Chapter 79: The first phase of super return, breaking 7 million in 2 hours (3.3K)
The next morning was an ordinary Sunday.
Chen Yansen slept until half past nine, went to the cafeteria to have brunch, and then walked slowly to the Entrepreneurship Park.
The FoxTao team has expanded to 70 people. After more than three months of running-in, although there are constant minor mistakes in daily work, the project is progressing in an orderly manner.
The website's homepage UI has been switched to version 2.0, and the first round of super return preview products have also been released. There are a total of 37 brand groups and 104 limited-time flash sale products. The value of the flash sale products alone is 10 million.
The categories are mainly clothing, shoes and bags, small appliances, snacks and beauty products. The pre-sale click volume of almost every flash sale product exceeded 50,000, which shows the users' expectations for this event.
As soon as Chen Yansen walked into Room 206, he saw Xu Xingxing and Du Yaoyao chatting about gossip.
"Jay Chou and Jolin Tsai are out of chance. I saw the news yesterday that Taiwanese paparazzi photographed him and a 17-year-old female model entering and leaving a luxury house on Guting Street together." Du Yaoyao said seriously.
"I don't believe it! Double J love is true love!" Xu Xingxing shook his head and didn't believe it at all.
"Good morning, squad leader!"
"Morning, Mr. Chen!"
When the two saw Chen Yansen come in, they immediately shut up and greeted him with a smile.
Chen Yansen nodded slightly, said nothing, walked around them and sat down in his seat.
"Boss, I have communicated with the channel director of Jiushen.com. We will sign the contract tomorrow and start the matters concerning the entry into the mall next week." When Song Yuncheng saw Chen Yansen, he immediately stood up to report.
Jiushen.com? Chen Yansen knew this website. He had dealt with it in his previous life. It was a vertical e-commerce platform for wine. It looked tepid, but it was actually the leader in wine e-commerce.
"That's right! The gross profit margin in the wine industry is high. For wine, it's not uncommon to offer a 90% commission rate. Congratulations, Mr. Song. A million-dollar commission is just around the corner."
Chen Yansen leaned back and joked with a smile.
Song Yuncheng switched from design to business, and his current position is channel operations director, responsible for expanding the B2C mall business. Unexpectedly, he negotiated a cooperation agreement with Jiushen.com in just a few days.
"It's mainly because you taught well!" Song Yuncheng responded with a faint smile, and silently added in his heart, 'Master taught well'.
"After Jiushen.com settles in, you can talk to their marketing department to see if you can use brand group activities to let Hulitao users get familiar with the shopping process of their website first."
Chen Yansen smiled faintly and reminded softly.
"We talked about these yesterday. The other party sent me the list of goods. There are a total of 3 types of whiskey, 17 types of wine and 2 types of liquor. The commission rate is all above 60%. Among them, 3 are flash sale products, and the commission rate given by the other party is 80%." Song Yuncheng narrowed his eyes, looking proud.
"Great! If your gross profit in December can reach 500,000, your base salary will increase by another 2,000 yuan." Chen Yansen began to make promises.
"Thank you, boss!" Song Yuncheng bowed hurriedly and flattered him happily.
"Go to work!" Chen Yansen waved his hand.
"Brother Sen, there are still 10 minutes left before the super rebate sale starts! Some old users are already using the queue-jumping code to place orders!" At this time, Xu Kun shouted loudly.
"Zhuang Rui, send me a plug-in expansion package for checking page sales." Chen Yansen nodded and instructed Zhuang Rui.
"Okay, right away!" Zhuang Rui raised his head and responded loudly.
In order to facilitate real-time adjustment of product sorting for category operations, Chen Yansen specially asked Zhuang Rui to make an extension program. By loading it into the browser, the real-time sales volume, sales revenue and gross profit of a single product can be viewed.
Products with high sales and high gross profit margins can be manually placed at the top to gain more exposure and further increase sales.
After Zhang Wenbo and Xiang Pengfei finish their busy work, they will also start an algorithm model in the super refund product pool, which will run a sorting every 15 minutes based on brand level, historical monthly sales, output of the previous activity and daily sales data.
On the one hand, it can improve efficiency, and on the other hand, it can avoid excessive interference from human factors and prevent someone from taking advantage of the opportunity to make money.
The traffic between the first row of products and the tenth row on the FoxTao homepage is very different. Once merchants understand the sorting rules, they may want to spend money to buy a position.
Among college students like Hu Li and Xu Kun, which one can resist the temptation of red envelopes worth thousands or tens of thousands?
Chen Yansen didn’t disbelieve in them, but he didn’t believe in human nature.
At the last minute before the sale started, Min Jie from Meters called and said, "Mr. Chen, I heard that FoxTao has changed its version and will focus on brand sales in the future. It seems that there will be more opportunities for us to cooperate."
"Boss Min, congratulations on your promotion to president of Bang Shopping. If you need anything, just let me know."
Chen Yansen took the phone, walked to the window and said with a smile.
"Can B2C products participate in the super cashback program?" Min Jie called just to ask this.
Although Meters has a certain user base, 90% of its users are offline, and it still has to rely on FoxTao online to gain the first batch of core users as soon as possible.
"Of course there is no problem, but the last Meters brand group was offline not long ago. In order to ensure the effect, I suggest that Mr. Min go online again next week and combine it with the resources of Double 12 to strive for a blockbuster."
Chen Yansen thought for a moment and gave Min Jie an idea.
"Next week? Mr. Chen means to hold the second event on December 12th?" Min Jie confirmed.
"The CPS interface of Bang Shopping will be ready this week, and the product selection work will be carried out simultaneously. After the order follow-up process is tested next week, we will be able to participate in the super rebate normally." Chen Yansen replied clearly.
"Then I'll trouble you, Mr. Chen. Please come to Shanghai when you have time. Our Mr. Zhou also wants to meet you." Min Jie said enthusiastically after getting a satisfactory answer.
"Please tell Mr. Zhou that I will visit him next time I pass by Shanghai." Chen Yansen responded casually.
Zhou Jiancheng, the big boss of Meters, is worried about the billions of dollars of inventory in the warehouse that cannot be sold.
The appearance of Fox Tao and Chen Yansen undoubtedly helped him solve his urgent problem.
After hanging up the phone, Chen Yansen returned to his seat and pressed F5. A string of translucent blue fonts immediately appeared on the main picture of the limited edition product.
Looking at the time again, just after fifteen minutes, 600 Supor electric kettles were sold, 1,100 Senma fleece hoodies were sold, and an out-of-season air-conditioning blanket, which was priced at 9.9 yuan, sold a terrifying sales volume of more than 3,000 orders.
There was a flash of surprise in Chen Yansen's eyes. In his previous life, he entered the e-commerce industry in 2013. At that time, 4G networks were popularized and smart phones gradually became mainstream. Shopping was more convenient than in 2010, but the sales volume was not as exaggerated as it is now.
He pondered for a long time and finally came up with the answer: although the shopping environment in 2013 was good, merchants and users had more choices.
On the one hand, shopping guide websites have sprung up like mushrooms after a rain, and on the other hand, Taobao.com’s own Juhuasuan brand has also developed, and the competitive pressure is enormous.
In 2010, except for a few small discount websites such as Zhe800 and Juanpi, FoxTao had almost no competitors. In addition, Juhuasuan had just started, and its model and gameplay were immature, which allowed Chen Yansen to take the lead.
"The strategy of being one step ahead of others seems to be the right one."
Chen Yansen pondered to himself.
Half an hour later, the total sales of the 37 brand groups exceeded 3 million! An hour later, the total sales exceeded 5 million! Two hours later, the total sales exceeded 7 million! Chen Yansen checked the time, called Wang Zihao, and the two went downstairs, and called Song Yang and Wang Zhengqiang to go to the second cafeteria for lunch.
Most people tend to sleep in on weekends, so even though it’s dinner time, there are few students on the streets.
"How much was the profit last month?" Chen Yansen looked at Song Yang and asked.
"It's a little over 20,000 yuan, and it's profitable, but it's too tiring." Song Yang sighed and said helplessly.
Wang Zhengqiang glanced at Song Yang and felt that what he said was a bit pretentious, but since he was working part-time under Song Yang, he chuckled.
You work so hard! Now, Wang Zhengqiang and a few part-time college students are responsible for delivering and collecting parcels. Song Yang goes to the Entrepreneurship Park once a day, sits down and plays a few games, and the day passes by.
Chen Yansen knew it in his heart, but he didn't point it out.
"Brother Sen, I got two tickets to Faye Wong's concert. I don't like listening to music, so I'll give them to you."
Seeing that Chen Yansen didn't say anything, Song Yang took out two tickets from his pocket and handed them to him.
"VIP zone, you specially asked someone to buy it, right? Thanks!"
Chen Yansen took the ticket, glanced at it, and joked with a smile.
Song Yang smiled awkwardly and scratched his head nervously.
He told his father about the express delivery station agency. When his father heard that it was Chen Yansen's suggestion, he asked him to give some gifts to Chen Yansen.
"Although you two are roommates, human relationships require give and take. After hearing what you said, I think this guy named Chen Yansen will definitely achieve great success in the future. You have to maintain a good relationship with him."
Song Yang's father reminded him repeatedly.
However, Chen Yansen had both money and a mobile phone, and the express station had an annual revenue of about 200,000 yuan, so it was not appropriate to send a car. Knowing that Chen Yansen's girlfriend loved listening to music, Song Yang asked someone to get two scalper tickets for him, spending 10,000 yuan.
"I couldn't hide it from Brother Sen. I heard from Brother Zhe that my sister-in-law loves to listen to Faye Wong's songs, so she got two scalped tickets."
Song Yang laughed dryly and admitted it openly.
As for human relationships, you have to let people know their value.
Chen Yansen squinted his eyes and thought about it, then he realized that this must have been taught by Song Yang's father. With Song Yang's current emotional intelligence, he couldn't think of these things, and at most he could just treat him to a meal.
"Let your sister-in-law treat us to a meal later. She really likes Faye Wong and she has put in a lot of effort." Chen Yansen smiled and patted Song Yang on the shoulder.
Mengjie’s birthday is at the end of December, so this can be considered a birthday present.
After lunch, the group separated at the door. Chen Yansen went back to 0418 to take a nap, Wang Zihao went to Liu Muyan to tutor him in financial knowledge, and Song Yang and Wang Zhengqiang went back to 8302.
…
…
Shanghai, Yixun.com headquarters.
Yuan Wei sat at his workstation and secretly opened a job search website.
Three years after graduation, he started as an operations assistant at Yixun.com. His current position is category manager, but he only receives a fixed salary of 8,000 yuan per month.
You have to know that at this time the housing price in Shanghai was over 20,000 yuan. There were houses priced below 10,000 yuan, but those communities were all in Jinshan and Fengxian, and you couldn't live in them even if you bought them.
He wanted to make progress so much that he decided to change jobs. Life without money was really hard. He was browsing job vacancies on the web, and suddenly stopped!
"Investment promotion position, monthly salary 10,000-100,000 yuan, tiered commission, requirements: experience in category operation on comprehensive e-commerce platforms such as Taobao, Yidong, and Yihaodian, and rich merchant resources..."
If it were any other company, Yuan Wei would definitely not even give it a second glance, but this job post was posted by FoxTao.
As an insider, Yuan Wei is very aware of the popularity of the three words "Fox Tao" in the past two weeks. Even some of his merchants have opened stores in Taobao to participate in the Fox Tao super brand sale event.
He looked through the chat group and finally found a screenshot of the merchant. In 4 hours, more than 2,000 sets of brushed four-piece sets were sold, with sales reaching 400,000.
Based on a 15% gross profit margin, the gross profit of this product is 60,000 yuan! If the investment promotion commission is 3%, then you can earn 1,800 yuan! This is just one product. The remaining flash sales and ordinary products, a few hundred scattered, can also increase the gross profit to more than 100,000 yuan by relying on the long-tail effect! The investment promotion commission is at least 3,000 yuan! If you can join dozens of brand groups in a month, wouldn’t you be able to make tens of thousands of yuan!
Yuan Wei was instantly attracted and immediately clicked to send his resume.
(End of this chapter)
Continue read on readnovelmtl.com
