Chapter 642: 40 billion a day? Is there any impenetrable wall in this world?
The next day was the day before the 618 mid-year sale.
The sun in Luzhou was becoming increasingly scorching, hanging high in the sky and emitting a dazzling light. Even the air was becoming unbearably hot.
The plane trees on the street, which had originally been lush and green, were now wilted and drooped in the sun, looking completely lifeless.
In the blink of an eye, it was noon, and suddenly large patches of dark clouds floated over the horizon, piling up together, and the sky darkened in an instant.
Before many people had time to open their umbrellas, bean-sized raindrops fell with the strong wind. For a moment, the rain was pouring down and the whole city was turned upside down.
Senlian Technology Park, Office Building 2.
"Boss, our stock will be locked up by the end of the month. Are you planning to sell? I've found a garden house in Shushan District. It has a high greening rate and complete surrounding facilities. The down payment is 340,000 yuan, and I'm still short of 330,000 yuan."
Zhang Yi at the front desk leaned forward and asked Xu Xingxing next to her.
"You don't have a single cent in savings? What about your salary? Do you spend all your money every month?"
Xu Xingxing was drinking water from a cup and almost choked when he heard this. He raised his head and glanced at her unhappily.
Pinbei was listed at the end of last year, and by the end of June this year, the 180-day sales ban period had exactly expired.
There are many employees like Zhang Yi in the company who hope to sell some of their stocks and cash out to improve their lives.
After all, if you don’t play when you are young, you won’t have the energy to play when you are old.
"Of course I have ten thousand yuan in savings!" Zhang Yi retorted with a smile.
"I'm not in a hurry. At the rate the company is growing, its market capitalization might reach $300 billion by the end of the year. If I sell it now, I'll definitely lose money."
Xu Xingxing shook his head slightly, his tone firm.
Although she holds the least Pinbei shares compared to Song Yuncheng, Zhang Wenbo, Xiang Pengfei and others, the total value is still 6 million US dollars, making her a real rich woman.
"Boss, the housing prices in Luzhou are rising very fast."
Zhang Yi pouted and frowned in frustration.
Ever since Senlian Capital moved to Luzhou, housing prices and rents in Baohe District have skyrocketed.
Although most employees live in a residential complex rented by the company and do not have to worry about rent, upstream and downstream companies in Pinbei's industrial chain are all moving towards Luzhou.
In addition, the surrounding restaurants, KTVs, hotels and other service industries are clustered together, attracting more and more people to work and live here, and housing prices are naturally rising.
Not to mention, there are countless MCN agencies and e-commerce companies that focus on live streaming and selling goods.
"Well, that's true."
Xu Xingxing frowned slightly, then nodded, agreeing with Zhang Yi's statement.
In recent years, domestic housing prices have skyrocketed.
Most college graduates have a starting salary of only around 4,000 yuan. Faced with the skyrocketing housing market, some people grit their teeth and save up money to buy a house, while others simply give up the idea of buying a house.
However, Xu Xingxing bought a three-bedroom, one-living-room house in the government district two and a half years ago.
When Chen Yansen sold Fox Tao to Ali, he bought back all the unfrozen shares of everyone, and she also received hundreds of thousands of cash.
"Boss, I heard the company is going to implement a 'work four days on, three days off' work system. Is that true?"
Seeing that there was no one around, Zhang Yi lowered her voice and asked.
She knew in her heart that although Xu Xingxing was only a small supervisor in the administrative department, he had strong connections, was a classmate of the big boss, and could talk to the directors and general managers of various departments, so he was very well-informed.
"When has the boss ever joked? Haven't you noticed that there are a lot of new employees joining the company recently?"
Xu Xingxing asked back with a smile.
"Ah? Really? Doesn't Pinbei hire dozens of new employees every day?"
Zhang Yi was slightly stunned. Her mind hadn't yet processed and she didn't understand the deeper meaning of Xu Xingxing's words.
"You, if you have nothing to do after get off work, spend less time shopping and watching less TV dramas, and more time attending the company's internal reading clubs and study classes."
Xu Xingxing said helplessly.
The other side.
In the office area of the Merchant Operations Department, Yuan Wei couldn't help but let out a long sigh of relief after finishing his work.
With the mid-year sale approaching, he is under a lot of pressure.
After Zhang Yifeng was promoted, Chen Yansen promoted him to the position of department director with an annual salary of over two million yuan. Among the major Internet companies in 2014, this was definitely a high-income group.
Yuan Wei knew very well that the position of director was essentially a test given to him by his boss.
If he can achieve results in this position, his position may be able to move up one step and be promoted to the general manager level, just like Zhang Yifeng.
"Mr. Yuan, we're going out to eat. Do you want to join us?"
At this time, Li Hui, Chen Xu, Hu Li and Meng Xibo came over and waved at Yuan Wei.
The so-called "eating out" actually means not going to the company cafeteria, but going to the nearby Wanda Mall.
Although the menu in the company cafeteria changes frequently and the food tastes good, people still need to change their tastes.
Yuan Wei rubbed his swollen temples and stared at the dense business data on the computer screen. When he heard Li Hui's voice, he turned around and saw Li Hui and others standing not far away, holding their mobile phones and work badges in their hands.
"Okay." Yuan Wei pressed the standby button and followed Li Hui and others out of the science and technology park.
The weather in summer changes rapidly. Just a dozen minutes ago, it was raining heavily, but now the sun is shining brightly and the sky is clear.
As soon as I walked out the door, a wave of heat mixed with the moisture of rain hit me in the face.
The accumulated water on the ground was vaporized by the sunlight, reflecting the glass curtain wall of the office building.
The group didn't drive, they just walked and chatted, slowly heading towards the shopping mall.
Because it’s less than 500 meters away in total!
"Yesterday's single-day transaction volume was 5.7 billion. Tomorrow's sales target is 40 billion. Compared to last year, it's almost doubled. I don't know if we can achieve it."
Chen Xu said casually while biting a Huangshan cigarette in his mouth.
"Brother Xu, smoke less! Your memory is failing. Last year, on the 618 shopping festival, sales totaled only 12.17 billion."
Li Hui chuckled.
"Oh, I got it wrong! Double Eleven sales were just over 20 billion."
Chen Xu rolled his eyes at Li Hui, a bit embarrassed, and smiled.
"I think there's no problem. We were able to sell over 14 billion during the March 8th sales. You know, our marketing expenses and traffic investment during the 618 period were several times that of the March 8th sales.
In addition, Douyin and Kuaishou can also contribute more than 1 billion in transaction volume.”
Hu Li, who was walking at the innermost side, thought for a moment and said.
"By the way, the lock-up period is about to expire. Are you going to sell your stocks?" Meng Xibo asked suddenly.
“Not for sale!”
Hu Li answered immediately.
As one of the first employees of Pinbei, she has received generous bonuses over the past three years, with at least 20 salaries per year, so she is not short of money at all.
What's more, she witnessed Chen Yansen's rise with her own eyes. She believes in her boss's strength and the company's potential, and she believes that the stock price may exceed US$200 per share in the future.
"I have about 30,000 shares that have been unfrozen, which can be sold for 2.6 million US dollars. I will sell 5,000 shares first and buy my parents a bigger house and a car."
Li Hui slowly spoke of his plan.
These words hit the nail on the head for Yuan Wei, as he had similar thoughts.
In his opinion, the housing prices in Luzhou are much cheaper than in Shanghai, and it would be best to buy a large flat for the whole family to live together.
Chen Xu and Meng Xibo had also bought houses a long time ago, and more than one.
As for cars, the company has already provided each of them with a luxury car, with a landing price between 500,000 and 2 million yuan. As long as they do not resign, they can drive it and use it.
While they were discussing Pinbei stocks and the 618 promotion, far away in Dougezhuang, Yanjing, a bald middle-aged man in striped clothes, holding a mobile phone in his hand, set up defenses through remote control, intending to encircle Liu Qiangdong.
The reason is very simple. Dong stepped on Gome to move up and snatched away most of the digital home appliance business.
At three o'clock in the afternoon, Gome announced that it would invest another 1 billion to implement a "full-line minimum price" mechanism!
If consumers find that the actual transaction price of Gome's self-operated large appliances is higher than that of Dongguan, they can get a 100-yuan cash coupon with no threshold; if they find that it is more expensive than Dongguan after purchase, double the difference will be refunded and an additional 300-yuan cash coupon will be compensated.
When Liu Qiangdong learned about this, he frowned slightly.
He is very familiar with this move!
Two years ago during the Home Appliances Festival promotion, he used similar tactics to deal with Suning and Gome.
But he didn't expect that Gome would now follow his example and engage in vicious competition.
"Interesting! Mr. Huang, it's a pity that your time has passed."
Liu Qiangdong snorted coldly and didn't take Huang Guangyu seriously at all.
The Yangtze River's waves behind push the waves in front. As a wave behind, would he be afraid of the waves in front?
Half an hour later, Dongdong's official Weibo account released a "heroic post" inviting friendly businesses across the country to join in the 618 event, claiming that for the benefit of the majority of users, everyone should reduce prices and hold promotions to gain benefits for consumers.
What this means is that the 618 promotion is Liu Qiangdong’s store anniversary, and he, Liu Qiangdong, is the host.
This move can easily leave users with the impression that it is thanks to Yidong that discounted products are available on major platforms.
"Ghostwriter! This guy really doesn't want any money!"
Zhang Jindong of Suning was so angry that he started cursing and immediately asked the marketing department to issue a letter to criticize Liu Qiangdong. The general meaning was: If you have the ability, give users cash and coupons, instead of doing nonsense.
Then, Liu Qiangdong personally responded and said that 1 billion shopping red envelopes would be distributed on Douyin, Kuaishou, Toutiao, Lingxi Browser and Xiaohongshu.
No threshold!
Starting from 0 yuan!
Simple and crude!
"Mr. Zhang, I suggest that Suning also donate 1 billion yuan so that we can all work together to promote the prosperity of the e-commerce industry! Of course, remember to ship the 10 yuan refrigerators first."
Liu Qiangdong shouted from a distance.
A 10 yuan refrigerator?
Handsome Dong immediately awakened the forgotten memories of many netizens.
After the user bought the product at the BUG price, Suning did not keep its word and directly canceled the backend order.
"So Suning users are just being taken advantage of. If they buy something expensive, it's ok, but if they buy something cheap, they can just cancel it?"
"For digital home appliances, you have to be reliable from Yidong!"
"Pinbei is also good. They just launched a 30-day price guarantee feature for all categories. The price guarantee period for large appliances and furniture categories can even be up to 365 days!"
"365 days? Holy shit, that's outrageous!"
On the eve of 618, Huang Zheng quietly launched the product price guarantee service.
Take Orange mobile phones for example. The entire line is covered by the 30-day no-questions-asked price guarantee. If the actual transaction price is 999 yuan, but after 29 days, the selling price is reduced to 989 yuan.
Users only need to apply with one click in the background, and the 10 yuan difference will be credited to their account immediately.
Although Yidong also has similar functions, it has fewer participating categories and the application process is more complicated. It requires "communication" with customer service, which invisibly increases the user's time cost.
Pinbei has integrated the "one-click price guarantee" function into the user's personal center, making it very easy to use.
For users, it can greatly alleviate their concerns about placing orders.
You can buy at any time, as long as the price is guaranteed for up to 365 days, spanning the three major promotions of 618, Double Eleven and Double Twelve.
The popularity of the topic "Pinbei 365-day price guarantee" climbed at a visible speed, and it entered the top ten hot searches in less than half an hour. The comment section was full of netizens' exclamations.
"Pinbei's actions are too ruthless!"
"I bought a refrigerator on Yaomao Mall a while ago, and the price dropped within a few days. I went to customer service for a long time to get a refund for the price difference, but they only offered to give me 10 yuan, even though the price difference was 300 yuan!"
"Why go to Yaomao? Last time I bought a box of plums, they were limp and not sweet at all. I contacted the merchant, but they ignored me."
"I'm planning to renovate my house, so I think I'll have to go to Pinbei to place an order! Even if the price drops later, I can still get the difference back, so I'm sure to make a profit!"
Jinling, Suning headquarters.
Zhang Jindong's face looked very ugly.
Originally, Liu Qiangdong and Gome were fighting each other, and he was thinking of reaping the benefits, but he didn't expect Pinbei to suddenly appear and grab a lot of attention with its price guarantee policy. On his side, he was scolded by netizens and became a hot topic because of the re-emergence of Liu Qiangdong's old affairs.
Everyone was on the hot search, but while one side was cursing, the other side was chasing Chen Yansen and calling him "Dad".
"Where's the marketing department? What's your response plan?"
Zhang Jindong called the head of the marketing department into the office and questioned him loudly.
At the same time, Ma Liyun also took Zhang Yong to a meeting to discuss the feasibility of implementing a price guarantee strategy in Yaomiao Mall.
"Mr. Ma, unless it's a self-operated segment, it will be difficult to implement."
Zhang Yong said with a frown.
In essence, Pinbei and Yaomao are both platform-based B2C business models, but their styles are different.
For the same product, Yaomao's daily selling price is more than 30% higher than Pinbei's, and then it is reduced to a level almost the same as Pinbei's by using coupons.
This creates the illusion for users that “big brands have good prices”!
Pinbei has always adopted a low-price strategy. Usually there are not even any coupons. Occasionally there are red envelopes for instant discounts, but that is also a subsidy from the platform.
Therefore, the price system is relatively stable and large price fluctuations rarely occur. This is also the main reason why Pinbei can launch the "one-click price guarantee".
"Since Pinbei can do it, then Ali can do it too."
Ma Liyun was too lazy to listen to Zhang Yong's explanation and gave orders in a firm tone.
Zhang Yong opened his mouth and finally nodded in agreement.
He is well aware of the principle that "there are policies from the top and countermeasures from the bottom". By then, in order to cope with the price guarantee function of the platform, merchants will probably open new links continuously.
As long as you change the product link, you can escape the scope of price guarantee.
Is there any wall in this world that is completely airtight?
(End of this chapter)
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