Chapter 665 V 2? Ma Liyun: I can treat you like my own son! Zhang Jindong: ...
The next morning, Apple released the iOS 8.0 system, paving the way for the official launch of the iPhone 6.
Immediately afterwards, Xiaodu’s language model was criticized by netizens and became a hot topic, with netizens jokingly calling it an “advertising model” and a “mentally retarded model”.
The loyal users who had previously held out hope for Qiandu finally realized that Qiandu's technical strength in search engines and artificial intelligence was far inferior to that of Zhicheng Technology.
At the same time, Suning had just launched the warm-up activities for the '818 E-commerce Festival', and Dongfang responded quickly and launched the '818 Good Products Festival' to compete with it.
Liu Qiangdong's intention is very clear, he will never let Zhang Jindong live comfortably.
In recent years, the war of words between the two has never stopped, and the competition in the field of digital home appliances has become increasingly fierce.
Now that Suning is holding a big promotion, Dongfang naturally has to follow suit. This can not only divide the other party's traffic and popularity, but also weaken the effect of Suning's big promotion.
However, what made Zhang Jindong feel a little relieved was that Pinbei and Yaomao did not choose to join this promotional melee.
Otherwise, under pressure from all sides, Suning's '818 E-commerce Festival' will surely become a laughing stock in the industry.
Just when Zhang Jindong was busy fighting this e-commerce promotion war with all his strength, a call from Hangzhou suddenly came in.
Ma Liyun?
Why would he look for me?
Zhang Jindong picked up the phone, his eyes fell on the caller ID, and he couldn't help but mutter to himself.
But as the saying goes, the enemy of my enemy is my friend.
Dong acted as a pawn for Pinbei, and during this period, he beat Ahri badly.
Although Taobao urgently launched a live broadcast channel and also made some achievements with the help of Tao Girl's resources.
But only the insiders know their own business. All the traffic and orders of Taobao Live come from the site. To put it bluntly, it is competing with other channels within the platform for business and has not brought any new growth at all.
Because of this, Ma Liyun has been keeping an eye on the marketing and promotion of "Laiwang" recently, and even cooperated with Huayi Brothers to bring in a group of celebrities to join "Laiwang" to shoot short videos.
After the revision, LaiWang transformed from an instant messaging app into a "short video + social" software.
Regardless of whether users buy it or not, Ali is promoting it very hard, saying that a 10 yuan red envelope will be given for free downloading, which can be directly deducted when placing an order in the live broadcast room.
After thinking for a few seconds, Zhang Jindong pressed the answer button.
"Mr. Zhang, judging by the current situation, Suning's home appliance business should be declining, right?"
After a few simple greetings, Ma Liyun stopped beating around the bush and got straight to the point.
"If Mr. Ma has anything to say, you might as well say it directly." Zhang Jindong frowned and replied with a bit of displeasure in his tone.
Although Ali is far stronger than Suning in the e-commerce industry, Suning is ultimately an old-established company with many years of experience, and Zhang Jindong also has his own pride in his heart.
What's more, in Jinling, no one has ever dared to say directly that there are problems with Suning's development and its performance is declining.
Ma Liyun, who was far away at Ali's headquarters in Hangzhou, was stunned after hearing this. He clearly felt the gunpowder in Zhang Jindong's words.
In the past, with his personality, faced with such a resistant conversation, he would have probably found an excuse to hang up the phone.
But the current situation does not allow him to be so willful.
Ali's seemingly stable position in the e-commerce field is being stirred up by the joint efforts of Pinbei and Yidong. If it cannot find a new breakthrough, it is likely that Taobao's market share will be further eroded in the near future.
He doesn't have much ability, but he has a big temper!
Ma Liyun snorted and commented secretly.
But he was a mature businessman after all, and he didn't take Zhang Jindong's words to heart at all, and then he said:
"Mr. Zhang, please don't misunderstand me. I'm not calling you to expose Suning's scars. I'm looking for you today to discuss a win-win cooperation with you."
A win-win cooperation?
Zhang Jindong sneered, leaned back, and said nonchalantly, "Mr. Ma, you and I both know that Ali and Suning are competitors in the digital home appliance category. Now you're talking about cooperation, but I really can't think of any win-win opportunity between you and me."
He knew very well that Ma Liyun was always shrewd and never did business at a loss. Half of Ali's market value of 200 billion US dollars was obtained by the other party's trickery.
This sudden "invitation to cooperate" may be hiding some tricks.
Ma Liyun seemed to have anticipated Zhang Jindong's reaction, so he explained calmly, "Mr. Zhang, we need to take a long-term view.
Dongfang is competing fiercely with Suning by taking advantage of the '818 Good Products Festival', and Pinbei is continuously expanding in the sinking market. If Ali and Suning continue to fight on their own, the only ones who will benefit in the end are Liu Qiangdong and Chen Yansen.
Think about it, Suning has a unique advantage in physical home appliance stores, while Ali is strong in online traffic and technical support. If we can join forces and open up online and offline channels, it will not only help Suning stabilize the downward trend of its home appliance business, but also make Taobao more competitive in the digital home appliance category. Isn't this a win-win situation? "
Zhang Jindong was silent.
Ma Liyun's words really hit his sore spot.
Although Suning has been promoting the integration of online and offline in recent years, online traffic has always been a shortcoming, especially under the strong impact of Dongfang, the decline in online home appliance sales has become more and more obvious.
If Ali can really provide sufficient online traffic support, it will undoubtedly be a timely help to Suning.
But he had concerns in his heart. Ali's strength was far superior to Suning's. Once they cooperated, would Suning gradually lose the initiative and eventually become a "vassal" of Ali Baba?
"Mr. Ma, your proposal does sound good, but what about the specific details of the cooperation? For example, the distribution of online traffic, profit sharing, and the decision-making power of both parties? These must be clearly stated, right?"
Zhang Jindong suppressed his doubts and asked tentatively.
He knew that every detail of this cooperation negotiation was related to Suning's future development and could not be taken lightly.
What's more, as a big boss in the home appliance industry who has fought his way out since the 1980s, what kind of dirty tricks has he not seen?
Judging from the cooperation itself, the cooperation between Suning and Ali is likely to bring more benefits than disadvantages.
But on the other hand, Ma Liyun has always been a thoughtful person, and there might be some unknown evil intentions hidden behind this seemingly win-win cooperation.
When Ma Liyun heard Zhang Jindong's question, a hint of joy flashed in his eyes. He knew that Zhang Jindong was moved.
In the past two years, after launching the Yaomao Mall, Ali set up the Home Appliance City Channel, but the problem is that users have already had a deep-rooted impression of the Ali platform.
Go to Tmall to buy snacks and clothes, and go to Pinbei and JD.com to buy digital appliances.
In the home appliance category, Ali’s reputation is not even as good as Pinbei’s.
Pinbei provides billions of subsidies, and every day is Double Eleven.
This slogan is deeply rooted in people's hearts!
In addition, Senlian Capital already owns industries such as home appliances and digital products, making it easy to retain users.
A series of products such as Orange electric fans, Orange air conditioners, Orange mobile phones, Moss smart speakers, Orange electric vehicles, etc., are their home on Pinbei.
Produce and sell by yourself!
In contrast, Yaomiao Mall has invested a lot of money but has not seen any improvement.
"I have a draft of a preliminary cooperation plan, which I will send to you later.
The core content is that Ali can open the home appliance category entrance on Taobao’s homepage for Suning, and will also accurately push potential customers to Suning through big data analysis.
Suning needs to open physical stores across the country as offline experience stores and distribution points for Taobao Home Appliance City, and it also has to withdraw from Pinbei Mall.
As for profit sharing and decision-making power, we can determine it based on the investment ratio of both parties to ensure that Suning will not suffer any losses."
Ma Liyun said slowly.
Exit Pinbei Mall?
Zhang Jindong looked hesitant.
You know, if Suning opens a store on Pinbei, its products will be able to enter the traffic pool of Douyin and Kuaishou.
However, once Suning withdraws from Pinbei, it will not be easy for it to get involved in the live broadcast business in the future.
Seeing Zhang Jindong remain silent, Ma Liyun quickly guessed what he was thinking and said, "The traffic resources that Taobao Live can provide are not available to Kuaishou and Douyin."
Zhang Jindong tightened his grip on the phone. He could hear the sincerity in Ma Liyun's words. After thinking for a moment, he asked, "What form of cooperation does Mr. Ma want to adopt?"
"Ali will invest a sum of cash in Suning for a strategic investment. Mr. Zhang, to be honest, my expectation is a 30% stake.
Of course, to show its sincerity, Ali can also transfer a portion of its equity to Suning. After Suning enters Tmall, the two parties can also carry out comprehensive cooperation in e-commerce operations, logistics distribution, and offline integration.
Seeing that the negotiations were almost heated, Ma Liyun simply spoke directly.
30%?
What are you doing?
You want to acquire Suning!
Zhang Jindong twisted his mouth corners in disdain. He finally understood that Ma Liyun didn't want to discuss cooperation at all, but clearly wanted to take over Suning.
30% of the equity is just the other party’s first bite.
"30% is too high. I can only accept 10% at most."
Zhang Jindong shook his head and responded clearly.
At the same time, he sneered at Ma Liyun's trading plan.
To put it bluntly, what is the difference between this and the original cooperation model between Pinbei and JD.com? Isn't it just a copy with a different shell?
"The equity is too small, and the benefits that Ali can get are too small. I can't convince investors.
Besides, how much traffic did Suning get by entering Pinbei? Yidong is Pinbei's biological son, and Suning is not even a godson.
I can promise you that as long as Suning enters the Yaomao Mall, I will treat you like a close brother."
Ma Liyun patted his chest and promised.
He originally wanted to say "son", but he was afraid that Zhang Jindong would be too shy to keep it to himself, so when the words came to his lips, he changed it to "brother".
"Let's meet and talk."
Ma Liyun's words touched Zhang Jindong's heart.
Pinbei’s third-party mall includes multiple platforms such as Dongfang, Suning, Gome, Dangdang, Paipai and Yixun, but the total traffic of the platforms is limited.
Ever since Pinbei invested in Yidong, Suning’s store traffic in the Pinbei Mall has obviously decreased significantly.
After all, in Chen Yansen's eyes, there is a difference between his biological son and his godson.
Upon hearing this, Ma Liyun immediately arranged a meeting time.
After hanging up the phone, Zhang Jindong leaned back in his chair and sighed slightly. He didn't know whether cooperating with Ali was a good thing.
But he understood that if he didn't make changes, Suning would be strangled by Pinbei and Dongfang.
On the other side, Ma Liyun had the same idea.
Since the home appliance category cannot be developed, then invest or acquire, and use the money to buy market share!
(End of this chapter)
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