Chapter 615: 3.8 billion in a single day, challenging the throne of the e-commerce giant! Lao Ma: Damn, this is coming for me!
"Boss, get me a copy of Youth Digest."
Chen Guobin was reading a book with his head down when he suddenly heard a familiar voice.
He suddenly looked up and saw Chen Yansen standing at the door with a reckless smile on his face.
"Why did you come back so suddenly? Without even saying hello in advance?"
Old Chen dropped the book, stood up and asked.
"Luzhou is not far from Chunshen, just over an hour's journey."
Chen Yansen responded nonchalantly.
"What do you want to eat tonight?" Old Chen asked casually.
"You won't be able to cook even if I tell you. I'll go to Mengjie's house later. Her mother is a good cook."
Chen Yansen waved his hand and said.
Chen Guobin opened his mouth but didn't know what to say. He really couldn't cook, so he could only let his son go to other people's homes for meals.
Afterwards, the father and son were silent, each holding a book, passing the time in the summer afternoon.
The light and shadow outside the door gradually moved westward, until the clouds in the sky sank below the horizon. Only then did Chen Yansen pat his butt and say to Old Chen, "I've arranged a physical examination for you at the Third Affiliated Hospital of Luzhou Medical University. I'll have the driver pick you up later."
Chen Guobin was stunned for a moment, then asked, "I'm not sick, why do I need a physical examination?"
"If you are sick, you need to be hospitalized. Only if you are healthy do you need a physical examination."
Chen Yansen replied unhappily.
"Are you going home to stay at night?" Lao Chen asked again.
"I'm going to sleep at my classmate's house."
Chen Yansen said this half-jokingly, and then got into the Hongqi L5 outside the door.
"This bastard!"
Old Chen burst out laughing and cursed softly at his son's back.
He remembered very clearly that when Chen Yansen was in high school, he would go to the Internet cafe to play games all night long, and he often used this excuse to "fool" himself.
Later, it was discovered that Chen Yansen went to Wang Zihao's house to sleep four times a month. Old Chen kept wondering: Isn't this causing trouble for others?
So he quickly called Wang Zhanjun to apologize, and even thought about treating the couple to a meal to make amends.
As a result, Wang Zhanjun on the other end of the phone also looked embarrassed and said that Wang Zihao often stayed overnight at Chen Guobin's house, causing a lot of trouble for Old Chen.
After the two of them checked their accounts, they suddenly realized that they had been tricked by Chen Yansen and Wang Zihao.
Without saying a word, I took him home, closed the door, and fried a plate of shredded pork with skin on his back.
Chen Yansen was sitting in the back seat of the car. As soon as he closed the door, the phone in his pocket rang.
"Boss, Tang Lixin from the Chunshen Central Office would like to invite you to dinner or visit you."
Meng Yun's voice came from the phone.
"I'm busy. When I reply, I'll ask him why there's no air conditioning in the little house where the guard at No. 2 Middle School lives."
Chen Yansen said.
"Okay, boss." Meng Yun replied immediately.
The boss only said three words, "I'm busy," but she couldn't just repeat it verbatim; she had to reframe it in her own words.
He had to politely reject Tang Lixin's invitation, but at the same time make the other party feel comfortable and not feel neglected.
This is the value and significance of her existence as an assistant.
The other side.
After Tang Lixin received Meng Yun's reply, his face suddenly darkened, and he repeatedly pondered the deep meaning of Chen Yansen's words.
He thought about it and called the principal of Chunshen No. 2 Middle School.
"Mr. Tang, do you have any instructions?" Wang Zhenyang asked.
"Why don't you install air conditioning in the security guard's room? Sunlink Capital donated 80 million yuan, and you can't even do such a small thing?"
Tang Lixin asked straight to the point.
Guard room?
To be honest, he usually drove his Audi to and from get off work and never paid attention to the situation in the guard room.
But since the boss had spoken, he didn't dare to neglect it, so he had to agree repeatedly: "Mr. Tang, don't worry, I will take care of it right away."
"Do it as soon as possible. An air conditioner is only two to three thousand yuan. Don't save money that shouldn't be saved."
Tang Lixin warned.
Immediately afterwards, in less than half an hour, a brand new Orange air conditioner was delivered to Chunshen No. 2 Middle School.
The security guard looked at the air conditioner that had been moved into the guard room with a bewildered look on his face. He had worked as a security guard for more than a decade, and he never expected that as he neared retirement, he would finally have air conditioning in his "office."
Has Principal Wang changed his personality?
The old man scratched his head, full of confusion.
at the same time.
Fang Mingzhi recruited a product selection operator, a cameraman and a director and planner from the school, and also established "Mingzhi E-commerce Technology Co., Ltd."
Unlike other bloggers, he chose to cooperate with "Fanlitao", the leader in the shopping guide e-commerce field.
The cooperation model is very simple: the products in the live broadcast room are provided by Fanli Tao, and the other party charges a 30% commission as a service fee, and Fang Mingzhi is only responsible for promoting and selling the goods.
His plan was to leverage the platform advantages of FanliTao to obtain more abundant merchant resources, lower supply prices, and higher commission rates.
Fanlitao also has its own considerations: first, it wants to take the opportunity to get involved in the field of live streaming sales, and second, it wants to increase profit channels.
Once you understand the gameplay and routines of Douyin live streaming, immediately start training your own sales anchor.
In fact, Fang Mingzhi had a similar idea. He planned to quit FanliTao immediately after accumulating enough merchant resources and set up his own product selection team.
Both parties started their first live broadcast cooperation with their own ulterior motives!
For this purpose, Fang Mingzhi specially released a video to warm up.
As soon as the live broadcast room was opened, more than 8,000 fans flocked in within just a few minutes.
It has to be said that 2014 was a golden age for short videos, with fewer bloggers, more tracks, and strong user stickiness.
"Azhi, you, the guy with thick eyebrows and big eyes, are also selling goods?"
"Oh, did the blogger turn on the beauty effect? This little face is so white, and it's even smoother than the throat. Let sister smell it."
"Is the blogger in Luzhou? I'll give you a tip for a carnival, can you have a meal with me?"
Messages from netizens kept floating across the barrage.
Fang Mingzhi is 22 years old, a pure and innocent boy. Not only can he play and sing, he also likes to shoot some silly jokes on weekdays.
In less than a year, it attracted the attention of more than 3 million netizens.
Fang Mingzhi had never sold goods before, but he had seen TV shopping.
He took a deep breath, tried to calm down, and then greeted the camera: "Family, I'm Azhi, today is my first live broadcast, so I brought you some big-name products at absolutely preferential prices.
There's a lucky bag in the upper left corner. Every 30 minutes, a lucky user will be drawn, and each round of prizes is 100 coral fleece air-conditioning blankets."
Lucky bags are the best tool to increase user stay time!
"The first flash sale product is the Bulao Shen Spicy Chicken Wing Tips and Tofu Combo, which includes 150g chicken wing tips and 200g dried tofu, for a total of 350g.
The original price is 19.9 yuan, and the fan price I gave to my family is 8.9 yuan. There are only 1,000 pieces in stock, so hurry up and you’ll get them!
Fang Mingzhi grinned and stretched out his hand. The assistant beside him handed him a bag of samples.
He tore open a bag of chicken wing tips, showed them off in front of the camera, and then tried them on the spot: "The taste is slightly spicy, and it's even more refreshing when paired with a drink. The meat is also very plump. The purchase limit is 2 per person, so I recommend everyone to stock up. It's perfect for eating while catching up on TV series."
At this time, people kept asking on the barrage: "Hurry up and upload the link! Don't waste time!"
Fang Mingzhi craned his neck, glanced at the comment section, smiled faintly, and said, "Then let's officially start selling! 3, 2, 1! Here's the link!"
As soon as he finished speaking, the user couldn't wait to order the shared bike, and submitted the order and completed the payment at a very fast speed.
To be honest, the products selected for him by Fanlitao are really well priced.
350 grams of braised snacks, 8.9 yuan including shipping, what else do you want?
At the same time, the number of people online in the live broadcast room also soared, and soon exceeded 10,000.
After only 30 seconds, the operator made an 'OK' gesture to Fang Mingzhi.
Sold out?
Fang Mingzhi was stunned!
In the past, his product display only had a few hundred sales per day, but now that he has switched to a live streaming mode, he has sold 1,000 orders in just 30 seconds?
Although the commission for this product is only 30%, it is selling so fast that a small amount of money can add up to a considerable income!
Fang Mingzhi was instantly filled with enthusiasm, smiling at the camera as he said, "Are they sold out already? Many of my family members haven't bought any yet! Operations, add another 1,000 pieces—no, add another 3,000 pieces to stock!"
"Brother Zhi, the boss only gave us 1,000 pieces of inventory, we really can't add more!"
A voice-over came from the live broadcast room, obviously the operator was replying.
"I'm the boss of my livestream! Give me 3,000 more pieces. I want everyone in my family to be able to buy them and be satisfied!"
Fang Mingzhi put away his smile and said with a stern face.
The operation "reluctantly" added inventory and the products were put on the shelves again.
Three minutes later, the product was sold out again.
Fang Mingzhi took the opportunity to introduce the second product: Panpan Menier cake 800 grams, original price 49.9 yuan, live broadcast room welfare price 19.9 yuan, limited to 1,000 pieces.
Next, there are two buckets of Xiang Nian beef ramen for 4.9 yuan, a trendy brand short T-shirt for 39.9 yuan, six cans of Coke for 7.9 yuan, and a Joyoung kettle for 69 yuan.
Low prices lead to high prices, giving users the illusion that the price-performance ratio of each product has reached the extreme.
Fang Mingzhi's live broadcast lasted from 6 pm to 10 pm. The number of transactions was 10,994, the number of orders was 37,126, the transaction volume in the live broadcast room was 794,000 yuan, and the commission was 163,000 yuan.
"Earned 160,000 in four hours?"
After Fang Mingzhi finished the live broadcast, he stared at the data with a look of ecstasy on his face.
But for mid-level bloggers like him, they make at least 80, if not 100, on Douyin, and the ones who really count money until their hands cramp are all top anchors.
Mala Monkey, a food blogger with 20 million followers, achieved a transaction volume of 10 million in one live broadcast, and earned more than 3 million in commission alone.
As soon as the news came out, the e-commerce industry exploded.
You know, 99% of shopping guide e-commerce websites have daily sales of less than 1 million. Now a Douyin blogger has sold 10 million in a few hours. How can people not be shocked?
On May 1, the daily transaction volume of Douyin's e-commerce sector exceeded 100 million!
On May 2, the daily transaction volume of Douyin's e-commerce sector exceeded 300 million!
On May 3, the daily transaction volume of Douyin's e-commerce sector exceeded 500 million!
At the same time, the daily transaction volume of Kuaishou's e-commerce business also exceeded 300 million.
Douyin and Kuaishou E-commerce are essentially promoters of the Pinbei Alliance, and all their performance is attributed to Pinbei.
In other words, Pinbei's daily sales have reached 3.8 billion, which is only one step away from Ali's average daily sales of 4 billion.
After learning about it, Ma Liyun immediately summoned Lu Zhaoxi, Zhang Yong and others to discuss response strategies.
"Mr. Ma, the reason Douyin and Kuaishou e-commerce have been able to achieve such amazing results in such a short period of time is mainly due to Pinbei's e-commerce ecosystem and Yunsu's logistics services, as well as the over 150 million active users of these two platforms."
As Zhang Yong spoke, he opened a PPT that listed all the details of the live streaming e-commerce model.
"Chen Yansen is truly a top-tier operator in the business world. He's even made TV shopping, which is already outdated, a reality."
Lu Zhaoxi touched his chin and commented with narrowed eyes.
"The question now is, should Ali follow suit? Should it operate as a standalone app, or should it be embedded within the Taobao app?"
Zhang Yong proposed two paths and left it to Ma Liyun to choose.
In fact, all the Ali executives sitting in the office of Peach Blossom Island at this time have basically guessed Teacher Ma’s true thoughts.
"How many people are active daily?" Ma Liyun asked suddenly.
"Mr. Ma, about 2.9 million." Cheng Hang, who was in charge of communications, replied awkwardly.
The group has been working on this product for a year and has invested countless funds and resources, but in the end, not even a single wave has been created.
With 2.9 million daily active users, what kind of social communication app is this?
Ma Liyun looked at Cheng Hang expressionlessly. Perhaps the other party was just unlucky, or was born at the wrong time.
In his eyes, Cheng Hang is a smart man and one of his own. He would not throw him into the trash just because their relationship didn't work out.
He thought that he was different from that idiot Li Yanhong.
Take Cheng Wei for example. Although he has good abilities, Li Yanhong stripped him of his power and he had no choice but to leave Didi Chuxing.
But Cheng Wei is doing very well in the shared bicycle field. Although he is not as good as OFO Bike, he is still the second in the industry.
Xiang Hailong, the CEO of Didi Chuxing who was appointed by Li Yanhong himself, was beaten so badly by Cheng Weixing that he was at a loss as to what to do.
Another example is Wang Zhongpu, CEO of Qiandu Waimai, who was unknown when he joined Qiandu. However, he began to show his talent as soon as he joined Kuaipao Canteen. In just one month, he opened more than 600 self-operated stores in the southeast, southwest and south China regions, and maintained a steady and orderly development, which shows his ability.
"We will add a short video upload function to integrate instant messaging and short video tracks. In addition, we will add a Taobao live broadcast channel to the Taobao App. These two plans are both included in the S-level strategy and must be launched as quickly as possible."
Ma Liyun thought about it and gave instructions to Cheng Hang and Zhang Yong.
Pick a hair!
With Ahri's strength, of course she has to walk on two legs!
"Okay, Mr. Ma." Cheng Hang and Zhang Yong responded in unison.
…
…
Douyin e-commerce exploded too fast!
Not to mention Lao Ma, even Liu Qiangdong, who had received the news in advance, was stunned by the data.
After all, Dongfang's daily sales three years ago were only about 800 million.
It took Yidong ten years, but Douyin only seven days?
Liangzaidong called Xu Lei without hesitation and asked him to urgently allocate a group of people to prepare a live broadcast event for 3C digital products.
Anyway, Yidong’s products have already been included in Douyin’s product pool, and all we need to do is finalize the list of anchors who will sell the products.
I've chosen many times, but there's no suitable candidate.
In the end, Xu Lei set his sights on Liu Qiangdong.
"You want me to sell goods?" Liu Qiangdong pointed at his nose and looked at Xu Lei in disbelief and asked.
"Brother Dong, think about it. If a super-rich person with a net worth of 30 billion sells goods through live streaming, wouldn't that bring in traffic and hype? Once the account is established, we can just hand it over to the people below to operate it."
Xu Lei persuaded with gritted teeth.
He paused and said, "Brother Dong, isn't Mr. Chen the brand spokesperson for Orange Mobile?"
What I mean is, brother, don’t have any idol baggage or psychological burden.
As for why Xu Lei did not suggest letting Yidong create his own live broadcast channel, it was not because he could not think of it, but because he did not dare.
Stealing business from big brother?
Then will big brother still protect you in the future?
"Let me think about it. Let the operations department register accounts on Douyin and Kuaishou first."
Liu Qiangdong waved his hand and said.
(End of this chapter)
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