Chapter 284 O2O strategic layout, large circulation model! The 3B war begins!
"Boss Cheng, I didn't expect that the commercial operation center of Qiandu Maps is not as good as the planning department of Didi Taxi. Your plan is amazing. I'll take you to meet the boss."
Without waiting for Cheng Wei to react, Liang Zhixiang smiled and praised again.
Hearing this, Cheng Wei blushed, pushed his glasses subconsciously, and said awkwardly: "Amap was updated yesterday, and the Kuaidi taxi and Kuaipao food delivery services were built into the function module."
Amap?
Liang Zhixiang was slightly startled.
Qiandu has many business lines. Although he is the vice president of Qiandu, he is not the person in charge of Qiandu Maps. Naturally, he cannot be the first to learn about the changes in the industry.
After all, it has only been 24 hours since Amap was updated.
"Okay, I got it." Liang Zhixiang was suddenly disappointed. He thought it was Cheng Wei's idea, but it turned out to be the competitor's strategy.
Privately, the heads of Legend Capital and Today Capital had discussed with Robin Li and wanted to kick Cheng Wei out.
The combined shareholding ratio of the three investment institutions is 58.2%, much higher than the 34.3% held by Cheng Wei.
In addition, Didi Dache did not adopt the AB equity structure when it was first established. During each round of financing, Cheng Wei did not sign a joint action agreement or voting rights delegation agreement with investment institutions such as Baidu, Legend Capital, Hillhouse Capital, and CapitaLand Asia.
Therefore, Cheng Wei has actually lost control of Didi Dache.
To put it bluntly, Cheng Wei's work skills are all focused on business development. Relying on his background in the Huagong Iron Army, he has been fighting back and forth with Cheng Weixing in the subsidy war and market competition.
If it weren’t for the support of Senlian Capital behind Kuaidi Dache, which can provide money and traffic, Didi Dache might not be so passive.
However, when it comes to management level, organizational coordination skills, strategic insight and decision-making ability, Cheng Wei is not satisfactory.
This is also the main reason why Legend Capital and Today Capital want to change people.
Cheng Wei has abilities, but not much, and not comprehensive enough.
Currently, Li Yanhong is still considering whether to join forces with Legend Capital and Today Capital to kick Cheng Wei out of the position of CEO of Didi Dache.
"Knock knock knock--" Liang Zhixiang raised his hand and knocked on the door.
"Come in!" A deep male voice came from the room.
Liang Zhixiang led Cheng Wei and pushed the door open and walked in.
When Li Yanhong saw Cheng Wei, his heart skipped a beat and he thought to himself: Is this guy here to ask for money again?
"Hello, Mr. Li." Cheng Wei leaned forward slightly and greeted with a smile.
"Mr. Cheng, please take a seat." Li Yanhong smiled faintly.
Even though he didn't like Cheng Wei very much, he still had to do the work to save his face.
"Mr. Li, AutoNavi Maps updated its software version yesterday and added online taxi-hailing, food delivery and group-buying functions to the product homepage. AutoNavi Maps users in Hangzhou, Jinling, Luzhou, Yanjing and other places can use the online taxi-hailing service."
Cheng Wei said bluntly.
After hearing this, Li Yanhong narrowed his eyes slightly and his brain worked rapidly. He was thinking about the deeper meaning of Xiao Jun's action.
The core demand of electronic map users is travel, but travel is often accompanied by derivative demands such as "eating, drinking and having fun". After integrating food delivery, group buying and taxi services, users can complete a series of closed-loop operations such as "check routes → view group buying → order food delivery → call a taxi" on the platform without switching APPs.
In terms of commercialization, although Qiandu Map has UGC services such as map API and merchant labeling, it instantly falls behind Amap.
Li Yanhong was the top scorer in the college entrance examination in the 1980s and a top student at Peking University. He was not stupid and figured out the key after a little thought.
So he looked at Cheng Wei and said, "I understand what you mean. The development of product functions takes time. I will let Mr. Liang notify you when the time comes."
What this means is that Amap’s trading methods have been copied by Baidu! Using map navigation as the traffic entrance and utilizing local life services to extend user stay time and improve monetization efficiency can not only enhance user stickiness and open up a new profit model, but also realize a positive cycle of 'traffic → scenario → monetization'.
The more Li Yanhong thought about it, the more excited he became, and the more he felt that investing in Didi Dache was the right move.
"Thank you Mr. Li for your support." Cheng Wei breathed a sigh of relief when he saw that Li Yanhong agreed so readily, and the huge rock that was weighing on his heart fell away.
Kuaidi Taxi has Amap, and Didi Taxi also has Qiandu Map. It is still unknown who will win or lose.
After getting Li Yanhong's promise, Cheng Wei suddenly became confident and then stood up to say goodbye.
After Liang Zhixiang sent the person out of Qiandu, he turned around and returned to Li Yanhong's office.
Based on his understanding of his boss, Li Yanhong must have something else to tell him.
"Victor, regarding group buying and food delivery business, is it better to operate it yourself or to use third-party services?"
Li Yanhong looked up and saw Liang Zhixiang coming in, and asked without thinking.
Liang Zhixiang understood what he meant. He frowned and thought for dozens of seconds before boldly replying, "Self-operated!"
Qiandu Maps is the core business of the group. If it connects to third-party services, wouldn’t it be just giving wedding clothes to others for nothing?
"You think exactly the same as I do." The corners of Li Yanhong's mouth raised slightly, and a smile appeared on his face.
Under the influence of Chen Yansen, Li Yanhong developed a strong interest in the industry layout of local life services a year in advance and wanted to build a super scenario of "location + consumption".
The other side.
Chen Yizhou of Renren.com sat on the sofa and smiled as he made an offer: "270 million US dollars."
"Mr. Chen, stop joking. Can Nuomi.com be worth 270 million US dollars? A month ago, Lashou.com's offer was only 300 million US dollars."
Chen Yansen's voice came from the loudspeaker. His tone seemed full of laughter, but it was actually full of disdain.
In the group buying industry, Meituan and Dianping are in the first tier, with monthly transaction volumes exceeding 1 billion yuan. Lashou belongs to the second tier, which is not as good as the top ones but better than the bottom ones, with a monthly transaction volume of 500 to 600 million yuan.
WoWotuan and Nuomi.com belong to the third tier, with monthly transaction volumes of 300 to 400 million yuan. They have not made any profit so far, with losses of up to 6 million US dollars in a single quarter.
You want to get rid of the burden and sell it at a high price? There is no such good thing! Chen Yizhou's expression froze. He was dissatisfied with being mocked by a junior. However, in order to sell off this "encumbrance" of Nuomi.com, he still endured the hard work and patiently explained: "Lashou.com is going downhill, while Nuomi.com is still growing steadily in terms of order volume, revenue and market share..."
"160 million US dollars." Chen Yansen interrupted the other party directly and cut off 110 million US dollars with one knife.
"Mr. Chen, your quotation is not a normal attitude for doing business." Chen Yizhou frowned and asked sternly.
Chen Yansen, this bastard, gave a 40% discount right away. This price is so insulting.
"The real value of Nuomi.com is not as high as you think. After I take over, I will have to reorganize the organizational framework, sales team and system architecture. 160 million US dollars is the highest offer."
Chen Yansen snorted coldly and pushed back.
I'm selling it here, and you're not allowing me to bargain? "Since Mr. Chen is not sincere, forget it." Chen Yizhou hung up the phone angrily.
Renren Games can earn 7 to 8 million US dollars every month, so he can still bear the losses of Nuomi.com for the time being.
160 million US dollars?
Isn't this just sending away beggars?
At this time, the middle and senior management of Nuomi.com also received news that the group was planning to sell Nuomi.com.
The buyer is most likely Senlian Capital! Zhang Xuhao was bewildered after learning this. Could it be that he could not escape the fate of working for Chen Yansen? "I heard that Kuaipao's benefits are super good. Every month, overtime pay alone can make 60% to 70% of the monthly salary. When will the boss sell it? I can't wait."
"Is this news accurate?"
"Nonsense! Remove the 'ma'. This is what Assistant Shen said. I think it's pretty close."
The glutinous rice net quickly spread all over the place.
"Zhang Xuhao, come with me." At this time, Shen Boyang, CEO of Nuomi.com, stood at the intersection and shouted to Zhang Xuhao.
“Boss Shen, you’re looking for me.” Zhang Xuhao took two quick steps and approached Shen Boyang and said.
"You've heard that Mr. Chen is planning to sell Nuomi.com, right?" Shen Boyang asked.
Zhang Xuhao was stunned and gave a dry laugh, not knowing how to answer.
It seems that the news that Senlian Capital is going to acquire Nuomi.com is not groundless. When he thought about continuing to fight side by side with his three old friends Wang Yuan, Kang Jia and Deng Ye, he felt extremely complicated.
"It's good that you know. Pack up and accompany me to the Qiandu.com headquarters this afternoon." Shen Boyang continued.
“Mr. Shen, shouldn’t we go to Luzhou or Xucheng?” Zhang Xuhao asked curiously.
"The acquirer is Qiandu, why do we have to go to Luzhou or Xucheng?" Shen Boyang asked with full of doubts.
"Oh, I misheard just now. What time do we leave?" Zhang Xuhao asked with a smile without asking further questions.
"It's three o'clock in the afternoon, and there are still two hours to prepare. Don't let me down." Shen Boyang patted Zhang Xuhao on the shoulder and warned him with a serious face.
Li Yanhong wanted to understand the group buying and takeaway business in all aspects, and the most suitable employee to accompany him at Nuomi.com was Zhang Xuhao.
As the founder of Ele.me, no one understands the operating rules of the food delivery industry better than him.
Only then did Zhang Xuhao realize that the person who wanted to acquire Nuomi.com was Li Yanhong.
Does Qiandu also want to get involved in group buying and food delivery? Two hours later, he sat in the passenger seat of Shen Boyang's car and drove into the Qiandu.com headquarters following Chen Yizhou's Rolls-Royce.
Compared with Nuomi.com, Qiandu's headquarters building is much more imposing, covering an area of 91,500 square meters. It is located in the cluster of China's Internet industry, adjacent to Lenovo's R&D base, Digital China, and Zhongguancun.
You should know that among the BAT, Qiandu ranks first. This shows how high Qiandu’s status was in the Internet industry in 2012.
Chen Yizhou, with his assistant, Shen Boyang, Zhang Xuhao and others, led by Liang Zhixiang, came all the way to Li Yanhong's office.
Li Yanhong caught a glimpse of Chen Yizhou and the others and quickly stood up to respond. Although the market value of Chen Yizhou's Renren Group was not high, the other party was a big boss with a net worth of tens of billions after all. He was willing to come to Qiandu in person, which obviously gave him enough face.
"Mr. Chen, long time no see. The last time we met was at the Shenzhen Science and Technology Exchange Conference in March. Who are these people?" Li Yanhong asked.
"Nuomi.com CEO Shen Boyang and Nuomi.com North China Region Director Zhang Xuhao were originally the founders of Ele.me food delivery."
Chen Yizhou introduced it truthfully.
Zhang Xuhao sighed inwardly. If he lost, he lost. Although the title of the founder of Ele.me food delivery made him feel ashamed, he had to bow his head in the workplace and greet Li Yanhong with a shy smile.
Next, the few people talked about the group buying industry and then the food delivery industry, and Li Yanhong did not mention a word about the acquisition.
Listening to the experience sharing of two industry veterans, Shen Boyang and Zhang Xuhao, Li Yanhong gradually had a clearer strategic deployment for the O2O ecological closed loop of Qiandu.com.
At the same time, he also learned from Chen Yizhou the other party's real intention of selling Nuomi.com.
Although the battle among thousands of groups has entered its final stage, the five major platforms, Meituan, Dianping, Lashou, Nuomi and Wowotuan, are still in the final of the 'five into four' competition. In order to compete for more market share, the subsidies to merchants and users are as high as 6 million US dollars each month.
Only 6 million US dollars a month? Hearing this, Li Yanhong felt no wavering.
Perhaps the fact that Didi Chuxing was losing 50 million US dollars every month had paralyzed him.
After some understanding, Li Yanhong just responded with a few ambiguous remarks.
Seeing this, Chen Yizhou quickly lowered his desired price from 270 million US dollars to 240 million US dollars.
"Mr. Chen, let me think about it first. Whether it is 270 million US dollars or 240 million US dollars, it is not a small amount and needs to be approved by the board of directors." Li Yanhong made up an excuse.
After seeing off Chen Yizhou and others, Li Yanhong called Zhu Xiaohu again.
The last time the other party approached him, they wanted to sell Lashou.com to Baidu for US$320 million.
He had no interest then, but now he has.
Li Yanhong's idea is similar to Chen Yansen's. Lashou.com has a higher monthly transaction volume and market share, and the price difference is only tens of millions of US dollars. It is better to buy Lashou than Nuomi.
Chen Yizhou had a gloomy face when he left Qiandu headquarters. He understood very well that Li Yanhong wanted to lower his price.
Chen Yansen is good at bargaining, while Li Yanhong has very sophisticated tricks.
Chen Yizhou took a deep breath and planned to delay for a few more days, then lower the price to 220 million US dollars. If Li Yanhong did not agree, then they would go their separate ways.
He just couldn't believe that with so many potential buyers in the country, no one would be willing to pay a high price.
…
…
The next morning, 360 search service was quietly launched.
After achieving great success in the mobile phone industry, Zhou Hongyi expanded his business to the search engine field.
The default search engines of 360 Browser and 360 Navigation were previously Google and Qiandu, but now they have been replaced by 360 Search.
"There is a search giant in China that has a monopoly of 80% of the market share, which deprives users of the right to choose. Google often has network outages, so users have no choice. The search giant dares to manipulate search results as it pleases. I started 360 Search not to make money, but to break the monopoly, improve search quality, and make users the winners!"
Half an hour after the product was launched, Zhou Hongyi posted a Weibo.
Although no names were mentioned, netizens all knew that Master Zhou was scolding Qiandu.
"Great job, Master Zhou! There are a lot of ads on Baidu. I support you!"
But this message was deleted by Zhou Hongyi immediately.
Master Zhou is not a nice word. This is borrowing Lei Yijun's words, calling him Dongfang Bubai.
(End of this chapter)
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