Chapter 609: Return to the country and kill Ali! Grab Ma Liyun's throat and encircle Ali!
The next morning, the hot news lists of the three major portals, Douyin, Toutiao and Weibo were almost all dominated by reports on Yidong's listing.
After more than ten years of hard work, Liu Qiangdong finally rang the bell to go public, and his book wealth jumped to more than 6 billion US dollars.
If converted into Chinese yuan, it is more than 30 billion. Looking at the whole of China, it is enough to rank among the top ten richest people.
"Go back home and fuck Ali!"
This idea immediately came to Liangzai Dong's mind after he received 3 billion US dollars in IPO financing.
There is no way. In the past few years, Dong has been suppressed by Ali.
In various high-end occasions, Ma Liyun often says that Ali’s mission is to “cultivate more investors and make business easier for everyone.”
This "pull up and step down" operation completely put Dong under its feet.
He wanted to see whether Lao Ma would still dare to continue pretending to be cool when Dong and Pinbei joined forces to defeat Ali.
As for whether relying on the power of Pinbei can be considered as his own strength, Liangzaidong has no burden in his heart.
"I call him Brother Sen. We are all family. Brothers fight together to save the tiger, and fathers and sons fight together in battle."
Liu Qiangdong thought secretly.
At the same time, practitioners in the domestic e-commerce industry discovered that after Douyin and Kuaishou had launched food delivery and group buying, they added e-commerce sectors. They realized that the upcoming 618 promotion would become the largest arena in history.
Yidong has just gone public and urgently needs a brilliant financial statement to prove to investors that Yidong’s stock price is seriously undervalued and that it has unlimited potential.
Not to mention Pinbei. If it can overshadow Ali during the 618 shopping festival, it will have taken over two cities in a row. Then the rise in Ali's stock price on the day of its listing will inevitably be frustrated.
Coupled with the encirclement of Kuaipao Flash Purchase, Douyin and Kuaishou Mall, Chen Yansen's hand has already strangled Ma Liyun's throat. Once tightened, the e-commerce industry will usher in a new king.
In the eyes of netizens, Ali is a little "arrogant" this year.
Instead of investing enough money and energy in its core business, it focused on instant messaging and cloud services.
Looking at the development of Pinbei, it has been advancing by leaps and bounds. The performance of its 10 billion subsidy channel has grown by leaps and bounds, its cross-border business is booming, and its daily transaction volume has exceeded 3 billion.
Now with the support of Douyin and Kuaishou, Pinbei's revenue level will be taken to another level.
In contrast, Alibaba is at a disadvantage everywhere.
The UC Browser, which Ma spent a huge amount of money to acquire, is seeing its market share being eroded by Lingxi, 360 and QQ Browser.
Weibo, in which we have made a strategic investment, has seen its daily active users plummet by 30 million due to competition from platforms like Toutiao, WeChat and Douyin.
One is going up the mountain, and the other seems to be going down the mountain.
In particular, Pinbei, backed by Senlian Capital and Penguin, can easily obtain massive amounts of low-cost traffic.
In this regard, Ahri is far from comparable.
at the same time.
In a male dormitory of Luzhou University of Technology, Fang Mingzhi activated the permissions shortly after the product display function was launched.
The first requirement of the application rules for this feature is that you must have 1,000 followers.
But he has nothing to worry about, because as one of the first bloggers of Douyin, he has accumulated more than 3 million fans in the past year by covering Xu Song's old songs.
There were even several MCN agencies outside the school that extended olive branches to him, offering a signing fee of one million, hoping to sign him.
But after reading the contract carefully, Fang Mingzhi shook his head and refused.
He was originally a student majoring in financial management, and also took economic law and civil and commercial law. He could see the "pitfalls" in the contract terms at a glance, and they were more numerous than the dragon-scale horses in the school.
sign?
Sign a shit!
Whoever signs is an idiot!
I usually take some advertisements on Star Map and put some App promotion links under the videos. I am not bound by the contract and I can earn a lot of money. Isn’t that great?
With a "ding" sound!
A crisp notification sound came from the phone.
Has anyone placed an order?
So fast!
Fang Mingzhi was slightly stunned. He had just randomly picked a few items, which seemed to be instant noodles, drinks and toilet paper, the three essential items for a typical otaku.
“Ding! Ding ding! Ding ding ding!”
In an instant, the sound of short message notifications on the site was endless.
The corners of Fang Mingzhi's mouth curled higher and higher, and he couldn't suppress it anymore. Who would complain about having too much money?
"Plop"!
The dormitory door was pushed open from the outside. It was my roommate, Brother Chai.
"Huh? Brother Chai, didn't you go on a date with your sister-in-law?" Fang Mingzhi put down his phone and joked with a wink.
"Don't mention it, we broke up!" Brother Chai threw the plastic bag in his hand onto the table, making a clanging sound.
"Ah! You've been dating for three years." Fang Mingzhi glanced at the cans of beer that rolled out, his face full of disbelief.
"Azhi, I regret this. Come, have a drink with me."
Chai Yu sighed, pulled the two suitcases together, put them together, set up a lazy table on top, and then poured beer, peanuts and braised snacks on the table one by one.
Seeing this, Fang Mingzhi pulled over a chair and sat down, then casually asked, "We're almost graduating, why did you suddenly break up?"
"She's about to graduate." Chai Yu shrugged and said, "Her parents want her to return to Jinling to take the civil service exam, but I want to stay in Luzhou to develop my career.
You know how popular Orange Pay jobs are. The base salary is 12,000, and with overtime pay, quarterly bonuses, and subsidies and benefits, you can easily make 300,000 a year. It's definitely better than being a civil servant, right?"
"Yeah, that's right." Fang Mingzhi touched his nose. He had no say in these matters.
After all, he had never even found a job, and had been thinking about opening a studio and hiring a professional photographer and planner to help him operate his Douyin account.
Who would want to work for others if they can work on their own?
"During this year's spring recruitment, only two people in our class received offers from Senlian Capital. Asking me to give up this opportunity and go to Jinling with you is like asking me to become a live-in son-in-law."
As Chai Yu spoke, he grabbed a can of beer and took a big gulp.
“Ding! Ding ding!”
Hearing the repeated notification sounds, Chai Yu finally reacted, frowned, and asked curiously, "What's that sound?"
"Douyin has updated a new feature. Bloggers with more than 1,000 followers can open a product showcase function. For example, a box of instant noodles costs 29.9 yuan, and the commission is 3 yuan. If a fan places an order on my personal homepage, I can earn 3 yuan."
Fang Mingzhi explained simply.
"Oh, I see. It's like an e-commerce shopping guide. You definitely can't make 3 yuan. You still have to deduct the technical service fees and taxes of the Pinbei Alliance."
Chai Yu replied.
"I know. Last time I attended the Creator Conference, Douyin CEO Liang Bo told us that a shopping cart feature for livestreams would be launched around early May, where you can add product links. Do you understand what that means?"
Fang Mingzhi said with a smile.
"Selling goods through live streaming? Isn't this the same as the TV shopping in the past?" Chai Yu asked back.
"That's about it, so I want to hire a few employees to take charge of photography, planning, and product selection, and start my own small company."
Fang Mingzhi said.
"If you become rich and powerful, don't forget me." Chai Yu picked up the beer and clinked glasses with Fang Mingzhi.
Fang Mingzhi smiled, then revealed his true colors and said, "Brother Chai, aren't you familiar with the Art School's Student Union President? Ask him to introduce me to a female student who knows photography. Preferably pretty and with a good figure..."
"Wait! Aren't you looking for a photographer? Why are you targeting a schoolgirl?"
Chai Yu quickly stopped and asked curiously.
"College students, so cheap." Fang Mingzhi smiled shyly and said with a flattering face.
"What a beast!" Chai Yu looked heartbroken.
"Thank you for the compliment." Fang Mingzhi grinned.
In fact, there are quite a few Douyin bloggers like Fang Mingzhi. Some choose to join MCN agencies, while others choose to form small teams, trying to get a piece of the pie in the new trend of live e-commerce.
The Senlian Technology Park at that time is now the technology headquarters building.
CEO Liang Bo is in a meeting with Douyin's e-commerce department.
On the first day of the product showcase function’s launch, 113,000 bloggers registered, driving the number of product transactions to over 1 million and sales of 29.17 million, of which snacks, daily necessities, and beauty and skin care products accounted for more than 60%.
"Users stayed 27 minutes longer than last week, which shows that the 'content + e-commerce' model is viable."
Liang Bo pointed at the line chart on the screen and spoke excitedly.
The operations director interrupted, "Mr. Liang, quite a few users are engaging in gimmicks like following each other, and even paying for bot followers, all in an effort to reach the required 1,000 followers. Should we ban their accounts?"
Hearing this, Liang Bo thought for a moment, then waved his hand to refuse: "Don't worry about it for now. Now is the stage when e-commerce functions are just starting out, and we have to expand the market first.
Even if a blogger who fakes their followers opens a showcase, without real traffic, they can't sell anything and will soon give up. Our current focus is to retain high-quality bloggers who comply with regulations, create typical cases, and leverage the head effect to revitalize the ecosystem."
He knew clearly that his boss wanted Douyin to engage in e-commerce not only to earn commissions, but also to open up the business closed loop of "content → traffic → consumption", so that he could have an extra trump card when competing with Ali in the future.
"Okay, Mr. Liang." The operations director nodded in agreement.
Liang Bo raised his hand and tapped the account data of "Fang Mingzhi" on the screen, and instructed the operations director, "Take a closer look at this blogger's case. He hung a 'homebody three-piece set' in his window, and in just three hours, his commission exceeded 5,000 yuan, with a conversion rate 20% higher than usual.
You should extract these high-quality cases, turn them into tutorials, and promote them to mid-level bloggers. The operations department itself is responsible for empowering bloggers."
The operations director quickly took note: "Understood, I'll arrange for someone to handle it right away."
As soon as he finished speaking, the technical director looked up and reported, "Mr. Liang, the shopping cart function in the live broadcast room has passed the test! We have thoroughly tested the order link, fan-exclusive prices, coupons, red envelopes, and other program details, and all the bugs found have been fixed."
"Then we'll launch it early. Starting next Monday, we'll first grant shopping cart access to top bloggers with over 100,000 followers. The technical department will assign dedicated personnel to follow up to ensure there are no issues like lags or payment failures after the launch. If the user experience is messed up, no amount of traffic will retain customers."
A bright light flashed in Liang Bo's eyes, and he immediately made a decision.
The technical director immediately responded, "Don't worry, Mr. Liang. We've reserved three times the server bandwidth and have synchronized a peak response plan with Orange Pay. Even if one million users place orders at the same time, the payment chain can handle it."
Liang Bo nodded slightly, his gaze returning to the operations director. "We need to keep up with the support policies for top bloggers. Every week, we'll select three bloggers with the best sales figures and label their videos as 'hot recommendations' to help them grow their following even faster."
What this means is that whoever can make money for the platform can obtain more traffic resources.
"Okay, Mr. Liang, I will go back and organize the details of the support policy and send them to all top bloggers tomorrow morning." The operations director replied.
After the meeting, Liang Bo returned to the office and called Chen Yansen immediately.
"Brother Sen, the preliminary data for Douyin's e-commerce platform is out. The product showcase drove nearly 30 million in sales on the first day. The shopping cart feature in the livestreaming room has been tested and is scheduled to be open to top bloggers with over 100,000 followers next Monday. The technical side is already prepared for peak traffic."
Liang Bo said straight to the point.
“The data is better than I expected.”
After hearing this, Chen Yansen leaned back in the soft boss chair and spoke slowly.
He paused and continued, "Douyin's e-commerce sector is not only related to the revenue growth rate of Jinri Technology, but is also a key move for Pinbei.
You and Lao Huang need to work together to completely open up the path to traffic monetization. If you can't agree on anything, talk to me face to face. If you encounter something you can't handle, tell me directly."
The group's business is growing, and every person in charge has his or her own little thoughts, including Liang Bo and Huang Zheng.
The subtext of what he said was: Anyone who dares to do anything behind my back can come and complain to him.
"Okay, boss." Liang Bo replied immediately.
He knew very well that the boss was also ordering him.
By cooperating with Pinbei, Douyin is essentially providing financial support to Pinbei, while Jinri Technology can only earn advertising fees and commissions.
But he didn't dare to propose that Douyin should engage in e-commerce independently.
First, the boss doesn’t allow it; second, it’s like hitting the right hand with the left hand; third, Douyin lacks e-commerce infrastructure.
The other side.
Chen Yixiao is also busy pushing forward the launch of the shopping cart function in the live broadcast room and selecting candidates from the list of top bloggers.
If a brand-new business model wants to become famous, it has to set a target and let people know that selling goods through live streaming can make money, thereby attracting merchants, bloggers and industrial resources.
To put it simply, the platform needs to 'create a god'!
At this time, reports about fake sales of Hammer phones quickly became a hot news topic.
In addition, due to the poor actual sales of mobile phones, Luo Yonghao also owed a lot of money to suppliers.
Someone stopped Luo Yonghao downstairs of the Smartisan mobile phone headquarters and demanded payment for the money he owed. However, when he heard that Luo Yonghao had no money, he got angry and beat him up, leaving him with a black eye and a swollen face. This became a hot topic.
"I just bought a Hammer T2. Can I return it?"
A netizen asked weakly in the comment section.
(End of this chapter)
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