Chapter 73 Amazon's cooperation request (3.2K)
The core of the FoxTao 2.0 plan is to transform from a tool-based shopping guide website to a brand sale service provider, with search and mall rebates solidified as the basic functional modules of the product.
There are three benefits to Chen Yansen’s implementation of this plan: first, he can directly cooperate with brands and reduce dependence on e-commerce platforms; second, he can take the lead in the model and ease the pressure of competition from peers; third, he can improve profitability and obtain more diverse cooperation benefits.
Take the Meters brand group event for example. In addition to the commission difference, he can also earn a considerable amount of advertising income.
In addition, the deposit also has potential benefits. Once there are more than a few thousand merchants and each of them pays 100,000, the final amount can reach hundreds of millions.
"Brother Sen, the front-end and back-end are ready. Once the Meters brand event is over, we can switch to version 2.0 and show the new Fox Tao to users."
When Zhuang Rui heard Chen Yansen's instruction, he stood up and responded.
"The UI style will be switched on time at midnight on December 3. There are less than five days left. Hu Li, Xu Kun, and the limited-edition flash sale products for the first round of super returns must be fully prepared. My minimum requirement is 100 products."
Chen Yansen nodded, and after speaking to Zhuang Rui, he walked over to the operations team and gave them serious instructions.
"Okay, Brother Sen. The current problem is that the categories are mostly concentrated in clothing and small household appliances, and the richness is insufficient. Can we use the products in the pool to make up the number?" Hu Li thought for a moment and said hesitantly.
"No! The products that receive super rebates must go through the process of product selection and sampling. You help users to ensure the quality so that users can trust FoxTao." Chen Yansen shook his head and rejected the proposal.
"Okay, I understand." Hu Li nodded in response.
The workload is indeed not small. Besides, Chen Xu and Zhang Yifeng are still on business trips, and there are only four people left in the operations team. They have to select products and push them, as well as engage in investment promotion and negotiate brand group cooperation. They are really busy.
"Don't worry, I'll have Xu Dan post a job announcement soon. From now on, the product selection will be handed over to the newcomers, and the business department will be responsible for connecting with merchants. You and Xu Kun will be responsible for reviewing the store and brand qualifications and selecting the best promotional products for users."
Chen Yansen smiled slightly and comforted him softly.
Xu Dan was the HR specialist recruited last time. She majored in Human Resources Management, had long wavy hair, and usually preferred royal sister style dressing, which was very popular among the students in the technical department, so Chen Yansen kept her.
Returning to his seat, Chen Yansen opened the homepage of FoxTao and the mall rebate section. Currently, there are only Taobao, Yidong and Paipai. Although FoxTao has gained some fame, it is still a small Karami in the eyes of those comprehensive e-commerce companies with annual sales of billions.
All the websites that came to discuss cooperation were vertical e-commerce websites such as Mengbasha, Maibaobao and Lefeng.com. Their annual sales were not even as good as FoxTao, but they asked for a commission rate of 1%.
Are they treating him as a fool or a beggar?
Chen Yansen ignored this group of people. He could earn less money, or even no money at all, but he could never make money by kneeling, except by lying down.
“Buzz buzz buzz—”
Just as he was stunned, the phone on the table rang. He picked it up and saw that it was an unfamiliar number. After thinking for a few seconds, he pressed the answer button.
"Hello, is this Mr. Chen Yansen? I'm Hollis from the Amazon Channel Department. I'd like to discuss cooperation with your company regarding mall rebates."
The person on the other end of the phone spoke straight to the point.
Amazon? In 2010, Amazon’s size was not as big as Taobao and Yidong, but it was still dozens of times bigger than Mengbasha and Maibaobao.
Hearing this, Chen Yansen became interested.
"What commission rate can you give?"
Chen Yansen asked directly. His patience had been exhausted by the previous business deals. If his expectations were not met, he didn't want to waste his time.
"Uh, Mr. Chen, the specific commission rate depends on the category, but I can guarantee that it starts at a minimum of 3%."
Hollis was stunned. He did not expect Chen Yansen to be so direct. After a pause, he continued.
A smile gradually appeared on Chen Yansen's lips, 3% was still negotiable, if he could get 3 million from 100 million in sales and return half of it to the users, he could still make 1.5 million, plus the rewards for new customers, there would always be a 2% gross profit.
There was money to be made, so Chen Yansen's tone softened.
The two chatted for more than ten minutes, and he hung up the phone only after they finalized the details of the meeting.
After the other party sent the contract template, Chen Yansen asked the legal staff to review it first. After confirming that there were no traps, he knocked on the table and looked at Song Yuncheng across from him and said, "I'm going on a business trip to Yanjing and I'm leaving tonight."
"I'm a UI designer, not a good boss. I'll go back to the dormitory and pack my things right away."
Just as Song Yuncheng was about to retort, she saw Chen Yansen grinning and whispering "deduct my salary". She quickly changed her words and agreed with a pout.
"You don't look too happy about it, do you? How about asking Xu Dan to help me recruit an assistant during this recruitment?"
Chen Yansen raised his eyebrows and said with a smile.
"Boss, there's no need for that! I can do two jobs by myself and save you some money." Song Yuncheng said with a dry laugh.
Previously, she served as the team leader of the customer service group and the operations group. Chen Yansen raised her salary from 2,000 to 3,000, and then to 3,500 at the beginning of the month. Including overtime pay and bonuses, her monthly income is almost 5,000 yuan.
She was really afraid that Chen Yansen would deduct her salary.
Chen Yansen smiled and called Xu Xingxing to help him book a plane ticket. After making his request, he turned around and went downstairs and walked towards 0418.
Xu Xingxing looked at Chen Yansen's back, then looked at Song Yuncheng. She always felt that the relationship between Chen Yansen and Song Yuncheng was unusual, otherwise why would he take Song Yuncheng with him every time he went on a business trip.
Of course, Chen Yansen’s statement is reasonable.
The first time he went to Penguin, he needed a female assistant who understood products, and Song Yuncheng was the only suitable person in the team. At that time, Xu Xingxing had just joined the company. The second time, he said that Song Yuncheng was experienced, and this time he specifically asked Song Yuncheng to follow him.
Xu Xingxing was not convinced. How could he be experienced after just one business trip?
One hour later.
Chen Yansen was pulling his suitcase and walking out of the school while checking the sales progress of Meters on his mobile phone.
From 16:00 on the 28th to 29th, with a total sales time of 30 hours, the total output of the Meters brand group was 29.47 million.
Compared with yesterday, the growth rate has slowed down significantly. After three days of activity, the final sales volume may only exceed 30 million.
But this number was already shocking enough in the e-commerce circle in 2010, as can be seen from the continuous calls inviting cooperation.
"Once FoxTao 2.0 is launched and the sales performance of super rebates is stable, this level of cooperation negotiation can be handed over to the channel manager."
Chen Yansen thought to himself.
Liang Youzhi of PaiPai.com is a very capable person. Last time, he had a falling out with Zheng Chunbin, but he did not cut off contact with Liang Youzhi.
During the chat, he learned that Liang Youzhi, who looked to be in his twenties, was actually thirty-three years old.
He has worked in business, channel investment and other positions at eBay and Amazon. It should be noted that the first year of domestic e-commerce was only eleven years ago, so Liang Youzhi can be considered a veteran of the first generation of Internet e-commerce.
Chen Yansen wanted to poach employees, but he couldn't. First, the salary at Penguin was high, and for middle-aged men, supporting their families was their primary goal; second, FoxTao's model had a low ceiling, and people looked down on it.
The plot in novels where the male protagonist just paints a big picture and others follow him wholeheartedly does not exist at all in reality.
Anyway, Chen Yansen has never encountered it.
Human nature is universal. If you really want to recruit talents, paying enough money is only the most basic thing. The key lies in whether the project has prospects and how much profit it can generate in the future.
When he arrived at the school gate, Chen Yansen stopped a taxi, put his luggage away, and sat in the back seat of the car.
"Master, please wait a moment. There is another person going to Pengcheng Airport."
Chen Yansen glanced in the direction of the school and then explained to the driver.
The taxi driver was about to say, "I'll wait for you," but when he heard that the destination was Pengcheng Airport, more than 100 kilometers away, he quickly said with a smile, "Okay, no hurry."
Not long after, Song Yuncheng appeared in the field of vision, carrying the khaki backpack, his little face flushed.
"Can't you just buy a suitcase?" Chen Yansen asked.
"The schoolbag is not broken and can still be used." Song Yuncheng replied.
"Get in the car."
Chen Yansen sighed and told the driver, "Let's go to Huamao first."
"Don't waste time, I'm fine with this." Song Yuncheng waved his hand and refused decisively.
Chen Yansen ignored her and patted the driver's seat, signaling the other party to follow his arrangements.
The driver smiled, thinking that the two were a couple, and stepped on the accelerator and drove the car to the entrance of China World Trade Center.
Chen Yansen got out of the car and asked the driver to wait at the intersection.
He took Song Yuncheng into the lobby on the first floor and spent three minutes picking out a white suitcase. Then he walked to the telecommunications service point and turned to look at Song Yuncheng: "Give me the phone."
"What are you going to do?" Song Yuncheng looked confused.
"I'll change your phone for you! Are you planning to take out this knockoff phone when we discuss cooperation and add people's contact information tomorrow? You're embarrassing me."
Chen Yansen snatched her phone, threw it in front of the counter, and said to the staff: "Please help me cut the phone card, thank you."
As he spoke, he placed the iPhone 4 that had been idle for several months on the table.
The card slot of iPhone 4 is different from that of mainstream domestic models, so the SIM card needs to be cut smaller.
After hearing this, the staff nodded and took out tools to help him cut the card. The whole process took less than 30 seconds.
Chen Yansen picked up the SIM card, inserted it into the card slot and handed it to Song Yuncheng.
"Thank you." Song Yuncheng didn't know what to say for a moment. She knew in her heart that Chen Yansen's reasons seemed to make some sense, but in the final analysis, he still gave her a new mobile phone worth 6,000 yuan.
"Thanks for nothing! This is a work phone, you have to return it to me when you leave." Chen Yansen raised his eyebrows and snorted.
Then.
Afterwards, the two left Huamao and got into the car. After a bumpy ride, they finally arrived at Pengcheng Airport at 8pm.
They completed the check-in procedures, passed through security, had dinner at the airport, and then sat in the waiting area waiting.
Chen Yansen stood in front of the glass curtain wall and called Liang Youzhi. He had worked in Amazon's channel department and should at least know something about the current person in charge.
Knowing information about your negotiating opponent in advance will naturally be beneficial to the outcome of tomorrow's meeting.
After some communication, Chen Yansen narrowed his eyes, staring at the taxiway in the distance, thinking: No wonder he contacted me actively, it turns out he wants to take advantage of me.
If FoxTao goes through the other party's channel and connects to Amazon's mall rebate, it will have to give the channel manager a 5% commission. If the rebate amount is 1 million, the other party will get 50,000, and if it is 10 million, it will get 500,000.
Chen Yansen sneered, but didn't care too much.
A 5% commission is within his psychological tolerance range, and it can be considered an unwritten rule in the industry: just spend money to avoid trouble and the other party will do the job.
(End of this chapter)
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