Chapter 71 3.6 million in one hour! (3.6K)
"Hu Li, you are in charge of women's clothing, Xu Kun, you are in charge of men's clothing. All clothes must be tried on. If you are an operator but don't understand the product, what's the difference between that and a cook who can't cook?"
On Saturday, as usual, there were dozens of people sitting on the second floor of the Entrepreneurship Park. The Meters brand group was about to go online, and everyone was busy preparing for it.
Chen Yansen stood at the door of Room 206 and shouted to the neighbors next door.
"Okay, Brother Sen! Do you want to cut open the down jacket and see if the down is fake?" Chen Xu asked seriously, holding a men's vest.
Damn, you are so serious about things? Chen Yansen was stunned after hearing this, and looked at Xu Kun for a second. After thinking for a moment, he replied: "There is a tailor lady in Ximen. You can ask her to come over. While checking the material, you won't ruin the whole dress."
Xu Kun was right. The other party might use black duck down to impersonate white duck down, or use white duck down to impersonate white goose down. If something really goes wrong, it would damage the user experience of FoxTao.
"Okay, I'll go right away after I finish packing this package of samples." Xu Kun nodded in response.
On the open space outside the door, there were four and a half-person-high packages piled up. They were all samples sent by Meters. There were dozens of pieces scattered around, blocking the door of Room 208 tightly.
Chen Yansen hummed, turned back to his seat, and shouted to Wang Zihao, "A, B, and C, have you decided which one to choose?"
"Brother Sen, use Group B. It has the highest click-through rate and conversion rate. Although the cost is a bit high, it is definitely the most cost-effective group when calculating ROI."
Wang Zihao held the computer and pointed at the data in the background.
"Okay, choose Group B! If your daily active users don't reach one million on the 28th, I'll deduct your bonus."
Chen Yansen threatened mercilessly.
“Don’t worry! We have added four new categories of goods with 0-yuan bargaining in the past few days, and the daily increase in new customers has reached 500,000. I guarantee that the remaining 500,000 will be taken care of for you.” Wang Zihao said confidently.
In recent days, as Chen Yansen's interview video has spread, it has brought a lot of natural users to FoxTao. In addition, the number of old customers has exceeded 200,000. Excluding the increase in new customers brought by old customers, Wang Zihao's pressure has been reduced. With a budget of millions, is he still worried about not being able to attract users? "Bobo, is the order series easy to use? Are there any bugs that affect efficiency when exporting and importing? If so, find Zhuang Rui to solve it immediately."
Chen Yansen nodded slightly and waved to Meng Xibo.
"There is indeed a problem. It may be caused by incompatibility of forms. I have discussed it with Brother Rui and will solve this problem tomorrow." Meng Xibo stood up and answered.
"Okay, thank you for your hard work!" Chen Yansen responded casually.
The number of people participating in the 0 yuan bargaining is increasing day by day, and the number of orders successfully bargained for each day is also rising, from a few hundred orders per day at the beginning to more than 4,000 orders.
Although most users who successfully bargained were buying low-value goods such as tissue paper, milk and cooking oil, the daily cost was close to 150,000 yuan.
The work of exporting and importing orders has been transferred from operations to customer service. Fortunately, the order system was launched in a timely manner, otherwise even if we hired ten more customer service staff, they would all be exhausted.
After finishing the work at hand, Chen Yansen leaned back and rested on the chair. He was not kidding with Min Jie, he really gave a million traffic, and his goal was to make the concept of "brand group" a hit.
This will make other brands and distributors envious, so that he can expand FoxTao's merchant resources and even supply chain resources.
Song Yuncheng on the opposite side lowered his head and could only see Chen Yansen's profile. There was a stubble of dark black beard on his angular chin. It was obvious that he got up late in the morning and even forgot to shave.
Since when, Song Yuncheng wanted to take a look at Chen Yansen whenever he had free time. He felt angry when he looked at him, but felt empty when he didn't look at him.
Chen Yansen closed his eyes and took a short rest, then wandered into Cao Dahua's office. The two of them drank tea and chatted, and the day was particularly pleasant.
After spending some time together, the two have become as close as father and son.
Chen Yansen often speaks in a disrespectful manner and scolds Cao Dahua as if he were scolding his son, but Cao Dahua does not care. Instead, he thinks that Chen Yansen is unique, mature and steady.
If he was not more than 20 years older than Chen Yansen, he would really like to acknowledge this half-brother.
"Lao Cao, you have a really good job. Drinking tea and slacking off every day, you're like a god." Chen Yansen took a sip of tea and joked with a smile.
"Haha, you're jealous, kid! Money is just about having enough to spend. Billionaires don't live as comfortably as I do. If you look at beautiful college students every day, you can at least live to be ninety-nine."
After closing the door, Cao Dahua no longer put on airs as a teacher, and talked and laughed with Chen Yansen, arm in arm.
One of them was not a serious teacher, and the other was not a serious student, but they got along very well.
"Meters has sent a batch of samples over. You can go and pick some out and choose a few for our eldest niece." Chen Yansen took the initiative to suggest.
"You bastard! My daughter is one year older than you, and you really want to be her uncle!" Cao Dahua frowned and cursed with a smile.
"Oh, Lao Cao, you really hurt my heart when you say that. Let's just be friends regardless of age, right? Why can't your daughter be my niece? Do you want us to talk about our own affairs, so that I can call you brother and your daughter can call me brother?"
Chen Yansen crossed his legs, sipped his tea, and continued to joke.
"There's nothing I can do to you! I'll go up and take a look later." Cao Dahua was amused by him and burst into laughter. He had no choice but to agree, which regarded as accepting his kindness.
Chen Yansen smiled. When getting along with people, there has to be give-and-take. Give more small, worthless favors. Who knows, you might get a pleasant surprise someday.
He raised his hand to check the time. There were still ten minutes left. He had made an appointment with Mengjie to watch a movie in the afternoon, so he stood up and said goodbye.
Before leaving, he took a box of Zhan's peach cakes from Cao Dahua's desk.
He doesn't like to eat it, but Mengjie likes it.
Cao Dahua spat at Chen Yansen's back and cursed in his heart: This kid thinks I am his big brother. He just packs up the food and drinks and leaves.
If it were any other student, he would definitely be stern, but with Chen Yansen, he just liked everything about him.
"He looks quite similar to me when I was young, except that his appearance is a little worse than mine back then." Cao Dahua sighed softly and added leisurely.
Five days later.
When users of FoxTao logged into the website, they found that above the product flow on the homepage, there was an event banner with the words "Meters 11.28 Brand Sale Day". The red and yellow color scheme was particularly eye-catching.
When the user clicked on the activity page, he was shocked.
My first reaction was that the platform definitely set the wrong price and cashback ratio! A short-sleeved T-shirt, priced at 79 yuan, with a cashback of 71.1 yuan, only 7.9 yuan in hand, limited to 2,000 pieces! A fleece sweater, priced at 159 yuan, with a cashback of 143.1 yuan, only 15.9 yuan in hand, limited to 1,000 pieces! A down jacket, priced at 299 yuan, with a cashback of 269.1 yuan, only 29.9 yuan in hand, limited to 1,000 pieces! The products in the second row of the event page are not as discounted as the popular ones above, but a 99 yuan shirt is only 49 yuan in hand.
Further down the store, there are more than a dozen floors divided into secondary categories such as coats, T-shirts, sweaters, sweaters, casual pants, jeans, cotton coats and down jackets. Each floor has 20 carefully selected products.
On the far right side of the building, there is a hyperlink that can be adjusted to the secondary activity page, which contains more products for users to browse and select.
After browsing all the way, I found that the prices were all 50% off! In first- and second-tier cities, Meters is no longer a mainstream fast fashion brand, but this does not affect its status in third-tier and lower cities at all.
In addition to the support of the hit TV series "Let's Watch the Meteor Shower Together", many people still regard Meters as a big-name clothing brand.
Now FoxTao has teamed up with the Meters brand to organize a special event with a minimum 10% discount and a maximum 50% discount, which instantly shattered users' sense of value.
In their eyes, this price is like giving it away for free! "Damn! Why can't I buy it?" In a small inland town, Li Wei, who runs a Taobao purchasing agency, clicked the mouse frantically, but found that the link could not be opened at all.
After working for a long time, he finally noticed the countdown on the main picture of the product.
"Oh shit! It won't be on sale until Sunday. Will I be able to grab one then? I can't miss this great opportunity to make money."
Li Wei's eyes rolled and he immediately had an idea.
He took a screenshot of the FoxTao activity page and saved it, then modified the rebate amount and the final price. The product that was originally 50% off became 40% off after his modification.
After making the changes, he ran to a printing shop and asked the owner to enlarge the original image ten times as he planned to post it on the door of his shop.
"Wow! Boss Li, what kind of promotion is this? The clothes are quite cheap. Meters is a big brand. You're offering a 60% discount. Could they be fake?"
The printing shop owner handed over a cigarette and asked in a familiar tone.
Li Wei would never easily reveal his way of making money. He took the cigarette with a smile and said, "Meters official flagship store, can you still sell fakes? Then who are you going to sell the real ones to?"
"Oh! That's great! My son likes this brand. Boss Zhang, can you please buy a few pieces for me?" The printing shop owner felt relieved when he heard him say that.
"Okay, since we are so familiar with each other, I won't charge you any purchasing fees." Li Wei said with pretended cheerfulness.
"Thank you, Mr. Li. I'll give you a discount later." After hearing this, the printing shop owner smiled with satisfaction.
Little did he know that if he bought clothes worth 100 yuan, Li Wei could make 10 points from him, so he naturally looked down on the few yuan purchasing fee.
Black-hearted purchasing agents like Li Wei were ready to make a fortune before the event started.
There are also many smart scalpers on the Internet who buy clothes but don't wear them themselves and can make a profit by listing them on second-hand websites.
Of course, normal users are the main body of FoxTao.
After seeing this sincere brand event, subconsciously, their positioning of FoxTao was improved a lot.
After all, if users always buy products priced between 9.9 and 19.9 on the platform, they will feel that the website is not high-end enough, and they will not think of buying beauty products, home appliances, etc. here in the future.
But if you improve the quality of your products and let users see only good brands, their trust in the platform will increase rapidly.
This is Chen Yansen’s transformation strategy.
It is boring to run a low-end shopping guide website, and its upper limit is very low. Only after it has its own merchant resources and product tone can FoxTao become a real e-commerce product.
Two days passed in a flash.
At 10 a.m. on the 28th, the three special-priced products were sold out by users in just three minutes.
"Hu Li, release the hot-selling products at 10 o'clock tomorrow and continue to attract users."
Chen Yansen leaned against the table and gave instructions to Hu Li.
"Brother Sen, ten minutes have passed and the order volume is 8,743. Excluding 4,000 limited edition hot-selling items, the rest are all ordinary goods at a 50% discount." Hu Yun reported promptly.
"Buyers these days are really easy to deceive. No, I should say they are naive."
Chen Yansen was stunned for a moment, then a smile appeared on his face.
More than a decade later, for a brand like Meters, 50% off is just the normal selling price, and 20% or 30% off will have a chance to impress users. On the other hand, Min Jie and his operation team were also guarding the computers at this time, and the order reminder sound of "ding dong-ding dong" kept coming to their ears.
"Mr. Min, as of 11 o'clock, the total number of orders received from FoxTao is 26,137, and the total sales volume is 3.607 million." The operator stared at the backstage and shouted loudly.
"He really did it? 3.6 million in one hour, so at least 20 million would be sold in one day!"
Min Jie was stunned and muttered to himself.
During the Taobao Double Eleven shopping spree, the total sales of Meters Store was only 750,000, and it was not even among the top ten clothing brands.
“Set the SKU and inventory of the product, and restock it at any time if it’s not enough!”
Min Jie excitedly took out his cell phone and called Chen Yansen, while also reminding the operations department.
My dear, I have written 7,000 words in two days, how can someone say that I have written less? Please, God, distinguish between loyalty and treachery! Master Qingtang~ (End of this chapter)
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