked the first question.
The other party is from Northwest China, majoring in computer science at Fudan University. He participated in the development of Google Maps and then founded Umeng in 2010. Three years later, it was acquired by Ali for 80 million US dollars, and thus joined Ali.
Ma Liyun gave him the position of M5 Senior Director, which is equivalent to the rank of P10 Researcher.
Three years ago, when Zhang Yong invited Chen Yansen to join Ali, he only gave him M4. If he wanted to be promoted to M5, he had to rely on his performance.
From this we can see that Ma Liyun was very generous when trying to win over Jiang Fan.
In fact, it was because of his refusal that Ma Liyun learned his lesson and offered Jiang Fan higher conditions.
Hearing this, Jiang Fan did not rush to answer. Instead, he pondered for more than ten seconds before slowly saying, "Senlian Capital is a bigger stage."
What he meant was that his goal was not Pinbei or Kuaipao, but a high-level position at the group headquarters.
He chose to avoid answering Chen Yansen's question.
Because it is difficult to answer. If he says it is good, it seems that he is only interested in profit; if he says it is bad, it seems that he is greedy and does not know how to repay kindness.
Chen Yansen looked at Jiang Fan, tapping his fingers on the table, looking thoughtful.
The person in front of me has first-class resource integration capabilities. He is a bit like Huang Zheng and is a capable and practical person.
Give him a business concept and he will be able to implement it.
It's a good material for work!
The only drawback: the emotional aspect is a bit messy.
But in the business world, which is a big melting pot, lack of personal morality is almost the smallest problem.
Should I accept it or not?
When he thought about how he had snatched the position of Lao Ma's successor more than ten years in advance, he felt like laughing.
Compared with Wang Zhongpu, Jiang Fan is more capable, but also more restless.
"Alibaba is also good. Once it successfully goes public, its market capitalization will be at least 200 billion US dollars, far exceeding Amazon and Pinbei."
Chen Yansen said slowly.
"Ali does have a dominant position in the e-commerce sector, and its value may be significantly higher than Pinbei's. However, Senlian Capital has at least five or six projects with the same potential as Ali."
Jiang Fan regarded Ali as a springboard, hoping to use his current resume to join Senlian Capital.
"Kuaipao is preparing to fully enter the food delivery market in Europe, North America, and Southeast Asia, and is in need of a vice president."
Chen Yansen found a job for Jiang Fan as a "hardworking pioneer".
In his opinion, even Zhou Shouzhi worked as CFO for more than half a year after joining Orange Technology. How could it be so easy for Jiang Fan to reach the top overnight?
What's more, the ability may be fine, but what about loyalty?
Chopsticks run?
Jiang Fan was a smart man and immediately understood what Chen Yansen meant.
Senlian Capital has no shortage of people, and Chen Yansen has no trust in him at all.
If you want to join Senlian Capital, you must start with a niche business. Only if you have achievements will there be room for promotion.
"Mr. Chen, I need two days to consider."
Jiang Fan pondered for a moment and did not give an immediate answer.
Chen Yansen nodded, picked up the teacup and took a sip.
There are so many capable people. With Mr. Chen’s financial resources, what kind of people can’t he recruit?
His attitude towards Jiang Fan is that if she is willing to come, she can come, and if she is not willing, he doesn't care.
(End of this chapter)
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