Chapter 661: If everyone in the country drinks one, wouldn’t that mean a loss of 7 billion? Microsoft lays off employees, WP system fails!
The next morning, DJI’s official Weibo account announced the sales data of Inspire 1 for the first time.
After only forty days on the market, the product has sold over 100,000 units in total, with a turnover of 1.87 billion yuan. It has already occupied 70% of the market share in the global consumer drone industry.
Drone pilots are becoming increasingly popular. Schools taking graduation photos, company anniversaries, and even young people taking wedding photos and on their wedding days will spend money to shoot an aerial video as a souvenir.
Tang Qingshan, who was far away in Xucheng, suddenly realized that Chen Yansen was very far-sighted in donating money and equipment to build a drone training base for Xuyuan students.
Immediately afterwards, Ali Baba announced that it would officially launch a roadshow to make final preparations for the listing.
Although Ali's market share has fallen to second place in the industry, its average daily transaction volume of 4 billion and nearly 1.5 trillion yuan for the whole year cannot be underestimated. After Lao Ma gave up part of his profits, the stock underwriters on Wall Street finally gladly took on this business.
at the same time.
Chen Yansen drove to the ASE Shopping Center to attend the opening ceremony of the first store of "Lucky Coffee".
As the car slowly approached, we found that the sidewalk was already crowded with onlookers and media reporters.
Fortunately, there were more than a dozen patrol and security personnel on the scene to maintain order. Otherwise, if a stampede occurred, the consequences would be unimaginable.
Chen Yansen did not go through the main entrance, but asked Lao Huang to drive directly to the underground parking lot, then take the elevator into the mall, and then appear in the coffee shop through the employee passage.
Seeing this, the customers in line quickly raised their phones to take pictures.
Chen Yansen smiled lightly and waved at the camera.
"Boss!" Guo Shenyi leaned over slightly and greeted him respectfully.
"Brother Sen!"
"boss!"
The four people in the store, including the barista, cashier, and manager, greeted him in unison.
Chen Yansen nodded slightly, glanced at a few people, and found that they were all young people in their early twenties.
“Can two baristas handle it?”
Chen Yansen looked at the store manager and Guo Shenyi and asked.
There were at least three or four hundred customers queuing outside the door.
After all, if new users download the Lucky Coffee App, their first order only costs 0.99 yuan, which is cheaper than a cup of instant coffee.
In Shanghai, it is naturally very popular.
"Boss, the baristas in the second batch of stores waiting to open are ready to start work at any time. You don't have to worry about manpower."
Guo Shenyi replied immediately.
After all, he was a civil servant and had worked as an assistant to his boss for several years. He was always organized and thoughtful in his work.
After that, Guo Shenyi added, "These baristas have all undergone closed-door training. Every assessment is very strict, and their skills are definitely up to standard."
Upon hearing this, Chen Yansen walked to the raw material cabinet next to the operation area, picked up a bag of coffee beans and looked at the production date and origin mark on the package. The words "Abyssinian Yirgacheffe" were printed on the bag.
"Make me a latte, no sugar, three cubes of ice."
Chen Yansen instructed one of the baristas.
"Okay, Brother Sen." The young girl in the black baseball cap responded with a smile.
Then he took out a cup, poured in 200 ml of warm milk, turned around and pressed the extraction button of the coffee machine. The dark brown coffee liquid slowly dripped, and then he added a layer of milk foam and three ice cubes.
Before handing it to Chen Yansen, he did not forget to wipe the coffee stains on the rim of the cup.
Chen Yansen took the coffee and took a sip.
The rich fruity aroma mixed with the milky aroma hits you in the face, and the delicate milk foam melts instantly on the tip of your tongue.
The coffee beans are sourced directly from the source, and the roasting and processing steps are also controlled by our own factory. How could the quality and taste be bad?
"Good, keep up this level." Chen Yansen nodded and gave a positive evaluation.
"Thank you for the compliment, Brother Sen." The barista replied with a smile.
Chen Yansen took the coffee cup and took several sips in front of the reporter's camera, giving them enough time to take pictures.
At this moment, a sudden brake sound was heard outside the door, and the originally orderly team suddenly became chaotic.
Guo Shenyi frowned slightly and looked outside.
I saw a black Audi parked on the side of the road. A young man in his thirties got out of the car first, then walked around to the left rear seat of the car and opened the door for the person inside.
When the traffic officer standing at the intersection saw the license plate, he immediately trotted over and directed the traffic to the left side of the road to prevent private vehicles from getting too close to the Audi.
Then, a middle-aged man in a white shirt and black jacket got out of the car, straightened his clothes, and walked towards the coffee shop.
Several inspectors immediately formed a human wall to block off a passage for him.
"Holy crap! It's actually Zhou Ruixuan, so down-to-earth!"
"Lucky Coffee may be small, but the parent company behind it is very powerful. Even the head of the Central Department came to support it."
"This must be the first coffee shop in the country to invite Zhou Ruixuan!"
The media reporters were secretly shocked when they saw this scene.
Chen Yansen walked out of the store, took the initiative to greet him, and said with a chuckle, "Mr. Zhou, thank you for visiting us. Welcome!"
"Lucky Cafe's headquarters is in Shanghai, so it's a Shanghai company. As the head of the Central Department, it's only natural for me to come and take a look."
Zhou Ruixuan held Chen Yansen's right hand and said with a smile.
As far as he knows, Star Source Technology has ordered another six NXT 1980i lithography machines, by which time the company will have the ability to produce 14nm process chips.
Such a top-level Fab factory must of course remain in Shanghai.
Chen Yansen saw through the other party's little thoughts, but did not point it out.
Xingyuan Technology’s headquarters in Luzhou has not yet been completed, and the new equipment purchased from ASML can only be installed in the Shanghai branch.
Since Zhou Ruixuan was eager to give him benefits, he had no reason to refuse.
The two stood and exchanged a few words.
Chen Yansen treated Zhou Ruixuan to a hazelnut latte.
One is the head of the Shanghai Central Bureau, and the other is the world's richest man and the new leader of China's business community.
Photos and videos of the two holding coffee and smiling at each other were quickly posted on Douyin, Kuaishou and Toutiao.
Lucky Coffee doesn’t even need to hire a spokesperson, its popularity has already exploded.
Coupled with the promotion of 0.99 yuan for the first cup, it quickly became popular on the entire Internet.
"The raw materials for a cup of coffee cost at least 4 yuan. Add in rent, labor, and marketing expenses, and it's at least 7 yuan. Lucky Coffee sells a cup for 0.99 yuan, so they lose 6 yuan per order. If everyone in the country buys a cup, wouldn't that mean a loss of 7 billion yuan?"
"A piece of hot news: the shops of Kuaipao Canteen, Mixue Ice City and Lucky Coffee are all owned by Senlian Capital."
"Even if the rental cost is low, I still lose 5 yuan per order."
"Six or seven billion is indeed a lot, but to Mr. Chen, it's just a drop in the bucket."
Netizens were discussing it at once.
The reason why Guo Shenyi launched the first cup of coffee at 0.99 yuan was mainly because in 2014, the audience for coffee was too small to support the large-scale development of the project.
The coffee brands on the market are either positioned in the high-end market, with a cup of coffee costing thirty or forty yuan, which makes ordinary consumers feel daunted, or they are instant coffee with varying tastes, making it difficult to cultivate long-term consumption habits.
In the current market environment, if you want to open up the sinking market for coffee consumption, you must use extremely low thresholds to attract consumers to try it, let them realize that "coffee is not a luxury, but an everyday drink", and cultivate users and the market first.
The first order is 0.99 yuan, and a 9.9 yuan coffee coupon will be given every week thereafter, further lowering the threshold for users to repurchase.
As long as users develop the habit of drinking coffee, one coupon per week will definitely not be enough, and they will only be able to purchase it at the original price of 29 yuan or 32 yuan.
It will first operate for half a year and then expand its business to Europe and North America.
Chen Yansen stayed in the store for an hour.
During the event, Meters Chairman Zhou Jiancheng, Ping An Group's Ma Mingzhe, Fosun's Guo Changguang and others arrived one after another. Almost all the prominent businessmen in Shanghai came and participated in the ribbon-cutting ceremony.
The moment the scissors fell, ribbons flew and camera shutters clicked one after another.
Chen Yansen then invited several people to have dinner at a nearby hotel and discuss cooperation.
At the same time.
Lucky Coffee in Jinling, Hangzhou, Luzhou, Suzhou and Minzhou are also very popular and crowded.
The barista just finished making 10 cups and immediately brought 10 more.
It can’t be finished, it can’t be finished at all!
Fortunately, Guo Shenyi still had some humanity and did not launch the Kuaipao takeout and group buying channels on the first day.
Otherwise, the order volume could increase by another 40% to 50%.
The next morning, Chen Yansen opened the data report and found that Lucky Coffee had 379,000 orders on the first day. Based on the 416 stores in East China, the average daily sales of a single store was about 913 cups.
As for the losses?
Not much, just over 2 million.
For him, how can he make money in the future if he doesn't spend money to acquire land first?
There is much more to this cup of coffee than just that.
It not only boosted employment for the Omoro people and won over the Omoro armed front, but also built a large coffee roasting factory in Shencheng. Together with the baristas and cashiers recruited from all over the country, it can provide him with millions of additional humanitarian funds every year.
…
…
On July 31, Microsoft announced a layoff of 18,000 employees, with the layoffs mainly concentrated in Nokia's mobile device department. The news shocked the technology industry as soon as it came out.
Anyone with a discerning eye can see that Microsoft's plan has completely failed.
Last September, Microsoft spent a huge amount of money, spending 7.17 billion U.S. dollars to acquire Nokia, hoping to take advantage of Nokia's advantage in the smart terminal market and take the opportunity to promote its own Windows Phone system.
But reality slaps you in the face!
Not all companies have the ability to cross borders, and it is easy for them to stumble in areas they are not familiar with.
It is obvious that Microsoft's 7.17 billion US dollars will most likely be wasted.
As soon as the news broke, Zhou Shouzhi immediately called Orange Technology's Human Resources Department. "We've expanded our original plan to recruit 200 hardware R&D positions to 500. We're focusing on engineers from Nokia's mobile device division, especially those with experience in mobile phone chip design and supply chain management. We're increasing their salaries by 30%, and we'll also provide the highest housing allowances and R&D bonuses."
He paused and continued, "Contact the headhunting company and have them compile a list of Nokia's core technical team in Europe. We must snatch them away before Apple and Sanxing take action."
"Okay, Mr. Zhou." Wang Xueting, the human resources director on the other end of the phone, responded quickly.
After hanging up the phone, she divided the recruitment team into five groups. One group was stationed at the Nokia R&D center in Shanghai, one group flew to the headquarters in Helsinki, Finland, and the other three groups were responsible for connecting with Nokia branches in Yanjing, Shenzhen, and Sichuan respectively.
Each group is equipped with one senior HR and two technical interviewers to ensure that the professional ability of the candidates can be assessed on the spot.
The decline of Nokia's mobile phone business does not mean that its R&D personnel are incompetent, but more because of mistakes made by decision-makers, which led to a disconnect between products and market demand.
The R&D engineers that Nokia has spent more than ten years training naturally have value that cannot be ignored.
The human resources departments of Apple and Sanxing followed suit and began poaching employees.
Huawei and ZTE are not far behind, and have sent staff to recruit core technical personnel.
Of course, only capable people are qualified to get high salaries, while those who lack the ability can only work in second-tier mobile phone brands.
The other side.
After completing the research and development of large modules of the reflective optical system, Chen Yansen, Lin Nan and others turned their attention to technological breakthroughs in the dual worktable.
The mask stage is a tool that carries the mask, while the dual workpiece stage is a system that carries the silicon wafer.
Its task is to move and position the wafer with ultra-precision in the exposure chamber to ensure that every "area to be exposed" of the workpiece can be accurately aligned with the "exposure window" under the mask table.
At the same time, the "dual-machine parallel" mode is used, that is, one is processing while the other is preparing, thereby improving processing efficiency.
Simply put, the relationship between the two is similar to that between "printer paper tray" and "ink cartridge".
The double workpiece table is like a movable paper tray, carrying the paper to find the printing position; the mask table is like a fixed and precise toner drum and ink cartridge, carrying the pattern mask ready for printing. Only when the two are aligned can the pattern be clearly printed on the paper.
Despite their different functions, the technical requirements of the ultra-precision dual workpiece stage and the mask stage are highly similar, both requiring motion control to reach the nanometer level.
Therefore, after mastering the basic technology of the mask table, the technical difficulties of the double workpiece table can be overcome one by one.
The dawn of domestic EUV lithography machines is emerging!
Seeing that Lin Nan and others were making smooth progress in research and development, Chen Yansen immediately split the subsequent project links, such as the reflective mask substrate, mask protective layer, and alignment and leveling system, into three groups and promoted them simultaneously.
He himself started to develop lithography algorithm software, whose core function is to compensate for optical aberrations, mask three-dimensional effects, etc., and control the entire exposure process.
As the research and development work deepens, the number of employees in Xingyuan Technology's optical research and development department is also increasing rapidly.
On the afternoon of the last day of July, Chen Yansen called Liang Jinsong, Lin Nan and others to give them some instructions, then drove to the airport and took a private plane to fly towards Shenzhen.
The news that DeepBlue Technology will hold a 2014 procurement conference spread like wildfire, and many people's first reaction was: Is DeepBlue Battery going to launch its second-generation product?
At 7:30 that evening, a Gulfstream G550 business jet landed at Shenzhen Airport.
(End of this chapter)
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