Chapter 587: A press conference, 800 million US dollars? If you want to enter the circle, you have to pay the price!
Since Mike Keller joined Tiangong Technology, Tiangong T100, Tiangong A100, Tiangong B100 and Tiangong C100 have been launched one after another, resulting in China having another top chip design company.
Nowadays, even Amazon's Echo smart speaker is equipped with the Tiangong T100 AI dedicated chip.
"Traitor!"
Another barrage of comments passed by.
"Does he know what he's doing?"
"Chinese people are no longer willing to buy Qualcomm's mobile processors, and he is the culprit!"
"Traitors to the Lighthouse Country! How dare you degenerate into working for Asians!"
There are more and more insults in the barrage.
In the past, netizens in the Lighthouse Country knew that the chief scientist of Tiangong Technology was Mike Keller, and that he had worked at AMD and Apple, and had led the research and development and design of core processors several times.
But at that time, they felt that China's scientific research foundation was poor, and Mike Keller went to Asia to "help alleviate poverty", but in the blink of an eye, the offensive and defensive situation changed.
Tiangong Technology turned its guns around, first forcing Qualcomm to sign a patent cross-licensing agreement, and now it is launching products that compete with Snapdragon 800 and Snapdragon 600, which is a bit difficult for them to accept.
“Science has no borders!”
“There are many Chinese engineers in Silicon Valley too!”
"I believe everyone's career choice should be respected. The world needs diverse development, and only competition can bring progress!"
"Yeah, if you don't believe me, just look at Qualcomm's latest product. It's completely insincere."
"You are too sensitive. Are we going to drive away tens of thousands of Chinese scientists across the country?"
In the live broadcast room, someone immediately jumped out to refute.
Some overseas Chinese who were peeking at the screen looked at each other in confusion.
The other side.
Mike Keller held a Tiangong B100 processor and talked about its underlying architecture, GPU performance, image expression, modem and RF system, and made a detailed technical analysis.
He also took out an Orange C4S engineering prototype and demonstrated the real performance of Tiangong B100 in terms of image and performance in front of the camera.
Especially when running "Thor", it can achieve a high-definition full-frame gaming experience, while the Xiaomi 3 equipped with Snapdragon 800 has a frame rate of only 15 to 20, and the picture is still very blurry.
It’s not that you don’t know the goods, it’s that you compare the goods.
Mike gave his introduction very seriously, because he knew that this was not just a press conference, but also a procurement negotiation meeting.
Next, he took out Tiangong C100 and began to interpret it in a very serious manner.
Compared with Snapdragon 600, the performance of Tiangong C100 is improved by 25%. The graphics processing performance of Xuanshu X90 is about 1.4 times that of Adreno 320. It supports 1080p HD video, 2048×1536 screen resolution and Hongyan 4G modem.
The overall performance is not inferior to Tegra 3 and MT6592!
Yu Chendong narrowed his eyes, expressionless. Compared with Tiangong B100, Kirin 910T just barely caught up with Snapdragon 800.
In other words, the performance of Kirin 910T is not as good as that of Tiangong B100.
Chen Yongming leaned back in his chair, the scene he had just seen emerging in his mind.
Huang Zhang also wants to join Orange Technology’s mobile phone alliance?
What about OPPO?
Choose Orange Technology or Qualcomm?
Considering the declining market share, Chen Yongming also had the idea of clinging to someone powerful.
Two hours later, Mike Keller walked off the stage, ending his new product presentation.
“Pah pah pah——!”
Thunderous applause suddenly broke out in the conference hall, which was over a thousand square meters.
Meng Yuanzhi in the front row was the first to stand up, clapping his hands vigorously, his eyes full of admiration.
Although he thought it was a bit strange for a foreigner like Mike to host the press conference, he was the chief scientist and CEO of Tiangong Technology and was indeed the most suitable candidate.
Lei Yijun sat in the middle of the guest seats, clapping his hands while secretly thinking: I hope the supply price of Tiangong B100 can be the same as that of Snapdragon 800, or 10% to 20% higher.
As a member of the Orange Technology ecosystem, he came to the press conference not just to fill up the numbers, but naturally to support it with real money.
Mr. Chen may not remember who purchased Tiangong chips, but he probably remembers those who did not place orders very clearly.
The media's attention is focused on the engineering prototype of Orange C4S. By comparing with the naked eye, the size of Orange C4S seems to be a size larger than Orange C4, but the specific parameters are unknown.
Even when surrounded by reporters, Mike refused to reveal a single detail.
"Is there a purchasing meeting next?"
Meng Yuanzhi came back to his senses, looked at Chen Yansen and asked.
"Yes." Chen Yansen replied.
"Tell me a rough estimate of the contract amount later. I'm leaving now. Come and have tea with me when you're free."
Meng Yuanzhi slowly stood up and gave instructions to Chen Yansen.
"Okay, I'll take you there."
Chen Yansen smiled lightly and nodded in agreement.
He and Meng Yuanzhi talked as they walked until he sent the other party to an Audi car, and then returned to the conference room.
This happened to be the interview session.
"Mr. Chen, does the release of the Tiangong B100 and Tiangong C100 mean that Orange Technology is ready to fully adopt its own processors?"
A reporter from Business World magazine asked, holding up the microphone.
"I think you may have forgotten one thing. Orange Technology just signed a $2.2 billion procurement contract with MediaTek and Nvidia yesterday. The strategic value of Tiangong B100 and Tiangong C100 to Orange Technology is to supplement, not replace."
Chen Yansen answered slowly.
"Mr. Chen, do you lack confidence in the actual performance of the Tiangong B100 and Tiangong C100? Is that why you're purchasing so many mobile processors from MediaTek and Nvidia?"
A reporter from ZDNet Korea asked a rather pointed question.
"Orange Technology is a smartphone company that ships over 100 million units annually. Diversified supply chain management can reduce dependence on a single channel, which is basic business common sense.
Just like your country's Sanxing, which chooses the Snapdragon 800 series for its mid-to-high-end models, does Sanxing not trust the performance of the Exynos processor?
Chen Yansen retorted bluntly.
The reporter from ZDNet smiled awkwardly and dared not say anything else.
"Mr. Chen, is Tiangong Technology trying to challenge Qualcomm's market position? What are your expectations for the Tiangong series of mobile processors?"
asked a reporter from Ars Technica.
"I think everyone is the same. When launching a new product, they all hope to be loved and supported by more users. Tiangong Chip is no exception. The higher the sales volume, the better.
As for challenging Qualcomm, I haven't actually thought about it, because Tiangong Technology is very different from Qualcomm. From the instruction set encoding structure to the CPU architecture, everything is developed entirely by ourselves."
Chen Yansen shrugged.
What this means is, what challenges does the current Qualcomm pose?
Let’s wait until Qualcomm uses its own CPU architecture!
After answering more than a dozen questions in a row, Chen Yansen returned to the guest area surrounded by security personnel and greeted Ge Yue, President of Apple Asia, Park Jae-soon, President of Sanxing Dahua, and others.
Afterwards, Wu Shengyu was left behind to deal with the media, while Mike Keller followed Chen Yansen and drove to a nearby hotel to enter the negotiation session.
This is the highlight of today!
The car was driving steadily on the highway around the lake. Mike was holding a tablet computer, and the screen was densely listed with the preliminary intentions of various manufacturers.
The names of companies such as Huawei, OPPO, Sanxing, and Meizu are prominently listed, followed by estimated purchasing volumes and technical adaptation requirements.
"Huawei wants a customized version of the Tiangong B100, focusing on optimizing the multi-band compatibility of the communication baseband, saying it is to adapt to the operator networks in the European market."
Mike raised his head and looked at Chen Yansen and said.
Although Huawei has the Kirin 910 and the upcoming Kirin 910T processors, there is still a gap between them and the Tiangong B100 and Tiangong A100, so it is normal for them to be willing to place an order.
Shanxing is easier to understand, as its competition and friction with Qualcomm are equally fierce.
If it weren't for market considerations, Shanxing would have loved to use Exynos processors across the board.
The reason for purchasing Tiangong series processors now is, firstly, to increase supplier options, and secondly, to please Chen Yansen.
After all, Sanxing's latest Exynos 5433 uses the Orange Z1 instruction set, and Sanxing Galaxy W2014 and Galaxy Note 3 Neo are equipped with deep blue batteries.
Logically speaking, the purchaser is the father and the supplier is the grandson.
The Deep Blue Battery is completely the opposite. Thanks to its high energy density, it has no worries about selling.
For the precision mobile phone industry, the deep blue battery is small in size and has large energy storage capacity, giving designers more room to play.
While ensuring battery life, the body can be made even thinner, which is a "epoch-making" product for high-end models that pursue the ultimate appearance design.
Shanxing purchased Tiangong chips just to further consolidate its cooperative relationship with Orange Technology.
After hearing this, Chen Yansen nodded slightly and said, "We can accept customized requests, but the R&D cycle for baseband optimization will be calculated separately, and an additional 5% technical service fee will be charged."
"Okay, I understand," Mike responded.
In fact, these cooperation intentions are collected by the sales department.
He will communicate with some KA customers personally, but for most buyers, he will leave it to his subordinates to coordinate.
As they were talking, the car had arrived at the hotel entrance.
Guo Shenyi got out of the car silently and consciously opened the door for Chen Yansen.
The group walked straight towards the banquet hall.
After Chen Yansen took his seat, there was an endless stream of manufacturer representatives coming over to chat with him.
OPPO's Chen Yongming sat in his seat with his hands on his knees, trying intermittently several times.
He wanted to stand up, walked up to Chen Yansen and said, "Mr. Chen, OPPO also wants to get the technical and supply chain support of Orange Technology."
But he struggled for a long time and couldn't save face.
"If Huang Zhang can do it, why can't you?"
Finally, he thought of Huang Zhang, Zhou Hongyi, Lei Yijun and others, gritted his teeth, and walked over.
As soon as Chen Yansen sent Park Jae-chun away, he saw Chen Yongming coming towards him.
A hint of understanding flashed in his eyes, but he did not speak. He just picked up the teacup on the table and took a sip, waiting for the other party to speak first.
Chen Yongming walked to the table, his face a little embarrassed, and he said in an unsteady voice, "Mr. Chen, I want to talk to you about OPPO's subsequent chip procurement plan."
"Mr. Chen, you're welcome. Please take a seat." Chen Yansen pointed to the chair opposite.
As soon as Chen Yongming sat down and the waiter finished refilling his tea, he couldn't wait to say, "OPPO wants to order 1.5 million Tiangong B100s and 2 million Tiangong C100s. Mr. Chen, can you reserve a spot for OPPO in a long-term cooperation?"
When talking about "long-term cooperation", Chen Yongming's voice unconsciously lowered.
What he called "long-term cooperation quota" was essentially wanting to join Orange Technology's ecosystem.
This will allow them to obtain a stable supply of chips and production capacity quotas from Deep Blue Battery, and even use Orange Technology's production lines.
Before, he was still hesitant about whether to continue to bind with Orange Technology, but when he saw that Huang Zhang was willing to humble himself and ask for cooperation, and thought about OPPO's declining market share, he finally gave in.
"But I heard that OPPO is in contact with Qualcomm."
Chen Yansen asked back.
Chen Yongming's heart trembled, and he laughed dryly and said, "Mr. Chen, OPPO's contact with Qualcomm is just routine communication, and no substantive cooperation has been finalized."
Chen Yansen put down his teacup and said seriously, "OPPO wants to buy Tiangong processors, no problem! But if you want to join the Orange Technology ecosystem and make money together, you have to move in unison."
He simply made it clear.
If you want to join the circle, you have to submit a letter of commitment!
Huang Zhang agreed?
Chen Yongming subconsciously wanted to ask, but when the words came to his lips, he quickly swallowed them back. This question was too stupid!
Yesterday afternoon, 360, Xiaomi, Meitu, NetEase and LeTV all forwarded Orange Technology's news to express their stance.
Thinking of this, Chen Yongming took a deep breath and responded solemnly: "Mr. Chen, OPPO is willing to follow Orange Technology's arrangements on the use of processors."
He paused, then continued, "As for Qualcomm, I will convene a board meeting tomorrow to push for the termination of all unfinished cooperation intentions. I will provide you with a statement with the official seal within three days."
"Mr. Chen, you're too serious. In business, cooperation is mutually beneficial. I'm not one to have it all to myself, but let me be frank: the biggest commonality among members of the Orange Technology ecosystem is that all manufacturing processes are completed by the Orange Mobile Phone Factory."
Chen Yansen patted Chen Yongming on the shoulder and said.
"This..." Chen Yongming looked hesitant.
OPPO has its own production base, it can’t just shut it down, right?
"Meizu's factory in Zhuhai will be sold to the Orange mobile phone factory next month."
Chen Yansen said slowly.
Selling the factory?
Chen Yongming unconsciously rubbed his thumb against his index finger. After a long pause, he opened his mouth and said in a dry voice, "Mr. Chen, OPPO has just invested over 1 billion yuan in equipment and 14,000 employees in its Dongguan production base. If we transfer the production to Orange, the investment and placement issues will be…"
Chen Yansen waved his hand, interrupting Chen Yongming. "Orange Mobile Phone Factory can purchase the production line investment at market valuation. I can also take over all the operators and basic management personnel, and treat them all the same as Orange Mobile Phone Factory."
"Mr. Chen, is there a compromise? I actually want to keep OPPO's production base."
Chen Yongming asked with gritted teeth.
The smile on Chen Yansen's face disappeared immediately. What he wanted was the torch of humanity.
"Mr. Chen, please don't misunderstand me, I'm just asking."
Seeing the other party's face darken, Chen Yongming hurriedly explained.
"That's good." Chen Yansen responded in a flat tone.
At 8 o'clock that evening, Tiangong Technology announced that the estimated annual revenue of the Tiangong series has exceeded 1 billion US dollars.
Although it was not stated explicitly, anyone with a discerning eye knows that, excluding previous revenue, Tiangong Technology has secured at least US$800 million in orders at this press conference!
(End of this chapter)
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