Chapter 729 Kunpeng 14nm 16Gb! Daniel: I am wearing a dress, I am Hua Guoxin!
Just as the security guards were escorting Chen Yansen inside, a Wall Street Journal reporter, holding a recorder, quickly squeezed out of the crowd and raised his voice to ask:
"Mr. Chen, can you tell me whether Tiangong Technology will launch a processor product with a more advanced process at this press conference? In addition, what roles do you think Tiangong and Xingyuan Technology play in the international semiconductor industry?"
Chen Yansen paused, turned sideways to look at the reporter, and replied calmly, "I'm not in a position to disclose the detailed specifications of the new products for now. These chips represent the culmination of the hard work of over 4,000 engineers at Tiangong Technology. I want to give the right to promote these products to these engineers who have been working silently behind the scenes."
He paused and continued, "As for the roles of Tiangong and Xingyuan Technology in the international semiconductor industry, I think first and foremost they are both industry participants and members driving technological advancement."
The reporter from the Wall Street Journal was slightly stunned, but then realized that Chen Yansen was unwilling to discuss sensitive topics in depth before the press conference, so he stopped asking questions.
"Mr. Chen, will there be any memory chip-related products unveiled at this press conference?"
A reporter from the National Daily asked.
"Yes." Chen Yansen smiled lightly and answered concisely.
As soon as these words were spoken, the eyes of the reporters around him suddenly lit up.
It is not difficult to see from Chen Yansen's response that Tiangong Technology has indeed achieved certain results after seven months since the establishment of the memory chip division.
Before Chen Yansen could continue walking inside, a reporter holding a "Huxiu IT" sign immediately leaned forward and asked eagerly, "Mr. Chen, I have another question for you. What was Tiangong Technology's original intention in entering the RAM market?"
There were previous rumors that Sanxing, Hynix and Toshiba deliberately raised prices in the name of product upgrades, causing Orange Technology's storage costs to rise.
Although it has not been confirmed, DeepBlue Technology soon raised the battery supply price in Korea and Xiaorizi regions, affecting the upstream and downstream partners of the three companies.
Anyone with a discerning eye can see that this is Chen Yansen’s revenge!
Therefore, in the eyes of the outside world, the core reason why Tiangong Technology had previously recruited talents in a high-profile manner and quickly established a memory chip division was not just to "fill the gaps in the industrial chain", but to develop its own RAM chips and launch a counterattack against these monopoly companies.
After all, Chen Yansen is a well-known vindictive person!
"The RAM market has long been monopolized by a handful of companies, and the risks of price fluctuations and supply disruptions have always existed. To ensure the stability of the supply chain, Tiangong Technology entered the RAM chip field.
Of course, I also want to promote technological advancement and price rationalization of memory chips, so that domestic and overseas mobile phone manufacturers have more options."
A reporter from Huxiu IT quickly followed up with a question: "Mr. Chen, are you saying that Tiangong Technology's RAM chips will not only be supplied to domestic companies, but you will also consider exporting them?"
Chen Yansen nodded slightly and gave an affirmative statement.
nonsense!
How to realize the value of products if they are not sold?
The atmosphere of the interview became increasingly heated, with questions being asked one after another.
The reporter from the Economic Observer quickly raised his hand and asked loudly, "Mr. Chen, does Tiangong Technology's chip costs have an advantage over similar products? How does this affect product pricing and market competitiveness?"
This question goes straight to the core of product cost. We must know that in business competition, cost is often the key factor in determining market share and profit margins.
A staff member from 21st Century IT Circle asked, "Mr. Chen, regarding Tiangong Technology's upcoming chip products, what is your expectation for their market share within the next year? Facing competitors who already hold a large market share, what unique competitive strategies does Tiangong Technology have?"
Faced with a barrage of questions, Chen Yansen responded with a smile: "I don't know much about the technical aspects. If you are interested, you can put these questions in the Q&A session."
After saying that, he waved his hand and walked straight towards the conference hall.
Hearing that the boss had arrived, Mike and Zhao Dongsheng immediately went out to greet him and happened to hear Chen Yansen's words.
The two of them looked at each other subconsciously, bewildered.
Chen Yansen doesn’t understand technology?
You’re kidding me!
They are core members of Tiangong Technology and naturally know their boss's technical attainments in the semiconductor field.
Mike suppressed his laughter and walked forward with Zhao Dongsheng, greeting him politely: "Boss!"
"Well, are you all ready?" Chen Yansen responded and asked casually.
"Boss, Tang Sen will be in charge of promoting the Kunpeng 14nm 16Gb RAM chip, and Wu Shengyu and I will be in charge of the Tiangong series processor chips."
Mike replied immediately.
Kunpeng 14nm 16Gb is a RAM chip launched by Tiangong Technology. As the name suggests, it uses a 14nm process and has a single core capacity of 16Gb.
Gb means gigabit. Converted into capacity unit, 16Gb is equivalent to 2GB.
Compared with the products of Sanxing, Hynix and Toshiba, the capacity of a single chip is 4 times larger. Since the physical size of a 16Gb 14nm chip is much smaller than that of a 6Gb 20nm chip, the same size wafer can produce more and larger capacity memory chips.
Several industry leaders are certainly aware of such a simple technology iteration solution, but due to factors such as technology, cost, and demand, 6Gb and 8Gb technology routes became the mainstream in 2014.
Accompanied by Mike and Zhao Dongsheng on his left and right, Chen Yansen walked across a dark red carpet towards the brightly lit main venue of the press conference.
The staff walked hurriedly, carrying out the final stage of equipment debugging and process confirmation.
There was still half an hour before the press conference officially started, and everyone was busy.
Although Tiangong Technology's industry only serves the B-side, 300 loyal users of Orange Technology were invited to the event.
The reason is very simple. Whether it is the Kunpeng 14nm 16Gb RAM chip or the Tiangong system processor, it will be installed on the new Orange mobile phone.
At this point, the venue was already half full of attendees.
There are not only customer representatives, industry analysts, investment institution representatives and media reporters from all over the world who are allowed to enter, but also many executives and technical leaders from well-known companies in the industry, all waiting for the meeting to begin.
As soon as Chen Yansen took his seat, a representative from Sanxing Electronics came running over. "Mr. Chen, I've heard a lot about you. I'm Jin Minzhe from the Storage Division of Sanxing Electronics."
As he spoke, the man handed over a business card printed in Korean, with a smile that was deliberately warm.
Chen Yansen took the business card and glanced at the title of "President of Sanxing Electronics Asia Pacific Region," but his face was expressionless. "Mr. Jin, nice to meet you!"
"Mr. Chen, Shanxing will launch a 20nm 8Gb LPDDR4 memory module next month. The data transmission speed can reach 3200Mb per second. The single chip has a capacity of 4GB and uses four 8Gb DDR4 memory chips. Thanks to the ultra-high production efficiency of the Dawn A220 EUV lithography machine, the cost has been reduced by more than 20%.
Therefore, to thank Star Source Technology for its support of Shanxing Electronics' semiconductor business, I would like to reduce our purchase prices for the first quarter of 2015 by another 20%.
Jin Minzhe was all smiles as he first introduced his company's new products and then took the initiative to lower the supply price, keeping a humble and submissive demeanor throughout.
"Mr. Jin, I appreciate your kindness, but I'm afraid Orange Technology's current stock of memory chips won't be exhausted until March of next year."
Chen Yansen declined indifferently.
When Shanxing raised its prices before, he did not indulge the other party. He used the price adjustment policy of Deep Blue Battery to recover the increased purchasing costs.
He knew very well that the reason why Jin Minzhe suddenly lowered his stance and even proactively lowered the purchase price in 2015 was not "thanks for the support of Xingyuan Technology" at all, but that Tiangong Technology's upcoming release of Kunpeng 14nm 16Gb RAM chip made Shanxing Electronics feel an unprecedented threat.
The other party was worried about losing a super VIP customer in Asia.
Jin Minzhe's smile froze for a moment, and a hint of imperceptible panic flashed in his eyes, but he quickly regained his enthusiasm: "Mr. Chen, you can't say that. Orange Technology is an important partner of Shanxing, and we certainly hope to work together for a long-term win-win situation.
You see, Shanxing's 20nm 8Gb LPDDR4 memory stick is not only fast and has a large capacity, but also has a much lower cost. If Orange Technology can lock in the order in advance, we can also give it priority in delivery cycle.
You know, global memory chip production capacity will be very tight in the first quarter of next year, and if you’re late you won’t get this discount.”
Chen Yansen shook his head, too lazy to beat around the bush. He simply got straight to the point, "Mr. Jin, Shanxing's new product is indeed good, but Tiangong Technology will soon release its own independently developed RAM chip. Its performance and cost will surpass Shanxing Electronics' current new product. It uses a 14nm process, and a single chip has 2GB of memory."
These words were like a heavy hammer, hitting Jin Minzhe's heart hard.
He pretended to be calm and said, "Oh? Does Xingyuan Technology really have that much production capacity? The yield rate of the 14nm process is extremely difficult to control. Many companies can't even reach 70% after six months of production."
"It's indeed difficult!" Chen Yansen smiled, then changed the subject, continuing, "Thanks to the non-compete agreement between Shanxing and TSMC, Mr. Liang was given to Star Source Technology. Otherwise, Star Source Technology would probably still be stuck at the 28nm process."
As the saying goes, killing someone destroys their heart.
Chen Yansen's words made Jin Minzhe's face turn pale and blue.
From his perspective, since Liang Jinsong joined Xingyuan Technology, there have indeed been continuous achievements.
TSMC launched a non-compete agreement to restrict Liang Jinsong from working for Shanxing; but Shanxing was not willing to hold back and, seeing that it did not gain any benefits, it also launched a non-compete operation against Liang Jinsong.
But they didn't expect that Liang Jinsong turned around and joined a Fab factory that had just been established a few days ago, thus avoiding the non-compete clause.
The muscles on Jin Minzhe's face twitched unnaturally, and the forced smile was uglier than crying.
Chen Yansen's words accurately hit the sore spot of Shanxing Electronics.
In order to restrict TSMC's advanced process development, they did use some non-market means, but they did not expect that by mistake, they facilitated the cooperation between Liang Jinsong and Xingyuan Technology, which eventually led to a disaster and created Tiangong Technology, a serious threat.
"Mr. Chen, you're joking." Jin Minzhe replied dryly.
At this time, Wu Shengyu passed Jin Minzhe and approached Chen Yansen to remind him: "Boss, Mr. Meng is here."
Hearing this, Chen Yansen turned his head to look at the entrance, and sure enough, he saw Meng Yuanzhi and Tao Jingwen walking slowly towards them, one in front and one behind.
Even though Meng Yuanzhi was very busy, he didn't want to miss the press conference of Tiangong Technology.
He knew very well that no matter how big Xingyuan Technology's Fab factory was, it had to rely on Tiangong Technology's chip orders to grow and develop.
"Old Wu, please take good care of Mr. Jin for me."
After Chen Yansen threw down a sentence, he stood up slowly and walked towards Meng Yuanzhi's position.
"Mr. Meng," Chen Yansen was about to speak when he was interrupted by Meng Yuanzhi: "Mr. Chen, you go ahead and do your thing. I'm here today just to be a spectator."
Having said that, Chen Yansen did not take it seriously. After exchanging a few words with Meng Yuanzhi, he personally led him to the first row to sit down.
Jin Minzhe froze in place, looking at Chen Yansen's back with a complicated look in his eyes. Then he could only return to the area where Shanxing Electronics was located in a sullen mood, then took out his mobile phone and reported hurriedly in a low voice.
Next, more and more domestic and foreign partners and peers entered the market.
At ten o'clock sharp, the lights in the venue suddenly dimmed.
Passionate music suddenly blasted out, and a video showing the internal microstructure of the chip was played on the huge LED screen. The sense of science fiction was full, and the audience's attention was instantly focused on the center of the stage.
About thirty seconds later, the lighting system on the stage lit up, illuminating the space of hundreds of square meters.
A middle-aged white man in a suit and tie walked to the center of the stage.
"Hello everyone, I'm Tang Sen, Chief Scientist of the Memory Chip Division of Tiangong Technology. I'm very happy to introduce our company's first RAM chip - Kunpeng 14nm 16Gb."
Tang Sen's speech was in Chinese, which sounded a bit stiff, but considering that he had only been a naturalized citizen for less than a year, he was already very fluent.
The people in the audience had mixed feelings.
Domestic audiences were wondering: It is really surprising that China's first self-developed RAM chip came from a foreigner in front of them.
Foreign audiences were left wondering: What is Chen Yansen's charm that inspired Daniel, a native of Lighthouse China, to not only join Tiangong Technology and become a Chinese citizen, but also give himself a Chinese name?
This is outrageous!
Tang Sen's opening was concise and powerful, in the usual efficient style of scientific researchers, and he quickly got to the point.
Facing thousands of spectators, he slowly introduced Kunpeng's 14nm 16Gb process node, single core capacity, data rate, operating voltage and packaging form.
14nm process!
16Gb single-core capacity!
A data rate of 4800Mb per second!
Every time he mentioned a technical point, the worries on the faces of representatives from manufacturers such as Sanxing, Hynix, and Toshiba would deepen.
They never doubted Tiangong Technology's R&D capabilities. What really surprised them was that the other party's progress was so fast.
At the same time, Micron's chairman Mark, who was far away on the other side of the ocean, was almost furious.
In his opinion, if it weren't for Daniel, the former director of mobile chip architecture at Micron, Tiangong Technology would not have been able to develop new products so quickly.
betray!
Traitor!
Mark cursed.
While Mark was furious in the office, Tang Sen at the press conference had already entered the core part of the technical explanation.
"I know that simply listing parameters is not enough. Let's make a direct comparison between Kunpeng's 14nm 16Gb and the mainstream 20nm 8Gb products on the market."
Tang Sen spoke in a steady tone, and the large screen behind him switched to show a clear comparison chart.
On the left side of the chart is the icon and technical highlights of "Kunpeng", and on the right side are data of similar products such as Sanxing and Hynix.
Process: 14nm vs. 20nm;
Single chip capacity: 16Gb/2GB vs 8Gb/1GB;
Power consumption: red reduced by 18%;
Maximum frequency: 4800Mbps vs 3200Mbps.
In every comparison, Kunpeng 14nm 16Gb has a clear advantage.
There was an uncontrollable low roar from the audience, and the flash lights in the press area were flashing once again.
"What do more advanced processes and higher single-chip capacity mean?"
Tang Sen raised the question and then gave the answer with an animation demonstration.
On the screen, icons representing traditional 8Gb chips are stacked one on top of another, and it takes six of them to reach 6GB.
"Suppose we need to build a 6GB memory module, we need six chips."
The animation switches, and the icon representing the Kunpeng 16Gb chip appears. With only three chips, a 6GB module is easily formed!
"But with Kunpeng's 14nm 16Gb chips, only three are needed! The number of chips is reduced by more than half! The benefits brought by this are revolutionary!"
Tang Sen said loudly.
First, the circuit board layout will be further simplified, occupying a smaller area, freeing up valuable space inside smart terminal devices, which can be used to place larger batteries, more powerful cooling systems, or more complex camera modules!
Second, the signal transmission path is significantly shortened, signal integrity is better, stability is higher, and latency is lower!
Third, the number of independent chip units that need to be driven and managed is reduced, and the overall power consumption is further reduced!
Below the stage, representatives from major domestic mobile phone manufacturers had their eyes shining. They knew that this was not just a cost saving, but also a comprehensive improvement in product competitiveness!
However, Tang Sen has not yet finished throwing his "bombs".
He paused for a few breaths and continued, "I believe the core issue you're most concerned about is cost. I can clearly tell you that the comprehensive cost of Kunpeng's 14nm 16Gb memory chip is 10% lower than the standard selling price of current mainstream technology solutions!"
"boom--!"
"Fuck!"
"This is to kill us!"
In an instant, undercurrents surged in the conference hall, and discussions continued!
Leading performance across the board, significantly reduced power consumption, and 10% lower cost?
This is no longer a simple product launch, it is a subversion of the entire industry rules!
Representatives from Sanxing, Toshiba, and Hynix felt their heads buzzing.
They knew that if what Tiangong Technology said was true, the price system and product advantages on which they relied for survival would completely collapse.
Unless they can come up with a more technologically advanced memory chip solution within a year or two.
Otherwise, we will have to face huge changes in the mobile storage chip market!
(End of this chapter)
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