Chapter 576: Market share 2.6%! Pinbei and I hold hands and grab Yaomao Roasted Rookie! The battle begins!
The next morning, March 5, Pinbei and Yidong launched the pre-sale event for "Spring New Fashion".
At the same time, Tmall Mall's '38 Goddess Festival' has also entered the warm-up stage.
The market competition among the three major e-commerce platforms is showing a situation where the second and third largest players are joining forces to challenge the largest player.
After Yunsu acquired Dongdong Logistics, the speed of express delivery was further accelerated and the delivery time was reduced by another quarter.
Some KA merchants of Pinbei Mall quickly activated half-day delivery, same-day delivery and next-day delivery services after choosing to deliver the goods to the central warehouse in advance.
It is obvious that Chen Yansen and Liu Qiangdong want to "beat the slow with the fast" and use their logistics advantages to leave users with the impression that "orders placed on Pinbei and Yidong will arrive the fastest."
On the other hand, Kuapao was also not idle. It also organized a "flash sale" to maximize the abundant transportation capacity of Kuapao.
Standard products such as mobile phones, computers, digital cameras, and mobile power supplies, as well as fast-moving consumer goods such as tissue paper, toilet paper rolls, laundry detergent, grains, oils, rice, and noodles, were all posted on the event homepage.
As long as the user places an order, the goods can be delivered to their door within half an hour.
Pei Yi and Liao Wei spent two years preparing for the flash sale business, and their business model and operating procedures had already been established.
This time, the original secondary entrance was simply moved to the primary entrance and given full site resources.
This led to a sharp drop in the order volume of Yaomao Supermarket.
After all, when the products are the same and the prices are almost the same, whoever has the faster delivery speed will be favored by users.
Pinbei has Toutiao, Lingxi Browser, Xiaohongshu, Douyin, Lingxi Search and Orange App Store to divert its traffic, while Ali relies on products such as UC Browser, Weibo, Laiwang and others for financial support.
Zhang Yong immediately noticed something was wrong within the first hour after the sale started.
Whether it is Pinbei or Yidong, the resources invested in the March 8th promotion are almost comparable to those of the June 18th promotion, second only to the Double Eleven promotion.
Coming with great force!
After reaching in-depth cooperation, Pinbei and Yidong are obviously ready to make an effort to pull Ali down from the throne of the e-commerce leader.
Zhang Yong immediately called Ma Liyun who was in a meeting in Yanjing and asked him to upgrade the '38 Goddess Festival' so that he could match it with more marketing expenses and advertising resources.
"Yes, just keep it the same as 618."
Ma Liyun, who had just walked out of the venue, narrowed his eyes and glanced hatefully at Chen Yansen, Liu Qiangdong and Ma Wenteng who were chatting happily not far away.
But he has no regrets about entering the local life service industry, because he knows in his heart that no matter whether Ali does food delivery, group buying, or electronic navigation software, there will inevitably be friction between it and Pinbei and Yidong.
The cake is only this big!
If Ali eats one more bite, Pinbei will have to eat one less bite.
There will be a war eventually, it is inevitable.
For users in 2014, it was really exciting to have just enjoyed the food delivery war and then the e-commerce war came.
"Hurry up and go to the Pinbei cross-border channel. Click on each venue and you can get a red envelope worth 10 yuan off 15 yuan. A can of imported coffee is only 8.9 yuan!"
"Why buy coffee? Listen to me, buy all the vitamin C, and it's only 1.4 yuan with the discount!"
"Holy crap! Master, this is awesome! Please send me the link to the combined order items."
"The Dongfang store is even more aggressive, releasing 10,000 50-yuan coupons with no threshold every hour. It's a new promotion, and it's easy to grab them now. If you go later, there will definitely be a lot of software dogs."
"Go to the Pinbei 10 Billion Channel and you'll get a 10,000 yuan coupon package, including a 50% off coupon worth 60-30 yuan. Go, go, go!"
The comment sections of Toutiao, Weibo, Douyin, Douban and Xiaonei are filled with a large number of "well-meaning people" who are constantly posting discount guides.
Many people clicked in when they saw it, then received the coupon and placed an order.
Little did they know that the commission for this order was all earned by the poster.
Of course, there are also knowledgeable netizens who go to Fanlitao to forward the link before placing an order.
Gu Yaozhong, who was far away on Zhangyang Road in Shanghai, sat in a bright and clean office with a smug look on his face.
On the first day of pre-sale for the March 8th promotion, the transaction volume reached 100 million yuan in just one morning, with a commission of more than 13 million yuan.
Three years ago, when FoxTao came out of nowhere, it almost killed FanLiTao.
But he didn't expect that Chen Yansen sold FoxTao to Ali. As a result, this leader in the shopping guide e-commerce industry saw its market share decline for two consecutive years under Ali's management.
His rebate Taobao has come back to life!
By copying FoxTao's super rebates, mall rebates and overseas shopping models, it achieved a transaction volume of 10 billion yuan and revenue of over 1 billion yuan last year.
Immediately afterwards, it received another US$100 million in financing from IDG Capital.
That's why he was willing to spend 60 million to buy the A-level resource package of Orange Pay's lucky card collection activity.
"The harder I fight, the more I earn."
Gu Yaozhong muttered to himself.
At the same time.
At the headquarters of What’s Worth Buying, the editorial department and the operations department are all busy, either approving users’ tips on discounted products, or pushing discounted product information compiled by internal employees to the front desk.
Unlike the simple and crude shopping guide e-commerce platform Fanli Tao, What’s Worth Buying also earns advertising fees and CPS commissions, but it relies more on content recommendations to achieve the business cycle of planting grass, placing orders, and earning rebates.
Dozens of shopping guide e-commerce websites, including Juanpi.com in Jiangcheng, Taofenba.com in Hangzhou, and Zhe800.com in Yanjing, have benefited from this wave of e-commerce wars.
Huang Zheng is fine and is not opposed to shopping guide e-commerce.
On the contrary, Hu Zhilong of the Ali Alliance, seeing the gradual increase in commission expenses, immediately thought of suppressing it.
Just like when he proposed to Zhang Yong to suppress Fox Tao.
In his eyes, shopping guide websites are valuable, but there are not many of them. If they are too popular, they must be suppressed.
…
…
Pinbei, Yaomao and Yidong regarded the March 8th promotion as the first battle in the first half of the year. The bosses held meetings in Yanjing while the employees worked hard in the rear.
Dong has always loved shouting slogans and hung various banners at the headquarters.
For example, "Pinbei and I hold hands and catch the Yaomao Roasted Cainiao", "Reject fakes and don't play tricks", "Yaomao and Suning are stupid, and Dongfang Retail is the best in the world", etc.
Chen Yansen met Dong Mingzhu at the conference, but seeing that she looked like she wanted to curse, he ignored her and thought to himself: I will launch a few more new models this year and see if she dares to be tough with me again.
Orange air conditioners were launched online during the Double Eleven promotion last year, selling 309,000 units on that day and 1.472 million units throughout the year, generating revenue of 5.56 billion yuan.
The total sales of air conditioners in 2013 was 56 million units.
In other words, Orange Air Conditioner achieved a market share of 2.6% in less than two months.
If extended to a whole year, the market share will be at least 10%.
This bowl of rice was most likely snatched from Dong Mingzhu's bowl.
at the same time.
A reporter from Luzhou Evening News rushed to a construction site in Baohe District, took out his press card, and communicated with the security guard for a few minutes. The guard then took out a walkie-talkie and called a project manager wearing a white safety helmet.
"Hello, what are your names? I'm Shao Chen, the project manager for the first phase of Orange Garden."
Shao Chen smiled and after checking their work IDs, he led them deeper into the construction site.
The assistant beside him quickly handed over two orange safety helmets.
"Hello, Manager Shao. I'm Wang Qiaona, a reporter for Luzhou Evening News, and this is photographer Zhang Haoyang. We'd like to randomly select a few workers and ask them about their working conditions and salaries."
Wang Qiao Na explained with a smile.
Haha, that sounds nice, but I still want to verify the authenticity of Orange Construction’s salary.
Shao Chen was originally a project manager at Wanda Real Estate. He was poached by Wang Kangshuo when Senlian Capital was preparing to build its headquarters.
"Xiao Zhang, go get two workers."
Shao Chen pretended not to know and gave instructions to his assistant.
"Manager Shao, don't bother, we can do it ourselves." Wang Qiao Na immediately stopped him.
Let Shao Chen arrange it?
Can we still hear the workers’ true words?
She is not stupid.
"Okay, Xiao Zhang, you entertain these two journalist friends."
Shao Chen looked at Wang Qiao Na playfully, then stood up and left.
He doesn't have the time to waste time accompanying the reporters from Luzhou Evening News as there are a lot of things going on at the construction site.
After Shao Chen left, Wang Qiaona hurriedly urged Xiao Zhang: "Mr. Zhang, this is troublesome."
Xiao Zhang brought the two of them to the construction site. From a distance, they saw busy workers everywhere.
Some people wear red helmets, some wear blue helmets, but the most people wear yellow helmets.
Wang Qiao Na had done her homework and knew that people wearing yellow safety helmets were basically ordinary workers such as bricklayers, reinforcement workers, and scaffolders.
So she winked at her colleagues and randomly picked a steelworker and asked, "Master, can I have two minutes of your time for a quick interview?"
The rebar worker raised his head, said nothing, and looked at Xiao Zhang.
"They are reporters from Luzhou Evening News." Xiao Zhang said casually.
"Okay, go ahead and ask." Li Dongfeng put down the tools in his hand and breathed a sigh of relief.
After graduating from high school, he went to work on a construction site with his father because his score was more than 200 points short of the junior college entrance exam.
I am 23 years old this year, but I have 5 years of work experience.
"Are you a regular employee of Orange Construction?"
Wang Qiao Na picked up the microphone and asked after seeing that the camera's breathing light was working normally.
"There are no temporary workers at Orange Construction, all of them are regular employees." Li Dongfeng replied.
"It is said that ordinary workers of Orange Construction have five insurances and one fund?" Wang Qiao Na asked.
"It should be seven insurances and one fund, as well as commercial medical insurance and accident insurance." Li Dongfeng corrected.
"How is your monthly income?" Wang Qiao Na asked.
"The base salary is 3,500 yuan, six hours a day. Anything over that is considered overtime and is 1.5 times the salary. Including food allowance, rent subsidy and bonuses, if you work a lot of overtime, you can make a little over 10,000 yuan, otherwise it's only 8,000 or 9,000 yuan."
Li Dongfeng cannot learn English or mathematics, but he knows the details of his salary better than anyone else.
"Compared to your previous income, is the salary at Orange Construction higher or lower?" Wang Qiao Na asked.
"Then Orange Construction definitely pays better. Before, they only paid if they did work, but now they also get paid for weekends off. How can it be the same?"
Li Dongfeng replied with a smile.
In fact, at this time, steel workers can earn about 200 to 300 yuan a day, but they will have no income if it is windy or rainy.
Since you didn’t do any work, who the hell would give you money?
Some people can earn more than 10,000 yuan a month, which seems to be higher than Orange Construction’s income, but that is earned by working day and night.
There are twelve months in a year. Can we guarantee that there will be work every month?
Of course, for most people, daily or monthly pay is the most reassuring.
After all, money is real only when it is in your hands.
Is there ever a year when no one stands on the roof to ask for wages?
The waters in the construction industry are much deeper than the Pacific Ocean.
Therefore, even though Chen Yansen had developed a good salary system, he encountered many difficulties in recruiting employees at the beginning.
First, monthly salary;
Second, you have to pay social security.
Many people are in their forties or fifties. If you ask them to pay for social security from their own wages, isn't that robbing them?
In the end, there was no other choice but to mobilize the network of employees of Senlian Capital, find relatives and fellow villagers, and finally gather the required personnel.
After hearing this, Wang Qiao Na felt it was outrageous.
Chen Yansen pays social security for factory operators and milk tea shop cleaners, and now even construction workers are not spared.
It stands to reason that paying social security for employees is a normal thing, but most companies do not pay it, and Senlian Capital is an exception.
"Brother Sen is worthy of being the pride of Hui'an people!"
Wang Qiao Na couldn't help but sigh.
During the evening news that day, the host spent three minutes focusing on Orange Construction's salary and benefits, which sounded a bit like a recruitment advertisement.
"Overtime pay is fine, but why is social security compulsory? It's hundreds less a month."
"Oh, I won't be able to stay here for long! How many projects does Orange Construction have? If I can't finish them, I'll be out of work and have to find a new job."
Even after seeing the relevant news, the attitude of local construction workers in Hui'an is still not positive.
Although Chen Yansen has always had a good reputation, these workers prefer daily wages. They feel most at ease when they can hold the money in their hands.
However, some workers secretly had some ideas in their minds after watching the news.
…
…
Temasek, Lazada headquarters.
Zhang Yifeng sat in front of the computer, staring at the background data.
The International Women's Day sale also became Lazada's e-commerce festival, with the platform launching a marketing slogan of "up to 70% off" and focusing on categories such as beauty, digital products, clothing and food.
After entering the Southeast Asian market, Zhang Yifeng also brought in the domestic supply chain.
There were hundreds of brands that followed Lazada to expand overseas.
"Fuck! It's been half an hour, and the total sales of the six countries of Java, Malay, Luzon, Siam, Temasek, and Annan is only 500,000 US dollars. In China, it's not even as much as the 10 billion subsidies Pinbei can give for a single product."
Zhang Yifeng frowned and couldn't help cursing.
Although he knew that Lazada’s daily sales last year were only 240,000 US dollars, he still couldn’t accept it. He spent a week warming up on Mimo but failed to achieve the desired results.
He was afraid that Chen Yansen would be disappointed in him.
You know, Brother Sen sent him to Southeast Asia to develop the market. If he fails to achieve results, wouldn't it be embarrassing for Brother Sen?
Zhang Yifeng thought about it and called two staff members from the marketing department to make a follow-up call to gain a deeper understanding of local shopping and consumption habits.
The other side.
As soon as Chen Yansen returned to the hotel, he received a call from Cao Dahua.
"The dealer can't pay and wants to pay with beef and guns?"
(End of this chapter)
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