Chapter 95: Opportunity to enter the express delivery industry, conception of home decoration festival
Chen Yansen had never heard of Yunsu Express. He knew it was a small fry. Within two or three years, it would either go bankrupt or be completely swallowed up by the three major express delivery companies.
This shows that Liao Wei had neither financial backers nor support from anyone, otherwise how could he have died the night before his e-commerce business was about to take off.
After Chen Yansen understood Liao Wei's intention, he waved his hand and said, "Boss Liao, there is nothing for us to discuss. It is a fact that your employees swapped Moutai liquor, and it is also a fact that they caused significant losses to Huli Tao..."
"Mr. Chen, this matter has caused trouble for you and your company. I will compensate for all the losses, but you curse Yunsu on Weibo every day, and I can't do business anymore."
Liao Wei pleaded with a bitter face.
Chen Yansen has 3.7 million followers on Weibo, and he only does two things every day: recommend brand group flash sale products and criticize Yunsu Express for management loopholes.
If things keep going like this, Yunsu will be out of business sooner or later! His business disputes with Jiushen.com and Hulitao will take at least three to five months to come to a conclusion according to the procedures. By then, it is hard to say whether Yunsu will still be around.
According to recent site feedback, many merchants refuse to use Yunsu Express, fearing that the couriers will play tricks and increase the store's complaint rate.
"I'm just telling the truth."
Chen Yansen shrugged and didn't take Liao Wei seriously at all.
This boss who came from the underworld might use some shady tricks, but he is now Tang Qingshan's favorite student of Xucheng College and an entrepreneurial star among college students in Hui'an Province.
If Liao Wei dares to act ruthlessly, he will not be able to leave until he is skinned alive.
"Mr. Chen, whatever conditions you set, I will accept them all. I only ask you to let Yun Su go."
After hearing this, Liao Wei was so angry that he almost burst into curses, but when he thought that this was at school, someone else's territory, he softened his tone and said what he had prepared.
"Boss Liao wants me to withdraw the lawsuit, but what benefit can I get?"
Chen Yansen looked down at him, his tone flat.
"I can ask the finance department to transfer the compensation requested in the lawyer's letter immediately. If FoxTao has any express delivery needs in the future, Yunsu will fully cooperate."
The words sound nice, but in reality, apart from the compensation, there is nothing more than an empty promise.
“How many vehicles, stations, and couriers does Yunsu Express have?”
Chen Yansen raised his eyebrows and asked casually.
Liao Wei didn't understand, but since he needed help, he answered every question: "About 100 heavy trucks, 300 medium trucks, more than 400 stations and more than 3,000 employees."
More than 3,000 people?
Chen Yansen's eyes lit up. If he could have these 3,000 employees, wouldn't the monthly humanitarian salary be several thousand points?
FoxTao has a light asset model and is growing rapidly, but it can create few jobs. This is different from express delivery companies, which often have thousands of employees.
The number of employees at SF Express, STO Express, YTO Express and Dongda Express ranges from 10,000 to 20,000, and up to 50,000 to 60,000.
"I want to work in the express delivery industry too!"
Chen Yansen pondered secretly, and after thinking for a moment, he said to Liao Wei: "Forget about the compensation, just treat it as making friends. You can convert the compensation into Yunsu's equity."
When Liao Wei heard the first half of the sentence, a smile immediately appeared on his face, but the second half made his face freeze and he stood there in a daze.
According to FoxTao's lawsuit request, the reputation, valuation and profit losses caused by the fake wine incident totaled 6 million.
This lawsuit may drag on for a while, and in the end it may be settled for one or two million.
Chen Yansen wanted to get something for nothing, but how many shares should he give? Liao Wei frowned, not knowing how to respond. It was not that he was reluctant to give up the shares, but he didn't know how much to give.
If I gave too little, Chen Yansen would not agree, but if I gave too much, he would feel bad.
"How much does Mr. Chen want?" Liao Wei hesitated for a long time and decided to give the choice to Chen Yansen.
"Boss Liao, I don't have time to waste time with you." Chen Yansen snorted coldly and said bluntly.
"2%, how about it?" Liao Wei asked tentatively.
Yunsu Express' total assets are approximately 150 million yuan, and venture capital institutions estimate them to be 270 million yuan. 2% is exactly worth 5.4 million yuan, which is more cost-effective than paying cash.
"I will help you deal with the lawsuit against Jiushen.com." Chen Yansen shook his head and said without comment.
"3%!" Liao Wei gritted his teeth.
He founded Yunsu, and every time he gave up a little bit of his shares, it felt like cutting his own flesh.
"Okay, then 3%! Mr. Liao, we are family from now on." Chen Yansen smiled and patted him on the shoulder.
"This thing is nineteen years old? What nineteen-year-old college student can be so dark and shameless?"
Liao Wei tried hard to force a smile, but he was secretly complaining in his heart.
After the terms were agreed upon, Chen Yansen's attitude softened a lot. He took Liao Wei into the office and asked about the latest developments in the express delivery industry while drinking tea.
Half an hour later, Chen Yansen finally had a general understanding of the current express delivery industry.
Simply put, among private express delivery companies, SF Express is the undisputed leader, SF Express, STO Express, YTO Express and YTO Express are in the second echelon, and YTO Express is in the third echelon, and they can only make a living by picking up leftovers.
“No wonder we haven’t heard of Yunsu for more than a decade. It was probably squeezed out by other express delivery companies before 2013.”
Chen Yansen pondered to himself.
The original idea of helping Liao Wei with some resources was instantly dispelled.
No matter if it's dead or alive! It's best to buy it at a low price when it's half dead and alive.
The two finalized the details of the equity transfer and agreed to bring legal and financial personnel to the second floor of the Entrepreneurship Park to sign the contract tomorrow.
"Mr. Liao should be coming to Xucheng for the first time. I will make arrangements in the evening." After achieving his goal, Chen Yansen immediately put on a warm smile.
"Mr. Chen is treating me, I will definitely go, see you in the evening." Liao Wei smiled and put his arm around Chen Yansen's shoulders, and the two of them walked out of the Entrepreneurship Park warmly.
If you don’t know, you might think they are old friends.
Liao Wei thought to himself that although he lost 3% of the shares, it was worth it to get to know Chen Yansen.
It is always better to have one more friend than one more enemy.
Chen Yansen saw Liao Wei off to the car, sent him the address of the Sky Garden, and then waved goodbye.
Back on the second floor, Chen Yansen called Wang Zihao.
"Going to Galaxy Star at night?" Wang Zihao's eyes lit up and he couldn't hide the smirk on his lips.
"Well, let me introduce you to a new friend, Liao Wei, the boss of Yunsu Express." Chen Yansen mentioned briefly.
"Brother Sen, why do I feel like you've lost money?" Wang Zihao compared the 6 million yuan in compensation and the value of the 3% equity, and muttered softly.
In his opinion, the 3% equity value of Yunsu is not worth 6 million at all.
"Do you think you can get it for 6 million? It would be good if you can get one million." Chen Yansen rolled his eyes at him and said.
In order to make Wang Zihao understand, Chen Yansen cited several commercial defamation lawsuits. Generally speaking, being able to execute 20% of the litigation requests is the upper limit.
"So that's how it is." Wang Zihao nodded thoughtfully.
What Chen Yansen cares about is not the 3% stake, but the opportunity to enter the express delivery industry.
That night, Chen Yansen and Wang Zihao first entertained Liao Wei in the Sky Garden, and then moved to the Galaxy Star.
After three rounds of drinks, Liao Wei kept calling Chen Yansen and Wang Zihao "brother" and patted his chest loudly, saying that next time he went to Yanjing, he would definitely bring Chen Yansen and Wang Zihao to try the big foreign horses from the north.
Wang Zihao was eager to make a move! The three of them played until the early morning, and Liao Wei, supported by his assistant, staggered into the hotel.
Wang Zihao sat in the driver's seat and drove Chen Yansen back to school.
The next morning, the third day of the New Year's Day holiday.
Chen Yansen spent 10,000 yuan in his personal name to purchase 3% of the shares of Yunsu Express.
Subsequently, the conflict between FoxTao and Yunsu Express was resolved, Chen Yansen deleted his Weibo post and withdrew the lawsuit, and the fake wine scandal was completely settled after an exchange of interests.
After finishing all these, Chen Yansen began to sort out the business plan of FoxTao, covering business model, market opportunities, team background, financial forecasts, etc.
For entrepreneurs of the same age, these are complicated and difficult to understand, but for Chen Yansen, who has gone through multiple rounds of financing and successfully listed, it is just a matter of copying and modifying the previous plans.
While others on FoxTao are busy with the New Year Goods Festival promotions, the number of brand groups going online is increasing.
On January 9, there were 100 new brand groups and 300 flash sale products, almost on par with big promotions such as Double Eleven and Double Twelve.
Chen Yansen immediately decided to move some of the flash sales with smaller promotions to the 8 p.m. session. From then on, the super rebate was changed to two flash sales per day, at 10 a.m. and 8 p.m. respectively.
However, traffic at night is far less than that during the day. In order to obtain traffic and increase output, the competition among merchants when submitting similar flash sale products becomes increasingly fierce.
The original commission rate for an AUX air fryer priced at 499 yuan was 45%. After several rounds of price competition, it reached a terrifying 70%, and the price users received was only 50% off.
Chen Yansen knew clearly that these merchants came here firstly to participate in Juhuasuan and secondly to get the sales ranking in the sub-categories.
Just like when users search for air fryers on Taobao.com, the first page of search results can get tens of thousands of natural traffic every day even without advertising.
Although the brand lost money on FoxTao, it can make back the lost money ten or a hundred times on the Taobao platform.
What's more, the way Super Rebate works is through a rebate model, and the actual price paid by users is the front-end selling price, which satisfies the brand's price control needs and attracts more merchants.
"Brother Sen, there is a store in Yidong that sells Sacon range hoods and stoves. I want to pay 100,000 yuan to buy the first position in the super rebate flash sale."
Just as Chen Yansen was perfecting his business plan, Zhang Yifeng came over to report.
The super rebate has only been online for more than a month, and the project team has not previously set a price for this type of resource.
"Not for sale!" Chen Yansen refused decisively without even raising his head.
Although 100,000 is a lot, compared with the user experience and the long-term benefits of the platform, selling the first row of flash sale seats at will will only result in more losses than gains.
Zhang Yifeng felt a little disappointed and sighed inwardly that it was a pity, because for the 100,000 yuan advertising fee, he could get a minimum commission of 3,000 yuan.
"Change your thinking and talk to more stores. In addition to range hoods and stoves, add small kitchen and bathroom appliances, large appliances, bathroom appliances and furniture to complete the categories and organize a home decoration festival."
Chen Yansen looked up at Zhang Yifeng and said lightly.
This kid has good abilities and understanding, but he has too little experience and his thinking is limited.
"Thank you, Brother Sen. I'll go right away." Zhang Yifeng was delighted when he heard this. If he succeeded, even if he could not replicate Meters' sales of more than 40 million, even if he could achieve a sales volume of 20 million, he could still get a commission of more than 100,000 yuan.
Money is a great motivator. Zhang Yifeng instantly became motivated and pulled Yuan Wei, who had the most business resources, into the conference room.
The other side.
Due to the fake wine scandal, FoxTao became more famous in the e-commerce circle. In addition, there were commissions for attracting investment, and the category operation had a high base salary and generous bonuses, which attracted many interviewees at once.
Many of them are experienced industry veterans.
Some of these people came for FoxTao's high salaries, while others heard that FoxTao was about to launch its Series A financing and came for development.
The technical department added a number of engineers responsible for search and algorithms, sorted out the original underlying architecture, and set up an algorithm sorting function for the super return product pool, which runs every 15 minutes, operates based on data, and reduces human intervention.
The investment promotion team expanded from 10 people to 26 people, including Hu Yongfan, whom Chen Yansen met in the gym.
On the day of the interview, he actually brought his girlfriend along.
Chen Yansen was both angry and amused, but he finally hired him.
The category operation team also added 5 people, reaching 11 people. Basically, each category has a dedicated person in charge of a major category.
The number of staff has increased, but the traffic is limited. The number of brand groups that each person can go online every day has decreased, and there have been more open and covert struggles among investment promotion personnel.
Having too many resources in the hands of investment promotion agencies may not necessarily be a good thing.
This current situation was intentionally created by Chen Yansen.
…
…
A week later.
After communication, Penguin, IDG Venture Capital and Thinking Capital jointly decided to participate in FoxTao's Series A financing plan.
As soon as the news came out, it immediately caused a sensation in the e-commerce circle, and people speculated on how much FoxTao’s Series A valuation would be? (End of this chapter)
Continue read on readnovelmtl.com
