Chapter 65 Fox Tao’s first Double 11, 10 million daily sales! (3.4K, please read later)
Chen Yansen is only willing to spend his time on girls and making money.
What the hell is this class team building? He has no interest in it at all. Why not ask Mengjie to go to Pearl Lake and kiss her little mouth?
In fact, he thought so in his heart and did so. The ambiguous feeling when he was eighteen or nineteen years old made him particularly excited.
After eating and drinking, he hummed a little tune and slowly returned to 0418, where he slept until dawn. For ordinary college students, weekends are a good time, but for Chen Yansen, going to work is the norm.
Morning meeting, demand review meeting, event operation meeting, I did nothing the whole morning but was in meetings.
Fortunately, although FoxTao is small, it has everything it needs. With its strong promotion, the daily active users and order volume of the website are also rising steadily, and it is only a stone's throw away from the original goal.
He had nothing to do, so he surfed the Internet and checked the user feedback on FoxTao.
"Don't use FoxNet. I don't know which grandson did this just to buy an iPhone 4! When we were handing out eggs at the entrance of our village, an 80-year-old grandfather was dragged to register."
"Distributing eggs is a good idea! I'll go to the gate of the community and try it out!"
“Did anyone really get a phone for 0 yuan?”
"My uncle's niece got a microwave oven for 0 yuan, but she really needs to attract a lot of new users!"
"Does anyone know who the boss of Fox Tao is? This guy is so wicked, I curse him to give birth to a son without an asshole."
Chen Yansen nodded slightly, closed the webpage, took a long breath, and thought to himself: It’s received so many positive reviews, I’m indeed a genius in business.
Once the red envelope text messages with 10 billion yuan in subsidies are launched, it will probably receive even more positive reviews. However, a good product must accept users' criticisms and suggestions in order to improve.
Thinking of this, he called Wang Zihao and told him to pay attention to the product reviews online and report all the good reviews he came across.
"Brother Sen, you are worthy of it!" Wang Zihao gave him a thumbs up, impressed by his shamelessness.
"To achieve great things, one does not need to pay attention to small details. A person's sense of morality and wealth are often inversely proportional. Do you understand?"
Chen Yansen said disdainfully that in his previous life, he woke up too late and suffered for two or three years, otherwise he would have been successful long ago.
"Okay, Brother Sen, I'll do it right away." Wang Zihao didn't know whether to laugh or cry, and nodded in agreement.
"By the way, find some time to consult Teacher Liu and learn some financial knowledge." Chen Yansen called him and gave him special instructions.
I am responsible for advertising, what is the use of learning financial knowledge? Wang Zihao was puzzled, but seeing Chen Yansen's serious expression, he did not refute, but just said "hmm".
Chen Yansen opened the data background and looked carefully. The number of new customers yesterday was 193,000, but the first-order transaction rate was only 7.1%. The vast majority of people bought for 0 yuan, so there is still a lot of room for improvement.
The weekly retention rate is only 41.3%. Simply put, of the more than 1 million new customers attracted last week, only 400,000 users logged in again next week, and only 160,000 the week after next, and only a little over 60,000 by the end of the month.
This is the fatal flaw of shopping guide e-commerce. It neither generates traffic nor produces goods. It is a typical e-commerce porter. Once the delivery stops, it just sits there and waits to die.
But Chen Yansen didn't care about these. In 2010, the cost of acquiring customers was low, and his unscrupulous marketing methods were enough to make him a fortune before the shopping guide e-commerce model went downhill.
By then, when he starts a new business, whether it is food delivery or short videos, he will have enough confidence and capital.
At three o'clock in the afternoon, the SMS interface deployment was completed.
Zhuang Rui and members of the testing team re-examined the red envelope logic and backend code for the 10 billion yuan subsidy. Only after confirming that there were no problems did they let Hu Yun import the user data and send marketing text messages to users in batches.
These days, the Double Eleven event lasts only one day, but Chen Yansen’s 10 billion subsidy red envelope is valid for fourteen days, giving users enough time to consider.
"【Huli Tao】10 billion subsidy red envelope has arrived! Dear user, congratulations on receiving the 100 yuan exclusive red envelope subsidy, which can be reduced by up to 80 yuan! Click the link to receive it immediately, and unsubscribe and reply to T."
In an instant, most of the FoxTao users across the country clicked on the link. In this era when marketing text messages and wire fraud are not rampant, most people still have a certain degree of trust in websites they are familiar with.
Some people have discovered that the so-called 10 billion yuan subsidy and 100 yuan exclusive red envelopes are all gimmicks. What is lying in the account are red envelopes for full discounts, which can only be activated after shopping.
However, another group of people were pleasantly surprised to find that they could also activate red envelopes by purchasing home appliances and furniture, and they immediately became interested.
When buying an electric kettle, you can get a discount of more than ten yuan by using the rebate and subsidy red envelope, which is almost equivalent to a 20% discount.
I bought a pair of sneakers and used the rebate and subsidy red envelopes, which immediately saved me more than 40 yuan, almost 10% off.
When I bought a down jacket, I immediately got a discount of more than 100 yuan thanks to rebates and subsidy red envelopes, which is almost 15% off.
With the Double Eleven sale approaching, some savvy online shopping enthusiasts immediately realized that this is a business opportunity.
As a result, a large number of kind-hearted people who place online shopping orders on behalf of others have appeared in forums, BBS and QQ groups. Not only do they not charge any handling fees, they also say that they can give an 8% discount. People who don't know the truth are really fooled by them.
But there were also many smart people who soon discovered their way to make money. Some quietly followed this routine and reaped the benefits, while others directly disclosed the money-making methods of these purchasing agents.
It was not until the third day that Chen Yansen noticed something unusual in the data.
First, the daily order volume of some individual users was extremely high, and all the items they purchased were of higher price. Although the order information sent back by Ali was incomplete, he still felt something was wrong.
Second, the number of new customers registered with the same IP address has increased.
"Brother Sen, we've found out! It was some e-commerce purchasing agents who did this. Do we want to ban their accounts?" Wang Zihao suddenly shouted.
When he was monitoring user feedback online, he discovered that someone was selling subsidized red envelopes from FoxTao, and finally determined the problem with the abnormal data.
"Why is the account blocked?" Chen Yansen asked back.
"But these people are all trying to take advantage of the situation. It's too much." Zhang Wenbo frowned and said indignantly.
"Zhuang Rui, what do you think?" Chen Yansen did not comment, turned around and looked at Zhuang Rui and asked.
"First, we need to limit the number of registered users with the same IP address. I suggest changing the upper limit from 5 to 3. Secondly, we need to limit the number of orders placed by users with the same IP address in the same store. Ali may determine this as fake orders and impose penalties. Finally, we need to increase the number of invitations for old customers to bring in new customers. For every new user invited, a set of 1,000 yuan subsidy red envelopes will be automatically given."
Zhuang Rui pushed his lenses, thought for a moment, and answered calmly.
"Applause! Zhuang Rui, you are making great progress!"
Chen Yansen took the lead in applauding and praised generously.
The e-commerce purchasing agent business is still active after more than a decade. However, before the widespread popularization of smartphones and 4G networks, the first step in online shopping was to own a computer, the second step was to apply for online banking, and the third step was to register an e-commerce platform account. These three steps alone stumped 90% of ordinary people.
Chen Yansen clearly remembers that there were Taobao purchasing service stores on every street corner in Chunshen, and the business was quite prosperous.
Wang Zihao and others remained silent.
They are not stupid. They just didn't think about it. They just felt that the company's interests were damaged. The top priority was to solve the source of the company's profit loss. However, they ignored the fact that in the business ecosystem, every seemingly insignificant link is a crucial element of success.
In this Double Eleven, becoming famous in one battle is far more important than making a few more percentage points of gross profit.
With fame, he can then successfully negotiate annual framework cooperation with major B2C platforms, obtain resource allocation in terms of rebate ratio, settlement cycle and promotion policy, and even get CPA rebates for new customers. If he has no fame, he may not even be able to enter the other party's company door.
“Pah, pah, pah—!”
There was thunderous applause on the second floor, and everyone looked at Zhuang Rui who was praised by the boss, their eyes full of envy.
"Keep working! After Double Eleven is over, I will increase the bonus for November based on the gross profit. I hope the number is as high as possible. Keep working hard!"
Chen Yansen waved his hand, signaling everyone to return to their workstations.
In the following days, the budget of the delivery team continued to increase.
On Double Eleven Day, the advertising costs of just a few long video websites and three major portals reached 600,000, which is six times the usual amount.
Of course, the number of new customers gained was also considerable. Coupled with the new customer growth brought by the 0 yuan bargaining activity, the daily registration volume of new users exceeded 300,000 for the first time.
Chen Yansen led the operation team and the design team and worked continuously for three days. Finally, on the eve of Double Eleven, the Double Eleven special version of Fox Tao was launched on the homepage of the website.
The homepage has added pages for popular activities in thirteen mainstream categories, and has carefully selected more than 2,000 core products from first-line brands to display to users in the form of brand groups.
The tone of the entire website was instantly improved! On the screen in Room 206, the website's orders and sales for the day were scrolled in real time.
At 15:47 pm, the order volume exceeded 200,000!
At 17:29 in the afternoon, the single-day sales exceeded 10 million! Tang Qingshan heard the news and rushed to the Entrepreneurship Park at 20:00 in the evening. At this time, the sales on the screen had reached 12.03 million! "Student Chen Yansen, is the data correct?" Tang Qingshan said in surprise and disbelief.
A week ago, Fox Tao's daily sales were only 200,000! In just a few days, the data has increased dozens of times? "Principal, the order data sent back by Ali has a 15-minute error. The actual sales will only be higher. The data team will re-calibrate it tomorrow based on the orders from Ali's backend."
Chen Yansen's answer was flawless.
Special e-commerce festivals like Double Eleven only happen a few times a year, and he doesn't want to explain in detail.
After all, the more successful Fox Tao is, the more comfortable his life will be in Xucheng Academy!
The connections and resources that a university president possesses are beyond ordinary people's imagination, which is also the main reason why he chose to start a business in a university.
"Teacher Cao, please say hello to the logistics department and ask the teachers' cafeteria to prepare 50 servings of midnight snacks and send them to the Entrepreneurship Park." Tang Qingshan nodded with satisfaction and instructed Cao Dahua.
"Okay, I'll go out and make a phone call to arrange it." Cao Dahua nodded hurriedly. Before going downstairs, he did not forget to take a deep look at Chen Yansen. This kid is really capable.
I was lying in bed at home, and I was woken up!
If you do this too often, your body will have problems!
…
…
In Hangzhou, the Ali headquarters is brightly lit.
"Daniel, GMV has exceeded 900 million, and we are only one step away from 1 billion. There are four hours left, and we will definitely achieve Mr. Ma's goal."
The subordinate walked into Zhang Yong's office with excitement on his face and reported loudly.
"Why is the sales volume generated by the Ali Alliance 5.1% higher than the daily rate? Have you found out the source of the data?"
Zhang Yong stared at the data and analyzed it calmly.
"It's a shopping guide website called Fox Tao. After midnight, 200,000 people were directed to Taobao's main website. I just asked the data department to do statistics, and their cumulative sales today are 12 million."
The subordinate answered truthfully.
FoxTao? A shopping guide e-commerce company, how can its daily sales reach tens of millions?
This news surprised Zhang Yong a little.
He even had the idea of meeting the other person in person.
Double Eleven is an e-commerce festival gimmick he came up with. The higher the other party’s sales, the more beneficial it is to him.
(End of this chapter)
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