Chapter 727: 2 billion a month, but can’t even get 20 million orders? Copy it for me!
Bihu Yunxi, in the courtyard of Villa No. 6.
Chen Yansen was lying on a soft couch beside the pool, his eyes slightly narrowed, using his spiritual sense to explore the surrounding environment.
This villa area is considered to be the top luxury villa area in Luzhou, with only thirty-six villas in total.
Most of those who can live here are top wealthy people in Hui'an business district.
Although it is autumn, the community is still shaded by green trees, and evergreen plants can be seen everywhere.
At this moment, a bird with gray-brown wings flew through the air, but suddenly stopped halfway, as if it had hit an invisible wall.
My whole body spun wildly in the air until I felt dizzy, and then the feeling of restraint quietly faded away.
The birds fled in panic, with only one thought in their minds: "Something's wrong with this place, it might be haunted!"
Chen Yansen played with the birds for a while, and then played with the dozen or so golden pigs in the pond.
With his current ability to control objects with his mind, even if there is a tiger standing in front of him, it can't get close to him.
With just a thought, the opponent will fly dozens of meters away.
Last night, he received a call from Leggi.
The other party said that he planned to visit Senlian Science and Technology Park during his visit to China.
Chen Yansen thought about it for a moment and agreed.
After all, in the eyes of the outside world, Sunlink Capital is a top-level multinational group in the world. Abyssinia is at a critical stage of promoting economic development, so choosing to visit here for an inspection is itself a reasonable thing.
Moreover, Leggi and the business delegation will first visit the industrial areas of Shanghai, Jiangsu, Jiangsu and Zhejiang. With these previous itineraries laid out, their subsequent visit to Senlian Science and Technology Park will naturally not arouse suspicion.
Ye Qiuping boiled the sugar water, pulled a chair and sat at the door of the living room, quietly looking at Chen Yansen who was dozing with his eyes closed.
An autumn breeze blew by, and she felt a little chilly, so she turned around and went back to the house to get two blankets, one for herself and the other for Chen Yansen.
Walking into the courtyard, she shook out the blanket and gently covered Chen Yansen's body.
Judging from his appearance alone, Chen Yansen looks like a 20-year-old college student at best.
With sharp eyebrows, bright eyes, red lips and white teeth, he is a pure and innocent boy of the puppy type.
But as soon as he opened his eyes, the solemn aura that far exceeded his age would dissipate, making it easy to ignore his real age.
Ye Qiuping stared at the "sleeping" Chen Yansen, hesitantly raised her right hand, and rubbed her fingertips across his eyebrows. Her voice was as soft as a mosquito: "In a few years, if I still stay here, you will think I am too old."
She is thirty years old this year. No matter how well she takes care of herself and her skin is firm and elastic, it can never compare to the freshness of a girl in her teens or twenties.
After hearing this, Chen Yansen laughed secretly and turned over, which scared Ye Qiuping so much that she quickly shut up, fearing that he would hear her mumbling.
More than ten minutes later, Chen Yansen slowly woke up, reached out his hand, and pulled Ye Qiuping, who was sitting next to him, onto the couch.
"Boss, the computer fell to the ground."
Ye Qiuping leaned beside him and reminded him softly.
She was just reviewing the contract for Orange Communications.
"The Orange Magicbook is of good quality and won't break if dropped."
Chen Yansen put his arms around Master Ye's plump waist and with a little effort, he lifted her up to sit on his waist. "Let me see if your riding skills are rusty."
Ye Qiuping understood what he said and untied her hair tie, letting her black hair with a milky scent fall down on her shoulders like a waterfall.
After a while, the koi in the pond could vaguely hear a swaying sound, which lasted intermittently for two hours before gradually subsiding.
"call"
Ye Qiuping was wrapped in a blanket, breathing slightly, and her whole body was covered in sweat.
"Your skills have declined significantly. I'll take you to the stables for some practice this afternoon."
Chen Yansen said seriously.
"Boss, is this horse farm legitimate?" Ye Qiuping asked with a blink of her eyes.
"Have you ever been to an unruly horse farm?"
Chen Yansen pinched her red earlobe and asked with a smile.
…
…
at the same time.
No. 200, Lane 200, Longcao Road, Shanghai, is the headquarters of Kuapao Technology.
In a conference room on the top floor, Pei Yi sat in the main seat.
Zhang Xuhao, along with Xia Xiangyu, Wang Yuan, Kang Jia and others, were busy reporting last week's data for the takeaway business.
"The average daily order volume is stable at 54 million, accounting for 70% of the market share. The current market capacity is estimated to be 77 million orders. However, after discussing with Mr. Kang, I believe that excluding highly active overlapping users on both platforms, the actual daily order volume in the food delivery market should be between 68 million and 70 million orders."
Zhang Xuhao said slowly.
Compared with a month ago, the total number of daily orders in the takeout market has increased by more than 30 million.
Many users who have never ordered takeout also took the initiative to download the app and joined the "wool-picking" team for the free milk tea, hamburgers and fried chicken.
"So, there are only 3 million orders left to reach 80 million."
Pei Yi nodded and said something that seemed to be nonsensical.
He knew very well that his boss wanted to start this subsidy war just to use Ali to jointly develop the market.
Once the market capacity reaches the predetermined value, it is time for the market supervision and business association to take action.
Then it will depend on who has a stronger background!
Whoever loses will be labeled as "vicious competition", and the right to define this lies in the hands of the big guys above.
"Mr. Pei, it may appear that Ali has grabbed 30% of the market share, but in reality, our orders have not decreased but increased, by over 20 million. Ali has only gained new market share. Once the subsidies end, we will compete on delivery time and service quality."
Zhang Xuhao added.
Looking back two years ago, Ali was still the unshakable e-commerce giant in his mind, but after a real fight, he found that the other party was just so-so.
They only know how to spend money on the market, but the operational details are very rough.
It is common for the delivery time to be half an hour slower than that of Kuaipao. Even the quality of the food from the merchants is not well controlled, which is far less strict than that of Kuaipao.
During this period, he had already secretly collected a lot of negative information about Ali Takeout through the riders who had jumped ship from Taodiandian.
Now we just need to wait for the right opportunity to deal a fatal blow to Ma Liyun.
At the same time.
Far away at Ali's headquarters in Xixi Park in Hangzhou, Ma Liyun called Zhang Yong, Tang Yongbo, Zhang Tao and others to hold an O2O strategic deployment meeting before the Double Eleven promotion.
"You burned through 2 billion in cash in a month and didn't even close 20 million orders? How can you convince me that you can hold onto that 30% market share?"
Ma Liyun's face looked unhappy and he asked in a bad tone.
He is not afraid of spending money, but the money must be put into practical use to create value for the group, so that he can have more stories to fool investors in the first quarterly financial report after listing, thereby supporting Ali to break through the market value of 200 billion US dollars.
Instead of making overseas investors feel that Ali has completely lost to Pinbei and Kuaipao in the fields of e-commerce, food delivery and group buying.
When Tang Yongbo heard the boss calling his name, his heart skipped a beat and his back instantly tensed up.
But he knew that he must not show weakness at this moment: it was okay to brag a few words, but if he lost his spirit and confidence, he would not be able to hold on to his position.
Managing upward is a profound art, and he knew Ma Liyun's temperament very well.
He calmed himself down and explained carefully, "Mr. Ma, the main problem lies in our transportation resources! Kuaipao's full-time riders earn more than ours, and they specifically recruit experienced part-time riders to become full-time. Our veteran riders are poached after just a few days, and we can't retain high-quality transportation resources. Therefore, we can't compare to Kuaipao in terms of delivery time and service quality."
After listening to this, Ma Liyun glanced at Tang Yongbo, thought for a moment, and then slowly said, "Then let's learn all about Kuaipao's rider team management mechanism."
Since you can't do it well, can't you copy it well?
After a month of food delivery wars, he completely understood the nature of competition in the industry: customer retention is important, but what really determines retention is the service quality on the rider side.
If this is not done well, even if more subsidy red envelopes are given to users, the retention rate will not increase, and users will sooner or later run to Kuaipao.
Tang Yongbo quickly responded, "Okay, Mr. Ma! I'll immediately arrange for someone to dismantle Kuaipao's rider management model and strive to come up with a specific improvement plan within a week."
"Three days, I only give you three days!
In addition, the salary packages for riders are directly comparable to those of Kuaipao, and can even be 5% to 10% higher. However, there is a prerequisite: they must sign full-time labor contracts, and riders cannot be juggling between jobs. Taodiandian is not Kuaipao's rider training base!
Ma Liyun shook his head and raised his voice to emphasize.
"Mr. Ma, I've looked at Taodiandian's delivery data. Based on the current commission deduction ratio and advertising space profitability, it's difficult for profits to cover delivery costs."
Zhang Yong suddenly said.
"The cost issue is because the business volume hasn't kept up! You have to understand that the larger the scale and the higher the order density, the lower the per-ticket freight cost. This is exactly the same as the rule in the express delivery industry.
Just go for it! Ali must not be like Qiandu, being so cautious in everything he does. That will only lead to a complete failure. What we need to do now is to go all out and take over the market first!
Ma Liyun clenched his fists, waved his arms, and spoke excitedly.
Zhang Yong wanted to persuade him again, but seeing Ma Liyun's firm attitude, he had no choice but to shut up. He thought to himself: "Maybe if I copy the other party's plan one-on-one, even if I can't win, I won't lose!"
…
…
Yaohai District, Orange Kindergarten.
It happened to be a Thursday, and around eleven o'clock, the principal Bi Chenxi, along with the vice principal and several teaching staff, were waiting at the school gate early, and they brought dozens of parents who came to attend the "Open Day" into the kindergarten in an orderly manner.
Ye Qingshu is from Chunshen. He originally worked at Ali and later jumped to Pinbei as a product manager.
Her husband is a back-end development engineer at Orange Pay, and the couple both work for companies under Sunlink Capital.
Excluding bonuses and subsidies, the combined monthly salary of the two is more than 40,000 yuan. They don't think the monthly tuition of Orange Kindergarten is 2,000 yuan expensive.
After discussing it, the couple sent their daughter to this kindergarten.
After all, Orange Kindergarten is also a subsidiary of Senlian Capital, and they have great confidence in the boss's management ability.
Moreover, leaving children to be taken care of by their grandparents is not only tiring for the elderly, but the children may also develop an introverted personality due to the lack of friends of the same age.
As soon as I entered the gate, I saw two energetic security guards.
Ye Qingshu was slightly stunned, feeling that something was wrong.
(End of this chapter)
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