Chapter 599: 12.4 million a day? 26.82 billion in the first week! With Brother Sen, comes the high salary!
at the same time.
Two large orange supermarkets and six micro community supermarkets are all in a booming state.
In the operation of Orange Supermarket, Chen Yansen utilized the Internet strategy, using low-priced goods to attract customers and increase user stickiness, and then using high-profit categories such as baked goods, prepared food, daily necessities, and cosmetics to increase gross profit margins.
This path has been verified by countless people, so the possibility of success is naturally extremely high.
Coupled with the supplier resources accumulated by Pinbei and Kuaipao Maicai, and the international supply chain and cost control standards provided by Byron and Hou Yi, Orange Supermarket has avoided the pitfalls of traditional supermarkets such as "unstable supply chain and high costs" from the very beginning.
Just like the vegetables in the fresh produce area that cost 1.9 yuan, others cannot get such a low price, but Orange Supermarket relies on the Pinbei agricultural assistance channel to directly connect to the production area, eliminating the three or four layers of wholesalers in the middle. Not only can the price be lowered, but the ultra-high turnover speed of picking the vegetables the day before and putting them on the shelves the next morning can also be guaranteed.
You should know that Liao Wei invests at least 10 billion yuan every year in land transportation, cold chain and air transportation, spending money to buy land, build warehouses, set up intelligent sorting centers, and increase freight drivers and vehicles.
This is the confidence and strength of the leading private express delivery company!
When the Maybach drove into the underground garage of Changtai Plaza, Chen Yansen saw the familiar orange shopping bag through the car window.
Many customers had just come out of the supermarket, with bags filled with vegetables, bread and daily necessities. Some were carrying gift boxes of braised food from the prepared food area, or various fruits.
After getting off the bus, he did not choose to enter through the main entrance, but instead took the freight elevator all the way to Byron's office.
"boss!"
Byron stood up quickly.
"Sit down! Where's Hou Yi?"
Chen Yansen sat down on the sofa and asked casually.
"He was watching the sales area. From 9 to 10 a.m., the number of customers in the store remained between 3,000 and 4,000. So we activated the Level 1 alert and sent more staff to the congested areas to ensure smooth passageways."
Byron explained.
In fact, no matter how many people the store can accommodate, the final exit rate depends on the number of checkout counters and processing speed.
Fresh food areas, prepared food areas, promotional displays and other areas are natural black holes of customer flow, which will attract a large number of customers to gather, resulting in local density far higher than the average value of the entire venue.
Therefore, although Byron and Hou Yi are both veterans in the supermarket industry and have designed scientific traffic routes for the supermarket, namely clear and concise guidance of the main and secondary channels, in order to increase customer throughput, the two still arranged employees to guide the traffic routes.
"Boss, please look, the red area in the main passage has faded a lot. The exit of the fresh produce area, which was previously the most congested, is now basically able to maintain smooth traffic. This is all due to the traffic flow guidance."
Byron called up the real-time traffic heat map and continued.
Chen Yansen took a glance and nodded slightly.
He spent a lot of money to hire Byron and Hou Yi, wasn't it just to avoid detours and learn from the management experience of Kedi and Walmart?
It turns out that these two people are indeed worth the money.
"But there is still a detail that needs to be optimized."
Chen Yansen paused, pointed to the blank area between the bakery and fresh produce sections on the heat map, and said, "Many customers go back to the fresh produce section after buying bread, which causes a congestion in this secondary channel.
We can set up a 'temporary small fresh produce counter' next to the bakery area, which only stocks high-frequency items. This way, customers who just want to buy bread and side dishes don't have to go back. This not only relieves pressure on the main aisle but also boosts sales of related products."
When Byron heard this, his mouth opened slightly, and an uncontrollable look of surprise flashed in his eyes.
The customer flow heat map on the LED screen actually reveals very little information, only constantly changing color clusters.
From light blue to bright red!
He stared at the heat map for a long time, but still couldn't draw the same conclusion as his boss.
Is the boss too smart, or am I too stupid?
Byron couldn't understand it. He wanted to ask directly, but when the words came to his lips, he forced himself to hold them back.
It was not until twelve o'clock noon that the office door was suddenly pushed open and Hou Yi walked straight in.
When he saw Chen Yansen, he was stunned for a few seconds, then reported, "Boss, this morning's sales data is out. The Changtai store had a total customer flow of 18,429 people, with sales of 3.574 million!"
"How is the cashier efficiency?" Chen Yansen asked calmly.
Compared with Pinbei's daily transaction volume, Orange Supermarket's performance is unlikely to make a splash, but Orange Supermarket has created many jobs and generated a lot of humanitarian fuel.
Because of this, in his heart, Orange Supermarket is no less important than Pinbei.
"Boss, I've arranged two employees to maneuver the queues next to the self-service checkout counter, keeping the queues under three minutes."
Hou Yi replied immediately.
“For standard large stores with a business area of more than 3,000 square meters, my requirement is that the sales per square meter reach more than 50,000 yuan;
For micro-community stores of 200 to 600 square meters, my requirement is a daily sales of 150,000 yuan and a gross profit margin of 15%.
As long as you can meet these standards, I will allow you two to open Orange Supermarkets in every community in East China."
Chen Yansen said slowly.
He knew very well that the reason Byron and Hou Yi chose to join was simply because they saw the development potential of Orange Supermarket and the big picture he had painted.
Otherwise, how could these two people, one is the vice president of Walmart Dahua region and the other is the chief planner of Dongdong Logistics, be willing to accompany Orange Supermarket to start from scratch?
It's impossible!
Anyone who can reach this position has long lost his impulsiveness and will never do stupid things without confidence.
Byron and Hou Yi looked at each other, then responded in unison.
At the same time.
Shanghai's local print media, television media and self-media also competed to report on Orange Supermarket.
"Senlian Capital's new business version: Orange Supermarket business is booming!"
"There are so many people! Orange Supermarket just opened!"
After seeing the report, netizens remembered that the supermarket Chen Yansen mentioned had finally been built.
"Brother Sen said he would give 60% of the net profit to employees. Is that true?"
Someone brought up old matters with ill intentions.
However, the local media in Shanghai quickly produced interview videos, interviewing the cleaners, pickers, stockers and shopping guides of Orange Supermarket.
The monthly salary ranges from 3,000 yuan to 4,500 yuan, social security is paid, overtime pay is up to three times, and meal subsidies, transportation subsidies and housing subsidies are all available.
After-tax income generally exceeds 6,000 yuan, plus four quarterly bonuses a year, which is spread out evenly to each month, is at least 8,000 yuan.
"He's crazy! The supermarket industry's gross profit margin is only 10% to 15%. With Orange Supermarket's strategy, it's hard for their net profit to exceed 3%."
A senior executive of RT-Mart couldn't help but complain on his WeChat Moments.
It was then blurred and posted anonymously on Weibo.
His words also represent the thoughts of senior executives of CR Vanguard, Walmart and Carrefour.
These bigwigs in the chain supermarket industry all know that with Chen Yansen's style of doing things, he will never stop at just opening a few stores.
For a time, supermarket headquarters throughout Shanghai and even in East China were holding emergency video conferences to discuss how to respond to the challenges posed by Orange Supermarket.
After hearing the news, Tang Jianian, Chief CEO of Jiafule Dahua Region, felt as if a fly was stuck in his throat.
It was the first time that he understood so intuitively what the term "troublemaker" really meant.
At 10 p.m. that evening, Byron and Hou Yi conducted a careful inventory and finally released the first day's operating report of Orange Supermarket.
2 standard stores and 6 community stores, with a total business area of 19,000 square meters and daily sales of 12.4 million!
As for how popular the business is, Shanghai netizens described it in the words of: "I saw the Spring Festival travel rush at the Orange Supermarket!", "I almost got pregnant from being squeezed."
Soon, Orange Supermarket’s first-day sales and employee benefits both became hot topics.
"Brother Sen really makes me cry. He has been planning for half a year, just for a 3% gross profit margin!"
"It's not even as high as my Yu'e Bao's returns!"
"I envy those in Shanghai, where beef is only 19.9 yuan a pound. Here in Jinling, pork is almost 20 yuan!"
"A box of strawberries costs 17.9. Even if I have diarrhea after eating it, I still praise it for curing constipation."
On the Douyin platform, many Shanghai netizens uploaded videos about Orange Supermarket.
After watching these videos, netizens from other places were surprised to find that the prices in Orange Supermarket were even lower than those in their own small county town.
In financial forums, discussions about Orange Supermarket's "low profit + high welfare" model are in full swing.
An industry analyst posted a post titled "Dissecting Orange Supermarket: What Ambitions Does Chen Yansen Hidden in His 'Loss-Making Business'?" The post mentioned, "Chen Yansen's real goal is to capture the hearts and minds of users! He retains consumers with low prices and high-quality service, stabilizes his workforce with generous benefits, and then leverages Pinbei's traffic and Liao Wei's cold chain to build a closed business loop of 'online traffic → offline experience → efficient supply chain.'"
Once the business scales up, it will profit through high-margin categories and a membership system. This is a typical internet platform strategy, but he applied it to the supermarket industry.”
Under the post, a traditional supermarket operator retorted: "Supermarkets are not internet products. Supply chain and operating costs are there. The larger the scale, the higher the loss and management costs. His model won't last long."
But someone quickly responded: "Do you know how many agricultural and animal husbandry associations and agricultural and sideline product suppliers Pinbei has won over in the past two years by using its agricultural assistance program?
Do you know how many tons of beef, mutton, fruits and vegetables can be sold in a day by Kuaipao Canteen, Kuaipao Grocery and Pinbei Mall?
Have you heard of Pinbei’s rural e-commerce plan?
Under the reply post, a large number of netizens gradually gathered to follow suit and discuss.
Someone dug up public data on the Pinbei agricultural assistance program: "Last year, Pinbei's agricultural assistance sales exceeded 74 billion yuan, and combined with the adoption of Kuaipao shopping and Kuaipao canteens, the total was over 100 billion yuan!
It has direct connections with over 200 agricultural product bases nationwide, with over 40 in the Yangtze River Delta alone. The vegetables in Orange Supermarket are sourced directly from Chongming Island’s vegetable bases, without any markups from wholesalers.
Others warned: "Pinbei and Orange Supermarket share a supply chain. Orange Supermarket can get lower purchase prices. They connect online and offline, and divert traffic to each other. Traditional supermarkets simply can't compete."
Another netizen familiar with the supply chain added: "Yunsu's cold chain logistics is not exaggerated. They have three intelligent sorting centers in Shanghai. After fresh produce is picked from the base, it can be transported to the sorting center within 4 hours and delivered to various stores within 6 hours."
But no matter how netizens and competitors discuss it, they cannot stop Chen Yansen's determination to fully enter the supermarket industry.
In the early hours of the morning, I don’t know which netizen took the lead in summarizing it, but within just half an hour, the search term “Brother Sen is here, and high salary is coming” was pushed to the top three of the hot search list by netizens.
The other side.
A Gulfstream 550 landed at Luzhou Xinqiao Airport. Chen Yansen walked down the gangway and got on a blue and silver Hongqi L5.
Old Huang looked at the boss, then at Mengjie, and without waiting for the boss's instructions, he knew which direction to drive.
Just then, Chen Yansen's cell phone rang.
He picked it up and saw that it was the first week sales report of Orange Mobile Business sent by Zhou Shouzhi.
The total sales volume of Yaocheng X2 Plus reached 2.603 million units;
Orange C4S sold 3.174 million units;
Qingcheng D3 sold 5.049 million units;
Global shipments of the three new models alone reached 10.826 million units in the first week, with revenue reaching 26.82 billion.
It is not difficult to see from the sales of Orange X2 Plus that Orange mobile phones have completely established a firm foothold in the high-end market.
(End of this chapter)
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